Duvi Pensjon

What Duvi Pensjon does

Duvi Pensjon (legal entity Duvi AS) is a Norwegian pension and investment management company founded in 2013, headquartered in Lillestrøm, and licensed by Finanstilsynet. Following its market entry in 2016, the firm offers occupational pension (OTP) and individual pension savings products to Norwegian private-sector employers and consumers, generating revenue through a flat 0.65% annual fund management fee (reducing to 0.5% above NOK 200,000) with no transfer or administration fees for private customers. The product set centers on three internally strategized portfolios — Duvi Langsiktig (80% equity / 20% bonds, launched February 2017), Duvi Kortsiktig (30% equity / 70% bonds), and Duvi Hybrid (50/50, launched February 2024) — alongside the OTP contract, the Pensjonsbutikken self-service onboarding shop, Egen pensjonskonto (EPK), and selvvalgt pensjonsleverandør services.

The underlying technology stack combines a digital self-serve platform (duvi.no) with BankID-based onboarding and an automated Fiken accounting software integration that transmits payroll data directly into Duvi's pension administration. Portfolio management follows a two-step model: an internal investment committee — including former Oil Fund head Knut N. Kjær and PhD-finance academic Espen Seidel — sets strategic asset allocation, currency exposure (calibrated to roughly 60% foreign / 40% NOK to mirror Norwegian consumption patterns), and external manager selection, while external fund managers execute security-level decisions within those parameters. Distribution is multi-channel: direct digital self-serve, the Fiken channel for SMBs, and an agent network (Fiken AS Oslo, Oryton AS Viken, Conta Group AS Møre og Romsdal), supported by insurance intermediation via Movestic Livförsäkring AB for disability and group life cover.

Duvi employs approximately 50 people at its Lillestrøm headquarters, serves only the Norwegian market, and operates as a privately held company with no disclosed institutional investors, funding rounds, M&A activity, or revenue figures. As of the most recent data, the company has not pursued any AI/ML capabilities, patents, or third-party model integrations, and its differentiation is built on cost transparency, human-led investment expertise, and digital distribution rather than artificial intelligence.

Name

Duvi Pensjon

Legal name

Duvi AS

Website

https://duvi.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Duvi Pensjon (Duvi AS) is a Finanstilsynet-licensed Norwegian pension provider offering OTP and individual pension products through a digital self-serve platform, three internally managed portfolios, and a Fiken accounting integration serving Norwegian SMBs and consumers.

Ownership category

akta.pro rank

Product category

Pension Fund Management

NAICS

Pension Funds (525110), Pension Funds (52511)

SIC

Life Insurance (6311)

akta.pro primary industry

Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)

akta.pro secondary industry

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

Keywords

• Pension fund management
• Occupational pension services
• Digital pension platform
• Mandatory pension products
• Individual pension savings

Headquarters

HQ city

Lillestrøm

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fund Management Fees (Forvaltningskostnad): Duvi charges a fixed fund management fee of 0.65% on pension assets under management. For the portion of assets exceeding 200,000 kr, the fee reduces to 0.5%. This is the primary revenue stream from both private individuals and business customers.
2. Pension Contributions Administration: Employers are required to make monthly pension contributions to employee pension accounts managed by Duvi. Duvi earns revenue by managing these contribution flows on behalf of employers, with no separate administration fee charged to individual customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Duvi Pensjon is a Norwegian pension provider that delivers mandatory occupational pension (obligatorisk tjenestepensjon / OTP) products to private-sector employers and individual pension savings products to Norwegian consumers. Its core offering consists of three actively managed investment portfolios (Duvi Langsiktig, Duvi Kortsiktig, and Duvi Hybrid) and a digital platform for setting up, administering, and consolidating pension savings, with onboarding and ongoing servicing delivered through BankID-based self-serve flows and an integrated Fiken accounting connection.

Product overview

Duvi Pensjon is a digital pension provider offering a unified platform centered on OTP (obligatorisk tjenestepensjon) for both businesses and private individuals in Norway. The product portfolio comprises three investment portfolios — Duvi Langsiktig (80% equity long-term growth), Duvi Hybrid (50/50 balanced, launched February 2024), and Duvi Kortsiktig (30% equity capital-preservation) — alongside the OTP pension product, the Pensjonsbutikken self-service ordering tool, Egen Pensjonskonto (EPK) for individual account consolidation, and Selvvalgt Pensjonsleverandør for self-directed provider selection. An investment committee of seasoned professionals advises on portfolio construction, and a Fiken accounting integration automates payroll-to-pension data flows for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Duvi Langsiktig (Long-term Portfolio) Actively managed investment portfolio targeting an 80% equity / 20% bond allocation, designed for Norwegian long-term pension savers with more than 10 years to retirement. Since inception of the current fund in February 2017 it has delivered over 149% cumulative return (10.8% annualized).
• Duvi Kortsiktig (Short-term Portfolio) Lower-risk investment portfolio targeting approximately 30% equity / 70% bond allocation, designed for Norwegian pension savers closer to retirement or those preferring reduced market volatility. Has delivered 5.3% annualized return since inception.
• Duvi Hybrid (Balanced Portfolio) Moderate-risk investment portfolio representing a 50/50 allocation between Duvi Langsiktig and Duvi Kortsiktig, designed for Norwegian pension savers seeking a balanced middle ground between long-term growth and capital preservation. Has delivered 7.9% annualized return since inception.
• OTP (Obligatorisk Tjenestepensjon) Mandatory occupational pension product for Norwegian private-sector employers, compliant with Norwegian law requiring 2–7% of employee salaries to be saved into pension accounts between 0G and 12G. Provides a digital setup, administration, and reporting platform for businesses to fulfill OTP obligations at lower cost than legacy providers.
• Pensjonsbutikken (Pension Shop) Digital self-service ordering tool that lets Norwegian employers quickly order and set up OTP pension agreements without face-to-face interaction, request an OTP price quote, and fulfill mandatory pension obligations efficiently.

Quantifiable outcome

• Over 149% total return since fund inception in February 2017
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fiken AScoreTechnology or Integration · 1 January 2021Fiken AS is an accounting software company that has integrated with Duvi. When businesses run payroll in Fiken, pension contributions are automatically calculated and sent directly to Duvi. The integration eliminates manual data entry and ensures accurate, real-time pension calculations for businesses using both platforms. The partnership is a key distribution channel for Duvi among Fiken's Norwegian business customer base.
• Oryton ASminorChannel Partner/ Reseller/ DistributorOryton AS is an accessory agent for Duvi Pensjon, operating in the Viken region (Fredrikstad). Contact: Joakim Hatling Forsberg, +47 93 82 74 98. Oryton assists with distribution of Duvi's pension products to businesses in the Fredrikstad area.
• Conta Group ASminorChannel Partner/ Reseller/ DistributorConta Group AS is an accessory agent for Duvi Pensjon, operating in Møre og Romsdal (Ålesund). Contact: Jan-Tore Holen, +47 47 80 07 00. Conta Group assists with distribution of Duvi's pension products to businesses in the Ålesund area.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Storebrand: Norway's largest life insurance and pension group, offering OTP, individual pension savings, and asset management. Directly competes with Duvi for Norwegian OTP mandates and individual pension consolidation, but at vastly greater scale and through traditional rather than digital-first distribution.
• KLP: Norway's largest pension company, primarily serving municipal and public-sector occupational pensions, but also competing in private-sector OTP. KLP is the dominant scale player Duvi must disrupt, though its product set and distribution model are largely legacy.
• DNB Livsforsikring: DNB's life and pension arm, distributing OTP and individual pension products through Norway's largest banking network. Comparable to Duvi as an OTP provider and individual pension consolidator, with a much larger captive distribution advantage.
• Gjensidige Pensjon: Norwegian insurance and pension provider with OTP and individual pension offerings. Comparable in target customer (Norwegian SMBs and individuals) and product mix, but operating with traditional advisor-led distribution rather than Duvi's digital model.
• Nordea Liv & Pension: Nordic life and pensions business of Nordea, with Norwegian OTP and individual pension products distributed through Nordea Bank's branch network. A broad incumbent offering overlapping OTP, EPK, and self-selected provider services comparable to Duvi's core.

Regional players

• Pensam: Danish occupational pension provider offering digital pension administration and consolidation tools. Functionally analogous to Duvi in targeting lower-fee, digital-first pension administration, but operating in Denmark rather than Norway.
• Sampension: Danish occupational pension company providing pension and insurance products to public-sector and related employers. Comparable in product scope (occupational pension + group insurance) and customer type, but in Denmark rather than Norway.
• PFA Pension: One of Denmark's largest commercial pension companies, offering OTP-style occupational pensions, individual pension savings, and insurance. Comparable to Duvi on customer type (employed individuals + employers) and product set, but at greater scale and in Denmark.
• Alecta: Swedish occupational pension provider managing ITP-style defined-contribution pensions for white-collar workers. Comparable to Duvi in administering employer-mandated pension contributions and individual choice within those frameworks, but in Sweden.
• Nordika: Nordic pension administration and insurance services provider, working with employers and brokers across the Nordics. Comparable to Duvi in providing back-office pension administration and intermediation, though it operates across borders rather than focusing on the Norwegian digital consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duvi Pensjon