Aquatrols Corporation of America

What Aquatrols Corporation of America does

Aquatrols Corporation of America is a privately-held specialty chemical company, founded in 1955 and headquartered in Paulsboro, New Jersey, that develops soil surfactants and related technologies to optimize soil-water-plant interactions in professional turfgrass and horticulture applications. Its portfolio is organized into three core product categories — Hydration (moisture absorption and retention), Nutrition (plant nutrient delivery), and Enhancement (adjuvants, pigments, colorants, spray pattern indicators) — with Xstatic recently added as a dedicated sports field performance product. The company self-positions as the world leader in surfactant technology for professional turf and horticulture end-markets.

The business model is sale of specialty chemical inputs through a global distributor network spanning the US, Canada, Europe, and International markets, supported by regional websites and a 'Find a Distributor' acquisition tool. Commercial motion is augmented by the PROVE Program (validation and demonstration) and the Approach Early Order Program (demand generation and retention). Customer segmentation is vertical: Golf is the primary end-market, with Sports Turf, Horticulture, and Professional Lawncare (LCO) as secondary segments. Pricing is not publicly disclosed; customers are directed to distributors or direct contact for quotes, consistent with a channel-mediated B2B specialty chemicals model.

Leadership is led by CEO and President Matthew Foster. The company operates with a small employee base (11-50) and is privately held with no disclosed parent, institutional investor, or acquisition history in the available record. A single historical funding event (2015-05-04, Rural American Fund) is on file. The revenue model is one-time product purchase, recurring through distributor replenishment rather than disclosed subscriptions.

Name

Aquatrols Corporation of America

Legal name

Aquatrols Corporation of America

Website

https://aquatrols.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquatrols Corporation of America is a privately-held specialty chemical company that develops soil surfactants and water-management technologies, selling hydration, nutrition, and enhancement products through a global distributor network to professional golf, sports turf, horticulture, and lawncare markets.

Ownership category

akta.pro rank

Product category

Specialty Agricultural Chemicals

NAICS

Surface Active Agent Manufacturing (325613), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Adjuvants, Surfactants & Spray Aids (IMAEAEAK)

akta.pro secondary industry

Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

Keywords

• Soil surfactants
• Turfgrass water management
• Horticultural specialty chemicals
• Professional turf products
• Soil moisture management

Headquarters

HQ city

Paulsboro

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Specialty Chemical Products: Sale of surfactant-based products for water management in professional turfgrass and horticultural applications. Products include hydration, nutrition, and enhancement categories sold through distributor networks to golf courses, sports turf facilities, horticulture operations, and professional lawncare companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Aquatrols develops and sells soil surfactant and specialty chemical products that optimize soil-water-plant interactions in professional turfgrass and horticultural markets. Its portfolio is organized into three categories — Hydration Products (moisture absorption and retention), Nutrition Products (plant nutrient delivery), and Enhancement Products (adjuvants, pigments, colorants, spray pattern indicators) — with the recent addition of Xstatic for sports field performance.

Product overview

Aquatrols Corporation of America offers a portfolio of surfactant-based products organized into three main categories: Hydration Products (for soil moisture management), Nutrition Products (for plant nutrient delivery), and Enhancement Products (including adjuvants, pigments, colorants, and spray pattern indicators). The company also recently launched Xstatic, a breakthrough product for sports field performance. These products serve professional markets including Golf, Sports Turf, Horticulture, and Professional Lawncare (LCO).

Differentiator

Problem solved

Functional benefit

Brands

• Approach: Early Order Program for water management products
• PROVE Program
• Xstatic

Products and services

• Hydration Products

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Precision Laboratories: Specialty formulator of adjuvants, surfactants, and water management products serving turf, agriculture, and horticulture markets. Directly comparable to Aquatrols in product category, customer base (golf and professional turf), and specialty-chemical distribution model.
• Kalo, Inc. Manufacturer of specialty agricultural adjuvants, surfactants, and crop solutions sold through distributor networks. Closely mirrors Aquatrols in formulation focus, channel-led GTM, and reliance on professional turf and ag end markets.

Broad incumbents

• Helena Agri-Enterprises: National distributor and formulator of agricultural chemicals, adjuvants, and specialty products with turf and ornamentals exposure. Comparable as a larger competitor operating in the same adjuvant/surfactant category with deeper distribution and broader portfolio.
• BASF: Global chemical major with an agricultural solutions division offering surfactants, adjuvants, and turf products. Comparable as a broad incumbent competing in the same soil surfactant category with substantially greater R&D and distribution scale.
• Syngenta: Global agrochemical company with crop protection, seeds, and turf/ornamental lines including adjuvant and surfactant offerings. Overlaps with Aquatrols in turf-adjacent adjuvants and in selling through similar distributor channels.
• Corteva: Global agriculture company spanning crop protection and seed, with turf and ornamental exposure. Comparable as a broad incumbent that competes for the same turf and horticulture customer wallet with adjuvants and specialty inputs.
• FMC Corporation: Diversified agricultural sciences company supplying crop protection chemicals and specialty inputs, including adjuvants used in turf and horticultural applications. Comparable as a larger incumbent competing in adjacent parts of the same value chain.

Emerging players

• Profile Products: Specialty manufacturer of soil amendments, conditioners, and turf management products used on golf courses, sports fields, and horticulture operations. Comparable as a specialty peer serving the same end customers with adjacent (rather than directly overlapping) technologies.
• Lebanon Seaboard: Manufacturer of specialty fertilizers and turf management products for golf, professional lawncare, and horticulture markets. Comparable as a specialty peer serving overlapping customers through similar distribution channels.

Others

• SiteOne Landscape Supply: Largest US distributor of landscape, irrigation, and turf maintenance products, supplying the same golf, sports turf, and lawncare end customers through which Aquatrols' products flow. Comparable as a channel participant and customer-of-customers in the same ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aquatrols
• Facebookfacebook.com/aquatrols
• LinkedInlinkedin.com/company/aquatrols

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquatrols Corporation of America