Closelly

What Closelly does

Closelly is a Chile-based software company founded in 2015 that sells an AI-enabled microlearning and gamification platform for corporate training. Its core product is a multi-platform application (iPhone, Android, Huawei, Web) that delivers short, role-based learning content enriched with gamification mechanics (points, medals, leaderboards, campaigns) and personalized pathways. The platform is differentiated by two proprietary AI components: LENA, a conversational assistant that conducts Q&A, role-play exercises, and real-time evaluation using course content and organizational knowledge bases, and LENA Insights, an analytics layer that converts learning data into organizational recommendations.

The platform is offered as a per-user monthly subscription with a one-time configuration fee, augmented by professional services for custom microcourse development and an optional white-label branded application. Closelly serves enterprise and mid-market customers across retail, hospitality, corporate onboarding, and training/consulting, with named logos including Compañía Cervecerías Unidas (CCU), Auxilia, and Consciencia y Transformación. The company operates in 10 countries spanning Latin America, the United States, and South Africa, distributes through direct enterprise sales, app stores, a channel/reseller partnership program, and API integrations, and has accumulated over 1 million course completions and 10 million learning activities at a reported 95%+ completion rate and 4.8-star user rating. Closelly is privately held, headquartered in Las Condes, Chile, employs 11-50 people, and is led by founder and CEO Gonzalo Oviedo.

Name

Closelly

Legal name

Closelly

Website

https://closelly.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Closelly is a Chile-based SaaS company that sells an AI-powered microlearning and gamification platform for corporate training, with proprietary LENA conversational AI and LENA Insights analytics, distributed across 10 countries in Latin America, the US, and South Africa.

Ownership category

akta.pro rank

Product category

Corporate Learning & Development Software

NAICS

Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

STEM Assessment, Badging & Competition Platforms (EDAFANAJ)

Keywords

• AI microlearning platform
• Corporate training software
• Gamified learning solution
• Employee onboarding platform
• Learning analytics software

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Licensing (Monthly Subscription): Monthly license fee charged per user enabled on the platform. The value depends on the number of users required by the organization. Includes a small one-time configuration fee for initial setup.
2. Microcourse Development Services: Professional services for creating microcourses. The company has instructional designers, graphic designers, and audiovisual animators who create customized courses. Pricing depends on the quantity and complexity of courses needed.
3. Branded Application Option: Organizations can opt for their own branded version of the Closelly app available in iPhone, Android, Huawei stores and web, with an additional cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Closelly is an AI-powered microlearning and gamification software platform that enables organizations to create, deliver, and measure training programs on iOS, Android, Huawei, and Web. The platform bundles the LENA AI assistant for personalized tutoring, the LENA Insights analytics module, Learning Journeys, social Campaigns, and white-label branded app options, sold to enterprise and mid-market customers via per-user monthly licensing with optional custom microcourse development services.

Product overview

Closelly is a unified microlearning, gamification, and AI-powered corporate training platform. The core Closelly Platform serves as the multi-device foundation (iPhone, Android, Huawei, Web), enhanced by the LENA AI assistant and LENA Insights analytics dashboard. Key modules include Microlearning, Gamification (with medals, points, leaderboards), Learning Journeys, Campaigns, and white-label customization. Industry solutions cover Retail and Induction/Onboarding. Additional offerings include Readiness and Firma Declaración Jurada for OTEC certification. The architecture combines AI-driven personalization with engagement mechanics to achieve >95% course completion rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Closelly Platform Multi-platform microlearning, gamification, and AI-powered training application available on iPhone, Android, Huawei, and Web, enabling organizations to create branded learning experiences with course creation, engagement automation, and analytics. Sold to enterprises and mid-market organizations on a per-user monthly license.
• LENA AI Assistant AI virtual assistant embedded in the Closelly platform that accompanies, evaluates, and motivates learners, answering questions, guiding processes, conducting role-playing exercises with intelligent feedback, and serving as a 24/7 tutor for employees.
• LENA Insights AI-powered analytics dashboard that analyzes courses, conversations, and evaluations to identify behavioral patterns, measure comprehension and participation, and provide AI-driven recommendations for content optimization and program improvement.
• Microlearning Methodology Educational methodology delivering knowledge in small, specific content doses characterized by brief, highly focused content on concrete learning objectives that learners can complete anytime without scheduled sessions.
• Gamification Engine Digital motivation technique applying game elements such as medals, points, leaderboards, levels, and positive feedback to training processes to improve course completion rates and learning outcomes, with an automatic gamification layer applied to all courses and activities.
• Learning Journeys Personalized educational pathways that guide users through extensive training programs composed of multiple micro-courses, with role-based or prior-knowledge assignments, tracking, and assessment across broad program dimensions.
• White-Label Branded Application Custom-branded application option allowing organizations to deploy their own branded learning app on iPhone, Android, Huawei, and Web, with an additional cost and integration into the customer's training and operational ecosystem.
• Social Learning Campaigns Learning campaigns that challenge participants to work in teams within limited timeframes, completing missions composed of content and activities that require reflection or practical application of learned material.
• Onboarding and Induction Solution Interactive, gamified onboarding experience for new organization members featuring evidence collection, specific content for rapid role integration, 24/7 AI Expert support, progress tracking, continuous feedback, and automated training processes.
• Retail Training Solution Industry-specific training solution for retail covering customer service skills, product knowledge, objection handling, procedures, and compliance, with AI Expert chat for immediate answers, adaptable learning experiences, and team performance monitoring.
• Readiness Dedicated sub-brand platform for organizational readiness assessment and monitoring, accessible at readiness.closelly.com.
• Firma Declaracion Jurada (OTEC Sworn Statement Signing) Sworn statement signing solution under the OTEC (Organismos Tecnicos de Capacitacion) category, enabling formal certification processes for training programs delivered to regulated audiences.
• Microcourse Development Services Professional services for creating customized microcourses using Closelly's instructional designers, graphic designers, and audiovisual animators, with pricing depending on the quantity and complexity of courses required.

Quantifiable outcome

• Course completion rates exceeding 95%
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 360Learning: Collaborative learning platform serving mid-market and enterprise with course authoring, learner engagement tools, and a sales-led motion. Closely comparable to Closelly in target market, AI-assisted learning, and ability to support corporate training programs.
• TalentLMS: Cloud LMS targeting SMB and mid-market with course creation, gamification mechanics, and per-seat pricing. Comparable offering model and target customers to Closelly's mid-market microlearning platform.
• Lemon Learning: Microlearning and digital adoption platform focused on retail and frontline employees. Closely comparable to Closelly's retail vertical training focus and microlearning methodology.
• Workramp: Customer and partner training platform for mid-market with AI-assisted content authoring and per-seat pricing. Comparable sales-led motion and corporate training focus to Closelly.

Emerging players

• Arist: Text-based microlearning platform delivering bite-sized learning via SMS and messaging channels. Comparable microlearning methodology to Closelly though focused on text-first delivery.
• Sana Labs: AI-native learning platform with conversational assistant, automated course authoring, and personalized recommendations. Closely comparable AI-first learning approach to Closelly's LENA.

Broad incumbents

• Docebo: Large AI-powered enterprise LMS/LXP with global reach, broad vertical coverage, and integrations. Broader incumbent competing against Closelly with similar AI features layered into a much larger platform.
• Cornerstone OnDemand: Large enterprise talent and learning platform serving global enterprises with broader scope than Closelly's mid-market focus. Indirect competitor in AI-enabled corporate learning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/closellyplatform
• LinkedInlinkedin.com/company/closelly

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Closelly