Coudac
- Company typePrivate
- Founded2020
- HeadquartersSèvres, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
Coudac firmographics
Firmographics- Name
- Coudac
- Legal name
- Coudac
- Website
- https://coudac.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Coudac is headquartered
LocationHeadquarters
- HQ city
- Sèvres
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Coudac business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Advertising Management Services: Coudac manages digital advertising budgets on behalf of clients, spending defined monthly budgets on platforms like Google Ads, Meta Ads, TikTok, Amazon, etc. Services are provided in exchange for fees determined at contract conclusion, with pricing varying monthly based on client-defined budgets and additional platform activations (Pinterest, Snapchat, TikTok). Factured monthly with 30-day payment terms.
- Creative Production Services: Production and delivery of advertising and organic content for clients, including static images, videos, UGC, and animated formats
- Training Programs: Online marketing training programs sold to professionals, accessible via account creation on the website
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom Professional Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Coudac product offering
Product offeringCore offering
Coudac is a B2B digital advertising agency that manages paid media campaigns for brands across Google Ads, Meta Ads, Amazon, TikTok, Pinterest, Snapchat, YouTube, Bing, and Taboola. The agency's service lines include campaign management, creative production (videos, UGC, static and animated formats), server-side tracking and data infrastructure, TikTok Shop advisory, Drive To Store connecting online ads to offline retail, and online marketing training courses sold directly through the website. Clients engage Coudac on a contract basis to run their paid acquisition, retargeting, and branding campaigns with human consultants supported selectively by AI tools.
Product overview
Coudac is a digital advertising agency (not a SaaS product) providing managed services across paid media channels. The core offering consists of seven interconnected service lines: Google Ads management, Meta Ads management, Creative Advertising production, Tracking & Data infrastructure, Amazon Ads, TikTok Shop, and Drive To Store. Additionally, Coudac offers online marketing training courses. The services are delivered by human consultants who are incentivized on collaboration duration rather than client spend levels, with AI used selectively to augment production workflows. The agency serves 150+ active clients across fashion, e-commerce, SaaS, beauty, food, and lifestyle verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- Google Ads Management Strategic management of Google advertising campaigns including Search, Shopping, Demand Gen, PMax, YouTube Ads, VRC, and VVC campaigns for brands seeking incremental growth beyond ROAS-focused capture.
- Meta Ads Management Management of Facebook and Instagram advertising including acquisition campaigns, retargeting, full-funnel strategies (Reach, Engagement, Video Views), and DABA catalog campaigns for brand building rather than bottom-funnel capture.
- Creative Advertising Production (Créa Publicitaire) Production of advertising creatives including videos, UGC content, static visuals, and animated formats. Includes creative strategy, message locking, A/B testing, and AI-assisted production for rapid scaling.
- Tracking & Data Server-side tracking implementation, offline conversion tracking, new customer attribution, and data warehouse setup to provide reliable performance data for campaign optimization.
- Amazon Ads Management Full-service Amazon advertising including product listing optimization, storefront pages, and sponsored product/campaign management to help brands navigate Amazon's competitive marketplace.
- TikTok Shop Strategic advisory and campaign management for TikTok Shop, helping brands establish presence on the platform and develop new revenue streams through social commerce.
- Drive To Store Connecting online advertising to offline retail traffic through offline conversion tracking that links digital ad exposures to in-store purchases, enabling measurable ROI for brick-and-mortar locations.
- Online Marketing Training Courses Online marketing training courses sold through the Coudac website. Customers create accounts, access learning materials, and receive email confirmations upon purchase; training prices are displayed on the website at the time of order.
Quantifiable outcome
- 13.4x average ROI multiplier on advertising spend
- +4 more outcomes
Companies that use Coudac
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
Coudac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature4 records
Coudac partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ChannablecoreChannable integration used for automated creative generation and local store targeting with dynamic content including local stock availability. Enables scalable localized advertising campaigns that adapt messaging per store location.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Coudac competitors and assessment
Company assessmentDirect peers
- Tinuiti: US-based performance marketing agency covering Amazon, Google, Meta and emerging channels. Comparable in multi-platform paid-media focus and enterprise/mid-market client mix, though primarily serving US DTC brands.
- Jellyfish (Brandtech Group): Global digital media agency offering paid media management across Google, Meta, Amazon and emerging platforms for enterprise brands. Closely comparable to Coudac in cross-channel paid buying and creative-tech positioning, with similar 'human + tech' agency model.
- Croud: Global performance marketing agency providing paid media, SEO, content and programmatic across Google, Meta and Amazon. Comparable to Coudac in multi-platform paid execution and enterprise/mid-market brand client mix.
- Brainlabs: Data-driven digital marketing agency specializing in paid search, paid social, programmatic and analytics for enterprise clients. Directly comparable to Coudac on multi-channel paid media management and analytics-led optimization.
- Wpromote: US digital marketing agency with strong paid search and paid social practice, serving mid-market and enterprise brands. Comparable to Coudac in multi-channel paid execution and creative-led differentiation.
- Dept Agency: Global digital agency combining creative, paid media, technology and data services for enterprise brands. Comparable to Coudac in offering cross-channel paid buying alongside creative production and engineering.
Broad incumbents
- Publicis Groupe: French-headquartered global advertising holding company with significant paid media, creative and data capabilities (Publicis Media, Leo Burnett, Digitas). Overlaps with Coudac in paid-media buying but operates at vastly greater scale across enterprise clients globally.
- Havas: French global advertising holding group (Havas Media, Havas Creative) offering paid media, creative and analytics across regions. Directly competes with Coudac for French enterprise brand budgets but as part of a wider portfolio offering.
- GroupM (WPP): WPP's global media investment arm (Wavemaker, Mindshare, Essence) operating large-scale paid media buying for enterprise advertisers. Competes for the same French and pan-European brand clients Coudac serves, but at global holding-company scale.
- Dentsu: Global advertising holding group with significant paid media and analytics practices (Dentsu Media, Merkle). Overlaps with Coudac on paid media management and data-driven optimization for enterprise brands in Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Coudac social profiles
Digital presenceCoudac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coudac leadership team
Management profileNumber of profiles
Profiles7 records
Coudac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coudac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coudac
What does Coudac do?
Coudac is a B2B digital advertising agency that manages paid media campaigns for brands across Google Ads, Meta Ads, Amazon, TikTok, Pinterest, Snapchat, YouTube, Bing, and Taboola. The agency's service lines include campaign management, creative production (videos, UGC, static and animated formats), server-side tracking and data infrastructure, TikTok Shop advisory, Drive To Store connecting online ads to offline retail, and online marketing training courses sold directly through the website. Clients engage Coudac on a contract basis to run their paid acquisition, retargeting, and branding campaigns with human consultants supported selectively by AI tools.
Is Coudac a public or private company?
Coudac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coudac founded?
Coudac was founded in 2020. It employs 51 to 100 people.
Where is Coudac based?
Coudac is headquartered in Sèvres, France, in the Europe region.
How does Coudac make money?
Three revenue lines are on record. Digital Advertising Management Services are the primary driver. The others are creative Production Services and training Programs.
Who are Coudac's main competitors?
Direct peers on record are Tinuiti, Jellyfish (Brandtech Group), Croud, Brainlabs, Wpromote and Dept Agency. Broad incumbents are Publicis Groupe, Havas, GroupM (WPP) and Dentsu.
Does Coudac have an API?
No public API is recorded for Coudac.