MTF Finance

What MTF Finance does

MTF Finance (legal entity: Motor Trade Finance Limited) is a New Zealand specialist lender founded in 1970 and headquartered in Dunedin. The company originates secured and unsecured loans to consumers and small businesses across New Zealand, with a product portfolio spanning vehicle loans (cars, motorcycles, boats, jet skis, caravans, EVs, trailers), personal loans ($2,000-$30,000 unsecured, starting from 9.90% p.a.), small business loans (including finance lease and operating lease), and mortgage advice services. MTF earns interest income on its loan book, commissions from mortgage brokerage arrangements with banks and non-bank lenders, and occasional financial advice fees (up to 1% for complex cases).

The company distributes through a hybrid model: 55+ franchise offices operated by independent local owners, 150+ approved vehicle dealer partnerships that enable point-of-sale financing, a self-serve online application portal (apply.mtf.co.nz), and a customer management portal (my.mtf.co.nz). MTF holds a Financial Advice Provider license (FSP26831) from the Financial Markets Authority, and its mortgage advisers are authorized under this license. Technology infrastructure is built on Microsoft Azure with Terraform-managed infrastructure-as-code, and the company is mid-execution of a Business Transformation Programme to modernize digital platforms.

MTF is publicly listed on the NZDX (New Zealand Debt Exchange) under ticker MTF, indicating wholesale debt funding channels. In January 2023, MTF acquired Lending People, an online brokerage, to expand digital origination. Business assets exceed $1B (some sources cite $1.2B+), and the company maintains a 4.9/5 Trustpilot rating across 11,000+ reviews. Headquarters headcount is 51-100 employees, reflecting an asset-light model where franchise operators handle local servicing.

Name

MTF Finance

Legal name

Motor Trade Finance Limited

Website

https://mtf.co.nz

Company type

Public

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

MTF Finance is a 55-year-old New Zealand specialist lender offering vehicle loans, personal loans, small business loans, and mortgage advice through 200+ franchise offices, 150+ dealer partners, and digital channels, serving consumers and SMEs nationwide with assets exceeding $1B.

Ownership category

akta.pro rank

Product category

Consumer & Small Business Lending

NAICS

Sales Financing (52222)

SIC

Personal Credit Institutions (6141), Finance Lessors (6172), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Commercial Trucking & Heavy Equipment Vehicle Finance (FSAKADAI)

akta.pro secondary industries

Motorcycle & Powersports Finance (FSAKADAG), Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Vehicle finance loans
• Personal lending
• Small business loans
• Mortgage brokerage
• Consumer auto finance

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income on Loans: MTF Finance earns interest income from personal loans, vehicle loans, business loans, and other financing products extended to consumers and small businesses. Interest rates start from 9.90% p.a. for personal loans.
2. Mortgage Brokerage Commissions: MTF Finance mortgage advisers receive commission from lenders (banks and non-bank lenders) for arranging home loans. Commission is typically based on the amount and type of mortgage, with ongoing annual commissions possible over the life of loans.
3. Financial Advice Fees: In most cases, MTF Finance does not charge fees for financial advice. However, a fee may be charged (up to 1% of loan amount) for complex loans referred to specialist lenders, and a clawback recovery fee (up to 0.50% of loan balance) may apply if loans are repaid within 28 months.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

MTF Finance (Motor Trade Finance Limited) is a New Zealand specialist lender providing vehicle finance, personal loans, small business loans, and mortgage advice. Operating since 1970, MTF delivers lending products through a national franchise network of 200+ offices and via 150+ approved vehicle dealers, focusing on cars, motorcycles, boats, caravans, EVs, and trailers.

Product overview

MTF Finance is a New Zealand-based specialist lender offering a portfolio of financial products centered on secured and unsecured lending. The core offerings include Vehicle Loans (car loans, motorcycle loans, boat/jet ski loans, caravan/motorhome loans, EV loans, trailer/horse float loans), Personal Loans (debt consolidation, home improvement, travel, wedding loans), and Small Business Loans (business vehicle loans, finance lease, operating lease). The company expanded in 2023 by acquiring Lending People, an online brokerage, to enhance its digital capabilities. MTF Finance operates through a franchise network of 55+ offices and 150+ vehicle dealers nationwide, with assets exceeding $1.2B. The company also provides mortgage advice services through licensed advisers who work with multiple lenders to offer home loan products. Interest rates start from 9.90% for personal loans.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Loans

Quantifiable outcome

• Same-day approval available for most loan applications
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Lending PeoplecoreStrategic or Co-development Partner · 25 January 2023MTF Finance acquired Lending People, an online brokerage, as part of its digital transformation strategy. The acquisition aims to enhance customer offerings, expand into new digital and traditional channels, grow revenue, and improve technology platforms. Lending People continues as a stand-alone entity led by its co-founder.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heartland Group Holdings: Heartland Group Holdings is a listed New Zealand financial services group offering reverse mortgages, asset finance, and consumer lending, making it comparable to MTF's diversified consumer and small business finance model. Both are significant NZ non-bank lenders serving similar customer segments.
• Latitude Financial Services: Latitude Financial is an Australia and New Zealand consumer finance provider offering personal loans, vehicle finance, and credit cards, directly comparable to MTF's vehicle and personal loan products. It operates at larger scale across both ANZ markets.
• Finance Now: Finance Now is a New Zealand specialist consumer lender providing personal loans, vehicle finance, and debt consolidation products, directly comparable to MTF's personal loan and vehicle loan offerings. Both compete for similar underbanked consumer segments in the NZ market.
• Toyota Finance New Zealand: Toyota Finance is a captive vehicle finance provider in New Zealand offering loans and leases for Toyota vehicles, directly competing with MTF's vehicle loan products via the dealer channel. Both serve vehicle buyers through dealer partnerships at point of sale.
• UDC Finance: UDC Finance is a New Zealand asset finance company offering vehicle and equipment finance to consumers and businesses, making it a direct comparable to MTF's vehicle loan and business asset finance products. Both operate in the NZ non-bank specialist lending space with similar product focus.
• Avanti Finance: Avanti Finance (formerly Instant Finance) is a New Zealand non-bank lender offering personal loans, vehicle finance, and home loans, directly overlapping with MTF's core product portfolio. Both target similar consumer and small business customer segments across New Zealand.

Emerging players

• Lending Crowd: Lending Crowd is a New Zealand peer-to-peer lending platform offering consumer and small business loans, partially overlapping with MTF's personal and business loan products. It represents an emerging digital alternative in the same specialist lending category.
• Harmoney: Harmoney is a New Zealand and Australia-based peer-to-peer lending platform offering personal loans to consumers, competing directly with MTF's unsecured personal loan products via a fully digital model. It represents the emerging digital-first approach to consumer lending that MTF is countering via its Lending People acquisition.

Broad incumbents

• BNZ (Bank of New Zealand): BNZ is one of New Zealand's major banks offering personal loans, vehicle finance, mortgages, and business banking across the full spectrum of MTF's product range. It represents the broad incumbent competition MTF faces with deeper capital and lower cost of funds.
• ANZ Bank New Zealand: ANZ is the largest bank in New Zealand and parent of UDC Finance, offering comprehensive personal, vehicle, and business lending products. It competes broadly with MTF across all lending categories while also operating the closest direct specialist competitor through UDC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MTFFinance
• LinkedInlinkedin.com/company/mtf_finance
• Instagraminstagram.com/mtffinance/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTF Finance