Arizona School of Real Estate & Business

Name

Arizona School of Real Estate & Business

Legal name

Arizona School of Real Estate and Business

Website

https://asreb.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Real Estate Education & Training

NAICS

Business and Secretarial Schools (611410), Technical and Trade Schools (6115), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200), Real Estate (6500)

akta.pro industry

PRIMARYEDANAIAH

Real Estate Licensure Exam Prep (Salesperson/Broker, Appraiser)

Education/Tutoring & Test Preparation/Professional Certification & Licensure Exam Prep

SECONDARYEDAAALAI

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYEDABALAW

Real Estate & Property Services

Education/Corporate Training & Professional Development/Industry-Specific Professional Training (e.g., Healthcare, Manufacturing, Construction)

SECONDARYEDAHAHAM

Real Estate & Construction Management Schools (within Business Schools)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

Keywords

• Real estate education
• Appraisal training
• Mortgage licensing
• Home inspection courses
• Pre-licensing education

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pre-Licensing Courses: 90-hour pre-licensing courses for real estate salesperson, broker, mortgage, home inspection, appraisal, and other professions. Offered in multiple formats (in-person, livestream, self-paced online). Primary revenue driver with packages ranging from basic to comprehensive.
2. Continuing Education: License renewal courses for real estate professionals. 24-hour online packages and various CE packages for maintaining active licenses.
3. Exam Prep Services: CompuCram exam preparation system with vocabulary tools, practice tests, and simulated exams. Integrated into pre-licensing packages.
4. Professional Development & Certifications: Designations and certifications including Certified Buyer Agent Expert (CBAE), Certified Negotiation Expert (CNE), Luxury Home Marketing Training, and Real Estate Negotiation Institute (RENI) programs.
5. Journal Advertising: Monthly publication reaching 38,000 print copies and 100,000+ digital readers. Advertisers include real estate brokerages, law firms, and affiliated industries. Revenue from advertiser placements.
6. Journal Subscriptions: Complimentary 2-year subscription for recent purchasers. $12/year subscription fee for out-of-state or non-customers.
7. Affirm Financing: Payment plan partnership with Affirm for course financing, generating potential referral or processing revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels12 records

Core offering

Arizona School of Real Estate & Business provides pre-licensing, continuing education, and certification training for individuals pursuing careers in real estate, appraisal, mortgage lending, and home inspection. The school operates multiple campuses across Arizona and delivers both in-person classroom instruction and self-study/correspondence learning formats.

Product overview

Arizona School of Real Estate & Business operates as an educational institution offering a portfolio of professional licensing and continuing education programs primarily for real estate professionals in Arizona. The core offering consists of 90-hour pre-licensing courses for salespersons and brokers, continuing education for license renewal, and the CompuCram exam prep module. The institution extends beyond real estate into adjacent industries including appraisal, home inspection, mortgage, insurance, and securities education. Student support services include Career Nights, Career Expos, and a Broker Marketplace. The school also publishes the Arizona Journal of Real Estate & Business and offers professional development seminars and negotiation certifications through the Real Estate Negotiation Institute. The institution's key differentiator is its Pass or Don't Pay guarantee backed by a 74% first-time exam pass rate.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 74% first-time exam pass rate (vs ~60% statewide average)
• +3 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Securities Training Corporation (STC)coreStrategic or Co-development PartnerSTC and ASREB are both part of Colibri Group family. STC brings securities licensing expertise (Series 6, 63, 65, 66, 7) with 95% first-time pass rates, 1.5M+ professionals trained over 50 years, and partnerships with top 35 banks and broker-dealers. ASREB offers STC courses through its platform.
• Colibri GroupcoreOthersASREB is part of Colibri Group portfolio of companies and brands. Parent company headquartered in St. Louis, Missouri. McKissock Investment Holdings LLC dba Colibri Group is the data controller for privacy purposes.
• Pearson VUEcoreTechnology or IntegrationPearson VUE administers the Arizona real estate salesperson exam (General and State-specific portions). ASREB's CompuCram exam prep is designed to mirror Pearson VUE format. Exam combo discount of $75 available through Pearson VUE.
• Arizona Department of Real Estate (ADRE)coreStrategic or Co-development PartnerADRE is the regulatory body for Arizona real estate licensing. ASREB provides ADRE-approved pre-licensing education (90 hours), administers school exams, and students submit license applications through ADRE after passing state exams.
• AffirmminorGTM or Marketing PartnerAffirm provides payment plan financing options for ASREB course purchases, enabling students to pay over time rather than upfront.
• Arizona BrokeragescoreChannel Partner/ Reseller/ DistributorMonthly Career Expos connect ASREB students with hiring real estate brokers. Broker Marketplace enables students to search and connect with brokerages. Some brokerages sponsor or pay for employee education through ASREB.
• Arizona Association of REALTORS (AAR)minorStrategic or Co-development PartnerAAR refers students to ASREB for licensing education. ASREB provides NAR ethics requirement courses for members. ASREB instructors teach continuing education classes and serve in AAR arbitrator/mediator roles.
• Real Estate Negotiation Institute (RENI)minorStrategic or Co-development PartnerASREB offers RENI certifications including Certified Buyer Agent Expert (CBAE) and Certified Negotiation Expert (CNE). RENI provides negotiation training integrated into ASREB professional development courses.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• McKissock Learning: Sister brand within the Colibri Group portfolio offering continuing education and professional development for real estate, appraisal, and home inspection professionals. Operates in nearly identical verticals with comparable online delivery, and competes/coexists with ASREB via Colibri's multi-brand strategy.
• The CE Shop: Online-first real estate school offering pre-licensing and continuing education across multiple U.S. states. Directly competes with ASREB's online and livestream channels for self-paced Arizona learners.
• 360training: Multi-vertical online regulatory and professional licensing school covering real estate, mortgage, insurance, and contractor education. Competes with ASREB across several of its adjacent verticals (mortgage, contractor, insurance) at national scale.
• Real Estate Express: Online real estate pre-licensing and exam prep school offering state-approved courses including Arizona. Competes directly with ASREB for online learners while ASREB differentiates with in-person and livestream formats.
• Hondros College of Business: Real estate and professional licensing school operating in Ohio under shared Colibri Group family/technology infrastructure (ASREB's website runs on the Hondros WordPress theme). Comparable business model focused on real estate pre-licensing and CE in a regional U.S. market.
• Mbition (formerly Real Estate School Online): Online real estate pre-licensing and continuing education provider serving multiple U.S. states including Arizona. Competes with ASREB on online delivery, exam prep, and CE renewals.

Broad incumbents

• Kaplan Real Estate Education: National online real estate pre-licensing and continuing education provider within Kaplan Professional's broader test-prep and professional education portfolio. Competes head-on with ASREB for Arizona students via online delivery while leveraging much larger scale.

Emerging players

• Securities Training Corporation (STC): Sister Colibri Group brand delivering securities licensing exam prep (Series 6, 7, 63, 65, 66). Operates in an adjacent financial-services licensing category with comparable online delivery and pass-rate-driven positioning; partner channel for ASREB.

Others

• Colibri Group: Parent company and portfolio operator of ASREB and its sister brands (McKissock, Hondros, STC, Superior Schools and others). Not a direct competitor but provides shared technology, marketing, and capital allocation context for ASREB.

Regional players

• Superior Schools: California-focused real estate school within the Colibri Group family offering pre-licensing and continuing education. Comparable single-state licensed-profession model serving a different U.S. regional market than ASREB's Arizona footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/asreb_azschoolofrealestate/?igsh=MTA1M3R5NXRza2Vwdw%3D%3D

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona School of Real Estate & Business