What Rounton Coffee Roasters does

Rounton Coffee Roasters is a UK-based specialty coffee company founded in 2013 in Northallerton, North Yorkshire by David Beattie, a former chemical engineer. The company roasts specialty-grade green coffee (SCA score 80+) on energy-efficient Loring S35 Kestrel and S15 Falcon convection roasters, which consume roughly 80% less energy than traditional drum roasters and support weekly output of approximately 2,150 250g bags and daily capacity of up to one tonne. The product range spans single-origin coffees from origins including Brazil, Burundi, Ethiopia, Kenya, Colombia, Rwanda, Uganda, Peru, and El Salvador, alongside signature blends (Granary, Daybreak, Two Stories) and a sparkling-water decaffeinated option.

The company operates a dual-channel business model: direct-to-consumer e-commerce on its own website, and B2B wholesale to cafes, offices, and hospitality operators. DTC revenue mechanics include one-time purchases, three subscription products (Roaster's Choice curated monthly, Subscribe & Save at a 10% discount with pause/skip/cancel controls, and prepaid gift subscriptions), brewing equipment retail (AeroPress, V60, Fellow, plus commercial espresso machines and grinders for the trade), and adjacent categories such as tea, hot chocolate, and craft chocolate. Wholesale revenue is generated via a partner programme serving UK cafes and hospitality, with distribution reported as national in scope. Pricing on 250g retail bags ranges from £11.00 to £15.75, with gift cards offered in £10-£100 denominations.

Rounton is bootstrapped with no disclosed external funding, employs 1-10 people, and has been recognised with eight Great Taste Awards alongside memberships in 1% For The Planet and ACE 2030. Following a £150,000 investment in commercial-scale roasting capacity, the business has scaled weekly output, doubled its subscription base in just over a year, and added approximately 100 new DTC customers per month. Distribution reaches the Outer Hebrides, evidencing genuinely national UK fulfilment. Customer review evidence (4.96 average across 445 reviews) supports brand strength at the consumer end.

Name

Rounton Coffee Roasters

Legal name

Rounton Coffee Roasters

Website

https://rountoncoffee.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Rounton Coffee Roasters is a UK-based specialty coffee roaster founded in 2013 in North Yorkshire, operating nationally via DTC e-commerce and B2B wholesale channels and offering single-origin coffees, blends, subscriptions, brewing equipment, and adjacent beverages.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee Roasting & Grinding (AFAFADAB), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Coffee bean subscription
• Wholesale coffee supply
• Single origin coffee
• Brewing equipment retail

Headquarters

HQ city

Northallerton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Coffee Sales: Online sales of freshly roasted specialty coffee beans to consumers through rountoncoffee.co.uk. Offers whole bean and ground options across multiple origins (Brazil, Burundi, Ethiopia, Kenya, Colombia, Rwanda, Uganda, Peru, El Salvador) and formats (250g, 1kg bags). Core product range includes single origins, blends (Granary, Daybreak, Two Stories), and decaf options.
2. Coffee Subscriptions: Recurring subscription model delivering freshly roasted coffee on a scheduled basis (weekly, fortnightly, monthly, or bi-monthly). Includes Roaster's Choice (monthly rotating selection curated by Head of Coffee), Subscribe & Save for favourite coffees, and gift subscriptions. Subscribers receive 10% discount plus 20% off first three orders with START20 code.
3. Brewing Equipment Sales: Sale of coffee brewing equipment including AeroPress, V60, cafetière, Fellow products, grinders, scales, and accessories. Also includes commercial espresso machines and grinders for wholesale partners.
4. Wholesale / B2B Coffee Supply: Supply of coffee beans and commercial equipment to cafés, offices, and hospitality businesses. Includes office coffee solutions and dedicated wholesale partner program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rounton Coffee Roasters roasts specialty-grade coffee beans in small batches at its North Yorkshire roastery and sells them directly to UK consumers through its e-commerce store and subscription service, while wholesale-supplying cafés, offices, and hospitality businesses. Its core range includes single-origin coffees (Burundi, Kenya, Ethiopia, Rwanda, Brazil, Colombia, El Salvador, Uganda, Peru), signature blends (Granary, Daybreak, Two Stories, Escuro), and award-winning decaf (Sparkling Water Decaf), with flexible pause/skip/cancel subscriptions and complementary brewing equipment and gift offerings.

Product overview

Rounton Coffee Roasters is a North Yorkshire-based specialty coffee company founded in 2013 that offers a comprehensive portfolio of products organized around its core specialty coffee roasting business. The core offerings include: (1) Freshly roasted whole bean and ground coffee available as single origins (Burundi, Kenya, Ethiopia, Rwanda, Brazil, Colombia, El Salvador, Uganda, Peru) and signature blends (Granary Blend, Daybreak Blend, Two Stories), with the award-winning Sparkling Water Decaf as a key product; (2) Coffee subscription services featuring the curated Roaster's Choice monthly selection and flexible Subscribe & Save recurring deliveries with 10% discount; (3) Gift options including prepaid gift subscriptions (3-12 months) and digital gift cards (£10-£100). The company also distributes complementary products including home brewing equipment (AeroPress, Hario V60, Fellow gear, NextLevel Pulsar Dripper, French Press), commercial espresso machines and grinders (WMF, Anfim, Victoria Arduino), and specialty beverages (Blendsmiths, Storm Tea, Kokoa Collection hot chocolate, Table Chocolate). Additional services include B2B wholesale coffee supply, office coffee solutions, and free brew guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee Subscription Service (Roaster's Choice & Subscribe & Save) Flexible recurring home delivery of freshly roasted specialty coffee, with the option to receive Roaster's Choice (a curated monthly selection by the Head of Coffee) or Subscribe & Save on a chosen favourite. Subscribers can pause, skip, reschedule, or cancel anytime; targeted at UK home brewers and coffee enthusiasts.
• Roaster's Choice Subscription Monthly curated coffee subscription in which the Head of Coffee selects a different specialty coffee each month, showcasing varied origins, processing methods, and flavour profiles. Targeted at UK home brewers who want to explore specialty coffee on autopilot.
• Single Origin Coffee Range Specialty coffees sourced from individual farms, regions, or cooperatives offering distinct terroir-driven flavours, including coffees from Burundi, Kenya, Ethiopia, Rwanda, Brazil, Colombia, El Salvador, Uganda, and Peru. Available whole bean or ground in 250g and 1kg bags.
• Granary Blend House blend combining Brazilian, El Salvadorian, and Ugandan beans with rich chocolate, nutty, and subtle fruity notes, priced at £11.00 per 250g. Targeted at home brewers and wholesale customers seeking a versatile signature coffee.
• Daybreak Blend Blended Guatemalan and Peruvian beans offering mellow, moreish flavour with gentle acidity and a sweet finish, priced at £12.00 per 250g. Targeted at home brewers looking for a smooth everyday filter or espresso coffee.
• Two Stories Blend African coffee blend combining a Ugandan natural-process bean with a Rwandan washed coffee for natural sweetness and fruitiness. Targeted at home brewers seeking African-origin flavour profiles.
• Escuro Brazilian Coffee Core Brazilian coffee available year-round with a bold, full-bodied profile featuring toffee and walnut notes. Targeted at home brewers and wholesale customers seeking a consistent, strong everyday coffee.
• Sparkling Water Decaf Coffee Award-winning decaf coffee produced using a pressurised CO2 (sparkling water) decaffeination method that preserves natural sweetness, priced at £12.25 per 250g. Targeted at home brewers and gift buyers seeking a high-quality decaf option.
• The Rich Roast (Colombian Espresso Roast) Colombian espresso roast with black cherry, cocoa, and a rich flavour profile, priced at £11.50 per 250g. Targeted at home brewers and espresso-focused wholesale customers.
• Award-Winning Coffee Sample Pack Curated selection of three award-winning specialty coffees designed to let customers explore multiple premium options. Targeted at home brewers, gift buyers, and prospective subscribers wanting to evaluate the range.
• Prepaid Gift Coffee Subscriptions Prepaid coffee subscription gift options available in 3–12 month durations (starting at £52.50), letting recipients choose their preferred coffee and grind. Targeted at consumer gift-givers seeking a recurring coffee gift.
• Digital Gift Cards Digital gift vouchers redeemable on rountoncoffee.co.uk, available in £10, £25, £50, £75, and £100 denominations. Targeted at consumer gift-givers and corporate gifting use cases.
• Home Brewing Equipment (AeroPress, V60, Fellow, Pulsar Dripper, Cafetière) Retail range of home brewing equipment including AeroPress Original/Go/XL variants, Hario V60 pour-over drippers, Fellow Stagg kettles, Ode/Opus grinders, Carter Move mugs, Atmos canisters, Tally Pro scales, NextLevel Pulsar Dripper, and Bodum/Timemore French Presses. Targeted at home brewers seeking premium manual brewing gear.
• Commercial Espresso Machines High-volume professional espresso equipment including WMF 1100S, 1300S, 1500S+, and 5000S+ bean-to-cup machines. Targeted at wholesale and office coffee customers operating offices, restaurants, and hotels.
• Commercial Coffee Grinders Professional espresso grinders including Anfim Luna and Alba (65mm/80mm burrs), Victoria Arduino MYONE, and Mahlkönig models for busy café environments. Targeted at wholesale partners and offices needing commercial-grade grinders.
• Wholesale Coffee Program B2B supply service for coffee shops and offices, providing wholesale specialty coffee beans, commercial equipment, training, and support for starting a coffee shop. Includes a dedicated wholesale partner program with a dedicated order portal. Targeted at café owners, office managers, and hospitality operators across the UK.
• Office Coffee Solutions Commercial coffee equipment and supply service for workplace environments, providing bean-to-cup machines and regular bean deliveries. Targeted at UK offices seeking a turnkey workplace coffee solution.

Quantifiable outcome

• 80% energy reduction compared to traditional roasters
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Outer Hebrides Wholesale PartnerminorChannel Partner/ Reseller/ DistributorA wholesale partner located in the Outer Hebrides, representing one of the company's new national distribution wins enabled by increased production capacity from the £150,000 roaster investment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blue Bottle Coffee: Large US-headquartered specialty coffee roaster with global DTC subscriptions, retail cafés, and wholesale operations. Comparable as a benchmark specialty third-wave player; not a direct UK competitor but a broader incumbent shaping category expectations.

Direct peers

• Origin Coffee: Cornwall-based specialty roaster serving both direct-to-consumer and B2B wholesale across the UK with a strong café and hospitality customer base. Comparable in specialty positioning, sustainability credentials, and dual DTC/wholesale GTM.
• Pact Coffee: UK DTC specialty coffee subscription company that roasts and ships single-origin beans directly to consumers and offices. Most direct competitor to Rounton's subscription-led DTC model with similar target customers and home-brewer positioning.
• Hasbean Coffee: Long-established Staffordshire-based specialty coffee roaster offering single-origin and blended coffees online and to wholesale customers. Directly comparable in product range, e-commerce focus, and UK wholesale distribution model.
• Square Mile Coffee Roasters: London-based specialty coffee roaster with strong wholesale penetration to UK cafés and a robust e-commerce subscription offering. Comparable specialty positioning, multi-origin range, and dual B2B/DTC channel structure.
• Union Coffee Roasters: UK specialty coffee roaster offering single-origin and blended coffees to retail and wholesale customers with strong sustainability credentials. Comparable in product mix, UK-only geographic scope, and B2B retail/wholesale distribution.
• Caravan Coffee Roasters: London-based specialty roaster linked to the Caravan restaurant group, with DTC e-commerce and wholesale supply. Comparable in specialty positioning, urban UK café/restaurant wholesale customer base, and premium subscription offering.
• Workshop Coffee: UK specialty coffee roaster combining café operations with e-commerce and subscription services, focused on single-origin and seasonal coffees. Similar specialty third-wave positioning and London-based UK footprint.
• Extract Coffee Roasters: Bristol-based specialty coffee roaster with subscription, wholesale, and café supply operations. Comparable in DTC subscription mechanics, single-origin range, and UK B2B wholesale target market.
• Ozone Coffee Roasters: UK specialty coffee roaster with cafés, wholesale, and direct-to-consumer subscriptions. Comparable in sustainability focus, single-origin sourcing, and equipment-plus-bean wholesale offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/rountoncoffee
• Facebookfacebook.com/RountonCoffeeRoasters
• LinkedInlinkedin.com/company/rounton-coffe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rounton Coffee Roasters