The Farley Center

What The Farley Center does

The Farley Center at Williamsburg Place is a private, for-profit behavioral healthcare facility founded in 1990 and headquartered in Williamsburg, Virginia, that operates a multi-level continuum of care for adult substance use and co-occurring mental health disorders. The core service stack comprises medically supervised detox, residential inpatient treatment, a Partial Hospitalization Program (PHP), and an Intensive Outpatient Program (IOP), delivered through evidence-based modalities including CBT, DBT, EMDR, motivational interviewing, and 12-step integration. Specialized sub-programs target high-acuity segments: the Veterans Tactical Recovery Program (delivered in partnership with PsychArmor and the VA Community Care Network), the Professionals Program for healthcare workers, attorneys, pilots, and executives, a Military IOP (M-IOP), a Public Safety Professional's Program, a Family Program, and a Telehealth Virtual IOP extending the geographic footprint. Auxiliary offerings include a four-day Addiction Evaluation Service, an Alumni Program supported by the CaredFor App, and longitudinal outcome measurement through a partnership with Trac9 Informatics using PHQ-9, GAD-7, and PCL-5 instruments with 12 months of post-discharge follow-up.

The facility is operated by Summit Behavioral Healthcare (Summit BHC), a strategic operating parent headquartered in Franklin, Tennessee, with no venture capital or private equity ownership disclosed. Three Virginia locations anchor delivery: the residential campus at 5477 Mooretown Road in Williamsburg, plus outpatient sites in Hampton (2208 Executive Drive, Suite B) and Norfolk (6350 Center Drive, Suite 102). The center holds Joint Commission Behavioral Health Care Accreditation, CARF International Accreditation, and Virginia Department of Behavioral Health and Developmental Services licensure. Operational leadership is vested in CEO April Green, LCSW, BCD (appointed September 2024), Medical Director Dr. Jonathan Lee (triple-board certified in Psychiatry, Internal Medicine, and Addiction Medicine), and Medical Director of the Professionals Program Dr. Melissa Lee Warner (former US Navy general medical officer, Diplomate of Family Medicine and Addiction Medicine).

Revenue is generated through insurance reimbursement under in-network agreements with seven commercial payors — Aetna, Beacon, Humana, Blue Cross Blue Shield, Optum, Cigna, and TRICARE — supplemented by referral flows from the VA Community Care Network, healthcare providers, families, and the alumni community. The center does not accept Medicaid or Medicare, and a financial partnership with M~Lend Financial provides patient financing for out-of-pocket costs. Reported clinical outcomes include a 56% reduction in depression, 38% in anxiety, and 46% in trauma/PTSD symptoms within the first four weeks of treatment, validated across 614 tracked individuals from March 2025 through March 2026.

Name

The Farley Center

Legal name

Farley Center

Website

https://farleycenter.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

The Farley Center is a Joint Commission- and CARF-accredited addiction treatment facility in Williamsburg, Virginia, operating a four-level continuum of care (detox, residential, PHP, IOP) with specialized programs for healthcare professionals, military veterans, first responders, and executives, generating revenue through insurance reimbursement.

Ownership category

akta.pro rank

Product category

Behavioral Health / Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

Keywords

• Addiction treatment services
• Behavioral healthcare programs
• Substance abuse treatment
• Residential rehab services
• Professional recovery programs

Headquarters

HQ city

Williamsburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Healthcare Services Revenue: The Farley Center generates revenue through providing addiction treatment healthcare services billed to insurance providers. They accept most major insurance plans and offer complimentary insurance verification.
2. Insurance Reimbursement: Revenue generated through in-network relationships with Aetna, Beacon, Humana, Blue Cross Blue Shield, Optum, Cigna, and TRICARE for covered addiction treatment services including detox, residential, PHP, and IOP programs.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Farley Center is an accredited behavioral healthcare facility delivering a full continuum of addiction treatment—from medically supervised detox through residential, partial hospitalization (PHP), and intensive outpatient (IOP) care—supplemented by specialized programs for veterans, active-duty military, first responders, public safety personnel, healthcare professionals, and other licensed professionals. Treatment integrates evidence-based modalities (CBT, DBT, EMDR, 12-step, experiential, psycho-educational) with family programming, alumni support, and outcome tracking via Trac9. Services are billed through in-network commercial insurance and VA/Tricare channels.

Product overview

The Farley Center at Williamsburg Place is a comprehensive addiction treatment center offering a multi-level continuum of care. The core offering spans four primary levels: Drug and Alcohol Detox (medically supervised), Residential Treatment (inpatient with on-site physicians), Partial Hospitalization Program (PHP), and Intensive Outpatient Program (IOP). Multiple specialized sub-programs branch from this core, including Telehealth Virtual IOP, Military IOP (M-IOP), a Veterans Tactical Recovery Program, a Professionals Program, a Public Safety Professional's Program, and a Family Program. Treatment is delivered through evidence-based modalities (CBT, DBT, EMDR, 12-Step, Experiential, Psycho-Educational, Relapse Prevention, Individual and Group Therapy) aligned with a tridimensional approach addressing biological, psychological, and social dimensions. The center also operates an Alumni Program with the CaredFor app, provides Addiction Evaluation Services (4-day diagnostic), and tracks outcomes via Trac9 Informatics.

Differentiator

Problem solved

Functional benefit

Products and services

• Drug and Alcohol Detox Medically supervised detoxification program in Virginia that addresses the physical dimension of addiction, managing withdrawal symptoms safely and comfortably as the first step in the recovery journey.
• Residential Treatment Inpatient addiction treatment program at the Williamsburg campus offering full-time on-site physicians, individualized care, and a serene residential atmosphere for patients to focus on recovery.
• Partial Hospitalization Program (PHP) Structured day treatment program providing the intensity of residential care with the flexibility of outpatient attendance, serving as a step-down from inpatient or an alternative to residential treatment.
• Intensive Outpatient Program (IOP) Outpatient treatment allowing patients to maintain work, school, and family commitments while receiving structured addiction treatment, available at multiple Virginia locations including Hampton and Norfolk.
• Telehealth Virtual IOP Virtual Intensive Outpatient Program enabling remote patients to access IOP treatment from their own community, maintaining flexibility and accessibility for those with geographic or scheduling constraints.
• Military Intensive Outpatient Program (M-IOP) Specialized IOP for active duty military, veterans, law enforcement, and first responders, delivered by clinicians with military and law enforcement backgrounds who understand the unique culture and challenges of these populations.
• Professionals Program Addiction treatment program tailored for high-functioning professionals including healthcare workers, attorneys, pilots, and executives, with professional monitoring resources and accountability structures aligned with Physician Health Programs.
• Public Safety Professional's Program Specialized addiction treatment program designed for public safety professionals, offering structured care that addresses the unique occupational stressors and accountability requirements of this population.
• Veterans Program (Tactical Recovery) Evidence-based, trauma-informed program created in partnership with PsychArmor, providing addiction and co-occurring mental health treatment specifically designed for veterans and military personnel, integrating men's and women's groups, grief and loss groups, relapse prevention, pain management, and experiential therapies.
• Family Program Weekend program involving both patients and family members to address addiction as a family disease, helping families heal, understand addiction dynamics, and learn supportive recovery practices. Includes the Farley Family Workshop, Farley Family Group Online, and additional family resources.
• Alumni Program Post-treatment community providing ongoing fellowship, alumni volunteer opportunities, peer support networking, and social events for former clients to sustain long-term recovery.
• Addiction Evaluation Services Comprehensive four-day independent diagnostic evaluation program including addiction medicine evaluation, psychiatric evaluation, psychological testing, biopsychosocial assessment, and toxicology screening, with findings deliverable in deposition or court proceedings.
• Aftercare Post-discharge support services including monthly outcome tracking assessments, aftercare planning, and ongoing clinical check-ins to support sustained sobriety beyond residential treatment.

Quantifiable outcome

• 56% reduction in depression symptoms (PHQ-9) within first four weeks of treatment among 614 individuals who completed assessments from March 2025 to March 2026
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• PsychArmorcoreStrategic or Co-development PartnerNational nonprofit partnership for the Tactical Recovery Program, providing evidence-based, trauma-informed, culturally competent treatment specifically designed for military veterans struggling with substance use disorders. PsychArmor provides training and resources to ensure civilian providers understand military culture.
• Trac9 InformaticscoreTechnology or IntegrationPartnership with Trac9 Informatics for clinical outcome measurement and assessment tracking. The platform uses evidence-based science to measure resilience and pathology factors, tracking client progress through weekly assessments during treatment and monthly post-treatment follow-up for 12 months.
• Veterans Affairs Community Care NetworkcoreChannel Partner/ Reseller/ DistributorPartnership with the Department of Veterans Affairs Community Care Network for the Tactical Recovery Program, enabling VA-covered veterans and active duty personnel to receive specialized addiction treatment at Farley Center.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Promises Behavioral Health: Luxury and specialty addiction treatment operator offering residential, PHP, IOP, and alumni services. Comparable on multi-location delivery, continuum of care, and emphasis on specialized populations (LGBTQ, professionals).
• Hazelden Betty Ford Foundation: Largest U.S. nonprofit addiction treatment provider with full continuum of care, specialized programs for professionals and veterans, and a strong outcome-research tradition. Closest brand-equivalent peer to Farley.
• American Addiction Centers (AAC): Publicly-traded multi-state addiction treatment operator with residential and outpatient programs. Directly comparable on service line, payor mix (commercial insurance), and continuum-of-care structure, though at much larger scale.
• Phoenix House: Multi-state nonprofit operating residential and outpatient SUD treatment programs with specialized tracks for veterans, adolescents, and families. Comparable continuum and population segmentation.
• Caron Treatment Centers: Long-established, private nonprofit residential and outpatient addiction treatment provider. Comparable continuum of care model (detox through aftercare), specialty programs for professionals and older adults, and outcome-driven positioning.
• Ashley Addiction Treatment: Private nonprofit in Maryland offering residential, PHP, and IOP addiction treatment with a specialized program for healthcare professionals. Direct peer on patient mix (professionals, dual-diagnosis) and mid-Atlantic geography.
• Talbott Recovery: Specialty addiction treatment provider focused on professionals (physicians, attorneys, executives) with monitoring contracts and state-board recognition — directly comparable to Farley's Professionals Program.
• Recovery Centers of America (RCA): Multi-state, insurance-driven residential and outpatient SUD provider in the Mid-Atlantic and Northeast. Comparable model focused on commercial insurance, in-network status, and outcome measurement — directly competes for the same payor segment.

Broad incumbents

• McLean Hospital: Harvard-affiliated psychiatric hospital with a dedicated Addiction Recovery Program. Overlaps in co-occurring disorder treatment, evidence-based modalities, and clinical reputation, though broader than pure SUD treatment.
• Summit Behavioral Healthcare: The parent operating company of The Farley Center. Operates a network of behavioral health facilities across multiple states and provides shared corporate services; directly comparable as a multi-site SUD/behavioral health operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuqSCIjqmSn4_Jm_1VhTNAA
• Facebookfacebook.com/the-farley-center-at-williamsburg-place-103629396395484
• LinkedInlinkedin.com/company/the-farley-center-at-williamsburg-place
• Xx.com/fcwpc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Farley Center