Audience Strategies

What Audience Strategies does

Audience Strategies is a London-headquartered strategic consultancy that helps growth-driven brands in media, entertainment, retail, luxury, and the music industry understand their audiences and translate that understanding into commercial strategy. Founded by David Boyle and operating with a team of ten senior strategists, the firm delivers its work through three core products: Now+Next, a custom audience-strategy engagement built on primary quantitative and qualitative research combined with AI-assisted segmentation across four strategic territories; Pulse: Audience Demand, a productised subscription offering that analyses billions of social and digital signals to score demand for talent, media channels, and brand partners across multiple countries; and Music and Culture Strategy, specialist advisory for record labels, industry coalitions, festivals, and cultural institutions.

Name

Audience Strategies

Legal name

Audience Strategies Ltd

Website

https://audiencestrategies.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Audience Strategies is a London-based strategic consultancy that uses primary research, AI-powered analytics, and proprietary frameworks (Now+Next, Pulse) to deliver audience insight, segmentation, and demand-intelligence services to growth-driven brands in media, entertainment, retail, and the music industry.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Media & Audience Measurement Analytics (BPAHALAO)

akta.pro secondary industries

Event Marketing & Audience Development Services (MPAGAJAD), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Audience strategy consulting
• Consumer insight services
• Music industry research
• Brand positioning consulting
• Demand intelligence analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Consultancy Services: Custom-designed consulting engagements for audience strategy, brand positioning, and data strategy. Every project is led by experienced strategists and tailored to specific business questions. Revenue generated through professional service fees for research, analysis, and strategic recommendations.
2. Pulse Demand Intelligence: Demand tracking and market intelligence reports using Entity Credits model. Flexible usage allows credits for single large reports or multiple smaller reports. Volume pricing available with setup fee based on entities and delivery method.
3. Music & Culture Industry Reports: Produced industry reports including annual UK Electronic Music Industry Report, Sound Investments, and other specialized research. Reports are available for free download, positioning the company as thought leader to drive consulting engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Audience Strategies is a strategic consultancy that helps growth-driven brands identify and engage priority audience segments through the proprietary Now+Next framework combining primary research, AI-powered analytics, and the Pulse demand intelligence product. Engagements are custom-designed and span audience segmentation, brand positioning, data strategy development, and specialist music and culture research, producing reports and dashboards that translate audience needs into actionable growth strategies.

Product overview

Audience Strategies is a strategic consultancy offering three interconnected service products: Now+Next (audience strategy with primary research and segmentation), Pulse (audience demand tracking with real-time insights), and Music and Culture Strategy (specialist expertise for the entertainment industry). The company also publishes research reports including the annual UK Electronic Music Industry Report, produces educational content through its PROMPT book series, and runs side projects like Between the Sessions and Club Lines. Together, these offerings help growth-driven brands understand their audiences and transform data into actionable strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Now+Next: Audience Strategy Dynamic audience strategy built on rigorous primary research combining custom quantitative and qualitative survey research with advanced analytics. Identifies four strategic territories (Now, Next, Not Yet, Never) and an Opportunity Map that aligns segments with specific business opportunities. Sold to growth-driven brands including media, entertainment, and luxury brand clients.
• Pulse: Audience Demand Timely insights into audience demand with comparable scores across platforms, markets, and demographics. Uses Entity Credits for flexible reporting on demand scores, market insights, trend analysis, and platform intelligence. Helps clients identify which talent, media channels, and brand partners will most effectively engage audiences.
• Music and Culture Strategy Specialist consultancy expertise in entertainment, nightlife, and cultural industries. Delivers data-driven research for the music industry combining rigorous analysis with interviews and industry expertise for record labels, festivals, industry coalitions, and music platforms.

Quantifiable outcome

• 93% event growth in North of England between 2022 and 2025 in UK electronic music
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• SteadmanminorStrategic or Co-development PartnerAI training and transformation partners. Audience Strategies refers clients to Steadman for AI training and transformation services, creating a complementary partnership for clients needing AI skill development beyond strategic consulting.
• ViberatecoreTechnology or IntegrationMusic data platform partner used for research analysis. Case study demonstrated analyzing data on 20,881 artists and 18,839 venues using Viberate's platform combined with Claude Code AI. Viberate provides music industry data for Audience Strategies' research reports including the UK Electronic Music Industry Report.
• Association for Electronic Music (AFEM)coreStrategic or Co-development PartnerIndustry coalition partner for annual UK Electronic Music Industry Report. Collaboration has produced the definitive annual study of the electronic music industry since 2023, setting new standards for industry research.
• Night Time Industries Association (NTIA)coreStrategic or Co-development PartnerIndustry association partner for UK Electronic Music Industry Report and industry advocacy. Michael Kill, CEO NTIA, has publicly praised Audience Strategies' work as instrumental in shaping the industry's understanding.
• Music Technology UKminorStrategic or Co-development PartnerCollaboration on Sound Investments report covering the UK music tech sector, examining investment opportunities, funding gaps, and regulatory focus areas.
• The Jaguar FoundationminorStrategic or Co-development PartnerPartnership on female representation research in dance music. Audience Strategies conducted research on gender representation across the electronic music industry for the foundation.
• Toolroom AcademyminorStrategic or Co-development PartnerResearch partnership on From Mix to Mainstage study examining the journey from bedroom producer to professional artist. Research findings informed the development of a new online educational programme.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kantar: Global audience insights and analytics firm with deep expertise in brand strategy, media, and consumer research. Competes with Audience Strategies for the same enterprise audience-strategy and segmentation budgets, but at much larger scale across many verticals.
• Nielsen: Global audience measurement and media analytics leader. Overlaps with Audience Strategies' Pulse-style demand and audience measurement work, but operates at massive scale with proprietary panel data and global enterprise contracts.
• GfK: Global consumer and audience research firm with entertainment, media, and retail verticals. Competes for the same brand and consumer insight engagements Audience Strategies pursues for its luxury, fashion, and consumer goods clients.
• McKinsey Media & Entertainment Practice: Global management consultancy with a dedicated media and entertainment practice. Competes with Audience Strategies for senior-level strategy engagements at large media, entertainment, and consumer brands, though at much larger scale and price points.

Direct peers

• Ipsos: Global market research and public opinion firm with strong media, entertainment, and brand practice. Directly competes for audience insight and brand positioning engagements with a comparable research-led, custom-project model.
• MIDiA Research: Music industry research and advisory firm producing reports, forecasts, and consulting on the global music and entertainment sector. The most directly comparable peer in terms of music-focused research, report-driven thought leadership, and consultancy blend.
• Chartmetric: Music industry analytics platform tracking streaming, social, and audience data across artists, labels, and markets. Closest comparable to Audience Strategies' Pulse product for music demand tracking, with overlapping customer base in labels and rights-holders.
• Viberate: Music data analytics platform providing artist, venue, and audience intelligence. Already a stated technology partner of Audience Strategies and referenced in joint case studies, making it both a collaboration partner and a comparable data-driven music audience analytics provider.
• SoundOut: Music-specific audience research firm focused on evaluating new songs, artists, and ads with target audiences. A direct peer in music audience measurement and brand-fit analytics, competing for similar rights-holder and brand budgets.

Emerging players

• The Numbers: Entertainment industry data and analytics provider focused on film and music performance metrics. A niche data peer comparable to Audience Strategies' culture-sector reporting work, particularly the PROMPT for Movies & TV publication track.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/audiencestrategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audience Strategies