The Numbers
The Numbers is a 29-year-old movie industry data platform that publishes free box office tracking on the-numbers.com and monetizes through subscription research reports and commercial data licensing. It serves studios, press, and industry professionals with AI-augmented demand forecasting.
- Company typePrivate
- Founded1997
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The Numbers does
The Numbers, operated by Nash Information Services, LLC, is a 29-year-old movie industry data and analytics platform built around a free consumer-facing website (the-numbers.com) that publishes daily, weekend, and weekly box office charts, theater counts, and movie performance data for domestic and international markets. The underlying technology includes the proprietary OpusData database and an AI-based prediction engine that uses web traffic patterns — including search requests from both human users and AI agents — to forecast box office demand across a film's lifecycle, from announcement through theatrical release. Revenue is generated through three streams: a free consumer site functioning as the top of funnel, a paid subscription report (The Numbers Business Report) that bundles six-week market forecasts, Bankability talent metrics, and theatrical-window trend analysis, and a commercial data licensing brand (OpusData) serving academic and enterprise buyers. Primary customers are movie studios and distributors, press and media outlets, and film industry professionals, with the general public as a secondary audience. The company is privately held, founder-owned (Bruce Nash, founder in 1997), bootstrapped, and operated with 1-10 employees out of California.
The Numbers firmographics
Firmographics- Name
- The Numbers
- Legal name
- Nash Information Services, LLC
- Website
- https://the-numbers.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Numbers is a 29-year-old movie industry data platform that publishes free box office tracking on the-numbers.com and monetizes through subscription research reports and commercial data licensing. It serves studios, press, and industry professionals with AI-augmented demand forecasting.
- Ownership category
- akta.pro rank
The Numbers industry classification
Industry- Product category
- Film Industry Data and Analytics
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)
- akta.pro secondary industry
- Data Analytics & Business Intelligence Services (BPAHALAC)
Keywords
Where The Numbers is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Numbers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Free Consumer Website: The-numbers.com is completely free for personal, non-commercial use. Individual users can access box office data, charts, and analysis at no cost.
- The Numbers Business Report Subscription: Premium subscription service providing in-depth analysis, pre-release predictions, 6-week market forecasts, Bankability reports, and print/digital editions. Subscribers receive detailed predictions for upcoming releases and market trend analysis.
- OpusData Commercial Licensing: Commercial data licensing service for academic research and business use. Provides access to comprehensive movie industry datasets for commercial purposes, academic research, and data-driven decision making.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Numbers product offering
Product offeringCore offering
The Numbers operates a movie industry data and research platform that tracks domestic and international box office performance, production budgets, marketing costs, and theatrical release information. Founded in 1997 by Bruce Nash, the company maintains one of the most comprehensive publicly accessible film industry databases and offers premium business intelligence services and data licensing to industry professionals.
Product overview
The Numbers operates a box office data and analytics platform consisting of a free publicly accessible website providing real-time box office reporting, charts, and news, complemented by a subscription-based Business Report offering advanced predictions, talent Bankability metrics, and six-week market forecasts. Data licensing is available through OpusData for commercial and academic use cases.
Differentiator
Problem solved
Functional benefit
Brands
- OpusData: Data service brand for commercial and academic data licensing
- The Numbers Business Report
Products and services
- The Numbers Website (the-numbers.com)
Quantifiable outcome
- Traffic analysis shows AI agent searches correlate with box office success for future releases
Companies that use The Numbers
Customer profileSegments4 records
Ideal customer profiles3 records
The Numbers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
The Numbers partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
The Numbers competitors and assessment
Company assessmentOthers
- The Numbers: Placeholder omitted — anchor company itself; not a peer.
Direct peers
- Variety: Major entertainment industry trade publication covering box office, film business, and talent, with subscription and data products. Competes for the same press, studio, and industry professional audience as The Numbers.
- IMDbPro: Amazon's subscription-based industry data service for entertainment professionals, offering box office, talent, and project tracking. Closest comparable to The Numbers Business Report in target customer and feature set.
- Deadline: Entertainment industry news site providing daily box office reporting, weekend predictions, and film business coverage. Direct peer in both content and audience overlap.
- Box Office Mojo: Amazon/IMDb-owned box office tracking service that publishes daily, weekend, and historical box office data for films. Direct competitor to the-numbers.com in both consumer traffic and industry data.
- The Hollywood Reporter: Leading entertainment industry trade outlet publishing box office analysis, industry rankings, and subscription data products. Direct competitor for press and industry professional readership.
Regional players
- Gower Street Analytics: London-based box office forecasting and global theatrical market analytics provider. Comparable as a peer in international theatrical forecasting, but with primary focus outside North America.
Broad incumbents
- Samba TV: Cross-screen TV and movie viewership analytics provider serving advertisers, agencies, and studios. Comparable to OpusData on the commercial data licensing side, with broader audience measurement capability.
- Comscore: Public media measurement and analytics company offering theatrical box office tracking (formerly Rentrak's box office business) as part of a broader portfolio of entertainment and audience analytics. Larger incumbent with enterprise-grade data licensing comparable to OpusData.
Emerging players
- EntTelligence: Boutique theatrical research and analytics firm providing weekly box office, occupancy, and exhibitor performance data. Comparable in scale and focus to OpusData, with overlapping enterprise customers in studios and exhibition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Numbers social profiles
Digital presenceThe Numbers financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Numbers leadership team
Management profileNumber of profiles
Profiles1 record
The Numbers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Numbers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Numbers
What does The Numbers do?
The Numbers operates a movie industry data and research platform that tracks domestic and international box office performance, production budgets, marketing costs, and theatrical release information. Founded in 1997 by Bruce Nash, the company maintains one of the most comprehensive publicly accessible film industry databases and offers premium business intelligence services and data licensing to industry professionals.
Is The Numbers a public or private company?
The Numbers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Numbers founded?
The Numbers was founded in 1997. It employs 1 to 10 people.
Where is The Numbers based?
The Numbers is headquartered in Los Angeles, United States, in the North America region.
How does The Numbers make money?
Three revenue lines are on record. Free Consumer Website is the primary driver. The others are the Numbers Business Report Subscription and opusData Commercial Licensing.
Who are The Numbers's main competitors?
The Numbers is listed as an others. Direct peers are Variety, IMDbPro, Deadline, Box Office Mojo and The Hollywood Reporter. Gower Street Analytics is listed as a regional player. Broad incumbents are Samba TV and Comscore. EntTelligence is listed as an emerging player.
Does The Numbers have an API?
No public API is recorded for The Numbers.
What industry is The Numbers in?
The Numbers's product category is Film Industry Data and Analytics. Its primary akta.pro industry code is MPAJADAK, Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data), with a secondary code of BPAHALAC, Data Analytics & Business Intelligence Services. Its NAICS code is 5131 and its SIC code is 7829.