Power Health Products

What Power Health Products does

Power Health Products Ltd is a family-owned UK manufacturer of food supplements, sports nutrition, and natural skin care products, established in 1972 and operating from Yorkshire. The company produces over 200 health products spanning vitamins, minerals, joint care formulations, botanical supplements, omega oils, lifestyle supplements, tissue salts, and natural beauty, with 166 SKUs currently active across its direct e-commerce site. Its proprietary capability lies in in-house nutraceutical formulation and contract manufacturing, including a private label service that allows other brands to develop custom-branded supplements.

The business operates a hybrid go-to-market model. Direct-to-consumer revenue is generated through the Shopify-powered powerhealth.co.uk storefront, supported by an email newsletter program offering 10% off first orders and free UK mainland delivery above £35. Wholesale revenue flows through major UK retailers (Boots, Holland & Barrett) and marketplaces (Amazon UK, eBay), with international wholesale shipping extending distribution to over 40 countries. Product pricing ranges from £1.25 to £516.86, and the company carries the Bumbles sub-brand for its Royal Gellee and Propolis product lines.

The company is privately held, bootstrapped, and family-run with 51-100 employees, no external investors, no subsidiaries, and no disclosed funding rounds. The team relies on long-tenured retail relationships and a 50+ year brand reputation, evidenced by 1,171 verified customer reviews averaging 4.7/5. There is no evidence of AI or machine learning capability, M&A activity, recent leadership changes, or regulatory actions in the source data.

Name

Power Health Products

Legal name

Power Health Products Ltd

Website

https://www.powerhealth.co.uk

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Power Health Products is a family-owned UK nutraceutical manufacturer founded in 1972, producing over 200 vitamins, supplements, joint care, oils, and natural beauty products sold direct-to-consumer online and through Boots, Holland & Barrett, Amazon, and eBay across 40+ countries.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Multivitamins & Daily Packs (CRADAGAC), Herbal & Botanical Supplements (CRADAGAD), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Dietary supplements
• Vitamins and minerals
• Joint care supplements
• Natural beauty products
• Private label manufacturing

Headquarters

HQ city

Packington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue from direct online sales through powerhealth.co.uk to consumers, with recurring purchases driven by subscription-like repeat orders and a loyalty-building email newsletter program offering 10% off first orders.
2. Retail Distribution: Revenue from supplying products to major UK retailers including Amazon, Boots, eBay, and Holland & Barrett, generating wholesale revenue through channel partnerships.
3. Private Label Manufacturing: Contract manufacturing revenue from producing custom-branded supplements for other businesses, leveraging over 50 years of formulation expertise.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Power Health Products manufactures and retails a family-owned portfolio of 200+ dietary supplements including vitamins, minerals, joint care, botanical, omega oil, and lifestyle supplements, alongside a natural beauty range and copper and magnetic wellness bracelets. The company sells these own-brand products direct-to-consumer through its Shopify e-commerce site and wholesale to UK retailers such as Boots, Holland & Barrett, Amazon and eBay, exporting to 40+ countries. It also offers a private label contract manufacturing service that produces custom-branded supplements for other businesses, leveraging over 50 years of formulation expertise.

Product overview

Power Health Products is a UK-based family-owned health supplement company established in 1972, operating from Yorkshire. The company offers a diverse portfolio of over 200 health products across multiple categories: vitamins (A, B-complex, C, D, E, multivitamins), minerals (calcium, chromium, iron, magnesium, selenium, zinc), joint care supplements (glucosamine, chondroitin, collagen, hyaluronic acid, MSM), botanical supplements (turmeric, ashwagandha, milk thistle, ginkgo biloba, evening primrose oil), omega oils (cod liver oil, fish oil, flaxseed oil), lifestyle supplements (probiotics, fibre blends, weight management), tissue salts (New Era brand), natural beauty products (skincare, aromatherapy oils), and wellness accessories (copper, magnetic, and magnetic hematite bracelets). The product range serves various health needs including immune support, energy, digestive health, skin/hair/nails, muscle function, cognitive function, and joint mobility. The company offers a private label manufacturing service and exports to over 40 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Bumbles: Royal Gellee and Propolis throat mixture product line

Products and services

• D-Mannose Tablets Tablet-form urinary tract support supplement made from a simple sugar intended to support bladder health; marketed to consumers seeking natural urinary tract support.
• Power Ginseng Korean ginseng supplement for energy and general wellness support, formulated as a long-running Power Health consumer product.
• Bumbles Royal Gellee 500mg Royal Jelly-based gel supplement for general health support, sold under the Bumbles sub-brand.
• NMN (Nicotinamide Mononucleotide) 500mg NAD+ precursor supplement marketed for anti-aging and cellular health support, formulated as a 500mg capsule.
• Icelandic Gold Cod Liver Oil 500ml Cod liver oil supplement providing omega-3 fatty acids and vitamins A & D, supplied in a 500ml liquid format under the Icelandic Gold branding.
• Magnesium 300mg Magnesium mineral supplement for muscle function, cramp relief, and energy support, supplied as a 300mg tablet.
• Vitamin D3 600IU / 15mcg Vitamin D3 supplement intended for bone health and immune support, sold alongside a higher-strength 4000IU variant.
• Vitamin C 1000mg with Citrus Bioflavonoids High-strength Vitamin C supplement formulated with citrus bioflavonoids for enhanced absorption, sold as a tablet.
• Mega B Complex Comprehensive B vitamin complex supplement providing the full range of B vitamins in a single daily dose, with a Super B Complex variant offered for enhanced dosing.
• Mega H40 High-potency multivitamin supplement in the Power Health range, alongside a standard Multivitamin & Minerals product for daily nutritional support.
• Calcium 400mg / Magnesium 150mg / Vitamin D 2.5mcg Combined calcium, magnesium and vitamin D supplement formulated to support bone health, sold alongside a standalone Calcium 400mg product.
• Glucosamine Sulphate 2KCL 1500mg High-strength glucosamine sulphate supplement for joint health, part of a wider joint care range that includes Super Glucosamine & Chondroitin, Hyaluronic Acid & Collagen, Green Lipped Mussel with Hyaluronic Acid and collagen products.
• Evening Primrose Oil 1000mg One A Day (8-10% GLA) Standardised evening primrose oil capsule with 8-10% GLA content marketed for skin and hormonal support, complemented by a cold-pressed liquid variant.
• Omega 3 Fish Oil 1000mg Fish oil omega-3 supplement for heart and brain health, part of a broader omega range including Omega 3, 6, 9 capsules, Omega 3 liquid strawberry flavour, Organic Flax Seed Oil, and High Strength Cod Liver Oil.
• Turmeric 500mg with Black Pepper Turmeric supplement with black pepper formulated to enhance curcumin absorption for anti-inflammatory support, complemented by a standard Turmeric 500mg product.
• Private Label Manufacturing Service Contract manufacturing service that allows other brands to create custom supplement formulations produced by Power Health's Yorkshire facility under the customer's own branding, leveraging over 40 years of formulation expertise.
• Rose Moisturiser with Vitamin E 50ml Rose-based facial moisturiser with vitamin E sold as part of the Natural Beauty skin care range, which also includes base and carrier oils and essential oils for aromatherapy.
• Copper and Magnetic Wellness Bracelets Wellness accessory range comprising copper, magnetic, and magnetic hematite bracelets (including 5/16 Indentations Copper Bangle Large and Medium, and 6 Magnet Large Plain Bracelet), sold alongside the Bracelet Gift Box.

Quantifiable outcome

• 50+ years operating as family-owned business since 1972
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and moderate.

• AmazoncoreChannel Partner/ Reseller/ DistributorPower Health products are sold through Amazon UK marketplace, providing access to the platform's Prime customer base and extensive online shoppers. This partnership extends distribution reach to e-commerce-focused consumers across the UK.
• BootscoreChannel Partner/ Reseller/ DistributorPower Health products are stocked in Boots pharmacies across the UK, providing access to the high street health and wellness consumer segment through a trusted pharmacy retailer.
• eBaymoderateChannel Partner/ Reseller/ DistributorProducts distributed through eBay marketplace, enabling international sales and reaching consumers who prefer the eBay shopping experience or are located in markets where direct shipping is not available.
• Holland & BarrettcoreChannel Partner/ Reseller/ DistributorProducts stocked in Holland & Barrett health food stores across the UK, providing placement alongside other premium health supplements and reaching health-conscious consumers who frequent specialized health retailers.
• ShopifymoderateTechnology or IntegrationPower Health operates their e-commerce store on the Shopify platform, using their infrastructure for online sales, payment processing, and order management.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Holland & Barrett: UK health-food retailer that also operates an extensive own-label supplement range; Power Health products are stocked in its stores but its white-label brands compete head-to-head, making H&B a partial competitor-as-well-as-customer.
• Solgar: Established global premium supplement brand (Nestlé Health Science) with broad vitamin, mineral and specialty ranges sold through UK health retailers and DTC — competes at the premium end of Power Health's category.
• Seven Seas: Established UK supplement brand owned by Haleon (formerly part of Pfizer) with a heritage portfolio including cod liver oil and omega ranges directly overlapping Power Health's best-selling categories.

Emerging players

• Bioglan: Specialty supplement brand focused on condition-specific formulations (joint, immunity, omega) with selective UK retail distribution; comparable in targeted-condition positioning though smaller in UK footprint than Power Health.

Direct peers

• Lamberts Healthcare: UK specialist supplement manufacturer producing a broad range of vitamins, minerals, and condition-specific formulas (joint, cognitive, women's health) for the practitioner and retail channel — directly comparable in formulation breadth and UK heritage.
• Nature's Aid: Long-established UK family-owned manufacturer of vitamins, herbal and specialty supplements distributed through health-food retail; comparable independent UK CPG manufacturer with overlapping category coverage and similar channel mix.
• Healthspan: UK-based direct-to-consumer vitamins, minerals and supplements manufacturer and retailer with a broad catalog across vitamins, joint care, and herbal products — closely comparable to Power Health on product range, UK DTC orientation, and target consumer.
• Higher Nature: UK independent supplement brand focused on vitamins, minerals, and natural health formulations sold through health-food channels and DTC — comparable category mix and independent UK heritage.
• Natures Best: UK supplement brand (owned by Quest Vitamins) covering vitamins, minerals, joint care and herbal extracts via retail and DTC channels; directly comparable product breadth and UK high-street/health-food distribution.
• Vitabiotics: UK's largest vitamin and supplement brand with deep presence across Boots, Holland & Barrett and supermarkets; comparable product taxonomy (vitamins, minerals, joint, women's/men's health) and multi-channel UK distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/powerhealthproducts
• Instagraminstagram.com/powerhealthproducts
• Xx.com/PowerHealthProd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Health Products