SBT

Broadcast Televisionsbt.com.br

SBT (Sistema Brasileiro de Televisão) is a Brazilian free-to-air broadcast television network, part of Grupo Silvio Santos, that delivers entertainment, news, and sports programming to a national audience through broadcast, digital streaming, and mobile platforms supported by advertising revenue.

Company typePrivate
Founded1981
HeadquartersOsasco, Brazil
Headcount5,001–10,000
GTM typeB2C
OfferingServices

What SBT does

SBT (Sistema Brasileiro de Televisão) is a private Brazilian free-to-air broadcast television network founded in 1981 and headquartered in Osasco, São Paulo. The company operates as a wholly-owned subsidiary of Grupo Silvio Santos, the diversified conglomerate controlled by the Santos family, and ranks as one of Brazil's largest television broadcasters in competition with Rede Globo. Its broadcast lineup combines general entertainment (Programa Silvio Santos, Domingo Legal, Roda a Roda), news (SBT News), sports (SBT Sports), and long-running acquired series (Chaves), with advertising as its primary revenue stream.

SBT distributes content through a multi-platform architecture: traditional over-the-air broadcast television, digital video-on-demand via SBT Vídeos, real-time live streaming through SBT Ao Vivo (delivered via YouTube Player integration), program-specific YouTube channels, mobile applications, and dedicated sports and news sub-brand portals. Underlying technology infrastructure includes SBot, an AI-powered virtual assistant that handles customer interactions using Google Speech-to-Text for voice input, plus user-profile-driven personalization features on the SBT Vídeos platform.

The business model is advertising-supported on the consumer side — viewers access all content free of charge — while secondary revenue streams include co-broadcasting and licensing partnerships (notably with N Sports for FIFA World Cup 2026 coverage). The company serves a horizontal Brazilian audience across demographics, with sports-oriented and family entertainment programming as primary engagement drivers. SBT employs between 5,001 and 10,000 people and is led by a mix of on-air talent (Patricia and Rebeca Abravanel, Celso Portiolli, Galvão Bueno), operational leadership (Sports Director Tiago Galassi, DPO Luciane Shinohara, CTO Sasi Padmanabhan), and the founding Santos family figurehead Silvio Santos.

SBT firmographics

Firmographics

Name: SBT
Legal name: SBT - Sistema Brasileiro de Televisão
Website: https://sbt.com.br
Company type: Private
Founded year: 1981
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: SBT (Sistema Brasileiro de Televisão) is a Brazilian free-to-air broadcast television network, part of Grupo Silvio Santos, that delivers entertainment, news, and sports programming to a national audience through broadcast, digital streaming, and mobile platforms supported by advertising revenue.
Ownership category
akta.pro rank

SBT industry classification

Industry

Product category: Broadcast Television
NAICS: Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)

Keywords

Broadcast television
Television programming
Video streaming
Sports broadcasting
Entertainment media

Where SBT is headquartered

Location

Headquarters

HQ city: Osasco
HQ country: Brazil
HQ region: Latin America

Offices1 record

Markets served

SBT business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Advertising Revenue: SBT generates primary revenue through advertising sales, with commercials broadcast during programming slots. The revenue model is typical for free-to-air television networks in Brazil.
Broadcasting Rights and Partnerships: Revenue generated through co-broadcasting partnerships with N Sports for major sporting events like the FIFA World Cup 2026. The partnership combines SBT's broadcast reach with N Sports' sports expertise.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

SBT product offering

Product offering

Core offering

SBT (Sistema Brasileiro de Televisão) is a Brazilian free-to-air broadcast television network that produces and distributes a diverse schedule of programming including entertainment shows, news, sports coverage, and game shows. The network extends its reach through complementary digital platforms including SBT Vídeos (video-on-demand), SBT Ao Vivo (live streaming), SBT Sports, and SBT News, along with the SBOT virtual assistant for customer service.

Product overview

SBT (Sistema Brasileiro de Televisão) is Brazil's second-largest television network operating as a multi-platform broadcaster with integrated digital services. The core offering centers on SBT TV, the main broadcast channel delivering entertainment programming including Programa Silvio Santos, Domingo Legal, Roda a Roda, and acquired series like Chaves. Digital platforms extend the brand through SBT Vídeos (video-on-demand with personalization features), SBT Ao Vivo (live streaming), SBT Sports (sports news and content), and SBT News (24-hour news coverage). The SBOT virtual assistant provides customer service across all digital properties. SBT also broadcasts premium sports content including FIFA World Cup coverage and Copa do Brasil matches, with Galvão Bueno serving as the primary narrator for major sporting events.

Differentiator

Problem solved

Functional benefit

Brands

SBT Sports: Sports news portal covering Brazilian and international sports events including FIFA World Cup 2026
SBT News
SBT Vídeos
TV SBT
SBot

Products and services

SBT TV
SBT Vídeos
SBT Ao Vivo
SBT Sports
SBT News
Copa do Mundo 2026 Coverage
Chaves

Quantifiable outcome

Domingo Legal program has been broadcasting for 30 years

Companies that use SBT

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

SBT technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature2 records

SBT partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

N SportscoreChannel Partner/ Reseller/ Distributor · 24 June 2026Co-broadcasting partnership for FIFA World Cup 2026. SBT and N Sports combine resources for comprehensive World Cup coverage in Brazil, with Galvão Bueno as lead narrator and Tiago Leifert providing commentary. The partnership enables SBT to broadcast major matches including Brasil x Japão and other knockout stage games. Director Tiago Galassi and CEO André Barros coordinate the joint coverage operation.
FIFAcoreTechnology or Integration · 1 January 2026SBT holds broadcasting rights for FIFA World Cup 2026 matches, enabling transmission of knockout stage games including Brasil x Japão, Alemanha x Paraguai, and other matches across Brazil through partnership with FIFA.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

SBT competitors and assessment

Company assessment

Direct peers

RedeTV!: RedeTV! is a Brazilian free-to-air broadcast television network with a similar entertainment-led programming strategy and free-to-air, ad-supported business model targeting mass Brazilian audiences.
Record TV: Record is a major Brazilian free-to-air broadcast network offering entertainment, news, and religious programming — directly comparable to SBT in scale, audience targeting, and ad-supported model.
Bandeirantes (Band): Band is a Brazilian free-to-air broadcast network with national reach and a similar entertainment-plus-news-and-sports programming mix, competing directly with SBT for audiences and ad budgets.
TV Cultura: TV Cultura is a Brazilian free-to-air broadcaster with cultural and educational programming. It competes for the same general Brazilian households as SBT, although with a public-broadcaster mandate and non-commercial funding base.

Broad incumbents

Rede Globo: Globo is Brazil's dominant free-to-air broadcast television network and SBT's primary competitor. Both operate national broadcast TV plus digital streaming extensions and battle for the same audiences, advertising budgets, and FIFA World Cup rights.
Globoplay: Globoplay is Globo's subscription streaming service and a direct competitor to SBT Vídeos in the Brazilian on-demand video market, particularly for premium entertainment and live linear streaming.
YouTube Brazil: YouTube is both a digital distribution partner to SBT (via embedded player on SBT Vídeos and SBT Ao Vivo) and a broad competitor for video-advertising inventory, audience attention, and on-demand viewership in Brazil.

Emerging players

CNN Brasil: CNN Brasil operates a 24-hour news channel and digital platform, competing directly with SBT News for Brazilian news audiences and news-vertical advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

SBT financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SBT leadership team

Management profile

Number of profiles

Profiles5 records

SBT subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

SBT funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SBT M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBT

What does SBT do?

Is SBT a public or private company?

SBT is a private company. It is classified as family owned and is currently operating.

When was SBT founded?

SBT was founded in 1981. It employs 5,001 to 10,000 people.

Where is SBT based?

SBT is headquartered in Osasco, Brazil, in the Latin America region.

How does SBT make money?

Two revenue lines are on record. Advertising Revenue is the primary driver. The others are broadcasting Rights and Partnerships.

Who are SBT's main competitors?

Direct peers on record are RedeTV!, Record TV, Bandeirantes (Band) and TV Cultura. Broad incumbents are Rede Globo, Globoplay and YouTube Brazil. CNN Brasil is listed as an emerging player.

Does SBT have an API?

No public API is recorded for SBT.

What industry is SBT in?

SBT's product category is Broadcast Television. Its primary akta.pro industry code is MPAHAKAD, Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber). Its NAICS code is 51612 and its SIC code is 4833.