Andersens
- Company typePrivate
- Founded1964
- HeadquartersGatton, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Andersens firmographics
Firmographics- Name
- Andersens
- Legal name
- Andersens
- Website
- https://andersens.com.au
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Andersens industry classification
Industry- Product category
- Flooring & Window Coverings Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Carpet & Area Rug Flooring Retail (CRAIAGAE)
- akta.pro secondary industry
- Bamboo, Cork & Eco Flooring Retail (CRAIAGAG)
Keywords
Where Andersens is headquartered
LocationHeadquarters
- HQ city
- Gatton
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Andersens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Sale of flooring products including carpet, vinyl, laminate, hybrid, engineered timber, cork, bamboo, and tiles. Also window coverings including blinds, shutters, curtains, awnings, and rugs.
- Installation Services: Professional installation services provided by company-affiliated installers as part of the customer purchase experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing - no standard tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Andersens product offering
Product offeringCore offering
Andersens is an Australian retailer of flooring products (carpet, vinyl, laminate, hybrid, engineered timber, cork, bamboo, and tiles) and window furnishings (blinds, shutters, curtains, awnings, and rugs). The company sells products through a franchise network of more than 54 retail stores across Queensland, NSW, Canberra, and South Australia, and provides complementary services including free in-home measure-and-quote, the mobile Showroom on Wheels consultation, professional installation, and carpet cleaning.
Product overview
Andersens is a retail flooring and window coverings company operating as a franchise network of over 54 stores across Queensland, New South Wales, Canberra, and South Australia. The company offers an integrated portfolio combining floor coverings (carpet, vinyl plank, sheet vinyl, hybrid, laminate, engineered timber, cork, bamboo, and tiles) with window furnishings (blinds, shutters, curtains, awnings, and rugs). Services include mobile Showroom on Wheels consultations, free in-home measure and quote, professional installation, and carpet cleaning. The offering is structured as a unified retail experience where products are sold and installed through the franchise network, complemented by a Home Visualiser digital tool for customer previews. Guarantees include a 100 Day Peace of Mind guarantee and Life of Carpet Installation guarantee. The company also operates Project Green sustainability initiative, planting a tree for each project completed.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet Carpet flooring products sold through Andersens' franchise showrooms to Australian homeowners for residential applications.
- Vinyl Plank Flooring Durable, stylish and waterproof vinyl plank flooring options for any room in the house, sold to residential customers.
- Sheet Vinyl Flooring Affordable and versatile sheet vinyl flooring popular in Australian homes, sold through Andersens showrooms.
- Hybrid Flooring Hybrid flooring products combining rigid core technology with a waterproof surface, marketed to homeowners seeking durable flooring.
- Laminate Flooring Laminate flooring sold to homeowners through Andersens' franchise retail showrooms.
- Engineered Timber Flooring Engineered timber flooring products sold through Andersens' Australian franchise showrooms for residential use.
- Cork Flooring Cork flooring products offered to residential customers through Andersens' franchise showrooms.
- Bamboo Flooring Bamboo flooring products offered through Andersens' franchise showrooms as a sustainable flooring option.
- Floor & Wall Tiles Floor and wall tile products (ceramic, porcelain, mosaic, natural stone, and feature tiles) sold through Andersens showrooms for residential applications.
- Window Blinds Window blind products sold to Australian homeowners through Andersens franchise showrooms and via in-home consultation.
- Window Shutters Indoor and outdoor window shutters sold and installed by Andersens for residential customers.
- Curtains Curtain products sold to residential customers through Andersens showrooms.
- Awnings Indoor and outdoor awnings sold to homeowners by Andersens for sun and weather protection.
- Rugs Rug products sold through Andersens franchise showrooms as a complement to flooring purchases.
- Showroom on Wheels Mobile showroom service that brings flooring and window furnishing samples directly to customers' homes, providing in-home product viewing and consultation.
- Free Measure & Quote Complimentary in-home measuring and quotation service for customers purchasing flooring or window furnishings through Andersens.
- Professional Installation Professional installation service offered to residential customers purchasing flooring and window furnishing products from Andersens.
- Carpet Cleaning Carpet cleaning service offered to residential customers, including insurance-related carpet cleaning.
Quantifiable outcome
- 100 Day Peace of Mind Guarantee - replacement if not satisfied
- +1 more outcomes
Companies that use Andersens
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Andersens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Andersens partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AcryliconminorAcrylicon is a related brand/product mentioned on the Andersens website, though the exact nature of the partnership is not clearly defined in the source material.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Andersens competitors and assessment
Company assessmentBroad incumbents
- IKEA: Global furniture and home furnishings retailer with Australian stores. Sells laminate flooring, rugs and window treatments alongside furniture, competing for the same residential floor-furnishing budget as Andersens.
- Bunnings Warehouse: Australia's dominant home-improvement big-box retailer, part of Wesfarmers. Stocks flooring, tiles, blinds and rugs as part of a much broader home/DIY assortment, exerting pricing pressure on specialty flooring peers like Andersens.
- Harvey Norman: Large Australian retailer of furniture, bedding, flooring and window furnishings via franchised complexes. Overlaps with Andersens in flooring and window coverings but as part of a much wider product portfolio.
Direct peers
- Flooring Xtra: Australian flooring retailer group with stores across multiple states, offering carpet, timber, vinyl, hybrid, laminate and tile flooring with in-home services, comparable to Andersens' specialty flooring positioning.
- Beaumont Tiles: Australia's largest specialty tile retailer, with showrooms across multiple states. Direct overlap with Andersens' tiles category and the broader hard-surface flooring category.
- Choices Flooring: Australia's largest flooring specialist retailer, operating a national franchise network. Sells carpet, vinyl, timber, laminate, hybrid and tiles with in-home measure/quote and installation, directly comparable to Andersens' core offering and franchise model.
- Carpet Call: Australian specialty carpet and flooring retailer with showrooms and online channels. Overlaps directly with Andersens' carpet, vinyl, timber and rug categories.
- Carpet Court: Long-established Australian flooring retailer with showrooms across multiple states. Sells carpet, timber, vinyl, laminate, rugs and window furnishings under a similar specialty retail model to Andersens.
Regional players
- Norman Carpet Court / Flooring Online Group entities: Australian tile and flooring retailers with strong regional presence, providing part-overlap with Andersens' tiles and hard-flooring offering and competing for similar residential renovation customers in specific geographies.
Emerging players
- Flooring Online: Online-direct Australian flooring retailer offering carpet, vinyl, laminate, hybrid and timber with Australia-wide delivery. Represents the emerging online-first competitive threat to Andersens' showroom-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Andersens social profiles
Digital presenceAndersens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Andersens leadership team
Management profileNumber of profiles
Andersens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Andersens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Andersens
What does Andersens do?
Andersens is an Australian retailer of flooring products (carpet, vinyl, laminate, hybrid, engineered timber, cork, bamboo, and tiles) and window furnishings (blinds, shutters, curtains, awnings, and rugs). The company sells products through a franchise network of more than 54 retail stores across Queensland, NSW, Canberra, and South Australia, and provides complementary services including free in-home measure-and-quote, the mobile Showroom on Wheels consultation, professional installation, and carpet cleaning.
Is Andersens a public or private company?
Andersens is a private company. It is classified as unknown and is currently operating.
When was Andersens founded?
Andersens was founded in 1964. It employs 501 to 1,000 people.
Where is Andersens based?
Andersens is headquartered in Gatton, Australia, in the Oceania region.
How does Andersens make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are installation Services.
Who are Andersens's main competitors?
Broad incumbents on record are IKEA, Bunnings Warehouse and Harvey Norman. Direct peers are Flooring Xtra, Beaumont Tiles, Choices Flooring, Carpet Call and Carpet Court. Norman Carpet Court / Flooring Online Group entities is listed as a regional player. Flooring Online is listed as an emerging player.
Does Andersens have an API?
No public API is recorded for Andersens.
What industry is Andersens in?
Andersens's product category is Flooring & Window Coverings Retail. Its primary akta.pro industry code is CRAIAGAE, Carpet & Area Rug Flooring Retail, with a secondary code of CRAIAGAG, Bamboo, Cork & Eco Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.