Immersion Legal

What Immersion Legal does

Immersion Legal, founded in 2015 and headquartered at 580 Broadway, Suite 600, New York, is a trial strategy and jury consulting firm serving high-stakes litigation. Effective June 15, 2026, the company was fully integrated into DRC (Decision Research Corporation), and its services now operate under the DRC brand. The firm delivers four specialized practice areas — Antitrust, Patent/Intellectual Property, Privacy, and Contract — supported by core service modules: community attitude surveys, custom focus groups, jury selection, witness preparation, visual demonstratives, and trial technology management. Its methodology integrates litigation lawyers, psychologists, data scientists, graphic designers, and trial technology consultants into a single engagement model, drawing on an empirical base of 28,000+ mock jurors analyzed, 1,000+ disputes supported, and 200+ jurisdictions tested.

The firm sells through a consultative, enterprise field sales motion built around a 'Get Trial Ready' entry point, where subject matter experts develop case-specific research plans. Pricing is engagement-based and quote-driven rather than tiered, consistent with bespoke professional services; one source notes multi-year contracts. Customers are enterprise law firms, corporate legal departments, and complex litigation practice areas; named customers include Bloch & White LLP and Gerald B. Lefcourt, P.C., with endorsements from a former U.S. federal judge (Judge Nancy Gertner, Harvard Law). The firm holds no patents, has no disclosed AI/ML capabilities, and does not maintain a public pricing page.

DRC is privately held with no parent company disclosed and has no public listing. The company operates only in the United States, with all activity centered on the New York headquarters. A funding round on August 6, 2025 lists Trivest Partners as investor, suggesting institutional backing tied to growth and the subsequent DRC integration. The strategic posture — multi-disciplinary integration, elite legal endorsements, and an emerging Strategic Partnerships channel — indicates a growth-oriented boutique with ambitions to scale within the specialized jury consulting category.

Name

Immersion Legal

Legal name

DRC

Website

https://immersionlegal.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Immersion Legal, now integrated into DRC, is a New York-based trial strategy and jury consulting firm serving enterprise law firms and corporate legal teams on high-stakes antitrust, patent, privacy, and contract litigation through multidisciplinary engagements.

Ownership category

akta.pro rank

Product category

Trial Consulting and Jury Research

NAICS

Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Jury consulting services
• Trial strategy consulting
• Litigation support services
• Mock jury research
• Trial presentation technology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Jury Consulting Services: High-stakes litigation consulting including jury selection, focus groups, witness preparation, demonstrative evidence creation, and trial strategy development. Services are engagement-based, likely project or case-specific.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Immersion Legal (fully integrated into DRC effective June 15, 2026) is a trial graphics and trial technology consulting firm that delivers jury consulting, focus group research, witness preparation, demonstrative evidence, and courtroom presentation services for high-stakes litigation. The firm integrates litigation strategy, psychology, data science, and information design under one offering for law firms and corporate legal departments.

Product overview

DRC (formerly Immersion Legal, integrated effective June 15, 2026) offers a unified platform of trial strategy and jury consulting services. The company operates at the intersection of litigation strategy, psychology, data science, and information design. Services include four specialized practice areas (Antitrust, Patent/IP, Privacy, and Contract), supported by core service modules: Community Attitude Surveys, Focus Groups, Jury Selection, Witness Preparation, Visual Demonstratives, and Trial Technology Management. The integrated approach combines lawyers, psychologists, data scientists, graphic designers, and trial technology consultants to deliver high-stakes litigation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Attitude Surveys
• Focus Groups
• Jury Selection
• Witness Preparation
• Visual Demonstratives
• Trial Technology Management
• Antitrust Trial Consulting
• Patent/Intellectual Property Trial Consulting
• Privacy Litigation Consulting
• Contract Litigation Consulting

Quantifiable outcome

• 28,000+ mock jurors analyzed for pattern recognition and verdict prediction
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DRC (Decision Research Corporation)coreOthersImmersion Legal is fully integrated into DRC (Decision Research Corporation) effective June 15, 2026. DRC is a trial strategy and jury consulting firm that operates at the intersection of litigation strategy, psychology, data science, and information design. The integration combines Immersion Legal's expertise with DRC's existing capabilities in jury consulting and trial support services.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• DOAR Litigation Consulting: Long-established trial consulting and jury research firm offering jury selection, mock trials, focus groups, and trial graphics for complex litigation. Directly competes with DRC/Immersion Legal for the same Am Law and in-house legal buyers.
• Litigation Insights: Trial consulting firm (successor to the National Jury Project) providing jury research, focus groups, witness preparation, and trial graphics. Closely comparable in service mix, methodology, and target client base.
• TrialGraphix: Courtroom graphics, presentation technology, and trial consulting firm serving complex civil litigation. Overlaps heavily with DRC's visual demonstratives and trial technology management practices.
• Courtroom Sciences Inc. (CSI): Full-service trial consulting firm offering jury research, focus groups, witness preparation, and trial presentation services. Competes head-to-head in complex litigation matters across the U.S.
• Keene Trial Consulting: Trial strategy and jury consulting firm providing focus groups, mock trials, jury selection, and witness preparation. Comparable boutique competitor serving similar plaintiff and defense matters.
• JuryScope: Jury research and trial consulting firm specializing in community attitude surveys, mock trials, and jury selection for civil litigation. Direct overlap on the empirical research side of DRC's offering.
• Persuasion Strategies: Trial consulting firm delivering jury research, focus groups, witness preparation, and graphics. A closely comparable boutique competitor in the same buyer segment.
• Magnus: Jury research and trial consulting firm offering mock trials, community surveys, jury selection, and case strategy. Directly comparable in service scope and target client base.

Broad incumbents

• Epiq: Large legal services and e-discovery incumbent that owns TrialGraphix and offers a broad portfolio of litigation support, document review, and trial technology services. Overlaps with DRC on visual demonstratives and trial technology management at larger scale.
• Consilio: Global legal services provider with trial support, jury consulting, and litigation graphics capabilities as part of a wider e-discovery and managed review portfolio. Adjacent incumbent that competes for portions of the trial consulting budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immersion Legal