Unfold

What Unfold does

Unfold is a Sarasota, Florida-based digital design agency founded in 2018 that delivers strategy-first brand identities, product design, illustration, web design, and print and packaging for high-profile clients across crypto/Web3, AI, fintech, healthcare, entertainment, and technology. The firm operates as a professional services studio, offering a tiered project engagement model that spans focused 4–6 week brand-guidelines packages through comprehensive 8–16 week product design engagements, with project budgets ranging from under $10K to $100K+. Its technology layer is built around an internally codified 'AI-Accelerated Design' methodology that embeds third-party AI tools (Copy Gen, Rapid Prototyping, Image Concepting) into every phase of the design workflow, supported by internal quality benchmarks, prompt engineering standards, and ethical AI guidelines.

The firm monetizes almost exclusively through project fees (professional services), with no recurring SaaS component aside from a recently acquired design subscription product. It is founder-operated and bootstrapped, with approximately 18 named specialists covering brand, illustration, Webflow development, animation, and UX, and a client base that includes Facebook/Libra, Solana, Ripple, Rumble, Peacock (NBCUniversal), Merck, Adobe, Samsung, Blizzard, and Okta. Distribution is portfolio-driven, relying on detailed case studies, Dribbble presence (including 2026 'Best Shots of the Year' selection and listing in the Dribbble Select Branding Agencies directory), and a 5.0 Clutch quality rating, supplemented by Figma community plugins (Arc Plugin with 1M+ users, Skew Plugin with 600K+ users) that seed brand awareness inside the designer community.

In 2024, Unfold began extending beyond pure services, launching a suite of standalone AI tools (Naame.ai, Gazel.ai, Headshot Studio, Image Scraper, Grabient), a formal AI Consultancy and Design Sprints offering, and acquiring Jamm, a design subscription product. These moves signal an early-stage productization pivot, while the core business remains project-based agency work delivered from a single US office to a global client base.

Name

Unfold

Legal name

Unfold

Website

https://unfold.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Unfold is a Sarasota, Florida-based design agency founded in 2018 that delivers brand, product, illustration, and web design to enterprise and growth-stage clients across crypto, AI, fintech, healthcare, and entertainment, using an AI-augmented workflow and serving logos like Facebook/Libra, Solana, Ripple, Peacock, and Merck.

Ownership category

akta.pro rank

Product category

Brand and Product Design Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand design services
• Product design agency
• AI-augmented design
• Digital illustration services
• Web design agency

Headquarters

HQ city

North Port

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Design Services: Project-based professional services spanning brand design, product design, illustration, web design, and print & packaging. Engagements range from focused 4-6 week logo and brand guidelines packages to comprehensive 8-16 week identity systems with collateral. The agency also offers AI consultancy, design sprints, and standards/tooling as discrete service lines. Revenue is generated entirely through client project fees with no recurring SaaS or product component.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Unfold is a digital design agency that provides strategy-first brand design, product design, illustration, web design, and print & packaging services to enterprise and growth-stage clients globally. The agency embeds AI-augmented workflows into every phase of the design process, delivering custom projects with timelines ranging from 4-16 weeks. Supplementary offerings include AI consultancy, compressed design sprints, and standards/tooling development for client teams.

Product overview

Unfold is a design agency offering a portfolio of creative services organized around brand, product, and illustration design. The core service offerings include Brand Design (strategy-first identities), Product Design (UX research through development handoff), Illustration (custom visual language), Web Design (marketing websites with Webflow development), and Print & Packaging (physical brand extensions). AI-augmented services are offered as add-ons including AI Consultancy (workflow optimization), Design Sprints (compressed AI-augmented design delivery), and Standards & Tooling (AI pipeline development). The agency also maintains a suite of internal tools and products including Naame.ai (domain names), Gazel.ai (conversion analysis), Headshot Studio (AI headshots), Figma plugins (Arc with 1M+ users, Skew with 600K+ users, JumpBack), Grabient (gradient tool), Dronies NFT (Web3 collection), and Heaven (Bible study app). Jamm (design subscription service) was acquired.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design Strategy-first brand identity service covering naming strategy, brand strategy and positioning, logo and identity systems, brand guidelines, and collateral and packaging. Targeted at companies seeking comprehensive brand foundations.
• Product Design UX research, user flows, wireframing, interface design, prototyping, design systems, and mobile and web application design. Targeted at companies needing product UX/UI from research through development handoff.
• Illustration Custom illustration work including style exploration, hero illustrations, spot illustrations, iconography systems, diagrams and infographics, and illustration libraries. Targeted at brands needing distinctive visual language.
• Web Design Marketing website design and Webflow development including copywriting, responsive design, prototyping, and CMS training. Targeted at companies needing high-converting marketing sites.
• Print & Packaging Physical brand extensions including packaging design, marketing collateral, business cards, brochures, and print-ready production files. Targeted at brands extending identity into physical touchpoints.
• AI Consultancy Workflow audits, tool selection and integration, team training and adoption, and ROI measurement for AI-augmented design workflows. Targeted at in-house design and product teams seeking to embed AI into their workflows.
• Design Sprints AI-augmented compressed design sprints delivering rapid prototyping, AI-generated explorations, compressed feedback loops, and production-ready output. Targeted at teams needing fast, intensive design execution.
• Standards & Tooling Internal standards for AI-integrated design practice including custom AI pipelines, quality benchmarks, prompt engineering, and ethical AI guidelines. Targeted at design organizations formalizing their AI usage.

Quantifiable outcome

• 3x engagement increase for Rumble platform rebrand
• +13 more outcomes

Named customers22 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pentagram: Legendary partner-led brand and identity design firm working with globally recognized clients on strategy-first identities, packaging, and digital presence. Directly comparable to Unfold on high-craft, marquee-client brand design engagements.
• Work & Co: Premium product and digital design agency known for tech-forward clients and shipped product experiences for Facebook, Apple, and other marquee brands. Closely comparable on enterprise-tier product, web, and brand work with a selective, outcome-driven model.
• Huge Inc: Large multidisciplinary digital agency blending brand, product, and platform design with technology delivery across web, mobile, and emerging interfaces. Comparable as a full-service creative partner working with enterprise and consumer clients like Google, Nike, and HBO.
• Ramotion: Boutique product and brand design studio focused on tech-forward clients, including Web3, SaaS, and AI companies. Closely aligned on high-impact product/UI work for startups and growth-stage tech businesses.
• Clay (design agency): Digital product and brand design studio working primarily with tech-forward clients on UI/UX, web, and identity. Closely comparable on the boutique, craft-led, tech-tilted digital engagement model.
• Moving Brands: Independent brand-led design and innovation consultancy combining brand strategy with digital product and motion design for enterprise clients. Comparable on the integrated brand-plus-experience offering and selective client roster.
• Manual (design agency): Strategy-and-design-led agency combining brand, product, motion, and content for venture-backed and enterprise clients. Comparable on boutique positioning, strategy-first delivery, and tech/Web3-tilted client mix.
• Instrument (design agency): Independent brand and product experience studio partnering with ambitious brands on identity, digital product, and creative campaigns. Comparable on the boutique, outcome-led model for premium tech and consumer brands.

Broad incumbents

• R/GA: Global experience design and advertising agency with deep technology and brand practices, comparable breadth of services (strategy, product, brand, marketing) at much larger scale and with more enterprise overlap.
• Wolff Olins: Global brand consultancy working at the intersection of brand strategy, identity, and digital experience for the world's largest companies. Comparable on strategy-first identity and multi-platform brand systems at a larger and more enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/unfoldco
• LinkedInlinkedin.com/company/unfold-design-agency
• Instagraminstagram.com/unfoldco
• Facebookfacebook.com/unfold

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unfold