Addfame

What Addfame does

addfame GmbH is a Munich-headquartered, full-service social media marketing agency (legal entity addfame GmbH, Amtsgericht München HRB 219230) operating as a subsidiary of the Nayoki Digital Marketing Group. The company is organized around four interconnected service lines — Influencer Marketing, Social Media Marketing (organic and paid), a Creative Excellence Center, and Data Solutions — and serves enterprise and mid-market advertisers with end-to-end campaign execution spanning strategy, influencer sourcing and mediation, content production, paid media management, and performance analytics.

The agency's technology stack combines self-developed proprietary tools for influencer discovery and matching with AI-powered content planning, AI-generated visual assets, predictive analytics, cross-platform social media monitoring, and interactive Looker Studio dashboards that unify campaign data across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube. An in-house data and AI specialist team supports generative content workflows, AI chatbot integration, custom AI application development, and EU AI Act competency training delivered to clients. The ~37-person organization is led by three Managing Directors (André Soulier, Stephan Fehske, Maximilian Eber-Ischinger) with a Director layer covering Key Account Management, Creation & Innovation, Data Solutions & AI Integration, and People & Culture.

Revenue is generated through recurring monthly retainers for Social Organic and Social Paid services, supplemented by transaction-fee-based Influencer Services where addfame contracts and mediates between advertisers and influencers. Pricing is custom and negotiated per contract, with no public tiers. The customer base is concentrated in DACH and spans large enterprises across F&B (Bauer, Develey, Hellmann's, Hacker-Pschorr, Paulaner, Tabasco), pharmaceuticals (Medice), automotive (BMW), electronics (Medion, Daikin), consumer goods (Emma, Falke, Seidensticker, Kik), and technology (Adobe).

Name

Addfame

Legal name

addfame GmbH

Website

https://addfame.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Addfame is a Munich-based, full-service social media marketing agency serving enterprise advertisers with influencer marketing, paid and organic social media management, creative production, and AI-augmented data analytics. It operates as a subsidiary of the Nayoki Digital Marketing Group with roughly 37 staff.

Ownership category

akta.pro rank

Product category

Social Media Marketing Agency Services

NAICS

Other Services Related to Advertising (541890), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer & Creator Marketing (BPAFAAAG)

akta.pro secondary industries

Influencer Marketing Agencies (BPAFAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Social media marketing
• Influencer marketing services
• Creative content production
• Paid social advertising
• Social media analytics

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Organic Services: Ongoing management of clients' owned social media accounts, including content planning, production, posting, and community interaction. Billed monthly at the beginning of each month.
2. Social Paid Services: Paid advertising campaigns on social media platforms managed on behalf of clients. The client funds ad spend directly via their platform account; Addfame charges a management/service fee.
3. Influencer Services (Mediated): Selection, matching, briefing, and ongoing management of influencer campaigns for advertisers. Addfame acts as intermediary, contracting with influencers and invoicing advertisers. Payment is due after content goes live on all contracted influencer accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Addfame is a Munich-based full-service social media agency that sells end-to-end influencer marketing, social media marketing (organic and paid), creative content production, and data/AI solutions to enterprise brand advertisers. Services are delivered by in-house specialist teams using proprietary influencer discovery tools, AI-powered content creation, and cross-platform analytics dashboards, with contracts negotiated on a per-campaign basis and monthly recurring billing for ongoing social organic and social paid engagements.

Product overview

Addfame is a full-service social media marketing agency headquartered in Munich, Germany. The company operates as a unified service offering organized around four interconnected service lines: Influencer Marketing (their founding discipline), Social Media Marketing (organic and paid), Creative Excellence Center (content strategy and production), and Data Solutions (analytics and AI). These services work together as an integrated portfolio—their influencer and social media campaigns are powered by in-house data analytics and AI capabilities, while the creative center produces the visual content deployed across all channels. Addfame serves as a one-stop agency for brands seeking comprehensive social media presence, from strategy through content creation to performance optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Full-service influencer marketing for brand advertisers: identification, matching, briefing, contracting, and ongoing management of influencers as brand ambassadors across platforms, using proprietary discovery and matching tools and an experienced in-house team.
• Social Media Marketing Full-service social media management combining Social Organic (content creation, community management, posting) and Social Paid (advertising campaigns) across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube, with funnel setup, audience targeting, creative testing, and KPI tracking.
• Creative Excellence Center Content strategy, creation, and production including photography, video production (TVC, social media content, image films), graphic design, motion design, 2D/3D animation, brand storytelling, and AI-generated visual content tailored to specific marketing needs.
• Data Solutions Data analytics and intelligence services including cross-platform data integration, social media monitoring, predictive analytics, competitive benchmarking, AI-powered process automation, AI chatbot integration, custom AI application development, EU AI Act compliance training, and customized Looker Studio dashboards.

Quantifiable outcome

• 26.5 million impressions and 5.2 million video views achieved in 10 months for MEDICE ADHS campaign
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• Nayoki Digital Marketing Groupparent_companyStrategic or Co-development PartnerAddfame is a subsidiary/part of the Nayoki Digital Marketing Group. This parent company structure provides Addfame with the backing of a larger digital marketing organization, enabling shared resources, interdisciplinary expertise, and high degrees of autonomy with strong underlying support.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Reachhero: German influencer marketing platform and agency headquartered in Hamburg. Directly competes with Addfame in DACH influencer campaign execution and creator marketplace services, serving similar mid-market and enterprise advertisers.
• Intermate Media: Berlin-based German influencer marketing agency. Competes head-to-head with Addfame on creator sourcing, campaign management, and brand-deal mediation for German enterprise advertisers across similar verticals (FMCG, tech, automotive).
• We Are Era: ProSiebenSat.1-owned German influencer and creator marketing agency. Directly comparable to Addfame as a full-service social/influencer agency serving enterprise brands in DACH, with broader group backing.
• Lure Media: Munich-based social media and influencer marketing agency. Comparable in geography, scale, and service offering — both target enterprise advertisers in southern Germany with integrated social + influencer campaigns.
• FAME (Famous GmbH): German influencer and creator marketing agency headquartered in Hamburg. Directly competes on influencer campaign management, creator partnerships, and brand-deal services for DACH enterprise brands.

Emerging players

• Aspire (AspireIQ): US-based influencer marketing SaaS platform with agency-style managed services. Comparable to Addfame on the creator-marketplace and campaign-management layer, but with a more productized SaaS model.
• CreatorIQ: Enterprise influencer marketing platform combining SaaS workflow tools with agency services. Overlaps with Addfame's influencer discovery, campaign management, and data/analytics offerings for global enterprise brands.

Broad incumbents

• GroupM (WPP): World's largest media investment group within WPP. Comparable to Addfame in serving global enterprise advertisers (Unilever, BMW, Adobe) across paid, organic, and influencer media, but at vastly larger scale and broader scope.
• Dentsu Creative: Global creative and media network. Comparable to Addfame on full-service social media, influencer, and creative production for enterprise advertisers, but as a broad portfolio incumbent rather than a DACH specialist.

Regional players

• Team Lure (lure.fashion): European creator-economy agency operating across fashion and lifestyle verticals. Comparable to Addfame on influencer campaign management and creator services, but with a more verticalized European footprint.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/addfame/?hl=de
• TikToktiktok.com/@addfame_
• Xx.com/addfame_com
• Facebookfacebook.com/addfame

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addfame