Intermate

Social Media Marketing Servicesintermate.de

Company typePrivate
Founded2014
HeadquartersBerlin, Germany
Headcount101–250
GTM typeB2B
OfferingServices

Intermate firmographics

Firmographics

Name: Intermate
Legal name: Intermate Media GmbH
Website: https://intermate.de
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

Intermate industry classification

Industry

Product category: Social Media Marketing Services
NAICS: Public Relations Agencies (541820)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

Social media marketing
Influencer marketing
Content production
Performance advertising
Social media management

Where Intermate is headquartered

Location

Headquarters

HQ city: Berlin
HQ country: Germany
HQ region: Europe

Offices4 records

Markets served

Intermate business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Social Media Agency Services: Full-service social media and influencer marketing agency fees. Services include strategy, creative development, project management, social media management, community management, tech and data science, paid social, and performance marketing. Delivered via 360° approach with multiple in-house departments.
Content Production: In-house content production services including video, photography, and format creation through Truemates and Hey! Content Studios. Serves both owned campaigns and external brand clients.
Performance Marketing (advertace): Subsidiary agency advertace provides data-driven performance marketing services including paid social ads, UGC-based creator content for social and display ads, and full-funnel performance campaigns with measurable ROI.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom agency engagement — no public pricing tiers available

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Intermate product offering

Product offering

Core offering

Intermate is a full-service social media and influencer marketing agency that plans, creates, produces, distributes, and measures platform-native campaigns for enterprise brands. Services span strategy, creative, content production, community management, paid social/performance advertising, and tech-enabled insights, delivered via a proprietary AI-driven platform and in-house production studios across Germany.

Product overview

Intermate is a German social media and influencer marketing agency founded in 2014, offering a comprehensive 360° service portfolio under one roof. The company operates through two main pillars: proprietary technology (Intermate Technology Platform comprising Discovery, Echo, Prism, Data Vault, and Pilot) and full-service agency offerings (Strategy & Creation, Content Production, Social Media Management, Consulting & Influencer Relations, Tech & Insights, and Performance Ads). The company has 250+ employees across 3 locations (Berlin, Hamburg, Cologne) and maintains in-house content studios (Hey! Content Studios), a production company (Truemates), and acquired performance marketing agency advertace in 2024. Their own TikTok properties include the Daily Pie entertainment show and the VERTIES award.

Differentiator

Problem solved

Functional benefit

Brands

Daily Pie: Intermate's own TikTok entertainment show featuring German TikTok creators, with over 1 million followers.
Intermate Production
VERTIES (Vertical Video Award)

Products and services

Strategy & Creation Social media strategy development and creative concepting service for enterprise brands, using Gen Z creators, social strategists, and in-house creative teams to design holistic social-first campaigns.
Content Production In-house social-first content production with 30+ creatives producing video, photography, and social-native formats for more than 20 social media channels including Instagram, TikTok, YouTube, Snapchat, and LinkedIn.
Social Media & Community Management End-to-end social media management including strategy, content planning, copywriting, publishing, monitoring, community management, and reporting across brand social channels.
Consulting & Influencer Relations Influencer marketing consulting and creator relationship management service providing access to a database of 50,000+ influencer profiles for holistic campaign planning, creator-brand matching, and partnership facilitation.
Tech & Insights Technology-powered social insights service including social audits, competitive analysis, industry benchmarks, and AI-driven social listening delivered through the proprietary Intermate Intelligence platform (Discovery, Echo, Prism, Data Vault, Pilot).
Full Funnel & Performance Ads Performance advertising service combining platform alpha testing, proprietary ad technology, and an in-house ad team to run full-funnel campaigns across social and display, including UGC-based creator ads for measurable conversions.
Intermate Technology Platform Proprietary in-house AI-driven platform providing creator matching, social listening, benchmarking, campaign management, content approval workflows, and real-time client reporting, integrated into client engagements as the technology backbone of agency services.

Quantifiable outcome

111% revenue growth for Gepp's through UGC creator content and strategic testing
+11 more outcomes

Companies that use Intermate

Customer profile

Named customers39 records

Segments3 records

Ideal customer profiles3 records

Intermate technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature5 records

Intermate partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

TikTokcoreGTM or Marketing PartnerOfficial TikTok Marketing Partner. Intermate produces content for TikTok, conducts training for the platform, manages campaigns across TikTok departments, and was among the first partners in the TikTok Creative Exchange Programme. Intermate hosts the VERTIES (Vertical Video Award), the first TikTok Creator Award in Europe, in collaboration with TikTok. TikTok is also one of Intermate's largest clients.
Meta (Facebook/Instagram)coreGTM or Marketing PartnerOfficial Meta Business Partner. Intermate manages campaigns and provides social media services across Meta's platforms (Facebook, Instagram).
advertacecoreTechnology or IntegrationSubsidiary performance marketing agency acquired in 2024 to expand full-funnel and performance ads capabilities. Specializes in UGC-based creator content for performative social and display ads, with proprietary data-driven approaches to paid social campaigns.
TruematescoreTechnology or IntegrationIn-house production company producing thousands of Social 1st assets and formats annually. Germany's first Social-First Content Production company founded in 2015, producing over 30,000 content assets for brands including ALDI Nord, Deichmann, L'Oréal, and Volkswagen.
HeyStudioscoreTechnology or IntegrationIn-house content studios in Berlin Charlottenburg — two facilities with over 800m² production space built entirely for Social 1st content. Includes modular sets, fully equipped kitchens, and year-round residential sets.
Creative Agencies (Saatchi & Saatchi, Serviceplan, BBDO, DDB)minorStrategic or Co-development PartnerIntermate Production works as a production partner with creative agencies including Saatchi & Saatchi, Serviceplan, BBDO, and DDB on social media and multi-channel campaigns for clients like Bauhaus.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Intermate competitors and assessment

Company assessment

Direct peers

Reachhero: Berlin-based influencer marketing platform and agency combining proprietary SaaS tooling with agency services for creator matching and campaign management. Overlaps with Intermate's Discovery, Echo, and Influencer Relations offerings.
Social Chain Group: German-headquartered social media and influencer marketing agency with comparable service offering (strategy, content, influencer management, performance) and similar enterprise brand client base. Direct competitor in the German social-first agency market.
Juni (formerly known as TLGG): German digital agency combining communications, content, and social media services for enterprise brands. Comparable in targeting German-speaking enterprise clients with integrated digital and social campaigns.
Kolle Rebbe / Laika: Hamburg-based creative and content agency with strong social media and influencer capabilities, serving similar German enterprise clients. Part of the same competitive set in the DACH social-first agency landscape.

Broad incumbents

Jung von Matt: Major German creative agency network with significant social media and content production capabilities. Competes for the same enterprise brand budgets as Intermate but with broader creative and traditional advertising scope.
DDB Germany: German arm of global DDB network, offering creative, digital, and social media services to enterprise clients. Intermate's Truemates has a documented production partnership with DDB, indicating overlapping client work and competitive overlap.
Serviceplan Group: Europe's largest independent owner-managed agency group with deep social media and content capabilities across multiple specialized brands. Competes with Intermate for German enterprise brand mandates but as a broad full-service incumbent rather than social-first specialist.
Pilot Group: Hamburg-based creative and digital agency (Omnicom network) with strong social media and content production capabilities serving similar enterprise German clients. Comparable in scale and German-market enterprise positioning.

Others

SAMY Alliance: Parent company and strategic platform following April 2025 acquisition. Provides international scale, capital backing from Bridgepoint, and cross-selling opportunities across 20 offices in 55 markets. Functions as both enabler and constraint on Intermate's growth strategy.

Emerging players

HypeAuditor: AI-powered influencer marketing analytics and fraud-detection platform with overlap to Intermate's Discovery and Echo capabilities. While tech-tool focused rather than full-service, it represents competitive pressure on the data and creator-matching layer of Intermate's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Intermate compliance and trust

Trust signal

Compliance2 records

Intermate financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Intermate leadership team

Management profile

Number of profiles

Profiles6 records

Intermate subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Intermate funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Intermate M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intermate

What does Intermate do?

Is Intermate a public or private company?

Intermate is a private company. It is classified as private equity controlled and is currently operating.

When was Intermate founded?

Intermate was founded in 2014. It employs 101 to 250 people.

Where is Intermate based?

Intermate is headquartered in Berlin, Germany, in the Europe region.

How does Intermate make money?

Three revenue lines are on record. Social Media Agency Services are the primary driver. The others are content Production and performance Marketing (advertace).

Who are Intermate's main competitors?

Direct peers on record are Reachhero, Social Chain Group, Juni (formerly known as TLGG) and Kolle Rebbe / Laika. Broad incumbents are Jung von Matt, DDB Germany, Serviceplan Group and Pilot Group. SAMY Alliance is listed as an others. HypeAuditor is listed as an emerging player.

Does Intermate have an API?

No public API is recorded for Intermate.

What industry is Intermate in?

Intermate's product category is Social Media Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541820 and its SIC code is 7311.