National Barricade Company
National Barricade Company, founded in 1951 and family-owned for three generations, rents and sells traffic control equipment — barricades, cones, signs, barriers, and message boards — and manufactures WSDOT-licensed signs from its Seattle yard, serving construction firms, event promoters, law enforcement, and government agencies across Western Washington.
- Company typePrivate
- Founded1951
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What National Barricade Company does
National Barricade Company is a third-generation, family-owned traffic control equipment and services provider based in Seattle, Washington, operating under National Barricade Co., LLC since 1951. The company rents and sells barricades, traffic cones, delineators, water-filled barriers, highway-grade barriers, electronic message boards, no-parking signs, and custom road signs to construction firms, event promoters, law enforcement agencies, and city and county government departments across Western Washington. Its product surface is supported by in-house sign manufacturing at the Seattle facility, performed under a Washington State Department of Transportation license, with output ranging from pylon (cone-top) signs to overhead mast signs on wood or metal posts. Service is delivered through three physical yards in Seattle, Marysville, and Auburn, with on-site delivery to job sites and 24/7 emergency on-call availability for unplanned traffic control needs. The business runs on a quote-based, sales-led GTM motion with no public e-commerce, no disclosed pricing, and no digital self-serve channel; the company website and a Facebook page serve primarily as contact surfaces. Revenue is generated through three streams: usage-based equipment rental targeted at short-duration or one-time jobs, one-time sales of equipment and manufactured signs, and project-based traffic control services including plan development and execution for events and construction work.
National Barricade Company firmographics
Firmographics- Name
- National Barricade Company
- Legal name
- National Barricade Co., LLC
- Website
- https://barricade.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- National Barricade Company, founded in 1951 and family-owned for three generations, rents and sells traffic control equipment — barricades, cones, signs, barriers, and message boards — and manufactures WSDOT-licensed signs from its Seattle yard, serving construction firms, event promoters, law enforcement, and government agencies across Western Washington.
- Ownership category
- akta.pro rank
National Barricade Company industry classification
Industry- Product category
- Traffic Control Equipment Rental and Sales
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB)
- akta.pro secondary industries
- Portable/Temporary Signage & Message Systems (Temporary Signs, PCMS/VMS, Arrow Boards) (TLAJALAC), Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures) (TLAJALAG)
Keywords
Where National Barricade Company is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
National Barricade Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Rental of traffic control equipment including barricades, delineators, traffic cones, road signs, no-parking signs, water filled barriers, and electronic message boards for short-duration or one-time jobs
- Equipment Sales: Direct sale of traffic control equipment and manufactured traffic/construction signs to event promoters, contractors, construction managers, and property managers
- Traffic Control Services: Professional traffic control services for events and construction projects including traffic plan development and execution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Rental Program for short-duration jobs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
National Barricade Company product offering
Product offeringCore offering
National Barricade Company rents, sells, and manufactures traffic control equipment—including signs, cones, barricades, delineators, water-filled barriers, and electronic message boards—for construction, events, law enforcement, and government customers across Western Washington. The company also operates as a licensed in-house manufacturer of traffic and construction signs.
Product overview
National Barricade Company offers a unified equipment rental and sales platform for traffic control services across Western Washington. The core portfolio consists of traffic signs (with manufacturing capability), traffic cones, barricades, delineators, water-filled barriers, highway barriers, and electronic message boards—all available for short-term rental or purchase. The company manufactures custom traffic and construction signs in-house, licensed by WSDOT, offering styles from pylon signs to overhead mast signs. Equipment is offered through a Rental Program for short-duration or one-time jobs, alongside outright sales. Services span from single cone rentals to complete work-zone setups serving construction companies, event promoters, and law enforcement.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 70+ years in business serving Western Washington
- +1 more outcomes
Companies that use National Barricade Company
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
National Barricade Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
National Barricade Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Washington State Department of Transportation (WSDOT)coreNational Barricade is fully licensed by the Washington State Department of Transportation for manufacturing traffic signs and construction signs. This licensing relationship ensures compliance with state regulations and standards for traffic control equipment in Washington.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
National Barricade Company competitors and assessment
Company assessmentDirect peers
- RoadSafe Traffic Systems: RoadSafe provides traffic control equipment rental, pavement marking, and work-zone safety services to DOTs, contractors, and municipalities nationwide. Highly comparable product/service mix to NBC, just at much larger geographic scale.
- Safety Signs: Safety Signs rents and sells traffic control devices, message boards, and barricades to construction, utility, and government clients. Comparable regional rental business model.
- Work Area Protection Corp. Work Area Protection manufactures and rents traffic control devices (barricades, signs, delineators, cones) primarily for state DOTs and contractors. Direct overlap with NBC's rental catalog and sign manufacturing capability.
- Traffic Control Service, Inc. TCS provides traffic control equipment rental and flagging services in the western U.S., including work-zone device rental and on-site traffic management. Closely comparable to NBC's mix of rental plus professional services for construction and events.
- AWP Safety: AWP Safety (formerly Area Wide Protective) is one of the largest U.S. traffic control and work-zone safety companies offering rental of barricades, cones, signs, message boards, and flagging services. Directly comparable to NBC's rental-plus-services model but at much greater national scale.
- Safety Zone Companies: Safety Zone rents barricades, cones, message boards, and related traffic control equipment to contractors, municipalities, and event organizers. Closely mirrors NBC's core rental business for short-duration jobs in regional markets.
Emerging players
- TAPCO (Traffic and Parking Control Products): TAPCO manufactures and distributes traffic safety and parking control products including signs, beacons, and intelligent warning systems. More product/manufacturing-centric than NBC but adjacent in WSDOT-specified traffic control categories.
Regional players
- Statewide Traffic Control & Signing: Statewide Traffic Control operates primarily in Oregon and neighboring markets providing traffic control equipment rental and flagging services. Comparable offerings to NBC but operating in a different regional footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
National Barricade Company social profiles
Digital presenceNational Barricade Company compliance and trust
Trust signalCompliance1 record
National Barricade Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Barricade Company leadership team
Management profileNumber of profiles
Profiles1 record
National Barricade Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Barricade Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Barricade Company
What does National Barricade Company do?
National Barricade Company rents, sells, and manufactures traffic control equipment—including signs, cones, barricades, delineators, water-filled barriers, and electronic message boards—for construction, events, law enforcement, and government customers across Western Washington. The company also operates as a licensed in-house manufacturer of traffic and construction signs.
Is National Barricade Company a public or private company?
National Barricade Company is a private company. It is classified as family owned and is currently operating.
When was National Barricade Company founded?
National Barricade Company was founded in 1951. It employs 11 to 50 people.
Where is National Barricade Company based?
National Barricade Company is headquartered in Seattle, United States, in the North America region.
How does National Barricade Company make money?
Three revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales and traffic Control Services.
Who are National Barricade Company's main competitors?
Direct peers on record are RoadSafe Traffic Systems, Safety Signs, Work Area Protection Corp., Traffic Control Service, Inc., AWP Safety and Safety Zone Companies. TAPCO (Traffic and Parking Control Products) is listed as an emerging player. Statewide Traffic Control & Signing is listed as a regional player.
Does National Barricade Company have an API?
No public API is recorded for National Barricade Company.
What industry is National Barricade Company in?
National Barricade Company's product category is Traffic Control Equipment Rental and Sales. Its primary akta.pro industry code is TLAJALAB, Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators), with a secondary code of TLAJALAC, Portable/Temporary Signage & Message Systems (Temporary Signs, PCMS/VMS, Arrow Boards). Its NAICS code is 5324 and its SIC code is 7350.