What Fortified Networks does

Fortified Networks, legally Fortified Insight, Inc., is a private U.S. company founded in 2020. Supplied corporate records place its operating headquarters in Charlotte, North Carolina, and the company profile reports 1–10 employees.

Fortified's core product is WISdom for Databases, a unified SQL Server performance-monitoring and FinOps platform. It uses agentless, read-only deployment and analyzes CPU, I/O, duration, logical reads, wait statistics, queries, stored procedures, and execution plans. Capabilities include query and workload dollar-cost attribution, machine-learning anomaly detection, capacity planning and growth forecasting, incident replay, enterprise-wide query analysis, and isolated multi-tenant management for MSPs; native integrations are documented for ServiceNow, Jira, Slack, and PagerDuty.

The business model is annual SaaS subscription pricing at $995 per monitored server or host per year, with a 30-day no-credit-card trial, cancel-anytime terms, unlimited instances per server license, and volume pricing for large estates. Fortified combines self-serve direct website sales with demo-led enterprise selling and Microsoft Azure Marketplace procurement, while offering a 30-minute live demo and direct engagement for larger estates. No funding rounds or revenue or ARR figures are disclosed; 2025 FinOps Foundation recognition and a January 14, 2026 SOC 2 Type II audit are the main disclosed trust milestones.

Name

Fortified Networks

Legal name

Fortified Insight, Inc

Website

https://fortified.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Fortified Networks operates WISdom for Databases, an agentless SQL Server and Azure SQL monitoring platform that attributes query and workload costs, detects anomalies, forecasts capacity, and guides optimization for DBAs, MSPs, and enterprise technology leaders.

Ownership category

akta.pro rank

Product category

Database Performance Monitoring

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

akta.pro secondary industry

Managed Databases (Relational/NoSQL/In-Memory DBaaS) (HDABAAAE)

Keywords

• SQL Server monitoring
• Database performance
• FinOps for data
• Query cost optimization
• Database observability

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. WISdom for Databases Subscription: SaaS subscription model priced per server/host per year at $995. Includes unlimited SQL Server and Azure SQL instances on each monitored server. Annual billing with cancel-anytime flexibility. Full platform access - no tiers or add-ons required.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

WISdom for Databases is a unified, agentless SaaS platform that monitors SQL Server and Azure SQL estates, attributes dollar cost to individual queries and workloads, applies ML-based anomaly detection to blocking, deadlocks, and abnormal workload patterns, and provides execution-plan-grounded tuning recommendations and capacity-planning forecasts. The product is sold as a single all-inclusive edition per monitored server/host and serves database administrators, managed service providers, and technology/finance leaders seeking to translate database performance into dollar ROI.

Product overview

Fortified offers a single unified platform called WISdom for Databases (WISdom), which is SQL Server performance monitoring with FinOps/cost optimization built in. There is one edition containing the entire platform with all features included. The product serves DBAs and FinOps teams by connecting database performance to real cost and business value. Key capabilities include real-time performance monitoring, ML-powered anomaly detection, query-level cost attribution, capacity planning and forecasting, and AI-driven insights via WISdom Advisor. Deployment is agentless with unlimited instances per server/host license.

Differentiator

Problem solved

Functional benefit

Products and services

• WISdom for Databases Unified agentless SaaS platform that monitors SQL Server and Azure SQL estates, finds expensive queries, applies ML-based anomaly detection to blocking, deadlocks, and abnormal workload patterns, and provides execution-plan-grounded tuning and capacity-planning recommendations with built-in dollar-cost attribution. Sold as a single all-inclusive edition per monitored server/host for DBAs, managed service providers, and enterprise technology and finance leaders.

Quantifiable outcome

• 60%+ reduction in monitoring licensing cost (Matrix Pointe case)
• +6 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature9 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Sensiba LLPminorOthers · 14 January 2026Independent accounting and advisory firm that performed Fortified's SOC 2 Type II audit, providing third-party assurance of the company's security, availability, and confidentiality controls.
• MicrosoftcoreTechnology or IntegrationWISdom listed in Microsoft Azure Marketplace (announced November 2025). Product integration with SQL Server and Azure SQL. Company has relationships with Microsoft SQL Server experts including Bob Ward, Principal Architect at Microsoft, who has praised founder Ben DeBow's FinOps conversations as 'game changing.'
• FinOps FoundationcoreStrategic or Co-development PartnerFortified is a member of the FinOps Foundation (a program under the Linux Foundation). Company pioneered the FinOps for Data discipline and was recognized by the foundation as a certified platform, validating the category the company created.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Redgate Software: Redgate is a leading vendor of SQL Server tools (SQL Monitor, SQL Prompt, SQL Compare) targeting the same DBA persona. Direct competitor in SQL Server monitoring, with overlapping pricing model and similar annual subscription structure.
• Idera: Idera offers SQL Diagnostic Manager and SQL Server performance monitoring tools targeting DBAs. Direct competitor in the same product category with overlapping customer base of SQL Server estates.
• Quest Software: Quest's Spotlight on SQL Server and Foglight are established database monitoring products serving the same enterprise DBA and IT operations audience. Comparable SQL Server monitoring competitor with mature enterprise install base.
• dbWatch: dbWatch is a database monitoring tool supporting multiple database engines including SQL Server, targeting DBAs and operations teams. Smaller, niche player that overlaps with WISdom's DBA persona and monitoring use cases.

Broad incumbents

• Apptio (IBM): Apptio (now part of IBM) provides IT financial management and FinOps tooling used by enterprises to attribute technology costs to business units. Comparable in the FinOps/IT cost attribution space, particularly for CFO/CIO buyers that WISdom targets as a secondary persona.
• Datadog: Datadog is a broad observability platform that has expanded into database monitoring (including SQL Server via integrations) and APM. As a broader platform incumbent, it competes for monitoring budget and could bundle database FinOps into its existing platform.
• New Relic: New Relic is a broad observability platform with database monitoring capabilities serving enterprise DevOps and SRE teams. Competes for monitoring wallet share and could expand database-specific FinOps features over time.
• SolarWinds: SolarWinds acquired SQL Sentry (the prior home of COO Douglas McDowell) and is the dominant incumbent in SQL Server/database performance monitoring with Database Performance Analyzer (DPA). Directly competes with WISdom for the same DBA buyers, especially at renewal where WISdom positions on price and FinOps.
• Dynatrace: Dynatrace offers full-stack observability with database monitoring capabilities aimed at large enterprise estates. Competes for the same monitoring budget but at a much broader, platform-level scope than WISdom's SQL Server focus.

Emerging players

• CloudZero: CloudZero is a cloud cost management platform with overlap in FinOps for database/cloud workloads. Comparable in the FinOps positioning and adjacent to WISdom's cost-attribution narrative, but broader scope across cloud services rather than SQL Server-specific.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fortified-networks-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fortified Networks