dbWatch
dbWatch AS, founded 2001 in Oslo, Norway, provides cross-platform database monitoring and management software supporting Oracle, SQL Server, PostgreSQL, MySQL, MariaDB, MongoDB, and Sybase. The company sells per-instance subscriptions through direct sales, a global partner network, and a free 90-day trial.
- Company typePrivate
- Founded2001
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What dbWatch does
dbWatch AS is a Norwegian independent software vendor founded in 2001 that provides cross-platform database monitoring and management software under the dbWatch Control Center brand. The product supports seven major database platforms (Oracle, MS SQL Server, PostgreSQL, MySQL, MariaDB, MongoDB, and Sybase ASE) through a single agentless interface that uses JDBC for connectivity and a distributed three-tier architecture (monitoring engines on each instance, a central server, and a Windows GUI client). Core capabilities include monitoring, alerting, automated maintenance, SQL performance tuning, security and compliance checking, and reporting, augmented by four add-on packages: Cloud Router for secure multi-tenant access, SQL Performance Package, Automated Maintenance Package, and Security and Compliance Package.
The company monetizes through annual per-instance subscription licensing with auto-renewal, multi-year term discounts, and tiered support packages (Professional included, Advanced +10%, Premium +25%). Pricing ranges from $10 per instance per year for MongoDB to $600 for Oracle, with add-on packages priced at $120 per instance annually and the Cloud Router at $5,000 per year for the Control Center. Go-to-market combines product-led growth (free 90-day trial via self-service portal) with direct enterprise sales, channel partners (resellers in 10+ countries plus MSPs with monthly billing), and event-driven demand generation through webinars and content marketing. The named customer base is concentrated in the Nordics (Sector Alarm, Embriq, Atea, RPDATA Solutions), with a global partner network extending reach into EMEA, Middle East, Africa, Southeast Asia, and the USA.
dbWatch is bootstrapped with no disclosed external funding, headquartered in Oslo, Norway, and operates with 11-50 employees. The company holds Cyber Trust Europe accreditation, supports GDPR-compliant European data residency, and continues to release product updates (Q2 2026 including CRON scheduling, PostgreSQL Security & Compliance beta, and an Auditing Module beta), indicating an active independent operating company rather than a stalled legacy vendor.
dbWatch firmographics
Firmographics- Name
- dbWatch
- Legal name
- dbWatch AS
- Website
- https://dbwatch.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- dbWatch AS, founded 2001 in Oslo, Norway, provides cross-platform database monitoring and management software supporting Oracle, SQL Server, PostgreSQL, MySQL, MariaDB, MongoDB, and Sybase. The company sells per-instance subscriptions through direct sales, a global partner network, and a free 90-day trial.
- Ownership category
- akta.pro rank
dbWatch industry classification
Industry- Product category
- Database Management Software
- NAICS
- Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO)
- akta.pro secondary industry
- Data Security & Access Governance for Data (Entitlements/Policy Enforcement) (HDAEADAH)
Keywords
Where dbWatch is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
dbWatch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Licensing (dbWatch Control Center): Annual subscription-based licensing model covering software Right-to-Use (RTU) license, maintenance, upgrades, and professional support. Subscriptions auto-renew at the end of each 12-month term. Multi-year terms (1, 3, or 5 years) available with term discounts. Priced per database instance, with different base prices per platform and premium add-on packages.
- Premium Support Packages: Three support tiers: Professional Support (included, email ticketing, 3-day response), Advanced Support (+10%, adds 3 yearly expert sessions), and Premium Support (+25%, adds 24/7 phone support, dedicated client contact, expert-driven health check).
- Partner Program Revenue: Recurring revenue from channel partners (resellers and MSPs) who purchase licenses for their end customers. MSPs are billed monthly based on usage, with volume-based pricing discounts. Renewals stay with the partner that owns the account.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Base instance licensing by database platform |
| Subscription | Annual | SQL Performance Package add-on |
| Subscription | Annual | Maintenance Package add-on |
| Subscription | Annual | Security and Compliance Package add-on |
| Subscription | Annual | Cloud Router add-on |
| Subscription | Annual | Professional Support (included) |
| Subscription | Annual | Advanced Support (+10%) |
| Subscription | Annual | Premium Support (+25%) |
| Subscription | Annual | Partner Tier I - Registered (20% discount) |
| Subscription | Annual | Partner Tier II - Silver (30% discount) |
| Subscription | Annual | Partner Tier III - Gold (40% discount) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
dbWatch product offering
Product offeringCore offering
dbWatch provides dbWatch Control Center, a cross-platform database monitoring and management platform that delivers a single pane of glass for Oracle, MS SQL Server, PostgreSQL, MySQL, MariaDB, MongoDB, and Sybase ASE environments. The product is sold via per-instance annual subscription licensing and bundles monitoring, management, reporting, and automated maintenance capabilities, with four add-on packages: Cloud Router (secure multi-tenant access), SQL Performance Package, Automated Maintenance Package, and Security and Compliance Package.
Product overview
dbWatch offers a unified database monitoring and management platform called dbWatch Control Center, designed as a single pane of glass solution for cross-platform database environments. The core platform provides monitoring, management, reporting, and automation capabilities across Oracle, MS SQL Server, PostgreSQL, MySQL, MariaDB, MongoDB, and Sybase ASE. The product architecture is built around a three-tier client-server model with distributed dbWatch engines deployed to each monitored instance. The offering includes four add-on packages: Cloud Router for secure multi-tenant access without VPN dependencies; SQL Performance Package for query-level diagnostics and performance tuning; Automated Maintenance Package for routine maintenance automation (SQL Server and Oracle); and Security and Compliance Package for SQL Server security monitoring and CIS-aligned compliance reporting. All components are delivered as part of a subscription licensing model with professional, advanced, and premium support tiers.
Differentiator
Problem solved
Functional benefit
Brands
- dbWatch Control Center: The primary software product for database monitoring and management, providing cross-platform monitoring, management, reporting, and maintenance capabilities.
- Cloud Router
- Automated Maintenance Package
- Security and Compliance Package
- SQL Performance Package
Products and services
- dbWatch Control Center
- Cloud Router Secure access layer add-on for multi-tenant environments that brokers outbound connections from customer sites to dbWatch Control Center. Eliminates need for inbound firewall ports or site-to-site VPNs while providing centralized, auditable, scoped access per customer with encrypted bubbles for data isolation. Particularly targeted at managed service providers needing to securely access multiple customer databases. Priced at $5,000/year add-on to instance licenses.
- SQL Performance Package
- Automated Maintenance Package Maintenance automation add-on module for SQL Server and Oracle featuring pre-built maintenance routines, job library for individual tasks, automated index management, backups, system checks, and DBCC corruption checker with alerts during scheduled maintenance windows. Priced at $120/year per instance for MS SQL Server.
- Security and Compliance Package Security and compliance monitoring add-on package for SQL Server providing automated security gap detection, compliance reporting aligned with CIS and internal regulatory standards, and real-time alerts for configuration changes to maintain database security. Add-on for SQL Server environments; price not publicly disclosed.
Quantifiable outcome
- RPDATA Solutions automated reporting, reducing manual report work from 60 days/year to zero, saving 3 months of labor annually.
- +3 more outcomes
Companies that use dbWatch
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
dbWatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature9 records
dbWatch partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- UpwarecoreAuthorized dbWatch reseller partner in Poland. Part of the dbWatch tiered partner program offering license discounts, training, and sales support.
- Component SourcecoreInternational authorized reseller partner for dbWatch. Offers dbWatch through its global software distribution platform.
- SQLSupportcoreAuthorized dbWatch reseller partner in the Netherlands, providing local sales and support for database monitoring solutions.
- TechVisionscoreAuthorized dbWatch reseller partner in the Kingdom of Saudi Arabia, offering dbWatch solutions to regional enterprises.
- SSTechcoreAuthorized dbWatch reseller partner in the United Arab Emirates, providing local sales and implementation support.
- TechwarecoreAuthorized dbWatch reseller partner in Nigeria, delivering database monitoring solutions to West African markets.
- eDBAcoreAuthorized dbWatch reseller partner in Israel, providing local expertise and support for database management solutions.
- DLAB-DisticoreAuthorized dbWatch reseller partner in Malaysia, offering database farm monitoring and management solutions.
- CybernexcoreAuthorized dbWatch reseller partner in Malaysia, providing local sales and support services.
- BM TurkeycoreAuthorized dbWatch reseller partner in Turkey, delivering database monitoring solutions to Turkish enterprises.
- SHIcoreAuthorized dbWatch reseller partner in the USA, offering dbWatch through SHI's software licensing and procurement platform.
- EmbriqcoreNorwegian MSP partner of dbWatch. Embriq provides advanced IT operations and consulting services across Norway and Sweden, using dbWatch for proactive database monitoring, patch management, and issue resolution for customers.
- AteacoreNordic MSP partner and customer of dbWatch. Atea is a leading Nordic IT infrastructure and services provider that centralized database monitoring and automated reporting using dbWatch, scaling across multiple platforms and achieving efficiency gains.
- RPDATA SolutionscoreOntario-based MSP and customer that used dbWatch to cut DBA workload by 12 weeks, speed deployments, and streamline multi-platform management. RPDATA Solutions is both a customer and reference case study for dbWatch.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
dbWatch competitors and assessment
Company assessmentBroad incumbents
- New Relic: New Relic's database monitoring integrates query performance, slow-query detection, and infrastructure metrics into its observability platform — an adjacent incumbent competing for consolidated monitoring spend against dbWatch.
- Dynatrace: Dynatrace provides database visibility within its AI-driven observability platform, covering Oracle, SQL Server, PostgreSQL, and MongoDB — competing for the same enterprise monitoring budget as dbWatch, but as part of a much broader stack.
- Datadog: Datadog offers database monitoring modules for PostgreSQL, MySQL, MongoDB, and SQL Server integrated into a full observability/APM suite — dbWatch explicitly compares itself against Datadog, positioning on depth of DBA-specific functionality.
Direct peers
- Redgate Software: Redgate provides SQL Server-focused monitoring (SQL Monitor), performance tooling, and DevOps/database automation — a comparable niche player in cross-platform-adjacent database tooling targeting DBAs and MSPs.
- SolarWinds (Database Performance Analyzer): SolarWinds DPA provides cross-database performance monitoring and tuning for SQL Server, Oracle, MySQL, PostgreSQL, and DB2 — directly comparable to dbWatch's cross-platform monitoring, management, and performance-tuning capabilities.
- SentryOne (now SolarWinds): Originally SentryOne, this product line offers deep SQL Server performance monitoring, wait-stats analysis, and index tuning — directly comparable to dbWatch's SQL Performance Package on SQL Server and Oracle.
- Quest Software (Spotlight on SQL Server / Oracle): Quest's Spotlight suite delivers real-time database performance diagnostics and monitoring for SQL Server, Oracle, and Sybase, overlapping heavily with dbWatch's per-platform monitoring, alerting, and historical performance tracking.
- Idera (SQL Diagnostic Manager / DBArtisan): Idera offers multi-platform database monitoring and administration tools covering SQL Server, Oracle, MySQL, and Sybase, comparable to dbWatch's unified Control Center approach and per-platform feature add-ons.
- ManageEngine (Applications Manager): ManageEngine's Applications Manager monitors databases (Oracle, SQL Server, MySQL, PostgreSQL, MongoDB) alongside broader application infrastructure, similar to dbWatch's positioning as a DBA-targeted monitoring layer above the OS.
Emerging players
- dbForge (Quest / Devart): Devart's dbForge suite provides database management, monitoring, and performance tooling for SQL Server, MySQL, Oracle, and PostgreSQL — overlapping with dbWatch on DBA-targeted, per-platform functionality from a smaller independent vendor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
dbWatch social profiles
Digital presencedbWatch compliance and trust
Trust signalCompliance1 record
dbWatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
dbWatch leadership team
Management profileNumber of profiles
Profiles3 records
dbWatch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dbWatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dbWatch
What does dbWatch do?
dbWatch provides dbWatch Control Center, a cross-platform database monitoring and management platform that delivers a single pane of glass for Oracle, MS SQL Server, PostgreSQL, MySQL, MariaDB, MongoDB, and Sybase ASE environments. The product is sold via per-instance annual subscription licensing and bundles monitoring, management, reporting, and automated maintenance capabilities, with four add-on packages: Cloud Router (secure multi-tenant access), SQL Performance Package, Automated Maintenance Package, and Security and Compliance Package.
Is dbWatch a public or private company?
dbWatch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dbWatch founded?
dbWatch was founded in 2001. It employs 11 to 50 people.
Where is dbWatch based?
dbWatch is headquartered in Oslo, Norway, in the Europe region.
How does dbWatch make money?
Three revenue lines are on record. Subscription Licensing (dbWatch Control Center) is the primary driver. The others are premium Support Packages and partner Program Revenue.
Who are dbWatch's main competitors?
Broad incumbents on record are New Relic, Dynatrace and Datadog. Direct peers are Redgate Software, SolarWinds (Database Performance Analyzer), SentryOne (now SolarWinds), Quest Software (Spotlight on SQL Server / Oracle), Idera (SQL Diagnostic Manager / DBArtisan) and ManageEngine (Applications Manager). dbForge (Quest / Devart) is listed as an emerging player.
Does dbWatch have an API?
No public API is recorded for dbWatch.
What industry is dbWatch in?
dbWatch's product category is Database Management Software. Its primary akta.pro industry code is HDAEAAAO, Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring), with a secondary code of HDAEADAH, Data Security & Access Governance for Data (Entitlements/Policy Enforcement). Its NAICS code is 541513 and its SIC code is 7370.