Pit Pay
- Company typePrivate
- Founded2019
- HeadquartersConcord, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Pit Pay firmographics
Firmographics- Name
- Pit Pay
- Legal name
- Pit Pay, Inc.
- Website
- https://pitpay.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pit Pay industry classification
Industry- Product category
- Mobile Event Ticketing Platform
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)
Keywords
Where Pit Pay is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pit Pay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pass and Ticket Transaction Fees: Pit Pay charges transaction/pass fees on top of the base ticket price set by race tracks. These fees are added to each purchase and are non-refundable. The company serves as the technology platform while tracks set their own pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard pit passes for general admission |
| Unit Pricing | Pay-as-you-go | Multi-day passes with bundled pricing |
| Subscription | Annual | Season memberships for frequent racers |
| Unit Pricing | Pay-as-you-go | Driver race registration |
| Unit Pricing | Pay-as-you-go | Crew and spectator passes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Pit Pay product offering
Product offeringCore offering
Pit Pay operates a mobile-first event ticketing platform that lets motorsports participants pre-purchase digital pit passes for races at participating tracks across the United States. The platform combines a consumer-facing iOS/Android app for pass purchase, offline ticket storage, crew management, and digital waiver signing with a separate web dashboard used by race track operators to publish events, set pricing, and manage race-day logistics. Pit Pay monetizes by adding pass and transaction fees on top of the base price set by each individual track.
Product overview
Pit Pay is a unified mobile-first platform serving the motorsports racing community. The core product is the Pit Pay mobile app, which provides digital pit passes, offline-capable tickets, event discovery, and crew management in a single interface. A companion web-based Dashboard (dashboard.pitpay.com) supports operators and organizers. The platform connects racers to participating tracks and series, enabling pass purchases, digital waivers, and event registration across venues nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Pit Pay Mobile App Primary iOS and Android application enabling racers to purchase digital pit passes, browse events across participating tracks, manage crew access, and sign digital waivers. Tickets work offline without cell service and are scanned via QR code at venue entry.
- Pit Pay Dashboard Web-based operator dashboard at dashboard.pitpay.com used by race track and motorsports venue operators to publish events, set base pass pricing, manage registrations, and run race-day logistics.
Companies that use Pit Pay
Customer profileSegments3 records
Ideal customer profiles2 records
Pit Pay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Pit Pay partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Tri-City RacewaycorePremier motorsports venue in West Richland, Washington hosting major events including CARS Tour West. Uses Pit Pay for digital pit passes and event ticketing.
- Stateline SpeedwaycoreQuarter-mile paved oval in Post Falls, Idaho home to major demo derbies and racing events. Uses Pit Pay for season memberships and event passes.
- World Wide Technology RacewaycoreMajor racing facility in Madison, Illinois hosting INDYCAR, NASCAR, and NHRA events. Uses Pit Pay for bracket racing series and drag strip passes.
- New Paris SpeedwaycoreQuarter-mile asphalt oval in New Paris, Indiana founded in 1948. Uses Pit Pay for regular racing events and special events like Summer Sizzler.
- Tomah Sparta SpeedwaycoreThird-mile paved oval in Tomah, Wisconsin featuring Legends, Bandoleros, Hornets, and other racing classes. Uses Pit Pay for Friday night racing.
- Plaza Park RacewaycoreFifth-mile dirt oval in Visalia, California featuring micro sprint racing. Operated by OneFour Promotions. Uses Pit Pay for memberships and event passes.
- AppleminorApp distributed through Apple App Store. Terms state Apple is a third party beneficiary of the service agreement.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Pit Pay competitors and assessment
Company assessmentDirect peers
- Eventbrite: General-purpose event ticketing platform used by many small and mid-size venues, including race tracks and motorsports events. Competes with Pit Pay for the same digital ticketing use case in motorsports, though without motorsports-specific features like pit passes, crew management, and offline functionality.
- Pretix: Open-source event ticketing platform that powers ticketing for events of all sizes. Serves as a comparable DIY-style ticketing solution that small motorsports venues could self-host as an alternative to Pit Pay.
- Brown Paper Tickets: Independent event ticketing service that handles smaller venues and niche events. Comparable to Pit Pay's model of serving independent event organizers (race tracks) versus large platforms.
- MyRacePass: Motorsports-specific platform for race registration, timing and scoring, and event management. Mentioned in Pit Pay's data as an integration partner, but also competes in race registration and event operations at the same short-track and regional racing venues Pit Pay serves.
Broad incumbents
- AXS (AEG): Digital ticketing platform owned by AEG serving major venues and sports franchises. Comparable digital ticketing technology to Pit Pay but at much larger scale and with broader entertainment coverage rather than motorsports specialization.
- Ticketmaster: Largest incumbent event ticketing platform with broad sports and entertainment coverage. While not motorsports-specialized, it has the scale, marketing reach, and venue relationships to expand into motorsports ticketing if the segment proves attractive.
Emerging players
- HomeTeam (Tixr): Mobile-first ticketing platform serving live event venues with a focus on premium experiences. Comparable technology stack and venue-onboarding motion to Pit Pay, but targeting larger entertainment and sports venues.
- Race Monitor: Motorsports-specific timing and scoring platform integrated by some of the same tracks as Pit Pay. Indirect peer as it sits in the same motorsports venue stack, with potential overlap into event operations and participant engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pit Pay social profiles
Digital presencePit Pay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pit Pay leadership team
Management profileNumber of profiles
Pit Pay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pit Pay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pit Pay
What does Pit Pay do?
Pit Pay operates a mobile-first event ticketing platform that lets motorsports participants pre-purchase digital pit passes for races at participating tracks across the United States. The platform combines a consumer-facing iOS/Android app for pass purchase, offline ticket storage, crew management, and digital waiver signing with a separate web dashboard used by race track operators to publish events, set pricing, and manage race-day logistics. Pit Pay monetizes by adding pass and transaction fees on top of the base price set by each individual track.
Is Pit Pay a public or private company?
Pit Pay is a private company. It is classified as unknown and is currently operating.
When was Pit Pay founded?
Pit Pay was founded in 2019. It employs 1 to 10 people.
Where is Pit Pay based?
Pit Pay is headquartered in Concord, United States, in the North America region.
How does Pit Pay make money?
One revenue line is on record: pass and Ticket Transaction Fees.
Who are Pit Pay's main competitors?
Direct peers on record are Eventbrite, Pretix, Brown Paper Tickets and MyRacePass. Broad incumbents are AXS (AEG) and Ticketmaster. Emerging players are HomeTeam (Tixr) and Race Monitor.
Does Pit Pay have an API?
No public API is recorded for Pit Pay.
What industry is Pit Pay in?
Pit Pay's product category is Mobile Event Ticketing Platform. Its primary akta.pro industry code is THAHAOAI, Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging). Its NAICS code is 711212 and its SIC code is 7948.