Darr Equipment
- Company typePrivate
- Founded1954
- HeadquartersDallas, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Darr Equipment firmographics
Firmographics- Name
- Darr Equipment
- Legal name
- Darr Equipment Co.
- Website
- https://darrequipment.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Darr Equipment industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Material Handling Equipment Manufacturing (33392)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)
- akta.pro secondary industries
- Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
Keywords
Where Darr Equipment is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Darr Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Sale of new and used material handling equipment including forklifts, container handlers, terminal tractors, aerial equipment, rough terrain forklifts, and warehouse equipment from brands like Cat Lift Trucks, Mitsubishi, Jungheinrich, Kalmar, Clark, and others.
- Equipment Rentals: Short-term and long-term rental of material handling equipment with over 2,000 rental units available. Offers flexible rental contracts and rent-to-own options.
- Service and Maintenance: Field service, shop service, planned maintenance, and total fleet maintenance programs. Factory trained service technicians available 24 hours a day.
- Parts Sales: Sale of OEM parts and Promatch parts program for all makes and models. Maintains over 50,000 parts in stock totaling over $8 million in inventory with 97% or better fill rate.
- Financing: Provides financing options for equipment purchases through credit applications and financing partners.
- Safety Training: OSHA compliant forklift safety training including operator training, train-the-trainer training, and service & technical training.
- Warehouse Solutions: 54 Intralogistics provides warehouse design, layout, racking systems, and warehouse management solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Equipment financing through credit approval |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Darr Equipment product offering
Product offeringCore offering
Darr Equipment distributes, rents, and services new and used material handling and industrial equipment — including forklifts, container handlers, terminal tractors, aerial lifts, rough terrain forklifts, truck-mounted forklifts, industrial floor cleaning machines, and utility vehicles — acting as an authorized dealer for nearly 20 leading brands across Texas, Oklahoma, and Arizona. The company also provides complementary parts (50,000+ SKUs, 97%+ fill rate), 24/7 field service with 200+ factory-trained technicians, OSHA-compliant safety training, cloud-based fleet management software, equipment financing, and integrated warehouse design and intralogistics consulting through its 54 Intralogistics subsidiary.
Product overview
Darr Equipment operates as an authorized dealer network representing nearly 20 leading material handling brands, functioning as a single-source provider of industrial equipment rather than a unified software platform. The product portfolio is organized into core forklift brands (Cat Lift Trucks, Jungheinrich, Mitsubishi, UniCarriers, Clark, Kalmar), specialty equipment (Sellick, HubTex, LiftKing rough terrain forklifts; Princeton PiggyBack truck-mounted forklifts), heavy equipment (Kalmar Ottawa terminal tractors and container handlers), aerial equipment (Genie and JLG boom lifts, scissor lifts, telehandlers), industrial floor care (Advance, Factory Cat, LayMor sweepers and scrubbers), utility vehicles (Columbia), and warehouse solutions including 54 Intralogistics consulting services, pallet racking, and dock equipment. Supporting services include parts distribution (OEM and Promatch), maintenance (field, shop, planned, total maintenance), safety training, fleet management software, equipment rentals (2,000+ units), and financing. The company serves Texas, Oklahoma, and Arizona through 12 physical locations.
Differentiator
Problem solved
Functional benefit
Brands
- 54 Intralogistics: Powered by Darr, offers optimized warehouse solutions utilizing equipment technology, automation, robotics and advanced warehouse products.
Products and services
- Material Handling Forklifts (Cat, Mitsubishi, Jungheinrich, UniCarriers, Clark, Kalmar) Complete line of electric and internal combustion forklifts, narrow aisle warehouse trucks, and industrial material handling equipment sold and supported as an authorized dealer for nearly 20 leading brands, serving industrial, warehouse, distribution, manufacturing, and construction customers.
- Aerial Equipment (Genie & JLG) Articulated boom lifts, telescopic boom lifts, scissor lifts, telehandlers, low-level access equipment, stock pickers, and material lifts for elevated work access in construction and warehouse applications.
- Kalmar Container Handlers Heavy-duty loaded and empty container handlers and reach stackers for port, rail, and industrial applications.
- Kalmar Ottawa Terminal Tractors Terminal tractors (yard dogs/spotters) for moving trailers, shipping containers, and agricultural equipment in distribution centers, ports, and industrial facilities.
- Rough Terrain Forklifts (Sellick, HubTex, LiftKing) Rugged rough terrain forklifts, multi-directional sideloaders for long/bulky goods, and container handlers engineered for wholesale lumber, steel distribution, pipe yards, auto salvage, military, and large capacity applications.
- Princeton PiggyBack Truck-Mounted Forklifts Truck-mounted forklifts with patented Easy Hook Machine Mounting System for lumber, brick, building supply, and sod delivery applications.
- Industrial Sweepers & Scrubbers (Advance, Factory Cat, LayMor) Battery-powered scrubbers, sweepers, and combination machines in rider, walk-behind, and stand-on configurations for warehouse, industrial, and commercial floor cleaning.
- Columbia Electric Utility Vehicles Electric burden carriers, personnel transports, stock chasers, and tow tractors for moving material, transporting people, and towing heavy loads in industrial settings.
- 54 Intralogistics Warehouse Solutions Wholly-owned subsidiary offering integrated warehouse consulting including layout and design, racking and shelving, automation, robotics, and warehouse management systems for industrial and distribution customers.
- Warehouse Storage & Dock Equipment Pallet racking systems (selective, pallet flow, drive-in, cantilever) and loading dock equipment (dock seals, shelters, levelers, vehicle restraints, ramps, wheel/truck risers) for maximizing warehouse vertical storage and safe loading operations.
- Equipment Rentals Forklift and material handling rental fleet of more than 2,000 units including forklifts, reach trucks, order pickers, aerial platforms, container handlers, and sweepers, offered on short-term, long-term, and rent-to-own contracts.
- Equipment Service & Maintenance Factory-trained service for all brands including field service, shop service, planned maintenance, and total maintenance/repair programs delivered by more than 200 technicians available 24 hours a day across Texas, Oklahoma, and Arizona.
- Promatch Parts Program Single-source OEM and aftermarket replacement parts program for all forklift brands, backed by a six-month extensive warranty and unlimited hour replacement warranty, supported by an inventory of more than 50,000 parts (over $8 million) with a 97%+ fill rate.
- OSHA-Compliant Safety Training Operator training, train-the-trainer programs, and service/technical training for forklift and material handling equipment operation, delivered to industrial and warehouse customers.
- Fleet Management Solutions (Fleet Track) Cloud-based fleet management software for tracking equipment expenses, utilization, lifecycle costs, planned maintenance, and fleet performance analytics across customer material handling fleets.
- Equipment Financing Customer financing for equipment purchases through credit applications and financing partners, with Net 30 term accounts available upon credit approval for parts, service, and rental needs.
Quantifiable outcome
- 50,000 parts in stock with 97%+ fill rate
- +2 more outcomes
Companies that use Darr Equipment
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Darr Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Darr Equipment partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Cat Lift TruckscoreCat Lift Trucks and Darr Equipment Co. extended their partnership as the official lift truck provider for the Houston Livestock Show and Rodeo through 2029. The event relies on nearly 190 forklifts for operations including setup, takedown, and daily activities at NRG Park.
- Mitsubishi Logisnext AmericascoreMitsubishi Logisnext Americas appointed Darr Equipment as an authorized dealer for Cat Lift Trucks, Mitsubishi Forklift Trucks, and Jungheinrich warehouse products in Arizona. Darr provides sales, service, OEM parts, fleet solutions, and financing options for the material handling portfolio across the state, strengthening Mitsubishi Logisnext's dealer network in the Southwest.
- 54 IntralogisticscoreDarr Equipment launched 54 Intralogistics as the next innovation in integrated warehouse solutions. 54 Intralogistics offers specialized warehouse consulting including layout and design, racking and shelving, automation, robotics, and warehouse management systems.
- JungheinrichcoreAuthorized dealer for Jungheinrich advanced warehouse equipment including narrow aisle forklifts and warehouse products.
- KalmarcoreAuthorized dealer for Kalmar large trucks, container handlers, and Kalmar Ottawa terminal trucks.
- Clark ForkliftscoreClark Dealer of Excellence; authorized dealer for Clark forklifts.
- UniCarrierscoreAuthorized dealer for UniCarriers forklifts; recognized with President's Club award.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Darr Equipment competitors and assessment
Company assessmentBroad incumbents
- Hyster-Yale Group: Global OEM of Hyster and Yale lift trucks, competing with the Cat, Mitsubishi, and Jungheinrich brands Darr represents. Directly relevant as both a competitor brand and a comparable player in the same equipment category.
- Toyota Material Handling: OEM of forklifts and warehouse products; broader incumbent in the same equipment category Darr distributes. Darr represents competing brands, making Toyota a key indirect competitor and ecosystem counterparty.
- Crown Equipment: Major OEM of forklifts and material handling equipment with its own direct dealer network. Comparable product category and end customers, but operates upstream of Darr's distribution layer.
- KION Group (Linde Material Handling): European OEM of Linde and STILL material handling equipment with significant North American presence. Competes head-to-head with the premium warehouse brands Darr distributes, including Jungheinrich.
- Cargotec (Kalmar): OEM of Kalmar container handlers and terminal tractors, which Darr Equipment is an authorized dealer for. Both a key supply partner and an indirect competitor through its own direct sales channels.
Direct peers
- Wheeler Machinery Co. Authorized Caterpillar dealer offering sales, rental, parts, and service of Cat equipment including material handling products. Comparable full-line authorized dealer structure with similar parts inventory, technician base, and customer lifecycle engagement.
- MH Equipment: Large multi-brand material handling dealer offering forklifts, aerial lifts, and warehouse solutions with comparable scale in headcount, rental fleet, and service operations. Directly comparable business model and customer profile to Darr.
- LiftOne: Authorized Toyota Material Handling dealer operating a similar multi-state, full-service model (sales, rentals, service, parts, operator training) across the Southeast U.S. Closely mirrors Darr's Cat/Mitsubishi/Jungheinrich dealership model with comparable recurring service revenue.
- ProLift Industrial Equipment: Multi-brand material handling dealer providing forklifts, aerial equipment, rentals, service, parts, and operator training. Operates a similar integrated sales-rental-service model serving industrial and warehouse customers.
Regional players
- Stribling Equipment: Material handling and construction equipment dealer serving parts of the Western U.S. with new, used, rental, parts, and service offerings. Comparable authorized-dealer model with overlapping product categories, though a different geographic footprint than Darr.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Darr Equipment social profiles
Digital presenceDarr Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Darr Equipment leadership team
Management profileNumber of profiles
Profiles3 records
Darr Equipment subsidiaries and ownership
Company hierarchySubsidiaries1 record
Darr Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Darr Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Darr Equipment
What does Darr Equipment do?
Darr Equipment distributes, rents, and services new and used material handling and industrial equipment — including forklifts, container handlers, terminal tractors, aerial lifts, rough terrain forklifts, truck-mounted forklifts, industrial floor cleaning machines, and utility vehicles — acting as an authorized dealer for nearly 20 leading brands across Texas, Oklahoma, and Arizona. The company also provides complementary parts (50,000+ SKUs, 97%+ fill rate), 24/7 field service with 200+ factory-trained technicians, OSHA-compliant safety training, cloud-based fleet management software, equipment financing, and integrated warehouse design and intralogistics consulting through its 54 Intralogistics subsidiary.
Is Darr Equipment a public or private company?
Darr Equipment is a private company. It is classified as family owned and is currently operating.
When was Darr Equipment founded?
Darr Equipment was founded in 1954. It employs 251 to 500 people.
Where is Darr Equipment based?
Darr Equipment is headquartered in Dallas, United States, in the North America region.
How does Darr Equipment make money?
Seven revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, service and Maintenance, parts Sales, financing, safety Training and warehouse Solutions.
Who are Darr Equipment's main competitors?
Broad incumbents on record are Hyster-Yale Group, Toyota Material Handling, Crown Equipment, KION Group (Linde Material Handling) and Cargotec (Kalmar). Direct peers are Wheeler Machinery Co., MH Equipment, LiftOne and ProLift Industrial Equipment. Stribling Equipment is listed as a regional player.
Does Darr Equipment have an API?
No public API is recorded for Darr Equipment.
What industry is Darr Equipment in?
Darr Equipment's product category is Material Handling Equipment. Its primary akta.pro industry code is IMAHABAA, Forklifts & Industrial Trucks (IC & Electric), with a secondary code of TLAKAOAM, Workshop Tools, Equipment & Lift Systems Distribution. Its NAICS code is 333924 and its SIC code is 3537.