What Classic Firearms does

Classic Firearms, doing business as Ecommerce Arms, LLC, is a U.S. direct-to-consumer online retailer of firearms, ammunition, and accessories, founded in 1989 and headquartered in Indian Trail, North Carolina. The company operates from a single corporate location and serves individual firearms enthusiasts, hunters, sport shooters, firearms collectors, and law enforcement trade-in buyers. Its product surface spans handguns, rifles, and shotguns across multiple platforms (including dedicated AR-15 and AK-47 categories), together with magazines, suppressors, gun parts, optics, body armor, hunting/outdoor equipment (airguns, crossbows, traps, feeders, decoys), and everyday carry items. State-compliant SKUs are offered in eight regulated U.S. states (CA, IL, MA, CT, MD, NY, NJ, WA), while sales are restricted in others such as California and Massachusetts for non-compliant items.

The company runs on an e-commerce platform that lists 300,000+ new and used firearms with unit pricing ranging from approximately $200 to $1,500+. Because federal law requires interstate firearm transfers to route through a Federal Firearms Licensee, Classic Firearms fulfills firearms orders by shipping to a nationwide network of 65,000+ FFL dealers, which conduct background checks and paperwork at the point of transfer. Non-firearm items are shipped directly to consumers.

The revenue model combines one-time hardware sales across firearms, ammunition, and accessories with two ancillary services: a firearms financing program for purchases of $300 and up and a supplemental limited lifetime warranty sold as an add-on. Go-to-market is primarily direct-to-consumer e-commerce, supported by a 1.6M+ subscriber YouTube channel, social media (Instagram, Twitter, Rumble), an email/SMS newsletter, promotional rebates and clearance events, and customer giveaways. Cumulative firearms sold exceed 1,000,000 since founding; no revenue, headcount, or ownership figures are disclosed in the source materials.

Name

Classic Firearms

Legal name

Ecommerce Arms, LLC

Website

https://classicfirearms.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Founded in 1989, Classic Firearms is an online US retailer selling firearms, ammunition, and accessories via DTC e-commerce, fulfilling orders through a 65,000+ FFL dealer network. It serves individual enthusiasts, hunters, sport shooters, collectors, and law enforcement trade-in buyers.

Ownership category

akta.pro rank

Product category

Online Firearms Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Used Merchandise Retailers (45951)

SIC

Wholesale-Misc Durable Goods (5090), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

Keywords

• Online firearms retail
• Ammunition sales
• Firearms accessories
• FFL dealer network
• Hunting outdoor equipment

Headquarters

HQ city

Matthews

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Firearms Sales: Retail sales of new and used firearms including handguns, rifles, and shotguns. Includes popular brands like Smith & Wesson, Glock, Ruger, Beretta, and others. Sells various models across categories including AR-15, AK-47, lever action rifles, and concealed carry handguns.
2. Ammunition Sales: Retail sales of ammunition for rifles, handguns, and shotguns across various calibers including 5.56x45, .223, .308, 9mm, .45 ACP, and .22 LR.
3. Accessories and Parts: Sales of gun parts, gear, magazines, suppressors, optics, hunting/outdoor equipment, everyday carry items, and related accessories.
4. Supplemental Lifetime Warranty: Extended warranty service offered as an add-on for firearms purchases, providing repair or replacement coverage after manufacturer warranty expires.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Classic Firearms is an online direct-to-consumer retailer that sells new and used firearms (handguns, rifles, shotguns), ammunition, magazines, suppressors, gun parts, optics, body armor, hunting and outdoor equipment, and everyday carry items. Firearms are shipped to one of 65,000+ affiliated FFL dealers nationwide for background check and legal transfer; accessories and ammunition are shipped directly to customers.

Product overview

Classic Firearms is America’s premier online gun store operating as a multi-category e-commerce marketplace. The platform offers firearms (handguns, rifles, shotguns) alongside complementary product lines including ammunition, AR-15 and AK-47 platform-specific products, magazines, suppressors, gun parts and gear (including body armor and optics), hunting/outdoor equipment (airguns, crossbows, traps, tactical lights), and everyday carry items. Additional services include firearms financing for purchases $300+ and a supplemental limited lifetime warranty program. The company has sold over 1,000,000 firearms and stocks 300,000+ new and used firearms, shipping to over 65,000 FFL dealers nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Firearms New and used firearms for sale online, including handguns (semi-auto, revolvers, concealed carry, 1911, AK and AR pistols), rifles (AR-15, AK-47, AR-10, semi-auto, bolt action, lever action, lower receivers), and shotguns (pump, semi-auto, tactical, bullpup, lever, break-open, over-under). Includes state-compliant models for CA, IL, MA, CT, MD, NY, NJ, WA and C&R eligible firearms. Shipped to one of 65,000+ affiliated FFL dealers for background check and transfer.
• Ammunition

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OpticsPlanet: Large online retailer covering firearms, optics, hunting, tactical gear, and shooting accessories — directly comparable to Classic Firearms for product mix breadth and e-commerce go-to-market, though with a heavier optics tilt.
• Midway USA: Multi-category online retailer of firearms, ammunition, reloading components, and shooting accessories — directly comparable to Classic Firearms across catalog structure, customer base, and firearms distribution model.
• Cheaper Than Dirt: Long-running online retailer of firearms, ammunition, shooting accessories, and hunting gear — directly comparable to Classic Firearms across e-commerce orientation, customer mix, and SKU breadth.
• GrabAGun: Online firearms retailer offering new and used guns, ammunition, and accessories with FFL-based fulfillment — directly comparable to Classic Firearms in business model, product range, and target buyer.
• Palmetto State Armory: Online-focused firearms, ammunition, and parts retailer with a large e-commerce presence and aggressive direct-to-consumer pricing — directly comparable to Classic Firearms across product mix, customer segment, and channel strategy.
• GunBroker: Largest U.S. online firearms marketplace enabling consumer-to-consumer and business-to-consumer sales with FFL transfer — closely comparable to Classic Firearms' marketplace and FFL-mediated fulfillment model, though operating as a marketplace rather than direct retailer.
• Brownells: Long-tenured online firearms retailer and parts/accessories specialist serving shooters, hunters, and gunsmiths — directly comparable to Classic Firearms in product breadth, target customer, and e-commerce-first go-to-market.

Broad incumbents

• Sportsman's Warehouse: Public specialty retailer with ~120 stores plus online sales of firearms, ammunition, hunting, and outdoor gear — overlapping category and customer base, but with a much larger omnichannel footprint and balance sheet.
• Academy Sports + Outdoors: Public sporting goods retailer with ~270 stores and a growing online channel selling firearms, hunting, and outdoor categories — broad incumbent with overlapping customer base but heavily store-led rather than online-led.
• Bass Pro Shops / Cabela's: Largest U.S. specialty outdoor retailer carrying firearms, ammunition, hunting, and outdoor gear across nearly 200 stores — competes with Classic Firearms on similar categories and customers through omnichannel scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/classicfirearm
• YouTubeyoutube.com/user/ClassicFireArms
• Facebookfacebook.com/ClassicFirearm
• Instagraminstagram.com/classicfirearmsofficial
• LinkedInlinkedin.com/company/classicfirearms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classic Firearms