What LEAP/ Digital Marketing does

LEAP Digital Marketing GmbH is a Berlin-headquartered, privately-held digital growth consultancy operating in the DACH region (Germany, Austria, Switzerland). The firm was formed in 2015 through the merger of Barketing (SEO specialist founded 2009) and ConversionLift (CRO specialist founded 2012), combining search and conversion disciplines into an integrated offering. It employs 100+ specialists spanning psychology, data analysis, AI, technical SEO, content, UX research, and design, with the psychology discipline introduced in 2016 following then-COO Christoph Thiem's exposure to Richard Thaler's Nudging work during his MBA at Chicago Booth.

The company delivers its services under a proprietary "Growth Intelligence" framework with four pillars: Search Intelligence (classical SEO plus Generative Engine Optimization for LLM/AI citation), Conversion Intelligence (psychology-driven CRO validated against a 3,000+ A/B test database), AI Operating Model (process automation reducing internal cost), and Agentic Commerce Infrastructure (preparing commerce platforms for autonomous AI-agent transactions via ACP/UCP protocols). Service delivery is structured around enterprise engagements with a minimum 12-month duration on a 100% performance-based pricing model adopted in 2021.

LEAP serves corporations and large mid-market companies across five primary verticals: E-Commerce, Finance & Banking, Insurance, SaaS & Software, and Energy. Named customers include Amazon, Audible, Mont Blanc, Decathlon, Sparkasse, Geberit, OTTO, Intersport, E.ON, ImmobilienScout24, ADAC, Allianz, AXA, PayPal, and Sovendus. Documented customer outcomes include over €500 million in measurable additional turnover and more than 50 million additional SEO visitors for clients over a 24-month period. The firm has won consecutive K5 Commerce Awards (2024 Agency of the Year, 2025 Best Search & Marketing) and CEO Thomas Gruhle authored a #1 SPIEGEL and Manager Magazin bestseller ("Besser Online Verkaufen") and was featured in the Amazon Prime series SELFMADE. LEAP is founder/management-led with no disclosed institutional investors or external funding rounds.

Name

LEAP/ Digital Marketing

Legal name

LEAP Digital Marketing GmbH

Website

https://leap.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

LEAP Digital Marketing is a Berlin-based Growth Intelligence consultancy serving DACH enterprise clients across E-Commerce, Finance, Insurance, SaaS, and Energy verticals with integrated SEO/GEO, conversion optimization, AI process automation, and Agentic Commerce services on a 100% performance-based model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

Keywords

• SEO consulting services
• Conversion rate optimization
• Digital growth consulting
• AI process automation
• Marketing agency services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Growth Intelligence Consulting: LEAP provides integrated digital marketing services combining SEO/GEO, Conversion Optimization, AI Operating Model, and Agentic Commerce Infrastructure. The company operates on a 100% success-based model since 2021, requiring a minimum 12-month engagement for any collaboration.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

LEAP Digital Marketing is a Berlin-based digital marketing agency that delivers integrated consulting services under its Growth Intelligence framework. The company combines Search Intelligence (SEO/GEO), Conversion Intelligence (CRO), AI Operating Model (process automation), Agentic Commerce Infrastructure, and Personalization into managed engagements for enterprise clients. Since 2021, engagements run on a 100% success-based model with a minimum 12-month commitment.

Product overview

LEAP/ Digital Marketing operates as a unified Growth Intelligence platform offering interconnected consulting services: Search Intelligence (SEO/GEO) for organic visibility and AI system presence, Conversion Intelligence (CRO) for psychological and data-driven conversion optimization, AI Operating Model for process automation and cost reduction, Agentic Commerce Infrastructure for autonomous AI agent transactions, and Personalization for dynamic user experience optimization. These services are delivered as integrated consulting engagements rather than standalone software products, unified under the Growth Intelligence framework that connects search discovery, conversion optimization, AI automation, and agent-ready commerce into a single strategic approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Intelligence Integrated SEO and Generative Engine Optimization (GEO) service that combines technical SEO excellence with AI-system visibility optimization. Secures digital presence in classical search engines and in LLM-based answer engines for profitable customer acquisition and lower customer acquisition costs. Sold as an enterprise consulting engagement to E-Commerce, Finance, Insurance, SaaS, and Energy clients.
• Conversion Intelligence Psychological and data-driven Conversion Rate Optimization (CRO) service that systematically removes friction from customer journeys. Combines autonomous A/B testing, behavioral analytics, UX research, and personalization to measurably increase conversion rates and revenue without burdening client IT teams. Delivered as an enterprise consulting engagement.
• AI Operating Model AI process automation consulting that audits operational processes along the digital value chain and implements customized AI automations. Replaces error-prone manual routines with AI-supported workflows, reducing internal expenses and creating balance-sheet relief. Sold as a managed service to enterprise clients.
• Agentic Commerce Infrastructure Infrastructure preparation service for autonomous, AI-agent driven commerce transactions. Makes commerce platforms callable through standardized protocols such as ACP (Agentic Commerce Protocol) and UCP (Universal Commerce Protocol), ensuring machine-readable data structures and transaction-readiness for the agent economy. Delivered as an enterprise engagement.
• Personalisierung Real-time, data-driven personalization service that maximizes relevance across digital channels. Delivers segment-specific content, individualized product recommendations, and next-best-step offers to deepen engagement and increase Customer Lifetime Value. Sold as part of enterprise consulting engagements.
• Growth Intelligence Framework Engagement Unified managed-service engagement that integrates Search Intelligence, Conversion Intelligence, AI Operating Model, Agentic Commerce Infrastructure, and Personalization into a single end-to-end architecture focused on margin maximization. Operates on a 100% success-based model with a minimum 12-month commitment for enterprise and large mid-market clients.
• LEAP Summer School Comprehensive Conversion Rate Optimization training course with 54 lessons delivered over 7 weeks, covering psychological conversion optimization, A/B testing, data analysis, and CRO program building. Normally priced at €3,000, available free during summer 2026. Targeted at E-Commerce and digital marketing decision-makers and their teams.

Quantifiable outcome

• >500 million euros measurable additional turnover for LEAP customers in 24 months
• +12 more outcomes

Named customers36 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• SISTRIXsupportingTechnology or IntegrationLEAP partnered with SISTRIX to create the 'KI & SEO im deutschen E-Commerce' study 2025, analyzing ~2,000 successful E-Commerce domains with over 50,000 data points. The study provides strategic insights on growth levers in the interplay of AI and SEO, demonstrated through Google's AI Overviews.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bloofusion: German SEO agency (Münster) focused on sustainable, white-hat SEO for enterprise and mid-market clients. Direct SEO-services peer though smaller scale than LEAP.
• Peak Ace: Berlin-based digital marketing agency providing SEO, paid media, and content marketing for enterprise DACH clients. Directly comparable to LEAP in scale (~100+ specialists), geographic focus (DE/AT/CH), and enterprise customer profile.
• Smarketer: DACH-focused performance marketing agency with Google Premier Partner status. Comparable on managed-services model and German enterprise segment, though more skewed to paid media than SEO/CRO.
• Claneo: Berlin-based SEO and content marketing agency serving international enterprise clients. Closely comparable to LEAP's Search Intelligence offering and similar headcount scale.
• metapeople: DACH performance marketing agency with paid media, programmatic, and SEO offerings. Comparable on enterprise-focus and regional DACH market presence.

Broad incumbents

• Dept Agency: Large global digital agency with a DACH presence offering marketing, technology and creative services. Comparable on digital marketing services to enterprise customers, but much broader scope and significantly larger scale than LEAP.
• Jung von Matt: Leading German creative and digital agency with strong performance marketing and e-commerce capabilities. Overlaps with LEAP on enterprise clients (e.g., E.ON, OTTO) but more creative-led and substantially larger.
• OMR: German digital-marketing platform combining events (OMR conference), media, agency reviews, and tools. Comparable as a DACH digital marketing ecosystem player and brand, but the business model is media/events rather than services.
• Croud: Global digital marketing agency with performance marketing, SEO, and CRO services. Comparable on services and enterprise client focus but based in the UK with broader geographic spread.
• DDB Germany (DDB Group): Major international creative and digital agency network with significant DACH operations. Overlaps with LEAP on enterprise digital transformation and conversion work but is creative-led rather than performance/SEO-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leap-digital-marketing-gmbh/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEAP/ Digital Marketing