Sistrix
SISTRIX is a German SEO SaaS company that operates the SISTRIX Toolbox, a modular platform providing search visibility measurement, competitor analysis, and AI search optimization for SMBs, agencies, and global enterprise brands across Europe, the US, and Brazil.
- Company typePrivate
- Founded2008
- HeadquartersBonn, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sistrix does
SISTRIX is a German SEO software company founded in 2008 and headquartered in Bonn, operating under the legal entity SISTRIX GmbH. It develops the SISTRIX Toolbox, a modular cloud-based SaaS platform that delivers search visibility measurement, keyword and competitor analysis, on-page technical SEO auditing, backlink intelligence, social media visibility tracking, and Amazon marketplace optimization. The company's flagship product is the SISTRIX Visibility Index, a proprietary daily-updated score that aggregates keyword rankings, search volumes, and competition data across multiple countries and has become an industry-standard benchmark for organic search performance. The platform operates exclusively from European data centers to address GDPR and data residency requirements.
The business generates revenue primarily through tiered SaaS subscriptions (Plus, Professional, and Premium) sold via a self-serve model with a 14-day free trial, supplemented by a usage-based credit add-on priced at €75 per month for 10,000 additional weekly export credits, plus custom-priced enterprise contracts. Distribution combines product-led growth through free tools and the SISTRIX Academy, an API for technical users, an MCP Server integration with AI chatbots (ChatGPT, Claude), and dedicated enterprise sales for large accounts. Customers range from individual freelancers and SMBs to agencies and global enterprise brands including Amazon, Bosch, DHL, Decathlon, eBay, and Santander Consumer Group, with operating geographies spanning eleven European countries plus the United States and Brazil. The company is owner-managed, bootstrapped with no external investors, and led by founder and CEO Johannes Beus.
Sistrix firmographics
Firmographics- Name
- Sistrix
- Legal name
- SISTRIX GmbH
- Website
- https://sistrix.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SISTRIX is a German SEO SaaS company that operates the SISTRIX Toolbox, a modular platform providing search visibility measurement, competitor analysis, and AI search optimization for SMBs, agencies, and global enterprise brands across Europe, the US, and Brazil.
- Ownership category
- akta.pro rank
Sistrix industry classification
Industry- Product category
- SEO Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Sistrix is headquartered
LocationHeadquarters
- HQ city
- Bonn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Sistrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Toolbox Plans: Tiered subscription model with three main packages (Plus, Professional, Premium) providing access to the SISTRIX Toolbox for Google SEO analysis. Each tier offers different feature access, API capabilities, credit allocations, and project limits. The Plus package provides basic functionality with limited API access, while Professional and Premium unlock full API access and higher credit limits for exports and data retrieval.
- SaaS Subscription - AI Visibility: AI Visibility feature currently in beta phase, included at no extra cost for all SISTRIX plan holders. Once beta concludes, expected to be a standard feature across all tiers with different prompt/month allocations (Plus: 300, Professional: 600, Premium: 1,500).
- Additional Export Credits: Optional add-on credit package: 10,000 additional weekly credits for 75 euros per month, added on top of regular weekly credit allocations. Credits are consumed by exports, shortlink creation, and API queries.
- Enterprise Accounts: Custom enterprise pricing for large organizations requiring dedicated support, higher limits, and tailored configurations beyond standard tier packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plus - Entry-level SEO analysis package |
| Subscription | Monthly | Professional - Mid-tier package with full API access |
| Subscription | Monthly | Premium - High-volume enterprise package |
| Usage-based | Monthly | Additional Credits Add-on |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Sistrix product offering
Product offeringCore offering
SISTRIX develops and sells the SISTRIX Toolbox, a cloud-based SEO analytics SaaS platform that provides web and Amazon search visibility measurement, keyword and competitor analysis, on-page auditing, link intelligence, social visibility, and AI-search visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews. The product is organized into tiered subscriptions (Plus, Professional, Premium) and is augmented by a programmatic REST API, an MCP Server for AI chatbots, and a suite of free SEO tools.
Product overview
Sistrix offers the SISTRIX Toolbox, a unified SEO software platform with a modular architecture. The core platform provides visibility analysis and competitive intelligence across Google, Amazon, and AI platforms. Key integrated modules include: SISTRIX for Google (visibility index, keyword tracking, competitor analysis, on-page optimization, link analysis, and ads tracking); SISTRIX for Amazon (marketplace visibility and keyword optimization); SISTRIX AI Visibility (brand tracking in AI chatbot responses across ChatGPT, Gemini, Perplexity, and Google AI); and the SISTRIX Social Module (social media visibility). The platform also includes specialized tools such as Onpage Projects for technical SEO auditing, Prompt Research and Prompt Monitoring for AI search optimization, the MCP Server for AI chatbot integration, and a comprehensive API for programmatic access. Free supplementary offerings include the Academy (educational courses), Workshops (live training), and various free SEO tools.
Differentiator
Problem solved
Functional benefit
Products and services
- SISTRIX Toolbox The flagship SISTRIX SaaS product providing SEO visibility, keyword tracking, competitor analysis, on-page optimization, link analysis, social visibility, and ads analysis across Google, Amazon, and AI platforms. Sold as tiered subscriptions (Plus, Professional, Premium).
- SISTRIX API Programmatic REST API providing access to visibility index, keyword performance, and competitive analysis data with API key authentication, JSON/XML responses, a sandbox environment, and code examples in PHP, Python, NodeJS, and cURL. Full access requires Professional or Premium; Plus provides basic functions including visibility index.
- SISTRIX MCP Server Model Context Protocol server that lets users query SISTRIX SEO data directly from AI chatbots such as ChatGPT and Claude, without leaving the AI workflow. Made generally available to all SISTRIX users in May 2026.
- Google Update Radar Free, account-free tool that detects significant Google algorithm updates by measuring daily SERP volatility across millions of keywords; values above 6 indicate a relevant Google update, with coverage across 13 countries over a 90-day window.
- SISTRIX Free Tools Collection of free, account-free SEO utilities including Visibility Index Check, SERP Snippet Generator, and Instagram Hashtag Generator, used as top-of-funnel conversion to paid Toolbox plans.
- SISTRIX Academy Free online training courses covering SEO foundations including Keyword Research and Competitor Analysis, delivered in roughly 50-70 minute sessions with certification upon completion.
- SISTRIX Workshops Live instructor-led seminars (in-person and virtual) teaching users how to maximize the SISTRIX Toolbox for SEO tasks and workflows.
Quantifiable outcome
- Visibility Index provides instant view of website visibility compared to competitors day-to-day, month-to-month, and over years
- +2 more outcomes
Companies that use Sistrix
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Sistrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature8 records
Sistrix partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Google SheetscoreOfficial integration allowing SISTRIX data export directly into Google Sheets. Users can pull visibility index, keyword rankings, and competitive analysis data into spreadsheets for further analysis and reporting.
- Microsoft ExcelcoreOfficial integration enabling SISTRIX data connectivity within Microsoft Excel. Allows users to access SEO data, create custom reports, and automate data pulls using Excel's native functionality.
- ChatGPT (OpenAI)coreMCP Server integration enabling SISTRIX data access within ChatGPT and other AI chatbots supporting the Model Context Protocol. Allows SEO professionals to query visibility data during AI conversations without switching tools.
- Claude (Anthropic)coreMCP Server integration enabling SISTRIX data access within Claude AI assistant. Technical users can query SEO data during AI-assisted workflows.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Sistrix competitors and assessment
Company assessmentDirect peers
- Moz: Moz is an established SEO software provider offering keyword research, link intelligence, rank tracking, and site audit tools. It overlaps directly with SISTRIX's visibility tracking, keyword, and on-page SEO modules, serving a similar SMB, agency, and enterprise audience.
- Mangools: Mangools offers a suite of SEO tools (KWFinder, LinkMiner, SERPWatcher, SiteProfiler) targeting bloggers, freelancers, and SMBs. It competes with SISTRIX's entry-level Plus tier for the same SMB and individual SEO professional buyer.
- Conductor: Conductor is an enterprise SEO and content optimization platform that helps large brands monitor organic visibility, identify opportunities, and measure content performance. It directly competes with SISTRIX's enterprise offerings in the large-brand segment.
- SE Ranking: SE Ranking is an all-in-one SEO platform offering rank tracking, keyword research, competitor analysis, website audit, and backlink monitoring. It targets the same SMB, agency, and in-house marketer segments as SISTRIX with a comparable subscription-based SaaS model.
- Majestic: Majestic is a backlink intelligence tool with one of the largest link indexes, widely used by SEO professionals. It overlaps with SISTRIX's Link Module and competes for the same SEO tool budget within agencies and in-house teams.
- SEMrush: SEMrush is a leading all-in-one digital marketing SaaS platform offering SEO, content, competitor research, and PPC tools to agencies and enterprises globally. It is the closest direct competitor to SISTRIX with overlapping SEO visibility, keyword research, and competitor analysis modules.
- Ahrefs: Ahrefs is a well-known SEO toolset specializing in backlink analysis, keyword research, competitor analysis, and content exploration. It competes directly with SISTRIX's Toolbox for the same SEO professional and content marketing audience with comparable features.
- BrightEdge: BrightEdge is an enterprise SEO and content performance platform with deep integration into enterprise content workflows. It competes with SISTRIX for large enterprise SEO buyers (Amazon, Bosch, DHL-type customers) with comparable visibility measurement and competitive intelligence capabilities.
- SpyFu: SpyFu is a competitive SEO and PPC research tool focused on competitor keyword and ad analysis. It serves the same SMB and agency audience as SISTRIX with overlapping competitor research, keyword, and SERP analysis features.
Broad incumbents
- Similarweb: Similarweb is a broader digital intelligence platform providing website traffic analytics, app insights, and market research. It overlaps with SISTRIX's competitive analysis capabilities but operates at a much larger enterprise data scale across more digital channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Sistrix social profiles
Digital presenceSistrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sistrix leadership team
Management profileNumber of profiles
Profiles1 record
Sistrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sistrix M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sistrix
What does Sistrix do?
SISTRIX develops and sells the SISTRIX Toolbox, a cloud-based SEO analytics SaaS platform that provides web and Amazon search visibility measurement, keyword and competitor analysis, on-page auditing, link intelligence, social visibility, and AI-search visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews. The product is organized into tiered subscriptions (Plus, Professional, Premium) and is augmented by a programmatic REST API, an MCP Server for AI chatbots, and a suite of free SEO tools.
Is Sistrix a public or private company?
Sistrix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sistrix founded?
Sistrix was founded in 2008. It employs 11 to 50 people.
Where is Sistrix based?
Sistrix is headquartered in Bonn, Germany, in the Europe region.
How does Sistrix make money?
Four revenue lines are on record. SaaS Subscription - Toolbox Plans are the primary driver. The others are saaS Subscription - AI Visibility, additional Export Credits and enterprise Accounts.
Who are Sistrix's main competitors?
Direct peers on record are Moz, Mangools, Conductor, SE Ranking, Majestic, SEMrush, Ahrefs, BrightEdge and SpyFu. Similarweb is listed as a broad incumbent.
Does Sistrix have an API?
Yes. The SISTRIX API provides programmatic access to visibility index, keyword performance, and competitive analysis data. It offers HTTP-based requests with JSON or XML response formats, authentication via unique API key, a credit-based usage system, and a sandbox environment for testing. Available languages for the sandbox include PHP, Python, NodeJS, and cURL. Requires Professional or Premium account for full access; Plus package provides basic functions including visibility index access. Developer documentation is at www.sistrix.com/api.
What industry is Sistrix in?
Sistrix's product category is SEO Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 54151 and its SIC code is 7371.