What Oasis Water does

Oasis Water (Pty) Ltd is a South African purified water franchise operator founded in 2003 and headquartered in Pretoria. The company sells reverse-osmosis purified still and sparkling water, refill water, and a portfolio of complementary beverages (sports drinks, ice tea, fruit juices, health shots, ice cubes) through more than 400 franchise outlets across South Africa, Botswana, Namibia (where it operates under the RO3 Water brand), Eswatini and Lesotho. Its underlying technology is a six-step purification process — sediment filtration, element filtration, reverse osmosis, carbon filtration, UV protection, and ozonation — that the company states achieves a Total Dissolved Solids count below 20, versus South African municipal water at 150+. Oasis Water reports SANS 241:2015 compliance tested across microbiological, chemical, acute health, and aesthetic dimensions, and is a member of PETCO for PET recycling across its network.

The company monetizes through three reinforcing streams: (1) recurring franchise fees and royalties, with an initial franchise investment of ZAR 490,000–ZAR 990,000 plus a ZAR 1,700 application fee and ongoing royalties on store-level sales; (2) transactional retail revenue at the system level via refill water at R1.20–R2.00 per litre and packaged beverages, where refill water has been the top-selling SKU for 17+ years; and (3) a subscription layer — the Water X-Change program — offering a dispenser plus 100 litres per month at R299 (in-store exchange) or R499 (home/office delivery) on 12-month contracts. Customer segments are primarily individual consumers and families seeking affordable purified water, with secondary segments in local communities across sub-Saharan Africa and franchisees as business-unit customers. The stated corporate mission is to provide access to purified drinking water across sub-Saharan Africa in a manner friendly to communities and the planet, supported by a sustainability claim of preventing up to 190 million plastic bottles from landfill annually.

Name

Oasis Water

Legal name

Oasis Water (Pty) Ltd

Website

https://oasiswater.co.za

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Oasis Water (Pty) Ltd is a South African franchise operator selling reverse-osmosis purified refill, still and sparkling water plus complementary beverages through 400+ outlets across South Africa, Botswana, Namibia, Eswatini and Lesotho, targeting individual consumers and households seeking affordable purified drinking water.

Ownership category

akta.pro rank

Product category

Bottled Water and Purified Beverages

NAICS

Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111)

SIC

Water Supply (4941), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Purified/RO Bottled Water Production (AFAFACAC)

akta.pro secondary industries

Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Hydration, Water Filtration & Purification Retail (CRAMAMAE)

Keywords

• Bottled water
• Purified water
• Water franchise
• Reverse osmosis
• Beverage products

Headquarters

HQ city

Pretoria

HQ country

South Africa

HQ region

Africa

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Refill and Bottled Water Sales: Sale of purified refill water at R1.20-R2.00 per litre, plus bottled still water, sparkling water, and other packaged beverages through franchise outlets. This is the core revenue stream, with refill water being the top-selling product for over 17 years.
2. Water X-Change Subscription: Monthly subscription service offering water dispensers with 100 litres of purified water. Options include R299/month (in-store exchange) or R499/month (delivery) for 12 months, with additional R150 bottle swap fees. This creates predictable recurring revenue.
3. Franchise Fees and Royalties: Initial franchise investment ranges from ZAR 490,000 to ZAR 990,000 (excluding VAT), plus application fees of ZAR 1,700. Franchisees pay ongoing royalties, creating recurring revenue from the franchise network.
4. Beverage Product Sales: Sales of complementary products including sports drinks, ice teas, fruit juices, health shots, and ice. These products diversify revenue and leverage the existing distribution network of 400+ outlets.
5. Dispenser Rental: Rental of water dispensers at R299/month includes 100L of purified Oasis water each month, creating bundled recurring revenue from both equipment and consumables.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Oasis Water produces and distributes purified drinking water and related beverages (still water, sparkling water, sports drinks, ice tea, fruit juice, health shots, and ice cubes) through a network of 400+ franchise retail outlets across Southern Africa. The company operates a 6-step RO3 purification process (reverse osmosis, UV, ozonation) achieving TDS below 20, sells refill and bottled water at R1.20-R2.00 per litre, and offers a recurring Water X-Change dispenser subscription at R299-R499/month for home and office delivery.

Product overview

Oasis Water is a South African bottled water and purified water franchise company operating over 400 outlets across South Africa, Botswana, Namibia, Eswatini, and Lesotho. The company offers a portfolio of water and beverage products centered around its core 6-step RO3 purification technology. The main product lines include: Refill Water (the flagship offering for 17+ years), Still Water, Sparkling Water (plain and flavored), Sports Drinks, Ice Tea, Fruit Juice blends, and Health Shots. Supporting services include the Water X-Change home/office subscription program delivering prefilled 10L bottle exchanges with dispensers, and a franchise model for entrepreneurs to open retail outlets. The company emphasizes its 6-step purification process (sediment filtration, element filtration, reverse osmosis, carbon filtration, UV protection, and ozonation) achieving TDS below 20 compared to South Africa's municipal water at 150+ TDS.

Differentiator

Problem solved

Functional benefit

Products and services

• Refill Water Purified drinking water sold by the litre through reusable container refills at 400+ franchise outlets across Southern Africa. Available in 10L and 25L containers, priced at R1.20-R2.00 per litre. Any container can be refilled, not only Oasis-labelled containers. The flagship product for over 17 years and the anchor of the #RefillRevolution environmental initiative.
• Still Water

Quantifiable outcome

• TDS count of less than 20 (compared to South African municipal water at 150+)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PETCO (PET Recycling Company)coreStrategic or Co-development PartnerOasis Water is a proud member of PETCO, South Africa's packaging recycling organization. This partnership supports the company's sustainability initiatives by promoting PET plastic recycling across their 350+ outlets with dedicated recycling bins. PETCO provides expertise in recycling infrastructure and helps drive environmental impact reduction.
• Men's Health and Women's Health MagazinesminorGTM or Marketing PartnerOasis Water has partnered with lifestyle magazines that align with the 'living better' brand image. These partnerships provide marketing exposure and content marketing opportunities to reach health-conscious consumers.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• aQuellé: South African bottled water brand owned by Tiger Brands, operating broadly in the same still and flavoured water categories as Oasis Water across South African retail.
• Tsitsikamma Crystal Water: South African premium spring water brand; overlaps with Oasis Water in packaged still and sparkling water at retail and hospitality channels.
• Mountain Falls: South African bottled water brand competing with Oasis in mainstream retail bottled water SKUs.

Broad incumbents

• Bonaqua: Coca-Cola's bottled water brand in South Africa; competes directly with Oasis in still water, with the advantage of Coca-Cola's distribution scale and HORECA relationships.
• Valpre: Coca-Cola's premium South African bottled water brand; competes with Oasis Water's still and sparkling water portfolio at the premium end of the local market.
• Nestlé Pure Life: Global bottled water incumbent from Nestlé Waters; competes across still and flavoured water categories with far deeper marketing and distribution budgets than Oasis.
• Primo Water: Global water and dispenser rental/delivery company; directly comparable to Oasis Water's Water X-Change subscription and dispenser rental business model.
• Culligan: Global water treatment and franchise operator; comparable to Oasis through its franchise-distributed purification solutions and home/office dispenser offerings.
• Danone Waters (Evian, Volvic): Global premium bottled water incumbent; comparable in still and sparkling water category, though operating globally rather than regionally.

Emerging players

• H2O International: South African water purification franchise network; overlaps with Oasis in home/office water systems and franchise-distributed purification solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrWG-JCvpFs0YDhcLHrSPGQ/featured
• Facebookfacebook.com/OasisWater
• LinkedInlinkedin.com/company/oasiswater
• Instagraminstagram.com/oasiswater

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oasis Water