Grillfurst

What Grillfurst does

Grillfürst GmbH is a German specialty grill and outdoor-cooking retailer founded in 2010 and headquartered in Bad Hersfeld. The company operates a multi-channel model that combines 13+ physical Grillfachgeschäfte across Germany and Switzerland with e-commerce storefronts at grillfuerst.de and grillfuerst.ch, plus concession arrangements inside Dehner garden centers. Its catalog covers gas grills, charcoal grills, pellet grills, electric grills, smokers, outdoor kitchens, accessories, and consumables, drawing from 60+ third-party brands (including Napoleon, Broil King, Outdoorchef, Rösle, Traeger, Big Green Egg, and Pit Boss) alongside its own Grillfürst Eigenmarke line — most notably the Grillfürst Independence smart (WLAN-enabled) gas grill, the G-Serie, the Pelletgrill S280, and the Grillfürst Moments modular outdoor-kitchen system launched in June 2026.

The technology surface is retail and IoT-flavoured rather than software-native: modular outdoor-kitchen configurability (Moments), smart/WLAN-enabled grills with infrared and rear burners, and Bluetooth accessories such as the GOK gas-bottle scale. Digital touchpoints include the Grill Magazin content library, Facebook/Instagram/YouTube channels, email/newsletter, live video consultation (Mon–Fri 10:00–19:00), WhatsApp-based advisory, and a 24/7 "Grillfürst KI" chatbot. No public or partner-facing API is offered, and there is no disclosed native mobile app.

Commercially, revenue is generated predominantly through hardware sales (own-brand plus 60+ distributed brands), accessory and consumable sales (including Grillfürst-branded charcoal, pellets, sauces, rubs), B2B volume programs (contact: Dennis Reimer), and ancillary grill-course services. Pricing spans from €2.90 entry-level accessories to €29,302 premium outdoor-kitchen configurations, with discounts of 5–65% off UVP common. The customer base of 1M+ is overwhelmingly B2C individual grill enthusiasts in DACH markets, with a secondary business-customer segment; the company describes itself as the largest multi-channel grill specialist (Marktführer) in the German-speaking market.

Name

Grillfurst

Legal name

Grillfürst GmbH

Website

https://grillfuerst.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Grillfurst GmbH is a German multi-channel specialty grill retailer operating 13+ brick-and-mortar stores and e-commerce sites across Germany and Switzerland, distributing 60+ grill brands alongside its own Eigenmarke line, including the Grillfurst Moments modular outdoor-kitchen system. The company serves over one million customers with grills, outdoor kitchens, accessories, and grill courses.

Ownership category

akta.pro rank

Product category

Outdoor Grills and Barbecue Equipment Retail

NAICS

Other Specialty Food Retailers (44529)

akta.pro primary industry

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

akta.pro secondary industries

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Grilling equipment retail
• Outdoor kitchen systems
• BBQ accessories
• Gas grills and smokers
• Grill specialty store

Headquarters

HQ city

Bad Hersfeld

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (Grills): Revenue from selling grills across multiple categories: gas grills, charcoal grills, pellet grills, electric grills, smokers, and outdoor kitchens. Includes proprietary brands (Independence, G-Serie, Smart Grill, Pelletgrill, Moments) and branded products from 60+ partner brands.
2. Accessories & Consumables: Sales of grill accessories including utensils, grill brushes, thermometers, grill covers, charcoal, pellets, BBQ sauces, spices, Dutch ovens, and maintenance products. Also includes replacement parts.
3. Grill Courses & Services: Grillseminare (grill courses) offered as part of the customer experience and culinary education services.
4. B2B Programs: B2B programs and products offered to business customers, including volume purchasing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Grillfürst is a German multi-channel specialty grill retailer that sells grills (gas, charcoal, pellet, electric, smokers), outdoor kitchen systems, and a comprehensive range of BBQ accessories and consumables. The company distributes its own Grillfürst-branded products (including the modular Moments outdoor kitchen system made in Germany) alongside 60+ third-party premium grill brands such as Napoleon, Broil King, Outdoorchef, Rösle, Traeger, and Big Green Egg, serving more than 1,000,000 customers through 13+ brick-and-mortar specialty stores and a leading e-commerce platform.

Product overview

Grillfurst (Grillfürst) is a German multi-channel specialty grill retailer operating both online and through 13 physical stores, serving over 1,000,000 customers with over 60 brands and approximately 7,000 in-stock products. The company offers its own Grillfürst Eigenmarke brand alongside third-party brands. The core product portfolio includes: (1) Grillfürst Gasgrills encompassing Independence (smart/WLAN-enabled), G-Serie, and Smart Grill series; (2) Grillfürst Pelletgrill (e.g., S280); (3) Grillfürst Moments Outdoor-Living – a modular outdoor kitchen and furniture system made in Germany ranging from sideboards to complete outdoor kitchens; (4) Grillfürst Outdoor-Küche Classic; (5) Dutch Oven products (BBQ Edition, versions without feet, colorful enameled, Star Pot sets); (6) Smoker products; (7) comprehensive accessories including pizza ovens, grill tools, thermometers, pavilions, and fire bowls; and (8) culinary products (spices, rubs, sauces). The company also distributes third-party brands including Napoleon (gas grills), Broil King (gas/pellet grills), Outdoorchef (Swiss gas kettles), Rösle (German grills), GOK (German gas accessories with Bluetooth connectivity), Fennek (German mobile grills/fireplaces), CASO Design (vacuum sealers/refrigerators), and many others including Big Green Egg, Traeger, Pit Boss, Ooni, WMF, and Enders.

Differentiator

Problem solved

Functional benefit

Brands

• Grillfürst Moments: Modular outdoor kitchen and furniture system made in Germany, ranging from sideboards to fully equipped outdoor kitchens.

Products and services

• Grillfürst Gasgrills (Gas Grill Line) Proprietary line of gas grill stations and portable grills including the Independence series (smart grills with WLAN modules), G-Serie, Smart Grill line, camping grills, Plancha grills, and built-in grills, sold under the Grillfürst own brand.
• Grillfürst Pelletgrill Proprietary pellet grills (including the S280) that combine smoky charcoal-grill flavor with the easy controllability of a gas grill, designed for low-and-slow cooking methods.
• Grillfürst Moments Outdoor-Living (Modular Outdoor Kitchen) Modular outdoor kitchen and furniture system made in Germany, ranging from simple sideboards to fully equipped outdoor kitchens, designed to transform terraces into outdoor kitchens.
• Grillfürst Outdoor-Küche Classic Classic outdoor kitchen modules and configurations for permanent outdoor cooking installations under the Grillfürst own brand.
• Grillfürst Dutch Oven Cast iron cooking pots in multiple variants including Dutch Oven BBQ Edition with T-feet, versions without feet, colorful enameled sets, and Star Pot sets, designed for campfire and grill cooking.
• Grillfürst Smoker Proprietary smoker products for authentic American-style barbecue cooking under the Grillfürst own brand.
• Grillfürst Pizzaöfen (Gas Pizza Oven) Gas-powered pizza ovens such as the Grillfürst Pizzaofen Gas 305 featuring a rotating pizza stone for authentic pizza preparation under the Grillfürst own brand.
• Grillfürst Zubehör (Grilling Accessories) Comprehensive proprietary accessories line including grill tools, brushes, grill plates, thermometers, cleaning products, protective covers, pavilions, fire bowls, charcoal, pellets, spices, sauces, knives, and cutting boards.
• Napoleon Grills (Distributed Brand) Distribution of Canadian-made Napoleon gas grills including the Prestige, Rogue, and Freestyle series featuring SIZZLE ZONE and infrared burners, ranging from TravelQ entry-level to premium Prestige Pro 825. Dedicated Napoleon support available 24/7.
• Broil King Grills (Distributed Brand) Distribution of North American Broil King gas and pellet grills including Signet, Baron, Crown, Imperial, and Regal series, featuring iQue smart grill technology.
• Outdoorchef Grills (Distributed Brand) Distribution of Swiss Outdoorchef patented gas kettle grills, grill stations, and outdoor kitchens including the HEAT series and Lugano EVO II outdoor kitchen, the latter recognized with a German Design Award 2024.
• Rösle Grills (Distributed Brand) Distribution of German-made Rösle gas grill series including the Allflame and Videro product lines, with exclusive Grillfürst Edition configurations.
• GOK Gas Accessories (Distributed Brand) Distribution of German GOK gas accessories (manufacturer since 1968) including pressure regulators, gas hoses, hose rupture protections, Bluetooth-enabled gas bottle scales with mobile app consumption predictions, adapters, and safety equipment for gas grill connections.
• Fennek Mobile Grills (Distributed Brand) Distribution of German-made Fennek mobile grills, fireplaces, and outdoor accessories for camping and adventure use, including foldable stainless steel charcoal grills (Grill, Grill 2.0, Grill Light), Hexagon fire bowls, HighFire tripods, and Hobo cookers in stainless steel and titanium.
• CASO Design Professional Kitchen Appliances (Distributed Brand) Distribution of CASO Design professional kitchen appliances including vacuum sealers (claimed up to 8x longer food freshness) and BBQ cooler outdoor refrigerators for outdoor kitchen use.
• Grillfürst Grillkurse (Grilling Courses) Grilling courses and seminars (Grillseminare) offered by Grillfürst for customer education on grilling techniques and culinary skills.

Quantifiable outcome

• Over 1,000,000 customers served
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NapoleoncoreChannel Partner/ Reseller/ DistributorMajor distributed brand featuring Canadian-made gas grills, including prestigious Prestige Pro series. Grillfürst offers extensive Napoleon range from entry TravelQ to premium Prestige Pro 825, with dedicated Napoleon support available 24/7.
• Broil KingcoreChannel Partner/ Reseller/ DistributorNorth American gas and pellet grill manufacturer. Grillfürst distributes full Broil King range including Crown, Baron, Imperial, and Regal series, with smart grill iQue technology featured.
• OutdoorchefcoreChannel Partner/ Reseller/ DistributorSwiss company known for patented gas kettle grills and modern outdoor kitchen stations including HEAT series. Grillfürst distributes complete Outdoorchef lineup including Lugano EVO II outdoor kitchen with German Design Award 2024 recognition.
• RöslecoreChannel Partner/ Reseller/ DistributorGerman manufacturer of Allflame and Videro gas grill series. Grillfürst offers Grillfürst Edition models with exclusive configurations.
• TraegercoreChannel Partner/ Reseller/ DistributorAmerican pellet grill manufacturer. Grillfürst distributes Traeger pellet grills with WiFire technology.
• Big Green EggcoreChannel Partner/ Reseller/ DistributorPremium ceramic kamado grill brand. Grillfürst offers The Original Large ceramic grill and outdoor kitchen modules.
• Pit BosscoreChannel Partner/ Reseller/ DistributorAmerican manufacturer of pellet grills and Plancha grills. Grillfürst distributes Navigator, Competition, and Ultimate Plancha series.
• Dehner Garden CentersminorChannel Partner/ Reseller/ DistributorGarden center chain partnership allowing Grillfürst retail presence within Dehner stores, such as Eichenzell location.
• Borussia Dortmund (BVB)minorGTM or Marketing PartnerLicensed merchandise partnership offering Borussia Dortmund-branded grill accessories including universal grill plates and BBQ tongs as promotional gifts with qualifying purchases.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• OBI: Large German DIY/garden chain with extensive grill and outdoor kitchen assortment. Comparable broad-line retailer competing for grill purchases, particularly at entry- and mid-tier price points across Germany.
• Bauhaus: European DIY chain with a garden/outdoor category featuring grills and outdoor kitchens. Competes at the broad-line retail level for grill customers across Germany and adjacent markets.
• Amazon Germany: Germany's largest e-commerce platform carrying the same grill brands and accessories as Grillfürst. Represents the dominant price-comparison and convenience benchmark for online grill buyers in DACH.
• Hornbach Baumarkt: Major European DIY and garden center chain carrying grill brands alongside broader home improvement assortment. Competes for entry- to mid-tier grill purchases and outdoor living installations through physical stores and online.

Direct peers

• BBQ-Land: German specialty BBQ and grill retailer operating online and through showrooms. Direct competitor to Grillfürst with overlapping brand portfolio (Napoleon, Broil King, Traeger) and a similar specialist-retailer value proposition in the DACH market.
• Feuerdepot: German specialist retailer for grills, fireplaces, and outdoor living products. Closely comparable assortment (grills, outdoor kitchens, accessories) and customer base to Grillfürst's core offerings.
• BBQ Shop (Grill & BBQ Shop): German online specialty retailer focused on grills, smokers, and BBQ accessories. Comparable as a specialist pure-play competing for the same enthusiast customer and overlapping brand selection in Germany.
• Holzkohlegrill.de: German specialist online retailer emphasizing charcoal, gas, and Kamado-style grills. Comparable target customer (BBQ enthusiast) and category overlap with Grillfürst's specialty assortment.

Emerging players

• Traeger Grills: American pellet grill pioneer expanding in Europe with connected WiFIRE grills. Comparable in technology positioning to Grillfürst's smart-grill line and a brand-direct competitor for premium pellet customers.
• Napoleon (direct): Canadian premium grill manufacturer increasingly selling direct-to-consumer in Europe. A key supplier brand for Grillfürst and a growing DTC competitor for premium gas grill customers in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Grillfuerst
• Facebookfacebook.com/grillfuerst
• Instagraminstagram.com/grillfuerst_official
• Xx.com/grillfuerst

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grillfurst