Brokers Alliance Inc.

What Brokers Alliance Inc. does

Brokers Alliance Inc. is a privately held, for-profit insurance company headquartered in Fountain Hills, Arizona, founded in 1981. According to firmographic data, the company focuses on life insurance solutions, and its leadership structure — including a Chief Distribution Officer (Charles Truhlar) alongside President and CEO David Racich — indicates a distribution-oriented operating model serving the life insurance channel, most likely through independent agents and brokers rather than direct consumer sales.

The company employs between 101 and 250 people and operates a private, non-IPO entity with a single primary web presence at brokersalliance.com. No products, pricing, technology stack, carrier partnerships, agent/contract details, or revenue figures are disclosed in the available source material, and the company's website returned only a verification/loading page at the time of capture. As a result, the underlying mechanics of how Brokers Alliance packages, prices, or distributes its life insurance offering cannot be described from the input.

The business model is therefore described at a structural level only: a private, mid-sized life insurance distribution organization with mature operating history, a small executive team centered on distribution leadership, and no publicly visible funding, M&A, or expansion signals in the source data. Any deeper read on revenue mechanics, unit economics, customer mix, or competitive positioning would require first-party financial disclosure or third-party data not present in this dataset.

Name

Brokers Alliance Inc.

Website

https://brokersalliance.com

Company type

Private

Founded year

1982

Headcount range

101–250 employees

Short description

Brokers Alliance Inc. is a privately held U.S. insurance company headquartered in Fountain Hills, Arizona, founded in 1981, focused on life insurance solutions and operating with 101-250 employees under a distribution-led leadership model serving independent insurance agents.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Life & Health Reinsurance Brokerage (FSAOAHAF)

Keywords

• Life insurance
• Insurance brokerage
• Insurance distribution
• Insurance products
• Insurance services

Headquarters

HQ city

Fountain Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Brokers Alliance Inc. is an insurance company that provides life insurance solutions. The firm operates in the life insurance distribution space, serving brokers and insurance professionals with life insurance product offerings and related support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Life insurance solutions Life insurance solutions provided by Brokers Alliance Inc. to support insurance brokers, agents, and distribution partners serving end clients.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• SelectQuote: SelectQuote is a direct-to-consumer life insurance distribution platform that compares and places policies from multiple carriers, competing for the same end-policyholder demand that Brokers Alliance serves through independent agents.
• Ash Brokerage: Ash Brokerage is an independent life insurance brokerage and financial services distributor serving producers with carrier appointments, case design, and back-office support — directly comparable to Brokers Alliance's life-focused brokerage model.

Broad incumbents

• Mutual of Omaha: Mutual of Omaha is an established multi-line insurer with a strong life insurance and retirement product portfolio distributed through independent agents — overlapping with Brokers Alliance's life insurance distribution channel and target customer base.
• F&G Annuities & Life: F&G underwrites and distributes life insurance and annuity products through independent agents and IMOs, sharing Brokers Alliance's reliance on independent producer distribution for life-oriented products.
• Corebridge Financial: Corebridge Financial is a major U.S. life and retirement provider distributing through independent advisors and producers — overlapping in life/annuity products and channel dynamics with Brokers Alliance.
• Symetra Financial: Symetra sells life insurance, annuities, and retirement plans through independent agents and financial institutions — overlapping in life distribution channel and producer relationship model.
• World Financial Group (Transamerica): World Financial Group is Transamerica's independent agent/distributor organization focused on life insurance and financial products, providing a comparable career-agency and life-distribution model to Brokers Alliance.
• Prudential Financial: Prudential is a diversified financial services incumbent with a sizable U.S. individual life insurance business distributed through independent wholesalers and IMOs, serving the same end-policyholder as Brokers Alliance.
• Lincoln Financial Group: Lincoln Financial is a major U.S. life insurance and annuities provider that distributes through independent producers, competing for the same agent relationships and life/annuity product demand as Brokers Alliance.

Regional players

• National Western Life Insurance Group: National Western Life is a U.S. life insurance and annuity carrier focused on niche and rural markets distributed through independent agents — comparable life-only product focus and producer channel to Brokers Alliance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/brokersalliance
• Facebookfacebook.com/brokers-alliance-inc-115179661832101
• LinkedInlinkedin.com/company/brokers-alliance-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brokers Alliance Inc.