Software2
AppsAnywhere (Software2) provides a cloud-based software delivery platform for higher-education institutions, centralizing access to 150+ pre-packaged academic applications on any device with LMS, VDI, and analytics integrations. The company serves 300+ universities and colleges across 22 countries via subscription licensing and direct enterprise sales.
- Company typePrivate
- Founded2010
- HeadquartersLeeds, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Software2 does
Software2 Limited, doing business as AppsAnywhere, is a privately-held UK software company founded in 2010 and headquartered in Leeds. The company has spent 15 years exclusively building a cloud-based software delivery platform for higher-education institutions, addressing the fragmented and device-diverse problem of getting specialized academic software (MATLAB, AutoCAD, SPSS, SolidWorks, Stata, SAS, and 150+ other pre-packaged applications) into the hands of students, faculty, and staff on any device, on or off campus. The platform unifies local, remote, virtual, web, and mobile application delivery methods behind a single portal, integrates directly with major Learning Management Systems (Canvas, Blackboard) and VDI environments, and offers browser-based application streaming via Cloud Delivery built on AWS and Microsoft Azure infrastructure. AppsAnywhere Analytics, combined with the LabStats acquisition, extends the platform into IT usage and asset analytics.
The company monetizes exclusively through subscription licensing sold via a consultative, high-touch direct enterprise sales motion, with no public pricing — institutions request a demo, receive a free technology-strategy consultation, and are quoted custom annual or multi-year contracts based on size and integration scope. AppsAnywhere now serves more than 300 universities and colleges across 22 countries, providing access to over 3 million students, and operates a community-led GTM anchored on the SUMMIT Series, a Feedback Forum, AppsAnywhere Academy, and partnerships with the leading higher-education IT associations (EDUCAUSE, UCISA, Internet2, CUCCIO). Co-founder Nick Johnson and President Tony Austwick lead a team of 11–50 employees; the company has not disclosed any external funding rounds and remains privately held.
Software2 firmographics
Firmographics- Name
- Software2
- Legal name
- AppsAnywhere
- Website
- https://software2.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AppsAnywhere (Software2) provides a cloud-based software delivery platform for higher-education institutions, centralizing access to 150+ pre-packaged academic applications on any device with LMS, VDI, and analytics integrations. The company serves 300+ universities and colleges across 22 countries via subscription licensing and direct enterprise sales.
- Ownership category
- akta.pro rank
Software2 industry classification
Industry- Product category
- Higher Education IT Software Delivery Platform
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC)
- akta.pro secondary industries
- Workflow Automation & No-Code Collaboration (BPAMAMAK), Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Software2 is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Software2 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Institution Subscription Licensing: AppsAnywhere operates on a subscription licensing model targeted at higher education institutions (universities and colleges). Institutions pay for access to the platform on a per-user or site-license basis, typically through annual or multi-year contracts. The platform's centralization of multiple software delivery functions (application portal, analytics, LMS integration, VDI optimization) creates a land-and-expand dynamic as institutions grow their usage across departments and faculties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing for higher education institutions |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Software2 product offering
Product offeringCore offering
Software2 provides AppsAnywhere, a software delivery and digital workspace platform built for colleges and universities. The platform lets students and staff launch any application on any device, on or off campus, replacing traditional computer labs and manual software imaging with a single cloud-managed delivery system.
Product overview
AppsAnywhere is a software delivery platform designed specifically for higher education institutions. The core offering is the AppsAnywhere platform, which provides centralized access to all academic software applications in one place. The platform is complemented by AppsAnywhere Analytics for usage monitoring and cost optimization, Cloud Delivery for browser-based application streaming, and LabStats (an acquired brand) for IT asset management analytics. The ecosystem includes over 150 pre-packaged Higher Ed Applications available to deploy. Together, these products enable institutions to reduce virtual desktop costs, support BYOD and hybrid learning, and streamline IT operations.
Differentiator
Problem solved
Functional benefit
Brands
- AppsAnywhere Academy: Expertly-curated courses available on demand, exclusive to the AppsAnywhere community for training and upskilling.
- AppsAnywhere Hub
- The SUMMIT Series
Products and services
- AppsAnywhere
Quantifiable outcome
- Optimizes and potentially reduces virtual desktop costs by running software locally where possible and in the cloud only when necessary
- +2 more outcomes
Companies that use Software2
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
Software2 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
Software2 partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, regional and minor.
- LabStatscoreAppsAnywhere has formally joined with LabStats, an analytics solution that empowers education IT professionals to make data-driven decisions impacting student access, operational efficiency, and financial efficiency. The combined entity offers unified software delivery and device/application analytics for higher education institutions.
- Canvas (Instructure)coreLMS integration partnership with Canvas that streamlines application delivery by providing students and faculty with in-context access to software within their existing learning management environment.
- BlackboardcoreLMS integration partnership with Blackboard that provides seamless software delivery within the Blackboard learning environment for students and faculty.
- Amazon Web Services (AWS)coreAWS is listed as a technology partner providing the cloud infrastructure foundation for AppsAnywhere's cloud delivery capabilities, enabling Windows application streaming to any device directly in the browser.
- MicrosoftcoreMicrosoft is listed as a technology partner, with the platform supporting delivery of Microsoft-based applications and integrating with Microsoft Azure cloud infrastructure.
- EDUCAUSEcoreEDUCAUSE, the leading higher education IT association, is listed as a partner. AppsAnywhere participates in EDUCAUSE events and leverages the association's reach and credibility within the higher education IT community for awareness and lead generation.
- UCISAregionalUCISA (Universities and Colleges Information Systems Association) is a UK-based higher education IT association listed as a partner. AppsAnywhere engages with UCISA members for regional awareness and community building, particularly within UK institutions.
- Internet2regionalInternet2, the U.S. research and education networking consortium, is listed as a partner. The partnership provides community and networking access within the U.S. higher education IT ecosystem.
- CUCCIOregionalCUCCIO (Canadian University Council of Chief Information Officers) is listed as a partner, providing community access within the Canadian higher education IT sector.
- AOCminorAOC (Association for Collegiate Registrar?) is listed as a partner, though the specific scope of the partnership is not detailed in the available source material.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Software2 competitors and assessment
Company assessmentBroad incumbents
- Parallels (Alludo): Parallels enables cross-platform application delivery and remote access, with deployments in academic and enterprise settings. It overlaps with AppsAnywhere's cross-device, any-OS delivery positioning, though it lacks AppsAnywhere's higher-ed vertical focus.
- Ivanti: Ivanti's unified endpoint management (UEM) suite includes application delivery, packaging, and lifecycle features used by IT teams. While not higher-ed-specialized, it competes for the same IT budget line and decision-maker that AppsAnywhere targets.
- Omnissa (formerly VMware End-User Computing): Omnissa, spun out from VMware, offers Horizon VDI and app delivery solutions widely used in universities. It overlaps with AppsAnywhere's delivery use cases but operates as a horizontal EUC vendor rather than a higher-ed-specialized platform.
- Microsoft (Azure Virtual Desktop / Intune): Microsoft Azure Virtual Desktop and Intune provide application streaming and delivery natively within the Microsoft ecosystem. Higher-ed institutions with deep Microsoft footprints represent a key incumbent threat to AppsAnywhere, especially given existing Microsoft licensing.
- Citrix (Cloud Software Group): Citrix is the legacy leader in virtual desktop and application delivery (Citrix Virtual Apps and Desktops). It competes directly with AppsAnywhere in higher education VDI environments, but serves enterprises broadly rather than specializing in academic software delivery.
- AWS WorkSpaces / AppStream 2.0: AWS offers WorkSpaces and AppStream 2.0 as managed cloud-based desktop and application streaming services. Universities already on AWS infrastructure could displace AppsAnywhere with native AWS services, making AWS both a partner and a competitor.
Direct peers
- Kivuto Solutions: Kivuto specializes in academic software distribution and license management, including its OnTheHub platform. It addresses overlapping higher-ed IT pain points around software access and licensing, though with a different delivery mechanism than AppsAnywhere's app-streaming approach.
- Numecent (Cloudpager): Numecent's Cloudpager streams Windows applications to any device without requiring full VDI, directly matching AppsAnywhere's Cloud Delivery value proposition. Numecent is even listed as an AppsAnywhere technology partner, underscoring deep product overlap.
- Liquidware Labs: Liquidware Labs provides application delivery, profile management, and user environment tools for VDI environments, frequently deployed in higher education. Its offerings overlap with AppsAnywhere's lifecycle management and device-contextualization capabilities.
Emerging players
- Cameyo (Google): Cameyo delivers Windows and web applications to any device via the browser without VDI, directly mirroring AppsAnywhere's Cloud Delivery pitch. Acquired by Google, it is now positioned to compete more aggressively in education and enterprise app delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Software2 social profiles
Digital presenceSoftware2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Software2 leadership team
Management profileNumber of profiles
Profiles2 records
Software2 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Software2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Software2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Software2
What does Software2 do?
Software2 provides AppsAnywhere, a software delivery and digital workspace platform built for colleges and universities. The platform lets students and staff launch any application on any device, on or off campus, replacing traditional computer labs and manual software imaging with a single cloud-managed delivery system.
Is Software2 a public or private company?
Software2 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Software2 founded?
Software2 was founded in 2010. It employs 11 to 50 people.
Where is Software2 based?
Software2 is headquartered in Leeds, United Kingdom, in the Europe region.
How does Software2 make money?
One revenue line is on record: institution Subscription Licensing.
Who are Software2's main competitors?
Broad incumbents on record are Parallels (Alludo), Ivanti, Omnissa (formerly VMware End-User Computing), Microsoft (Azure Virtual Desktop / Intune), Citrix (Cloud Software Group) and AWS WorkSpaces / AppStream 2.0. Direct peers are Kivuto Solutions, Numecent (Cloudpager) and Liquidware Labs. Cameyo (Google) is listed as an emerging player.
Does Software2 have an API?
No public API is recorded for Software2.
What industry is Software2 in?
Software2's product category is Higher Education IT Software Delivery Platform. Its primary akta.pro industry code is BPAEAIAC, Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps), with a secondary code of BPAMAMAK, Workflow Automation & No-Code Collaboration. Its NAICS code is 513210 and its SIC code is 7372.