P.C. Richard and Son

What P.C. Richard and Son does

P.C. Richard & Son is a privately held, family-owned consumer appliance and electronics retailer founded in 1909 and headquartered in the Northeast United States. The company operates physical showrooms across four states — New York, New Jersey, Connecticut, and Pennsylvania — and is described as the largest family-owned appliance, electronics, and mattress retailer in the Northeast. Its assortment spans major kitchen and laundry appliances, washers and dryers, air conditioners, televisions and home theater, computers and tablets, mattresses and bedding, audio, furniture and lighting, smart home devices, outdoor living (grills, patio), small appliances, video games, car audio, health and fitness, baby products, and water heaters, with a complementary open-box/clearance sub-brand and a recent (February 2026) addition of Casper mattresses.

The business operates a multi-channel model combining company-owned showrooms with an e-commerce storefront (pcrichard.com), supported by same-day delivery, in-store pickup, and nationwide shipping. Revenue is generated primarily through one-time retail product transactions, supplemented by financing revenue from a proprietary P.C. Richard & Son credit card (with tiered 0% promotional periods of 6, 12, 18, and 24 months) and partnership fees from third-party financing providers Affirm (BNPL) and Acima (lease-to-own). Service and installation revenue, framed under the "Servicing What We Sell" proposition, is a secondary stream. The company does not operate proprietary technology products; the digital storefront is built on a standard e-commerce platform (Salesforce Commerce Cloud, evidenced by Demandware asset paths), and the competitive narrative is built on 116+ years of brand heritage, regional showroom density, a Lowest Price Guarantee, and tiered interest-free financing rather than technology differentiation.

Name

P.C. Richard and Son

Legal name

P.C. Richard & Son

Website

https://pcrichard.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

P.C. Richard & Son is a family-owned consumer appliance, electronics, and mattress retailer founded in 1909, operating company-owned showrooms across four Northeast U.S. states and an e-commerce platform serving residential customers in New York, New Jersey, Connecticut, and Pennsylvania.

Ownership category

akta.pro rank

Product category

Consumer Electronics & Appliance Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (44921), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Big-Box Electronics Parts/Components & DIY Maker Retail (CRACAAAL)

Keywords

• Consumer electronics retail
• Home appliance store
• Mattress retail
• Home goods retail
• Electronics ecommerce

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Traditional brick-and-mortar and e-commerce retail revenue from selling appliances, electronics, mattresses, and related products. Revenue generated through one-time product transactions with no recurring subscription component for core retail.
2. Financing Programs: P.C. Richard & Son credit card generates revenue through financing charges when promotional periods expire unpaid. Additional revenue from deferred interest programs and partnership fees from Acima lease-to-own and Affirm pay-over-time services.
3. Service and Installation: Revenue from product installation services, repair services, and delivery/assembly charges (though select promotions offer free delivery and assembly). The company emphasizes 'Servicing What We Sell' as a key differentiator.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

P.C. Richard & Son is a family-owned retailer that sells major home appliances, consumer electronics, mattresses, and home goods through physical showrooms in the Northeast U.S. and a direct-to-consumer e-commerce site. The company complements product sales with delivery, installation, in-house repair ("Servicing What We Sell"), and consumer financing via its private-label credit card and partners such as Affirm and Acima.

Product overview

P.C. Richard & Son is a family-owned electronics and appliance retailer founded in 1909, operating as a single-channel retail business with physical showroom locations across the Northeast. The company offers an extensive portfolio of core product categories spanning major appliances (kitchen appliances, washers/dryers, air conditioners), consumer electronics (TVs, home theater, computers, tablets), home goods (mattresses, furniture, audio), outdoor living (grills, patio furniture), smart home devices, and specialty categories including baby products, health & fitness, and water heaters. The product portfolio is organized around these distinct category verticals, with complementary services including delivery, installation, and product repair. The company also offers financing options through its proprietary credit card and third-party providers like Affirm and Acima. Seasonal promotional events like the 250 Hours of Deals Sale tie together discounts across multiple product categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Appliances Full range of kitchen appliances including refrigerators (French door, side-by-side, bottom freezer, top freezer, freezerless, mini fridges, undercounter, drawers, outdoor), gas, electric, induction, and dual fuel ranges, built-in, portable, and dishwasher drawer dishwashers, microwaves (over-the-range, countertop, drawer, built-in), range hoods and ventilation, cooktops, and wall ovens for residential kitchens.
• Washers & Dryers
• TV & Home Theater
• Air Conditioners
• Computers & Tablets
• Mattresses & Bedding
• Audio
• Furniture & Lighting
• Outdoor Living
• Smart Home
• Small Appliances & Vacuums
• Video Games & Toys
• Car Audio & Electronics
• Health & Fitness
• Baby
• Water Heaters
• Casper Mattresses Premium Casper memory foam mattresses retailed through P.C. Richard & Son's mattress inventory, available with up to 30% off during promotional periods.
• Delivery, Installation, and Product Repair Services

Quantifiable outcome

• Ranked 6th in JD Power 2025 U.S. Appliance Satisfaction Study with 614 points

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Converge AccessibilityminorImplementation/ SI/ Consulting PartnerP.C. Richard & Son partnered with Converge Accessibility, a recognized leader in digital accessibility, to help ensure the company's website conforms to Web Content Accessibility Guidelines (WCAG) 2.1 A/AA. Converge Accessibility conducts careful manual testing using assistive technology experts to identify and remediate accessibility barriers on the pcrichard.com website.
• AcimaminorChannel Partner/ Reseller/ DistributorAcima provides lease-to-own financing options for P.C. Richard & Son customers who may not have perfect credit. The $1 to start promotion allows customers to lease products with initial payment of $1, enabling access to products for customers who might not qualify for traditional financing.
• AffirmminorChannel Partner/ Reseller/ DistributorAffirm provides buy-now-pay-later installment financing for P.C. Richard & Son customers, allowing flexible payment options for purchases with various installment plan configurations.
• Major Appliance and Electronics BrandscoreTechnology or IntegrationP.C. Richard & Son carries products from major brands including Samsung, Sony, LG, TCL, Hisense, Bosch, KitchenAid, Frigidaire, Tempur-Pedic, Sealy, Casper, Stearns & Foster, Weber, and many others. These brands are sold through authorized retailer relationships.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Best Buy: National big-box consumer electronics and appliance retailer with showrooms, e-commerce, and in-home services. Direct competitor to PC Richard across TVs, computers, major appliances, and home theater, though operating nationally at vastly greater scale.
• Home Depot: Largest U.S. home improvement retailer and a major seller of kitchen appliances, washers/dryers, and water heaters. Direct competitor to PC Richard in major appliances and scored highest (700) on JD Power 2025 Appliance Satisfaction, making it a key benchmark.
• Lowe's: National home improvement chain with a substantial appliance and home electronics assortment. Competes directly with PC Richard on major appliances and connected home categories, particularly in markets with overlapping store footprints.
• Abt Electronics: Family-owned electronics, appliance, and mattress retailer based in the Midwest with showrooms plus e-commerce. Closest structural analog to PC Richard — multi-generational, family-operated, full assortment with service capabilities.
• Conn's HomePlus: Multi-state retailer of furniture, mattresses, appliances, and consumer electronics with in-house financing. Comparable assortment and customer financing model to PC Richard, with an overlapping value-conscious customer base.
• Crutchfield: Specialty retailer of consumer electronics (TVs, audio, home theater) with strong e-commerce, expert advice, and installation services. Comparable electronics-focused assortment and service-led value proposition to PC Richard's electronics business.
• Nebraska Furniture Mart: Family-owned big-box retailer of furniture, appliances, electronics, and mattresses primarily serving the Midwest. Closely comparable regional big-box, family-owned model and full assortment including bedding and home goods.

Emerging players

• AJ Madison: Specialty online retailer of home appliances with strong kitchen/laundry assortment and nationwide delivery. Comparable core category (major appliances) and serves overlapping Northeast urban consumer, primarily via e-commerce.
• Micro Center: Specialty retailer of computers, electronics, and tech components with showrooms across the U.S. Overlaps with PC Richard's computers & tablets category and competes for higher-end tech buyers with similar in-person expertise.

Broad incumbents

• Amazon: Largest U.S. e-commerce platform and a major seller of consumer electronics, appliances, mattresses, and home goods. Competes with PC Richard across nearly every category via price, selection, and Prime delivery, and is the dominant structural threat to regional appliance/electronics retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PCRichardandSon
• Facebookfacebook.com/Pcrichardandson
• LinkedInlinkedin.com/company/76300

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P.C. Richard and Son