Valencia Travel Cusco

What Valencia Travel Cusco does

Valencia Travel Cusco is a privately-held Peruvian inbound tour operator headquartered in Cusco that designs, sells, and operates guided tour packages across Peru, with adjacent offerings in Bolivia and Ecuador. The company's core products span day trips, multi-day treks (ranging from 2 to 13 days), and luxury itineraries covering Machu Picchu, the Sacred Valley, Cusco, Lima, Arequipa, Colca Canyon, Lake Titicaca, the Amazon basin, and Rainbow Mountain, plus extensions to Bolivia's Salar de Uyuni and Ecuador's Galapagos. Its primary customer base consists of international leisure travelers segmented across adventure trekkers, cultural heritage visitors, gastronomy travelers, wellness seekers, luxury travelers, families, and those seeking local living experiences.

The company operates a direct-to-consumer model with a web-based booking platform at valenciatravelcusco.com that includes a real-time Inca Trail permit availability checker, integrated inquiry and booking forms, and a tailor-made tour configurator. Distribution channels beyond the website include a US/Canada toll-free number (1-888-803-8004), WhatsApp, and email. The company holds ISO 9001 (quality management), ISO 14001 (environmental management), and ISO 21101 (adventure tourism safety) certifications, and is a member of ASTA, USTOA, ATTA, LATA, and ICRT. Operational integrations include partnerships with PeruRail for train inventory, Consettur for Machu Picchu town bus transfers, and direct engagement with local communities such as Coporaque.

Revenue is generated on a one-time per-booking basis through tour packages priced at approximately $695-$1,568 per person for treks and $1,175-$1,980 per person for multi-day itineraries, with ancillary transactions for train tickets, accommodations, and optional add-ons. Differentiation rests on the company's local-operator positioning, multi-year World Travel Awards recognition (South America's Leading Tour Operator, 2020-2023), TripAdvisor Best of the Best status, LATA Tourism Awards Gold 2025, and a 5.0 average rating across TripAdvisor, Google Reviews, and Facebook Reviews. No mobile app, no public API, no funding rounds, and no revenue figures are disclosed in the available material.

Name

Valencia Travel Cusco

Legal name

Valencia Travel Cusco

Website

https://valenciatravelcusco.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Valencia Travel Cusco is a privately-held Peruvian inbound tour operator headquartered in Cusco that designs and operates guided tour packages, treks, and luxury itineraries across Peru, Bolivia, and Ecuador for international leisure travelers via a direct-to-consumer website.

Ownership category

akta.pro rank

Product category

Adventure Tour Operator Services

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

akta.pro secondary industries

Escorted Coach & Bus Package Tour Operators (THAKADAA), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Geotourism & Geology/Volcano/National Monument Tours (THAAAEAG), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Peru tour packages
• Inca Trail trekking
• Machu Picchu tours
• Adventure travel Peru
• South America guided tours

Headquarters

HQ city

Cusco

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Package Tours: The company generates revenue through curated tour packages covering Peru destinations including Machu Picchu, Sacred Valley, Cusco, Lima, Arequipa, Colca Canyon, Lake Titicaca, Amazon, and multidestination tours. Pricing varies by tour duration (2-13 days) and inclusions.
2. Inca Trail and Trekking Tours: Revenue from trekking expeditions including Classic Inca Trail (4 days), Short Inca Trail (2 days), Salkantay Trek, Lares Trek, Choquequirao Trek, and alternative routes to Machu Picchu. Prices range from approximately $695 to $1,568 per person.
3. Train and Transportation Services: Sales of train tickets (PeruRail Expedition, Vistadome, Belmond Hiram Bingham) for Machu Picchu routes, bus transfers, and internal flights coordination.
4. Accommodation Bookings: Revenue from hotel bookings included in tour packages, featuring 4-3 star hotels for 11 nights on multi-day tours. Optional upgrades available.
5. Optional Add-Ons and Activities: Additional revenue from optional excursions such as La Calera Hot Springs ($3), Folklore Show and Dinner ($27), and adventure activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Valencia Travel Cusco is a Peruvian local tour operator that sells and operates guided travel packages focused on Peru (with extensions to Bolivia and Ecuador). Its core offerings include Machu Picchu tours, Classic and Short Inca Trail treks, alternative treks (Salkantay, Lares, Choquequirao, Vilcabamba), Rainbow Mountain expeditions, multi-day Peru itineraries, and tailor-made custom tours. Packages include transportation, accommodations, entrance tickets, professional bilingual guides, meals, and Inca Trail permits as applicable.

Product overview

Valencia Travel Cusco is a Peruvian local tour operator specializing in guided travel experiences primarily focused on Peru, with offerings extending to Bolivia and Ecuador. The core product portfolio consists of Machu Picchu Tours (including various train tours and entry options), Inca Trail Treks (with options ranging from 2-day short treks to 9-day extended adventures), Rainbow Mountain Tours, and comprehensive All Peru Tours covering major destinations like Lima, Cusco, Arequipa, Colca Canyon, Puno/Lake Titicaca, and the Amazon. The company organizes experiences through Holiday Types categories (Adventure, Cultural, Gastronomy, Wellness, Local Living, Luxury) and offers Tailor-Made Tours for customized itineraries. Multi-destination tours extend to Bolivia (Lake Titicaca, Salar de Uyuni, La Paz) and Ecuador (Galapagos). The 12 Day Classic Peru Tour represents their flagship comprehensive package combining multiple regions and experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Machu Picchu Tours Guided tours to Machu Picchu by train and overland routes, including day trips, 2-day Sacred Valley and Machu Picchu by Train, Machu Picchu by Train 2 days, Machu Picchu Express 7 days, Machu Picchu Luxury Tours 12 days, and The Best of Peru 9-day and Sacred Land of the Incas 13-day itineraries. Designed for travelers seeking an organized visit to Machu Picchu with transportation, guide, and tickets arranged.
• Inca Trail Treks Permitted trekking expeditions along the Inca Trail to Machu Picchu, including Short Inca Trail (2 days), Classic Inca Trail (4 days), Classic Inca Trail Premium (4 days), Classic Inca Trail Trek (5 days), Inca Trail Express (5 days), Trek Along the Inca Trail (7 days), and Luxury Inca Trail (4 days). Prices range from approximately $695 to $1,568 per person. Includes permits, guide, accommodations, and meals.
• Alternative Treks to Machu Picchu Multi-day guided trekking alternatives to the Classic Inca Trail that also reach Machu Picchu, including Salkantay Trek (5 days), Salkantay & Inca Trail (7 days), Lares Trek (4 days), Choquequirao Trek (4 days), Choquequirao Trek to Machu Picchu (9 days), and Vilcabamba Trek (5 days). For trekkers who cannot obtain Inca Trail permits or prefer varied Andean routes.
• Rainbow Mountain Tours Guided day tours and multi-day treks to Rainbow Mountain (Vinicunca) and Palcoyo, including Palcoyo Rainbow Mountain Day Tour, Rainbow Mountain full-day tour, and Ausangate, Rainbow Mountain to Machu Picchu 7-day combined trek. Designed for travelers seeking a high-altitude day hike or extended Andean trek.
• 12 Day Classic Peru Tour Comprehensive 12-day guided tour covering Peru's major destinations including Lima, Arequipa, Colca Canyon, Lake Titicaca, Cusco, Sacred Valley, and Machu Picchu with cultural heritage experiences and archaeological site visits. Flagship multi-region itinerary.
• All Peru Tours Comprehensive tours covering destinations across Peru including Lima city tours, Cusco experiences, Arequipa and Colca Canyon, Puno and Lake Titicaca, Amazon lodges in Madre de Dios, and Iquitos Amazon river cruises. For travelers seeking coverage of multiple Peruvian regions in single itineraries.
• Multi-Destination Tours Tours covering multiple countries in South America including Bolivia (Isla del Sol, Lake Titicaca, Salar de Uyuni, La Paz) and Ecuador (Galapagos Islands from Guayaquil). For travelers extending their Peru trip to neighboring Andean and Galapagos destinations.
• Tailor-Made Tours Customized and personalized tour itineraries designed to meet unique traveler preferences for budget, schedule, destinations, and travel style. Customers work with dedicated travel experts (Maria Diaz, Natividad Cortez, Diego Melendez) to design a bespoke Peru vacation package.

Quantifiable outcome

• 5.0 average rating across TripAdvisor, Google Reviews, and Facebook Reviews

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• LATA (Latin American Travel Association)coreOthersValencia Travel Cusco is a member of LATA, the Latin American Travel Association, which provides industry representation, networking opportunities, and trade events for travel companies operating in Latin America. The company won LATA Tourism Awards Gold in 2025.
• USTOA (United States Tour Operators Association)coreOthersMember of USTOA representing tour operators with standards for consumer protection and business practices in the US travel market.
• ASTA (American Society of Travel Advisors)coreOthersMember of ASTA providing professional development, advocacy, and networking for travel advisors and operators serving the American market.
• ATTA (Adventure Travel Trade Association)coreOthersMember of ATTA, the Adventure Travel Trade Association, which provides industry resources, market research, and networking for adventure tourism professionals worldwide.
• ICRT (International Center for Responsible Tourism)minorOthersValencia Travel Cusco was recognized as a finalist in the ICRT Global Responsible Tourism Awards, demonstrating commitment to sustainable and responsible tourism practices.
• PeruRailcoreChannel Partner/ Reseller/ DistributorPartnership with PeruRail for train services on Expedition, Vistadome, and Belmond Hiram Bingham trains from Ollantaytambo/Poroy to Aguas Calientes for Machu Picchu access. Included in tour package pricing.
• ConsetturcoreChannel Partner/ Reseller/ DistributorPartnership with Consettur for round-trip bus services between Aguas Calientes and Machu Picchu, included in tour packages.
• Local Communities (Coporaque, Andean Villages)coreStrategic or Co-development PartnerValencia Travel Cusco partners with local Andean communities including Coporaque village for community-based tourism experiences, providing cultural immersion activities, supporting local economies, and empowering indigenous communities through tourism.
• TripAdvisorcoreGTM or Marketing PartnerPresence on TripAdvisor review platform with Best of the Best recognition and consistently high ratings (5.0), serving as social proof for customer acquisition.
• Google ReviewsminorGTM or Marketing PartnerGoogle Reviews platform for customer feedback and ratings, contributing to online reputation and search visibility.
• Facebook ReviewsminorGTM or Marketing PartnerFacebook Reviews for customer feedback and social proof, supporting marketing efforts and customer trust building.
• Local Hotels and AccommodationscoreChannel Partner/ Reseller/ DistributorPartnerships with hotels including Jose Antonio (Lima, Cusco), Los Tambos Colonial (Arequipa), Casa Andina Standard Colca, Royal Inn Puno, and Hatun Inti Boutique (Aguas Calientes) for tour package accommodations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Intrepid Travel: Global adventure tour operator offering multi-country small-group itineraries including Peru, Bolivia, and Ecuador. Comparable through its adventure and culture-led product positioning, though far larger and more geographically diversified.
• Viator (Tripadvisor): Global OTA for tours and activities, reselling Peru and Inca Trail experiences from multiple local operators. Comparable through overlap on the same end-customer and product category, though as a marketplace rather than a vertically integrated operator.
• G Adventures: Large specialty tour operator running small-group adventure tours across Latin America. Direct competitor in the Peru adventure and cultural tour segment, with comparable customer profile and product style.

Direct peers

• Peru Hop: Peru-focused tour and bus travel operator serving backpackers and mid-market travelers. Comparable in market and destination mix, particularly Lima–Cusco–Puno routes, though skewed toward a more budget-conscious segment.
• Adventure Life: Latin America-focused adventure tour operator with strong Peru, Bolivia, and Ecuador offerings. Closely comparable in destination mix, variety of trekking options, and small-group cultural/adventure positioning.
• Llama Path: Cusco-based tour operator specializing in Inca Trail and alternative treks to Machu Picchu. Direct competitor on the flagship trekking product line with similar small-group cultural and adventure orientation.
• Southern Explorations: Specialist Peru and South America tour operator offering Machu Picchu, Inca Trail, and Galapagos itineraries. Highly comparable in product breadth, custom-itinerary service, and target customer (international travelers seeking curated small-group tours).
• Wildland Trekking: Adventure trekking operator with global destinations including Peru. Comparable on guided trekking products, multi-day expedition structure, and safety/altitude support offerings.

Regional players

• Ecuador Galapagos Travel: Regional tour operator focused on Ecuador and the Galapagos Islands. Comparable through multi-destination South America itineraries and similar premium cultural/nature positioning, though Geography-skewed to Ecuador.

Emerging players

• REI Adventures: U.S.-based adventure travel brand offering guided Peru and South America trips. Adjacent competitor in the same customer persona (active, experience-driven North American travelers) with similar trek and cultural itinerary offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/valencia_travel
• Facebookfacebook.com/valencia.travel.cusco
• LinkedInlinkedin.com/company/valencia-travel-cusco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valencia Travel Cusco