The HomeSlice Group

What The HomeSlice Group does

The HomeSlice Group is a privately held, locally owned full-service creative and media agency headquartered in Rapid City, South Dakota, with additional offices in Sturgis, South Dakota and Nashville, Tennessee. The company was founded circa 2010, with its Rapid Digital Solutions paid media division dating to 2005, and operates with 11-50 employees under CEO Dean Kinney and President Brad 'Murdoc' Jurgenson. Its service portfolio spans branding and strategy, digital marketing, web design and development, creative and content production, events production, and artist management, delivered primarily to B2B clients in the Black Hills and broader Mountain West region.

The company's structural differentiator is its owned-and-operated media stack: six Rapid City broadcast radio stations (Hot 93.1, The Mix, The Cowboy, The Fox, KAT Country, KBHB) under the HomeSlice Audio division and a 21-show podcast network distributed across Spotify and Apple Podcasts. This is supplemented by proprietary recurring events (Mountain West Beer Fest, Mountain West Whiskey Festival, Mountain West Fiesta Fest, Loud Fest), an artist management roster including Chancey Williams and Brandon Jones, and an owned local news platform (The Rapid City Post). Technology is built on standard marketing tooling — WordPress, WooCommerce, broadcast radio infrastructure, Google Ads, Meta, and programmatic — with no proprietary platform disclosed.

HomeSlice makes money through five interlocking revenue streams: professional services fees from branding, digital, web, and creative work delivered on project and retainer bases; advertising sales across the six radio stations and podcast network; event revenue from ticket sales, vendor fees, and brand activations at its proprietary festivals; artist management income from touring, booking, and promotion; and integrated media placement including the Rapid Digital Solutions paid acquisition practice. Pricing is quote-based and not publicly disclosed. Customers span healthcare (Monument Health), banking (Pioneer Bank & Trust), hospitality (Loud American, Millstone Family Restaurants), government (Rapid City PD), automotive (Black Hills Tire), retail/cannabis (Puffy's), local media (Rapid City Post), entertainment (Chancey Williams), and events (Sturgis Motorcycle Rally), with go-to-market executed via direct sales through website contact forms, phone outreach, and in-person meetings at the three office locations.

Name

The HomeSlice Group

Legal name

The HomeSlice Group

Website

https://thehomeslicegroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The HomeSlice Group is a privately held, locally owned full-service creative and media agency based in Rapid City, South Dakota, serving Mountain West B2B clients through six owned radio stations, a 21-show podcast network, original events, artist management, and integrated digital and creative services.

Ownership category

akta.pro rank

Headquarters

HQ city

Rapid City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Revenue: The company generates revenue by providing comprehensive marketing services to B2B clients including branding, digital marketing, web design, creative content production, and media buying. Services are delivered through project-based contracts and ongoing retainer arrangements.
2. Radio Advertising: Six Rapid City radio stations (Hot 93.1, The Mix, The Cowboy, The Fox, KAT Country, KBHB) generate advertising revenue from local and national advertisers. A broadcast radio schedule generates an average lift of 29% in Google activity.
3. Podcast Network: A 21-show podcast network provides advertising and sponsorship opportunities, distributing content across Spotify, Apple Podcasts, and other major platforms.
4. Events Production: HomeSlice produces original events including Mountain West Beer Fest, Mountain West Whiskey Festival, Mountain West Fiesta Fest, and Loud Fest. Events generate revenue through ticket sales, vendor fees, and brand activations.
5. Artist Management: The artist management division manages musicians including Chancey Williams, Brandon Jones, Bryan Loweree, and Bijou Belle, generating revenue through touring, event booking, radio promotion, and digital presence management.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The HomeSlice Group is a full-service creative and media agency delivering integrated marketing services including branding and strategy, digital marketing, web design and development, creative content production, artist management, and event production. The company also operates HomeSlice Audio, which runs six Rapid City radio stations and a 21-show podcast network, and produces original events such as Mountain West Beer Fest, Mountain West Whiskey Festival, Mountain West Fiesta Fest, and Loud Fest. Services are sold primarily to local and regional B2B clients across the Mountain West through project-based and retainer engagements.

Product overview

The HomeSlice Group is a full-service creative and strategic marketing agency with integrated in-house capabilities. The company operates multiple divisions under its umbrella: HomeSlice Audio (six Rapid City radio stations and a 21-show podcast network), Rapid Digital Solutions (digital advertising and marketing), Creative & Content (video, radio, photography, copywriting), Web Design & Development (WordPress/WooCommerce specialization), Branding & Strategy, Artist Management (managing musicians including Chancey Williams and Brandon Jones), and Events Production (producing original events like Mountain West Beer Fest, Mountain West Whiskey Festival, and Loud Fest). The company also owns/operates media brands including The Rapid City Post news platform and the Loud American restaurant/venue in Sturgis. This is a service-based agency model, not a software product/platform.

Differentiator

Problem solved

Functional benefit

Brands

• HomeSlice Audio: The audio division of The HomeSlice Group, operating six radio stations in Rapid City and a complete podcast network.

Products and services

• Branding & Strategy

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Alpha Media: Mid-sized US radio operator (200+ stations) paired with digital marketing services for local advertisers. Same radio-plus-agency model as HomeSlice but at meaningfully larger scale and broader geography.
• Townsquare Media: Townsquare is the closest structural analog: owns hundreds of regional radio stations and operates Townsquare Interactive, a digital marketing agency serving small/mid-market businesses — mirroring HomeSlice's combination of owned broadcast inventory plus agency services for similar regional advertisers.
• HenkinSchultz: Sioux Falls, SD creative and media agency of similar size serving regional consumer, healthcare, and financial clients — the closest full-service creative agency peer in the same adjacent geography, without owned broadcast media.
• Midwest Communications: Family-owned regional radio group headquartered in Wausau, WI owning ~80 stations across the upper Midwest with local sales teams serving small-market advertisers. Comparable to HomeSlice in scale, ownership structure, and small-market regional radio model.
• Bonneville International: Family-owned media company headquartered in Salt Lake City operating radio stations plus digital publishing across the Mountain West — closest geographic and structural analog to HomeSlice, combining regional broadcast assets with integrated content and digital services in overlapping territory.
• Lawrence & Schiller: Sioux Falls-based independent creative, digital, and media agency serving regional and national brands. Comparable Midwestern regional agency footprint and mid-market client mix, though larger and without the owned-media component.

Broad incumbents

• Audacy: Major US radio operator (post-CBS Radio/Entercom rebrand) with extensive podcast network and programmatic digital ad business. Comparable across radio + podcast + digital advertising even though it operates at national scale.
• Emmis Communications: Indianapolis-based media company owning urban-formatted radio stations plus custom content and podcasting operations — broader portfolio analog serving similar advertiser needs in larger markets.
• Cumulus Media: One of the largest US radio broadcasters with ~400 stations plus a national digital ad platform (Cumulus Media | Westwood One). Provides a national-scale comparison point for HomeSlice's radio + podcast + digital asset strategy.
• iHeartMedia: Largest US radio broadcaster (860+ stations) plus iHeartPodcast Network and integrated multi-platform advertising for national brands. Useful macro benchmark for valuing HomeSlice's owned-media+agency combination at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Thehomeslicegroup
• Facebookfacebook.com/thehomeslicegroup
• Instagraminstagram.com/thehomeslicegroup
• TikToktiktok.com/@thehomeslicegroup
• Xx.com/homeslicegroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The HomeSlice Group