VAHAN Jewelry

What VAHAN Jewelry does

VAHAN Jewelry is a privately held American designer jewelry company established in 1968, specializing in handcrafted fine jewelry made in the USA from 14k gold, sterling silver, natural diamonds, and colored gemstones (including amethyst, blue sapphire, London blue topaz, turquoise, mother of pearl, ruby, and garnet). Its core product is stackable bracelets—offered as bangles, open cuffs, chain bracelets, and statement pieces—supplemented by rings, earrings (hoops and drops), necklaces, pendants, and chains, organized around signature collections such as Duchess, The Equine, Multi-Pavé Original, Wild, Lasso, Art Deco, Objectif, Herringbone, and Waves. The signature Multi-Pavé diamond setting technique, in which diamonds are set closely together across jewelry surfaces, is a defining technical and design feature of the brand.

The company generates revenue through direct-to-consumer sales via its Shopify-powered e-commerce site (vahanjewelry.com) and through a wholesale channel of independent jewelry retailers, supplemented by a "Become a Retailer" program and dedicated retailer/VIP login portal. Pricing is unit-based, ranging from approximately $775 for entry-level pendants to $46,625 for premium statement pieces, with most SKUs in the $1,500–$10,000 band; PayPal Buy Now, Pay Later financing and complimentary 2-day US shipping are offered at checkout. Marketing is concentrated on organic social channels (Instagram, Facebook, Pinterest), email newsletters, and a brand blog, with no disclosed paid acquisition, app, AI/ML features, or international operations.

VAHAN serves two primary customer profiles: affluent women seeking premium handcrafted everyday-wear jewelry who value stacking and layering, and gift buyers purchasing for milestone occasions such as anniversaries, birthdays, bridal, and graduation. The active catalog exceeds 1,000 SKUs, including 155 new arrivals, indicating ongoing assortment expansion. The company is privately held with no disclosed investors, funding rounds, leadership team, M&A activity, or revenue figures in the available data, limiting visibility into ownership structure and financial scale.

Name

VAHAN Jewelry

Legal name

VAHAN Jewelry

Website

https://vahanjewelry.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

VAHAN Jewelry is a US-based, privately held designer of handcrafted 14k gold, sterling silver, and diamond jewelry, founded in 1968. It sells stackable bracelets, rings, earrings, and necklaces through its Shopify DTC site and a network of independent jewelry retailers, serving affluent women and gift buyers.

Ownership category

akta.pro rank

Product category

Designer Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industry

Colored Gemstone Jewelry (CRAKAAAB)

Keywords

• Fine jewelry design
• Gold jewelry manufacturing
• Diamond jewelry retail
• Stackable bracelets
• Designer jewelry collections

Headquarters

HQ city

Port Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: VAHAN generates revenue through direct-to-consumer sales of handcrafted gold, sterling silver, and diamond jewelry via their e-commerce website. Products are sold as one-time purchases at various price points ranging from approximately $775 to $46,625, with flexible financing available through PayPal.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

VAHAN Jewelry designs, manufactures, and sells handcrafted fine jewelry made in the USA in 14k gold, sterling silver, and natural diamonds and colored gemstones. The product line centers on stackable bracelets, complemented by rings, earrings, necklaces, and signature themed collections, sold primarily through direct e-commerce and a network of independent jewelry retailers.

Product overview

VAHAN Jewelry is a designer jewelry company specializing in handcrafted gold, sterling silver, and diamond jewelry made in the USA since 1968. The product portfolio centers on stackable bracelets—featuring closed bangles, open cuffs, chain bracelets, and statement pieces—complemented by rings, earrings, and necklaces. The collections are organized around signature motifs (Duchess, The Equine, Multi-Pavé Original, Wild, Lasso, Art Deco, Objectif, Herringbone, Waves), curated themes (Limitless, Color Essentials, Pearl Essentials), and occasion-based gift guides (Anniversary, Birthday, Bridal, Graduation). Materials include 14k gold, sterling silver, and combinations thereof, with diamonds and colored gemstones (amethyst, blue sapphire, London blue topaz, pink topaz, turquoise, mother of pearl, and more). Customization options include bracelet sizing services, and accessories like the VAHAN Luxury Jewelry Box complement the core jewelry offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Multi-Pavé Original: Signature collection featuring multi-pavé diamond designs
• Duchess
• The Equine
• Wild
• Lasso
• Art Deco
• Objectif
• Herringbone
• Waves
• Limitless Collection

Products and services

• Bracelets VAHAN's primary product category featuring stackable bracelets in various styles including closed bangles, open cuffs, chain bracelets, and statement pieces; available in 14k Gold, Sterling Silver, and combinations with diamonds and colored gemstones.
• Rings Diamond and gemstone rings available in stackable and statement styles, crafted in 14k gold and sterling silver with various cuts and precious metals.
• Earrings Designer earrings including hoops and drops, crafted in 14k gold and sterling silver with diamond and gemstone options.
• Necklaces Necklace collection including pendants, statement pieces, and chains in various lengths and styles such as paper clip, Cuban, twisted, and oval links.
• Multi-Pavé Original Signature Collection VAHAN's signature Multi-Pavé technique applied across bracelets, earrings, and necklaces, featuring rows of closely-set diamonds that create continuous sparkle.
• Duchess Signature Collection Signature collection featuring elegant diamond and gemstone designs with sophisticated motifs, including pieces with black onyx and colored stones.
• The Equine Signature Collection Horse bit-inspired bracelet designs celebrating equestrian elegance, featuring signature horse bit clasps and diamond accents.
• Wild Signature Collection Bold collection featuring animal-inspired motifs including jaguar and feline designs with blue sapphire and diamond combinations.
• Lasso Signature Collection Western-inspired collection featuring lasso and rope motifs with diamond and colored gemstone combinations including turquoise, garnet, and pink topaz.
• Art Deco Signature Collection Art Deco-inspired designs featuring geometric patterns with diamond and blue sapphire baguette stone combinations.
• Objectif Signature Collection Geometric collection featuring objective lens-inspired circular and lens-shaped designs with diamond pavé settings.
• Herringbone Signature Collection Fluid herringbone weave pattern bracelets featuring diamond and gemstone settings with distinctive diagonal texture.
• Waves Signature Collection Undulating wave-inspired designs featuring polished diamond bracelets with fluid, curved profiles.
• Limitless Collection Curated collection representing the journey of VAHAN's artistry with alluring designs and limitless possibility.
• Gold Jewelry Collection All-gold jewelry collection in 14k gold, including pure gold pieces and gold with diamond accents.
• Color Essentials Collection Curated collection featuring vibrant colored gemstones including amethyst, blue sapphire, London blue topaz, pink topaz, and more.
• Pearl Essentials Collection Collection featuring pearl and diamond combinations with mother of pearl and white pearl accents.
• VAHAN Luxury Jewelry Box Premium jewelry storage and presentation box designed to protect and showcase VAHAN jewelry pieces.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• David Yurman: David Yurman is a leading US designer fine jewelry brand offering handcrafted gold, silver, and gemstone pieces including a renowned signature cable bracelet collection. Highly comparable to VAHAN on materials, price points, made-in-USA positioning, and cable/stackable design heritage.
• John Hardy: John Hardy is a handcrafted designer fine jewelry house known for artisan gold and silver pieces with signature chain and woven motifs. Comparable to VAHAN on craftsmanship positioning, Bali-inspired artisanal production, and gold/silver stackable bracelet emphasis.
• Lagos: Lagos is a US-based designer fine jewelry brand specializing in handcrafted 18k gold and sterling silver pieces with a signature caviar beaded bracelet collection. Directly comparable to VAHAN on precious-metal focus, stackable/bracelet-centric design philosophy, and US retail distribution.
• Roberto Coin: Roberto Coin is an Italian designer fine jewelry brand offering handcrafted gold pieces with signature ruby accents and animal-inspired motifs. Comparable to VAHAN on designer positioning, distinctive signature collections, and DTC-plus-wholesale distribution in the US luxury market.
• Ippolita: Ippolita is a US-based designer fine jewelry brand offering handcrafted 18k gold pieces with a focus on everyday luxury and stackable designs. Highly comparable to VAHAN on gold/silver material mix, stackable positioning, and elevated everyday-luxury customer segment.
• Phillip Gavriel: Phillip Gavriel is a New York-based designer fine jewelry brand specializing in handcrafted 18k gold pieces with Italian influences and signature textured designs. Comparable to VAHAN on NYC/Italian design heritage, gold-centric materials, and stackable bracelet emphasis.
• Effy Jewelry: Effy is a family-owned US jewelry brand offering designer fine jewelry in 14k gold with colored gemstones and diamonds across rings, bracelets, and necklaces. Comparable to VAHAN on family-owned US heritage, gold-and-gemstone focus, and department-store plus DTC distribution.

Broad incumbents

• Pandora: Pandora is a globally scaled jewelry brand built around the charm bracelet and stackable concept, operating across price points from accessible to mid-luxury. While positioned at a lower price tier than VAHAN, it competes for the same stackable/collectible consumer behavior and validates the category thesis.
• Tiffany & Co. Tiffany & Co. is a global luxury jewelry incumbent with deep US heritage, broad fine jewelry assortment, and powerful brand equity. Operates at a meaningfully higher price ceiling and brand scale than VAHAN but competes for the same affluent US fine jewelry consumer across bracelets, rings, and necklaces.

Emerging players

• Alex and Ani: Alex and Ani is a US-based jewelry brand built around collectible, stackable bangles and meaningful-symbolism design language. Adjacent to VAHAN on the stackable-bangle consumer behavior, though positioned at a lower price tier with non-precious-metal materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VahanJewelry
• Instagraminstagram.com/vahanjewelryofficial
• Pinterestpinterest.com/vahanjewelry
• Xx.com/vahanjewelry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VAHAN Jewelry