Simple Truth
Simple Truth is a creative branding agency offering professional branding services to businesses through direct, sales-led client engagement, operating on a project-based or retainer professional-services model with minimal public disclosure.
- Company typePrivate
- Founded1996
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Simple Truth does
Simple Truth is a creative branding agency that offers branding services to client businesses. The company's product is positioned as a single-service offering focused on creative branding solutions, with its public identity carried through a minimalist landing page at yoursimpletruth.com that self-describes as a "Creative Branding Agency". There is no app, no API, no SDK, and no proprietary technology — the core technology field is explicitly noted as "Not applicable for a creative branding agency".
The business operates on a professional-services revenue model, generating income from creative branding engagements likely structured as project-based or retainer arrangements with clients. Go-to-market is described as sales-led, with distribution assumed through direct client engagement and business development rather than digital channels, partner ecosystems, or self-serve funnels. The addressable customer is broadly defined as "Businesses seeking branding services" — companies and organizations in need of creative branding and identity work — with no further segmentation by industry, size, or geography.
Public disclosures are minimal: no headcount, no office locations, no named customers or logos, no management team, no founding date, no ownership structure, no funding history, no partnerships, no awards or certifications, no patents or trademarks, and no social media profiles are recorded in the source data. Pricing is not publicly disclosed. The entity's legal, operational, and corporate status (public/private, operating geographies, parent company, operating status) cannot be determined from the available content. In aggregate, the evidence supports a small, single-line creative services practice rather than a scaled platform business.
Simple Truth firmographics
Firmographics- Name
- Simple Truth
- Website
- https://yoursimpletruth.com
- Company type
- Private
- Founded year
- 1996
- Headcount range
- 11–50 employees
- Short description
- Simple Truth is a creative branding agency offering professional branding services to businesses through direct, sales-led client engagement, operating on a project-based or retainer professional-services model with minimal public disclosure.
- Ownership category
- akta.pro rank
Simple Truth industry classification
Industry- Product category
- Creative Branding Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creative Boutique Agencies (MPAAAAAB)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
Keywords
Where Simple Truth is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Simple Truth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Creative branding services: Revenue generated from providing creative branding agency services to clients, likely project-based or retainer arrangements.
Go-to-market motion1 record
Simple Truth product offering
Product offeringCore offering
Simple Truth is a creative branding agency that delivers branding services to business clients. The offering centers on brand identity and creative branding work, provided through client engagements typical of a professional creative agency.
Product overview
Simple Truth is a creative branding agency that provides branding services. The company operates as a single-service offering focused on creative branding solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Branding Services
Companies that use Simple Truth
Customer profileSegments1 record
Ideal customer profiles1 record
Simple Truth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simple Truth competitors and assessment
Company assessmentDirect peers
- Interbrand: Interbrand is a global brand consultancy delivering brand strategy, naming, and identity work, directly overlapping with the core service offering of a creative branding agency.
- Moving Brands: Moving Brands is an independent brand and design studio specializing in brand identity systems, structurally similar to Simple Truth's creative branding positioning.
- Pentagram: Pentagram is a well-known independent design and branding boutique whose partner-led, project-based model and focus on identity work closely mirror Simple Truth's positioning as a creative branding agency.
- Siegel+Gale: Siegel+Gale is a brand strategy and design firm focused on brand identity and naming, comparable in scope and boutique-style delivery to a small creative branding agency.
- Landor & Fitch: Landor & Fitch is a dedicated brand consulting and design firm offering brand strategy, identity, and design services, making it a direct comparable to a creative branding boutique.
- FutureBrand: FutureBrand is a brand-led consultancy focused on brand strategy and identity, directly comparable in service mix to a creative branding agency.
- MetaDesign: MetaDesign is a brand and design agency offering brand strategy, identity, and design services, a close functional peer for any creative branding boutique.
- Saffron Brand Consultants: Saffron is an independent brand consultancy offering brand strategy and identity work, mirroring the boutique, specialist model of Simple Truth.
Broad incumbents
- Wieden+Kennedy: Wieden+Kennedy is a large independent creative agency whose work spans brand identity alongside advertising and campaign execution, representing a broader incumbent that competes for the same brand-building mandates.
- Anomaly: Anomaly is a creative agency offering brand, advertising, and digital work; it competes with boutique branding agencies for identity engagements while operating at a larger scale.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
Simple Truth social profiles
Digital presenceSimple Truth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Truth leadership team
Management profileNumber of profiles
Simple Truth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Truth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Truth
What does Simple Truth do?
Simple Truth is a creative branding agency that delivers branding services to business clients. The offering centers on brand identity and creative branding work, provided through client engagements typical of a professional creative agency.
When was Simple Truth founded?
Simple Truth was founded in 1996. It employs 11 to 50 people.
Where is Simple Truth based?
Simple Truth is headquartered in Chicago, United States, in the North America region.
How does Simple Truth make money?
One revenue line is on record: creative branding services.
Who are Simple Truth's main competitors?
Direct peers on record are Interbrand, Moving Brands, Pentagram, Siegel+Gale, Landor & Fitch, FutureBrand, MetaDesign and Saffron Brand Consultants. Broad incumbents are Wieden+Kennedy and Anomaly.
Does Simple Truth have an API?
No public API is recorded for Simple Truth.
What industry is Simple Truth in?
Simple Truth's product category is Creative Branding Services. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541430 and its SIC code is 7311.