Simple Truth

What Simple Truth does

Simple Truth is a creative branding agency that offers branding services to client businesses. The company's product is positioned as a single-service offering focused on creative branding solutions, with its public identity carried through a minimalist landing page at yoursimpletruth.com that self-describes as a "Creative Branding Agency". There is no app, no API, no SDK, and no proprietary technology — the core technology field is explicitly noted as "Not applicable for a creative branding agency".

The business operates on a professional-services revenue model, generating income from creative branding engagements likely structured as project-based or retainer arrangements with clients. Go-to-market is described as sales-led, with distribution assumed through direct client engagement and business development rather than digital channels, partner ecosystems, or self-serve funnels. The addressable customer is broadly defined as "Businesses seeking branding services" — companies and organizations in need of creative branding and identity work — with no further segmentation by industry, size, or geography.

Public disclosures are minimal: no headcount, no office locations, no named customers or logos, no management team, no founding date, no ownership structure, no funding history, no partnerships, no awards or certifications, no patents or trademarks, and no social media profiles are recorded in the source data. Pricing is not publicly disclosed. The entity's legal, operational, and corporate status (public/private, operating geographies, parent company, operating status) cannot be determined from the available content. In aggregate, the evidence supports a small, single-line creative services practice rather than a scaled platform business.

Name

Simple Truth

Website

https://yoursimpletruth.com

Company type

Private

Founded year

1996

Headcount range

11–50 employees

Short description

Simple Truth is a creative branding agency offering professional branding services to businesses through direct, sales-led client engagement, operating on a project-based or retainer professional-services model with minimal public disclosure.

Ownership category

akta.pro rank

Product category

Creative Branding Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Creative branding services
• Brand identity design
• Brand strategy consulting
• Visual identity design
• Creative agency services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative branding services: Revenue generated from providing creative branding agency services to clients, likely project-based or retainer arrangements.

Go-to-market motion1 record

Core offering

Simple Truth is a creative branding agency that delivers branding services to business clients. The offering centers on brand identity and creative branding work, provided through client engagements typical of a professional creative agency.

Product overview

Simple Truth is a creative branding agency that provides branding services. The company operates as a single-service offering focused on creative branding solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Branding Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Interbrand: Interbrand is a global brand consultancy delivering brand strategy, naming, and identity work, directly overlapping with the core service offering of a creative branding agency.
• Moving Brands: Moving Brands is an independent brand and design studio specializing in brand identity systems, structurally similar to Simple Truth's creative branding positioning.
• Pentagram: Pentagram is a well-known independent design and branding boutique whose partner-led, project-based model and focus on identity work closely mirror Simple Truth's positioning as a creative branding agency.
• Siegel+Gale: Siegel+Gale is a brand strategy and design firm focused on brand identity and naming, comparable in scope and boutique-style delivery to a small creative branding agency.
• Landor & Fitch: Landor & Fitch is a dedicated brand consulting and design firm offering brand strategy, identity, and design services, making it a direct comparable to a creative branding boutique.
• FutureBrand: FutureBrand is a brand-led consultancy focused on brand strategy and identity, directly comparable in service mix to a creative branding agency.
• MetaDesign: MetaDesign is a brand and design agency offering brand strategy, identity, and design services, a close functional peer for any creative branding boutique.
• Saffron Brand Consultants: Saffron is an independent brand consultancy offering brand strategy and identity work, mirroring the boutique, specialist model of Simple Truth.

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is a large independent creative agency whose work spans brand identity alongside advertising and campaign execution, representing a broader incumbent that competes for the same brand-building mandates.
• Anomaly: Anomaly is a creative agency offering brand, advertising, and digital work; it competes with boutique branding agencies for identity engagements while operating at a larger scale.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/yoursimpletruth
• Facebookfacebook.com/yoursimpletruth
• LinkedInlinkedin.com/company/simple-truth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Truth