Sensorem

What Sensorem does

Sensorem AB is a Stockholm-based Swedish private company, founded in 2019, that delivers a subscription-based personal safety alarm service built around a GPS-enabled smartwatch with a built-in SIM card and mobile-network connectivity. The watch integrates automatic fall detection, GPS positioning with geofencing, two-way speakerphone communication, and an inactivity sensor, connecting through a multi-step alarm chain that escalates from SMS, push notification, and auto-dialed calls to relatives, to a 24/7 alarm center with SOS Alarm (Sweden's 112 coordination) as the final fallback. The platform supports specialized use cases through product SKUs targeting seniors (primary), individuals with dementia or epilepsy, children, lone workers, and Swedish municipalities.

The business model is straightforward recurring subscription: monthly pricing starts from €21.25 (approximately 249 SEK) with no commitment period, alongside discounted annual and biennial prepayment options and a 30% first-year multi-unit discount. Hardware, SIM, mobile data, and alarm-center access are bundled into the subscription, eliminating upfront cost and reducing purchase friction. Go-to-market combines direct-to-consumer e-commerce via the multilingual sensorem.com storefront, physical retail through Kjell & Company and 50+ local assistive-device retailers across Sweden, and direct field sales to municipalities and businesses. The company claims 9,000+ active users across the Nordics, France, Spain, and the UK, 40+ Swedish municipal customers, a 4.6/5 Trustpilot rating, and CE marking across its product line.

From an operating and ownership perspective, Sensorem is an independent AB (Swedish private limited company) with company registration number 559194-2189 and a head office at Engelbrektsgatan 9-11, Stockholm. The headcount is reported as 1-10 employees and no funding rounds, parent company, or external investors are disclosed in the available material, suggesting founder-led, capital-efficient operation. Recent strategic actions in 2025 (partnerships with Avarn Security in September and Kjell & Company in May, plus new SKU introductions including Kids Tracker Watch, Epilepsy Watch, and Panic Button for Businesses) indicate ongoing expansion of product, channel, and geographic footprint across the EU and selected additional markets.

Name

Sensorem

Legal name

Sensorem AB

Website

https://sensorem.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sensorem AB is a Stockholm-based subscription personal-safety alarm provider offering a GPS-enabled smartwatch with automatic fall detection, geofencing, and SOS escalation, sold direct-to-consumer, through retailers like Kjell & Company, and directly to 40+ Swedish municipalities and businesses across Europe.

Ownership category

akta.pro rank

Product category

Personal Emergency Response Systems (Telecare)

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Security Systems Services (except Locksmiths) (561621)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)

akta.pro secondary industries

Self-Monitored Intrusion Alarm Services (HSAHAAAB), Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring (BPAKAFAF), Smartwatches (CRACAIAA)

Keywords

• Personal alarm systems
• Elderly care technology
• GPS safety devices
• Telecare services
• Wearable medical alerts

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Hardware or Manufacturing, Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Subscription Service (Monthly): Monthly subscription fee covering the watch hardware, SIM card, mobile data, and alarm center access. No upfront hardware cost. Price starting from €21.25/month (approximately 249 SEK/month).
2. Subscription Service (Annual/Prepay): Annual or biennial prepayment option offering discounted rates. Includes same coverage as monthly.
3. Multi-unit Discount: 30% discount first year when ordering two or more watches

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Sensorem sells a subscription-based personal alarm service built around a GPS-enabled smartwatch with a built-in SIM card. The service bundles the wearable device, mobile network connectivity, automatic fall detection, GPS positioning with geofencing, two-way speakerphone communication, a 24/7 alarm center, and a companion app for relatives. The watch works outdoors throughout the EU without a home base station, and the alarm chain first notifies relatives before escalating to a professional alarm center and SOS Alarm (112) if needed.

Product overview

Sensorem offers a subscription-based personal safety alarm system centered on a smartwatch device. The core product is the Personal Alarm (Trygghetslarmet), available in Standard and Wide versions with various band and color options. The system includes a companion app for relatives, built-in SIM connectivity, GPS positioning, and 24/7 alarm center integration. Specialized versions target seniors with dementia (Dementia Tracker), epilepsy (Epilepsy Watch), children (Kids Tracker Watch), and business users (Panic Button for Businesses). The company also serves municipalities through its Telecare product. All products utilize the same hardware platform with software features like automatic fall alarm, medication reminders, inactivity alarm, and pedeter as add-on capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Alarm (Trygghetslarmet) A subscription-based personal safety alarm service for seniors delivered through a GPS-enabled smartwatch with built-in SIM, automatic fall detection, GPS positioning, two-way speakerphone, and a 24/7 alarm center that first contacts relatives then escalates to SOS Alarm if needed. Includes a companion app for relatives.
• Panic Button for Businesses

Quantifiable outcome

• 40+ municipalities using the system
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Avarn SecuritycoreStrategic or Co-development Partner · 1 September 2025Security partnership announced September 2025. Avarn Security is a professional security services provider in Sweden. The collaboration enables enhanced security response capabilities for Sensorem's alarm system users, particularly in emergency situations requiring professional security intervention.
• Kjell & CompanycoreChannel Partner/ Reseller/ DistributorPrimary retail distribution partner with physical stores across Sweden. Sells Sensorem personal alarms for immediate delivery from store stock. Products displayed at kjell.com with product information.
• SOS AlarmcoreStrategic or Co-development PartnerSOS Alarm is Sweden's emergency services coordination center. When relatives cannot be reached, Sensorem's alarm center connects to SOS Alarm which can dispatch ambulances and emergency services. Critical part of the alarm chain.
• RISE Research Institutes of SwedenminorStrategic or Co-development PartnerRISE conducted an independent evaluation of Sensorem's system demonstrating major savings for municipalities and care recipients. This evaluation serves as third-party validation of product value.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Doro: Swedish-listed provider of easy-to-use mobile phones, smartwatches, and telecare solutions specifically designed for seniors. Doro's Care product line (including the Doro Watch and Doro Eliza) directly overlaps with Sensorem's senior personal-alarm smartwatch offering, target demographic, and Swedish/Nordic market.
• Careium (formerly Doro Care): Nordic/EU provider of social alarm and telecare services, spun out from Doro. Careium sells monitored personal alarms and connected safety devices to municipalities and end users across Europe, directly competing with Sensorem's telecare and personal alarm proposition.
• Limmex: Swiss-based maker of a personal emergency watch with built-in speakerphone and GPS-like location, sold across Europe as a subscription personal alarm. Limmex is a direct head-to-head competitor in the wearable medical alert category with similar form factor and target market.

Broad incumbents

• Tunstall Healthcare: UK-headquartered global incumbent in telecare and telehealth, offering traditional home-based personal alarm systems and increasingly mobile/connected solutions. Tunstall serves municipal and healthcare customers across Europe, making it a direct overlap with Sensorem's telecare municipal motion in Sweden.
• Apple: Apple Watch includes fall detection, emergency SOS, and cellular connectivity, addressing the same active-senior and lone-worker safety use cases as Sensorem. While not a specialized PERS, Apple's reach and brand create a top-of-funnel competitive threat for non-clinical senior safety purchases.

Emerging players

• Garmin: Garmin smartwatches include incident detection, fall detection, and live location sharing that overlap with Sensorem's outdoor safety and inactivity-monitoring features. Relevant as an adjacent wearable competitor in the active-senior segment.
• VitalConnect: Provider of wearable biosensor patches and remote patient monitoring platforms used in clinical and senior care settings. Comparable as a connected-health wearable for continuous monitoring, with stronger clinical/medical positioning than Sensorem's consumer-grade device.
• Vayyar Care: Provides radar-based fall detection and room-monitoring solutions for senior care, used by municipalities and care providers. Comparable to Sensorem's automatic fall detection in addressing elderly falls, though via a different (non-wearable) technology approach.

Regional players

• MobileHelp: US-focused provider of medical alert systems including mobile GPS-enabled personal alarms and smartwatches. Operates in a similar product category to Sensorem (subscription PERS wearables) but serves North America, not Europe, making it a regional rather than direct competitor.

Others

• Avarn Security: Swedish professional security services provider and Sensorem's announced September 2025 partner. As a responder-network counterpart (and potential channel partner) rather than a product competitor, it is an ecosystem peer that strengthens Sensorem's emergency-response proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sensorem
• Facebookfacebook.com/sensoremsweden
• LinkedInlinkedin.com/company/sensorem
• Instagraminstagram.com/sensorempersonalalarm
• TikToktiktok.com/@sensorem
• Pinterestse.pinterest.com/sensorempersonalalarm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensorem