Limmex
Limmex AG is a Zurich-based Swiss company that designs and sells the Limmex 4G emergency watch and CARE BASIC/CARE PRO subscription services for elderly, at-risk, and dementia-affected individuals, connecting users on a single button press to either private contacts or a 24/7 Curena AG and Swiss Red Cross monitoring center.
- Company typePrivate
- Founded2008
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Limmex does
Limmex AG is a privately held Swiss company founded in 2008 and headquartered in Zurich that designs, distributes, and services personal safety wearables for elderly and at-risk individuals. Its flagship product is the Limmex 4G (Notrufuhr 4G), a watch-style device with an embedded Swisscom SIM card providing 4G LTE connectivity, GPS/GSM/WiFi-based location determination, an integrated speaker and microphone for hands-free two-way voice communication, 48-hour battery life, and splash resistance. A single button press triggers an alarm that connects the user either to private contacts (CARE BASIC subscription, CHF 33/month) or directly to a 24/7 professional monitoring center operated by Curena AG in coordination with the Swiss Red Cross (CARE PRO subscription, CHF 49/month). Hardware is sold at a one-time price starting at CHF 399, plus a CHF 79 setup and shipping fee, with subscriptions available in 3- or 12-month terms.
The company sells through a direct-to-consumer e-commerce storefront on limmex.com (featuring a product configurator), a network of physical retail "Verkaufsstellen" across Switzerland, and organic social channels (LinkedIn, Facebook). Its core customer segments are elderly people living independently and family/caregiver buyers seeking reassurance for vulnerable relatives; additional use cases include lone worker safety and dementia patient monitoring, the latter supported by a companion iOS/Android app (Limmex Demenz-App). The operating geography is stated as DACH, with no documented distribution outside Switzerland.
The business model blends one-time hardware revenue with recurring subscription ARR, but revenue and unit volumes are not publicly disclosed. The company has 1–10 employees, no disclosed institutional funding, and no listed parent company, indicating it operates as a bootstrapped, founder-controlled Swiss stock corporation (AG). Its strategic differentiation rests on the integration of hardware, Swisscom connectivity, and trusted institutional monitoring partnerships (Swiss Red Cross, Curena AG), positioned within a Swiss watchmaking heritage narrative as the self-described inventor of the emergency watch.
Limmex firmographics
Firmographics- Name
- Limmex
- Legal name
- Limmex AG
- Website
- https://limmex.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Limmex AG is a Zurich-based Swiss company that designs and sells the Limmex 4G emergency watch and CARE BASIC/CARE PRO subscription services for elderly, at-risk, and dementia-affected individuals, connecting users on a single button press to either private contacts or a 24/7 Curena AG and Swiss Red Cross monitoring center.
- Ownership category
- akta.pro rank
Limmex industry classification
Industry- Product category
- Personal Safety Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Security Systems Services (except Locksmiths) (561621)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Watches, Clocks, Clockwork Operated Devices/Parts (3873), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)
- akta.pro secondary industries
- Personal Emergency Response (PERS) & Medical Alert Monitoring (HSAHAAAL), Fall Detection & Automatic Alert Monitoring Services (HSAHAHAC)
Keywords
Where Limmex is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Limmex business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Hardware Sales: One-time purchase of the Limmex 4G emergency watch, priced starting at CHF 399.
- Subscription Monitoring Services: Recurring monthly subscriptions (CARE BASIC at CHF 33/month or CARE PRO at CHF 49/month) providing either private contact alerting or 24/7 professional emergency monitoring center connectivity. Subscriptions are available in 3-month or 12-month terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CARE BASIC - for users who want family/friends to respond to emergencies |
| Subscription | Monthly | CARE PRO - for users wanting 24/7 professional emergency monitoring |
| One time/ perpetual license | Pay-as-you-go | Device purchase |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Limmex product offering
Product offeringCore offering
Limmex AG designs, manufactures and sells the Limmex 4G (Notrufuhr 4G) emergency watch — a wrist-worn personal safety device with integrated 4G SIM, GPS/GSM/WiFi positioning, built-in speaker and microphone, and one-button activation that connects users directly to an emergency call center. The hardware is sold alongside optional CARE BASIC and CARE PRO subscription services that route alarms either to private contacts or to a 24/7 professional monitoring center operated by Curena AG in cooperation with the Swiss Red Cross.
Product overview
Limmex offers an emergency watch system with a unified product portfolio centered on the Limmex 4G smartwatch and two companion subscription tiers (CARE BASIC and CARE PRO) for emergency response coordination. The CARE PRO tier provides direct connection to a professional 24/7 monitoring center operated by the Swiss Red Cross and Curena AG, while CARE BASIC alerts family and friends. A companion dementia app (Limmex Demenz-App) extends the ecosystem for dementia patients. The device operates on Swisscom SIM cards with 4G LTE connectivity and integrates GPS/GSM/WiFi positioning alongside built-in voice communication capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Limmex 4G: The primary emergency watch product line featuring 4G connectivity, GPS tracking, and direct voice connection to emergency response centers.
- CARE BASIC
- CARE PRO
- Limmex Demenz-App
Products and services
- Limmex 4G (Notrufuhr 4G) A wristwatch-style emergency device that, at the press of a button, connects the wearer directly to a 24/7 emergency monitoring center via built-in 4G mobile connectivity and voice communication, while transmitting precise location via GPS/GSM/WiFi. Designed for elderly users, people living alone, and others at risk of falls or medical emergencies, who need a simple, always-available way to call for help at home or on the go.
- CARE BASIC Subscription Entry-level monthly subscription (CHF 33/month) that uses the Limmex 4G watch to alert up to 10 pre-registered private contacts (family, friends, neighbors) in sequence when the alarm button is pressed, and transmits GPS location via the app. Targeted at users who prefer to organize emergency response through their own circle of contacts rather than a professional call center. Available in 3-month or 12-month terms.
- CARE PRO Subscription Premium monthly subscription (CHF 49/month) that routes the Limmex 4G watch's alarm to a 24/7 professional emergency call center (Curena AG with Swiss Red Cross), coordinates rescue service dispatch, provides GPS localization, and notifies up to 10 stored contacts. Targeted at users wanting round-the-clock professional emergency response. Available in 3-month or 12-month terms.
- Limmex Demenz-App (Limmex Dementia App) Companion mobile app available on iOS and Android that pairs with the Limmex 4G emergency watch to support dementia patients and their caregivers with daily life management and additional safety functionality, complementing the watch's emergency alerting.
Companies that use Limmex
Customer profileSegments2 records
Ideal customer profiles2 records
Limmex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Limmex partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Curena AGcoreCurena AG provides the 24-hour emergency monitoring center services for Limmex watch users on the CARE PRO plan. The monitoring center is accessible 365 days a year around the clock and coordinates emergency response when the watch's alarm button is pressed.
- Swiss Red CrosscoreThe Swiss Red Cross partners with Limmex to provide professional emergency response coordination, enhancing the credibility and reliability of the emergency monitoring service offered alongside Curena AG.
- SwisscomcoreSwisscom provides the embedded SIM card used in the Limmex 4G emergency watch, enabling mobile voice and data connectivity for the device across Switzerland.
Recent moves5 records
Expansion highlights4 records
Limmex competitors and assessment
Company assessmentBroad incumbents
- Apple (Apple Watch): Apple Watch includes fall detection and Emergency SOS features that overlap Limmex's core emergency-watch proposition. Not a PERS-dedicated device, but a major indirect competitor for tech-comfortable seniors and their families.
- Philips Lifeline: Subsidiary of Philips providing home and mobile PERS devices with monitored response. Comparable core product, but backed by a global healthcare conglomerate with much broader medical device distribution.
- Tunstall Healthcare: UK-headquartered telecare and PERS provider serving European healthcare and housing markets. Comparable in elderly safety and monitoring offering, with established presence across European geographies adjacent to Limmex's DACH focus.
Direct peers
- Medical Guardian: US-based PERS provider offering wearable medical alert devices with 24/7 monitoring subscriptions. Directly comparable to Limmex in product category, subscription model, and target user, but at much greater scale and US-focused geography.
- Bay Alarm Medical: US PERS company offering in-home and mobile/GPS-enabled wearable alert devices paired with subscription monitoring services. Closely comparable to Limmex's hardware-plus-subscription model for elderly users.
- MobileHelp: US provider of mobile and in-home PERS devices with subscription monitoring. Directly comparable to Limmex in combining cellular-enabled wearables with professional monitoring services.
- Life Alert: Iconic US emergency response company offering wearable PERS devices and 24/7 monitoring center dispatch. Comparable in core offering (wearable + monitoring subscription) but a much larger, brand-driven incumbent.
Emerging players
- Essence Group: Provider of connected care and PERS/smart home solutions for elderly and vulnerable users. Comparable technology stack (cellular wearables, monitoring services, smart-home integration) but with a more international emerging-player footprint.
Regional players
- SmartLife Care: Swiss-based provider of personal emergency call and care solutions for elderly and at-risk individuals. Operates in the same Swiss market and customer segment with overlapping PERS offerings.
- Libify Technologies: Germany-based provider of mobile emergency call solutions and telecare services. Closely comparable business model and DACH/European regional footprint, making it a relevant European peer for Limmex.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Limmex social profiles
Digital presenceLimmex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Limmex leadership team
Management profileNumber of profiles
Profiles1 record
Limmex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Limmex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Limmex
What does Limmex do?
Limmex AG designs, manufactures and sells the Limmex 4G (Notrufuhr 4G) emergency watch — a wrist-worn personal safety device with integrated 4G SIM, GPS/GSM/WiFi positioning, built-in speaker and microphone, and one-button activation that connects users directly to an emergency call center. The hardware is sold alongside optional CARE BASIC and CARE PRO subscription services that route alarms either to private contacts or to a 24/7 professional monitoring center operated by Curena AG in cooperation with the Swiss Red Cross.
Is Limmex a public or private company?
Limmex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Limmex founded?
Limmex was founded in 2008. It employs 1 to 10 people.
Where is Limmex based?
Limmex is headquartered in Zürich, Switzerland, in the Europe region.
How does Limmex make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Monitoring Services.
Who are Limmex's main competitors?
Broad incumbents on record are Apple (Apple Watch), Philips Lifeline and Tunstall Healthcare. Direct peers are Medical Guardian, Bay Alarm Medical, MobileHelp and Life Alert. Essence Group is listed as an emerging player. Regional players are SmartLife Care and Libify Technologies.
Does Limmex have an API?
No public API is recorded for Limmex.
What industry is Limmex in?
Limmex's product category is Personal Safety Devices. Its primary akta.pro industry code is HSAHAHAI, Wearable Medical Alert Devices (Pendants, Watches, Bands), with a secondary code of HSAHAAAL, Personal Emergency Response (PERS) & Medical Alert Monitoring. Its NAICS code is 334510 and its SIC code is 3845.