Benchmark Tool & Supply
Benchmark Tool & Supply is a North Carolina-based authorized distributor (founded 2004) that sells precision GNSS/GPS, machine control, construction laser, and UAV equipment, plus software and training, to construction, surveying, and engineering customers across the United States.
- Company typePrivate
- Founded2004
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Benchmark Tool & Supply does
Benchmark Tool & Supply is a privately held, North Carolina-based industrial distributor founded in 2004 that supplies precision equipment, software, and support services to the construction, surveying, and engineering industries. The company operates as an authorized distributor for major OEMs including Topcon, Leica, CHCNav, DJI, Emlid, and Pix4D, spanning machine control systems (3D guidance for excavators and dozers), GNSS/GPS receivers, construction lasers (rotary, grade, pipe), UAV/drones (DJI Mavic 3 Enterprise, Matrice 350 RTK), and photogrammetry processing software. It has also introduced a proprietary hardware line — the Benchmark Supply F8 IMU-RTK and eBase GNSS receivers — and partners with Point One Navigation to deliver the TrueRTK Control Point Corrections service for centimeter-level positioning accuracy.
The company generates revenue through four streams: hardware equipment sales (one-time transactions ranging from $608.95 for rotary lasers up to $11,675 for GNSS receivers), software subscriptions ($199–$3,990/year for Pix4D, CHCNav LandStar 8, Emlid Pro Survey Plan), repair and calibration services through an in-house repair center, and training via Benchmark University. Distribution is multi-channel: a Shopify-based e-commerce storefront, direct phone sales (866-342-7665, 984-664-9260), physical store locations, and B2B Net-30 purchase-order terms. The firm serves four primary customer segments — construction contractors, surveying and mapping professionals, UAV/drone operators, and general construction — with vertically segmented go-to-market.
Leadership is led by President Chuck Harris with Director of Operations Kelly Dalton, Service Director Allen Collins, and an 11–50 employee team possessing over 50 years of collective construction-technology experience. The company is independently owned with no external funding rounds disclosed, was recognized as an NC Mid-Market Fast 40 winner in 2024, and has scaled through the December 2023 acquisition of TigerSupplies.com, three new branch openings, and strategic partnerships with CHCNav, Point One Navigation, and Fairbanks Scales.
Benchmark Tool & Supply firmographics
Firmographics- Name
- Benchmark Tool & Supply
- Legal name
- Benchmark Tool & Supply, Inc.
- Website
- https://benchmarksupply.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Benchmark Tool & Supply is a North Carolina-based authorized distributor (founded 2004) that sells precision GNSS/GPS, machine control, construction laser, and UAV equipment, plus software and training, to construction, surveying, and engineering customers across the United States.
- Ownership category
- akta.pro rank
Benchmark Tool & Supply industry classification
Industry- Product category
- Construction and Surveying Equipment Distribution
- NAICS
- Construction Machinery Manufacturing (333120), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)
- akta.pro secondary industry
- Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ)
Keywords
Where Benchmark Tool & Supply is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Benchmark Tool & Supply business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Equipment Sales: Sales of construction technology equipment including laser levels, GNSS/GPS systems, machine control receivers, total stations, theodolites, UAV/drones, and surveying instruments from brands like Topcon, Leica, CHCNav, DJI, Emlid, and Johnson Level
- Repair and Service: Repair center for laser equipment, surveying and optical instruments, providing maintenance and calibration services
- Training Services: Training programs through Benchmark University for construction technology and equipment usage
- Software Licenses: Sales of processing software including Pix4D products (Pix4Dmapper, PIX4Dmatic, PIX4Dsurvey, Pix4Dfields), CHCNav LandStar 8, and Emlid Pro Survey Plan
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Benchmark Tool & Supply product offering
Product offeringCore offering
Benchmark Tool & Supply is a North Carolina-based distributor serving the construction, surveying, and engineering industries since 2004. The company sells machine control systems, GNSS/GPS receivers, construction lasers, UAV/drones, surveying instruments, field supplies, and photogrammetry software from brands such as Topcon, Leica, CHCNav, DJI, Emlid, and Pix4D, alongside its own Benchmark-branded GNSS receivers. It also operates a repair center, provides training through Benchmark University, and delivers the TrueRTK Control Point Corrections service.
Product overview
Benchmark Tool & Supply is a North Carolina-based distributor (established 2004) serving the construction, surveying, and engineering industries with a comprehensive portfolio of professional equipment and services. The company offers machine control systems (including CHCNav 3D guidance for excavators and dozers), GNSS/GPS surveying equipment (Benchmark F8 and eBase receivers, Emlid RTK systems), UAV/drones (DJI Mavic 3 Enterprise and Matrice series), construction lasers (Topcon rotary and grade lasers, Leica pipe lasers and Disto distance meters), and photogrammetry software (Pix4Dmapper, Pix4Dfields, PIX4Dsurvey). The portfolio also includes surveying accessories, field supplies, and tools from brands like Johnson Level, Stabila, Bosch, SitePro, and Spectra Precision. Services encompass repair center, Benchmark University training, 24/7 support, and purchase order terms.
Differentiator
Problem solved
Functional benefit
Products and services
- CHCNav Machine Control Systems
Quantifiable outcome
- Started flourishing businesses and found great success with equipment and technical assistance
Companies that use Benchmark Tool & Supply
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Benchmark Tool & Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Benchmark Tool & Supply partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Fairbanks ScalescoreStrategic partnership expanding Benchmark's national service capabilities to include Fairbanks Scales products and support services, enhancing their ability to serve customers across the country with weighing and measurement solutions.
- CHCNavcoreBenchmark Tool & Supply joined the CHCNAV Global Partner Network as an authorized distributor of CHCNav machine control solutions including excavator systems (TX73, EasyNav EMG100), dozer control systems (TD63, TD73), and GNSS processing software (LandStar 8, CGO, MapCloud).
- Point One NavigationcorePartnership to power the TrueRTK Control Point Corrections service providing reliable centimeter-level accuracy for construction and surveying GNSS applications by integrating Point One Navigation's correction services.
- Pix4DminorAuthorized reseller of Pix4D photogrammetry software including Pix4Dmapper, PIX4Dmatic, PIX4Dsurvey, and Pix4Dfields for processing drone-captured images into 2D/3D models and maps.
- EmlidminorAuthorized reseller of Emlid RTK GNSS receivers (RS3, RS4, Reach RX2) and Emlid Pro Survey Plan software for surveying applications.
Scale indicators3 records
Recent moves7 records
Expansion highlights7 records
Benchmark Tool & Supply competitors and assessment
Company assessmentDirect peers
- SITECH (Trimble dealer network): Trimble's authorized global dealer network for machine control, GNSS, and construction technology. Directly comparable to Benchmark's CHCNav/Topcon distribution and machine control focus, serving the same contractors and surveyors with overlapping product categories.
- Trans-Tec: Authorized Topcon machine control and GNSS dealer in the Mid-Atlantic region. Directly comparable to Benchmark's CHCNav/Topcon machine control and GNSS distribution focus, serving similar contractors and surveyors.
- Duncan-Parnell: Mid-Atlantic and Southeast US distributor of Trimble, Spectra Precision, and other surveying and construction technology brands. Closely matches Benchmark's geographic footprint and surveying-focused product mix.
- GeoShack: Authorized Topcon dealer distributing GNSS, total stations, machine control, and lasers to construction and surveying professionals in the US. Directly comparable product portfolio and customer base to Benchmark's.
- Seiler Instrument: Multi-state US distributor of surveying, mapping, and construction technology equipment including Trimble, Spectra Precision, and DJI. Comparable diversified surveying/construction equipment reseller with adjacent drone and software offerings.
- Frontier Precision: Trimble and Topcon surveying/construction technology dealer covering the Western and Midwestern US with GNSS, drones, and software. Comparable in product breadth and reliance on multi-brand distribution plus service and training.
- Allen Instruments & Supplies: Southwest US surveying and construction equipment distributor carrying Trimble, Topcon, Leica, and CHCNav lines. Direct competitor in the regional surveying equipment distribution space with overlapping product categories and customer segments.
Emerging players
- SurvTech Solutions: US surveying and drone service provider that also resells GNSS, total stations, and photogrammetry software. Adjacent to Benchmark's survey equipment and Pix4D software distribution business with overlap in UAV/surveying workflows.
Regional players
- Position Partners: Largest Topcon and CHCNav distributor in Australia/NZ for construction, surveying, and mining machine control and GNSS. Highly comparable operating model and product portfolio to Benchmark, though geographically separate.
Broad incumbents
- RDO Equipment Co. Large, multi-state John Deere and Topcon dealer network offering construction, surveying, and machine control equipment across the US. Comparable to Benchmark as a regional/national reseller of construction technology with strong service capabilities, though much larger and broader in product portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Benchmark Tool & Supply social profiles
Digital presenceBenchmark Tool & Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benchmark Tool & Supply leadership team
Management profileNumber of profiles
Profiles8 records
Benchmark Tool & Supply subsidiaries and ownership
Company hierarchySubsidiaries1 record
Benchmark Tool & Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benchmark Tool & Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benchmark Tool & Supply
What does Benchmark Tool & Supply do?
Benchmark Tool & Supply is a North Carolina-based distributor serving the construction, surveying, and engineering industries since 2004. The company sells machine control systems, GNSS/GPS receivers, construction lasers, UAV/drones, surveying instruments, field supplies, and photogrammetry software from brands such as Topcon, Leica, CHCNav, DJI, Emlid, and Pix4D, alongside its own Benchmark-branded GNSS receivers. It also operates a repair center, provides training through Benchmark University, and delivers the TrueRTK Control Point Corrections service.
Is Benchmark Tool & Supply a public or private company?
Benchmark Tool & Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Benchmark Tool & Supply founded?
Benchmark Tool & Supply was founded in 2004. It employs 11 to 50 people.
Where is Benchmark Tool & Supply based?
Benchmark Tool & Supply is headquartered in Raleigh, United States, in the North America region.
How does Benchmark Tool & Supply make money?
Four revenue lines are on record. Hardware Equipment Sales are the primary driver. The others are repair and Service, training Services and software Licenses.
Who are Benchmark Tool & Supply's main competitors?
Direct peers on record are SITECH (Trimble dealer network), Trans-Tec, Duncan-Parnell, GeoShack, Seiler Instrument, Frontier Precision and Allen Instruments & Supplies. SurvTech Solutions is listed as an emerging player. Position Partners is listed as a regional player. RDO Equipment Co. is listed as a broad incumbent.
Does Benchmark Tool & Supply have an API?
No public API is recorded for Benchmark Tool & Supply.
What industry is Benchmark Tool & Supply in?
Benchmark Tool & Supply's product category is Construction and Surveying Equipment Distribution. Its primary akta.pro industry code is IMAGAFAC, Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches), with a secondary code of IMAGABAJ, Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration). Its NAICS code is 333120 and its SIC code is 3530.