O Positive Films
O Positive Films is an independent bi-coastal commercial production company founded in 2007, producing television commercials, digital campaigns, and Super Bowl spots for major brands through a roster of 12 directors. Clients include Apple, Bud Light, Jeep, Wells Fargo, Progressive, and Uber Eats across four offices.
- Company typePrivate
- Founded2007
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What O Positive Films does
O Positive Films is an independent, bi-coastal commercial production company founded in 2007, headquartered operationally in New York with a West Coast office in Santa Monica and additional offices in Toronto and London. The company produces television commercials, digital campaigns, Super Bowl spots, and branded films for Fortune 500 advertisers through a curated roster of 12 commercial directors — including Brian Billow, Jim Jenkins (whose Jeep Groundhog Day was named Best American Ad of the 21st Century), David Shane (DGA nominations, Emmy, Cannes Lions), Spencer Riviera (Super Clio winner), Jess Coulter, Miranda Haymon, Peyton Wilson, and others — whose comedic sensibility and storytelling craft are the company's core product. The firm does not build software or sell a technology platform; its deliverable is director-attached creative production, and revenue is generated on a project-by-project basis at non-publicly-disclosed prices set by scope, talent, and deliverables.
O Positive sells through a combination of direct relationships and a network of named regional sales representatives covering East Coast, West Coast, Midwest/Southwest US, Canada, the UK, Germany, and Australia/New Zealand. The client base is concentrated in major consumer brands across automotive (Jeep, Chevrolet, Cadillac, Volkswagen), insurance (Progressive, State Farm), food and beverage (Bud Light, Coca-Cola, Doritos, Snickers, Chipotle, Heineken, McDonald's, Uber Eats), technology (Apple, HP, Verizon, Samsung), financial services (Wells Fargo, Rocket Mortgage, Barclays), and retail (eBay, Supercuts, Frito-Lay). Recent work includes the Wells Fargo 'Celebrating Every Win' Super Bowl 2026 spot and the Jeep 'Billy Bass Goes to the River' campaign recognized as Ad of the Week by Campaign.
The company is privately held with no disclosed parent, institutional investors, or funding rounds; operations are founder-/executive-led with a Head of Production (Devon Clark) and Executive Producers (Ralph Laucella, Marc Grill, Nell Jordan) overseeing delivery. There are no patents, proprietary technology assets, regulatory actions, M&A activity, or formal partnerships disclosed; the entire business model rests on talent, reputation, and the repeatability of director-attached commercial engagements.
O Positive Films firmographics
Firmographics- Name
- O Positive Films
- Legal name
- O Positive Films
- Website
- https://opositivefilms.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- O Positive Films is an independent bi-coastal commercial production company founded in 2007, producing television commercials, digital campaigns, and Super Bowl spots for major brands through a roster of 12 directors. Clients include Apple, Bud Light, Jeep, Wells Fargo, Progressive, and Uber Eats across four offices.
- Ownership category
- akta.pro rank
Where O Positive Films is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
O Positive Films business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels3 records
O Positive Films product offering
Product offeringCore offering
O Positive Films is a bi-coastal commercial production company that produces television commercials, digital content, and branded films for major national advertisers. The company operates through a roster of award-winning directors who specialize in comedy and storytelling, creating advertising content for clients including Jeep, Wells Fargo, Progressive, AT&T, Uber Eats, and Bud Light. Production services cover television, digital, streaming, and Super Bowl campaign work.
Product overview
O Positive Films is a bi-coastal commercial production company that creates advertising content for brands. The company operates as a unified production service offering, featuring a roster of directors (Brian Billow, Jess Coulter, Miranda Haymon, Kenny Herzog, Jim Jenkins, Spencer Riviera, David Shane, Thaddeus McCants, Peyton Wilson, Daniel Warwick, Shawn Zeytinoglu, Annalee Walton) who produce commercials and branded content for clients including Jeep, Wells Fargo, Progressive, AT&T, Uber Eats, Bud Light, and many others. The company has offices in New York, Los Angeles, Toronto, and London, with sales representatives across multiple regions globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Production Services
Quantifiable outcome
- Jim Jenkins' Jeep Groundhog Day commercial named Best American Ad of the 21st Century by Campaign
- +3 more outcomes
Companies that use O Positive Films
Customer profileNamed customers27 records
Segments1 record
Ideal customer profiles1 record
O Positive Films technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
O Positive Films partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
O Positive Films competitors and assessment
Company assessmentBroad incumbents
- RSA Films (Ridley Scott Associates): RSA Films is a long-established global commercial and film production company (founded by Ridley Scott) producing commercials and branded content for major brands. Operates a larger, more established version of the same director-roster commercial production model.
Direct peers
- Prettybird: Prettybird is a commercial and content production company with a director-driven model producing commercials and branded content for major advertisers. Operates a similar premium commercial production model with comparable director roster structure.
- MJZ: MJZ is a top-tier New York-based commercial production company representing award-winning directors for premium TV and digital advertising. Operates the same director-roster, project-based commercial production model as O Positive Films.
- Partizan: Partizan is a global commercial and music video production company with U.S. and international presence producing commercials for major brands. Comparable director-led production model and overlap on tech, automotive, and consumer brand clients.
- Smuggler: Smuggler is a global commercial production company with U.S. (NYC/LA) offices and a director roster producing premium TV commercials, Super Bowl spots, and digital branded content. Operates the same premium commercial-production model as O Positive and competes for similar A-list brand clients.
- Radical Media: Radical Media is an established commercial production company producing high-end advertising content for major brands across film, digital, and experiential. Overlapping director-driven model and similar premium brand client base (automotive, technology, consumer goods) make it a direct peer.
- Epoch Films: Epoch Films is an established U.S. commercial production company representing A-list directors for television commercials and branded content. Closely comparable in model (director roster, premium positioning) and client type (Fortune 500 brands).
- Anonymous Content: Anonymous Content is a leading U.S. commercial and film production company with a roster of A-list directors, including work for Apple and major brands. It is the closest direct peer to O Positive Films given comparable model (director-roster-led, premium commercial and branded content) and overlapping Fortune 500 client base.
- Hungry Man Productions: Hungry Man is a well-known commercial production company with bi-coastal U.S. offices producing TV commercials and branded content via a roster of established directors. Direct competitor for ad agency production budgets with comparable comedic/cinematic creative positioning.
- Reset Content: Reset Content is a bi-coastal commercial production company representing a roster of directors producing high-end advertising for major brands. Comparable scale, structure (director-led roster), and shared bi-coastal positioning to O Positive Films.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
O Positive Films social profiles
Digital presenceO Positive Films financial estimates
Financial estimateRevenue estimate
Valuation estimate
O Positive Films leadership team
Management profileNumber of profiles
Profiles7 records
O Positive Films funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O Positive Films M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O Positive Films
What does O Positive Films do?
O Positive Films is a bi-coastal commercial production company that produces television commercials, digital content, and branded films for major national advertisers. The company operates through a roster of award-winning directors who specialize in comedy and storytelling, creating advertising content for clients including Jeep, Wells Fargo, Progressive, AT&T, Uber Eats, and Bud Light. Production services cover television, digital, streaming, and Super Bowl campaign work.
Is O Positive Films a public or private company?
O Positive Films is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was O Positive Films founded?
O Positive Films was founded in 2007. It employs 11 to 50 people.
Where is O Positive Films based?
O Positive Films is headquartered in Santa Monica, United States, in the North America region.
Who are O Positive Films's main competitors?
RSA Films (Ridley Scott Associates) is listed as a broad incumbent. Direct peers are Prettybird, MJZ, Partizan, Smuggler, Radical Media, Epoch Films, Anonymous Content, Hungry Man Productions and Reset Content.
Does O Positive Films have an API?
No public API is recorded for O Positive Films.