Name

BrainMaster Technologies

Legal name

BrainMaster Technologies Inc.

Website

https://brainmaster.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Clinical Neurofeedback and QEEG Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE)

Keywords

• Clinical EEG equipment
• Neurofeedback systems
• QEEG analysis software
• Brain biofeedback hardware
• Quantitative EEG platforms

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of EEG amplifiers (Atlantis, Discovery, Mini-Q, Freedom series), electrodes, cables, and accessories. Products are FDA 510K cleared medical devices sold primarily to licensed practitioners.
2. Software Licenses: Sale and licensing of software products including BrainAvatar, Discovery Software, NeuroGuide, and various add-on modules. Perpetual licenses and subscription options available.
3. Subscription/Membership Programs: Affiliate membership programs offering preferred pricing, extended warranty, list server access, and educational discounts. Also includes subscription options for consumables and recurring supplies.
4. Professional Services/Education: BCIA certification exam prep courses (Biofeedback100, Neurofeedback100 at $125 each), binder manuals, EEG books, and webinars for practitioner education and certification.
5. qEEG Report Services: Professional QEEG analysis report services - Gold tier at $1,695 and Platinum tier at $2,095, providing normative comparison reports for clinical assessment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

BrainMaster Technologies manufactures and sells FDA 510K-cleared clinical EEG hardware (Discovery, Atlantis, Freedom, and Mini-Q II series amplifiers and electrodes) and proprietary neurofeedback/QEEG software (BrainAvatar, NeuroGuide, Z-Score Training modules) for licensed healthcare practitioners and clinics. The integrated platform supports 19-channel EEG recording, real-time sLORETA 3D brain imaging, automated Z-Score training protocols, normative database comparisons, biofeedback (temperature, HEG, SCR, EMG, HRV), and portable take-home telehealth options. All sales are restricted to or on order of licensed practitioners under state licensing guidelines.

Product overview

BrainMaster Technologies offers a comprehensive neurofeedback and QEEG platform consisting of hardware devices (Discovery, Atlantis, Freedom, Mini-Q II series), proprietary software (BrainAvatar, Discovery Software, Atlantis software), and third-party integrated solutions (NeuroGuide). The system provides clinical EEG recording, real-time 3D brain imaging using sLORETA, Z-Score automated training protocols, and normative database comparisons. Hardware options range from portable 2-channel take-home units (Freedom 10R/20R) to 24-channel clinical systems (Discovery 24), while software modules include add-ons for multimedia feedback (MMP 2.0), LORETA brain localization, and specialized Z-Score training. The platform supports telehealth remote training and integrates with third-party software including NeuroGuide, BioExplorer, and EEGer. All systems are FDA 510K cleared as clinical EEG and biomedical devices.

Differentiator

Problem solved

Functional benefit

Products and services

• BrainAvatar Software Primary proprietary neurofeedback training software platform providing real-time brain imaging, 3D visualization of brain activity, and supporting multiple training protocols including Z-Score training, with versions for Discovery and Atlantis hardware systems. Targeted at licensed neurofeedback practitioners.
• Discovery Series EEG Hardware Clinical EEG hardware system supporting up to 24 channels of brain activity recording, used for comprehensive brain assessment and QEEG analysis with real-time imaging capabilities. Priced $8,290-$23,425 depending on configuration.
• Atlantis Series EEG Hardware EEG biofeedback hardware system available in 2x2 and 4x4 channel configurations for clinical neurofeedback training and assessment, compatible with Mini-Q II automatic sensor selection. Targeted at clinical practitioners.
• Freedom Series Portable Neurofeedback Portable take-home neurofeedback devices including Freedom 10R/20R (2-channel) and Freedom 24D (24-channel) systems designed for remote telehealth training and home use with flexible sensor options. Freedom 24D priced $24,995-$32,830.
• Mini-Q II Automated Sensor Selection Hardware extension for Atlantis devices providing automatic control of sensor site selection, supporting 19 or 20 channel ElectroCap headgear and enabling full-head topographic mapping using 2-channel or 4-channel devices in five passes. Affiliate $1,095 / Non-Affiliate $1,350.
• NeuroGuide QEEG Analysis Software Comprehensive QEEG analysis software that imports files from Discovery devices, provides retrospective EEG waveform viewing, artifact rejection, spectral analysis, LORETA brain localization, and comparison against normative databases. NeuroGuide Deluxe priced at $3,395.
• QEEG-Pro Report Service Professional quantitative EEG report generation service providing detailed brain mapping analysis and normative comparisons. Available in GOLD tier at $1,695 and PLATINUM tier at $2,095, with subscribe-and-save up to 10%.
• Z-Score Training Modules ANI Z-Score training software that analyzes training sites against NeuroGuide normative database and automatically trains using targeted protocols. Available in 2-channel, 4-channel, and 19-channel configurations for Discovery and Atlantis systems. 19-channel RZT module priced at $2,000.
• LORETA Add-On Modules Low Resolution Brain Electromagnetic Tomography (LORETA) analysis modules for NeuroGuide providing 3D brain source localization using 19-channel EEG data.
• MultiMedia Player (MMP 2.0) Video and multimedia feedback software for neurofeedback training sessions with dimmer screen capabilities and integration with training protocols, enabling visual feedback during EEG training.

Quantifiable outcome

• 19-channel simultaneous recording capability - minimum for clinical EEG
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered regional, core and minor.

• Neurofeedback PartnerregionalChannel Partner/ Reseller/ DistributorInternational distribution partner for BrainMaster products serving customers in Germany, Switzerland, and Romania. Customers in these regions must purchase through Neurofeedback Partner.
• NeuroGuide (Applied Neurosciences Inc.)coreTechnology or IntegrationNeuroGuide is a third-party software partner providing EEG analysis, normative databases, and Z-score training modules. BrainMaster systems support NeuroGuide integration through passkey authorization for Discovery and BrainAvatar software.
• Institute for EEG Neurofeedback (IFEN)minorStrategic or Co-development PartnerIFEN ERP Analyzer Set available through BrainMaster store ($6,000). Professional tool for event-related potential analysis.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Compumedics: Australian-based neurodiagnostic equipment manufacturer offering EEG, sleep, and brain monitoring systems. Direct competitor in clinical EEG hardware with overlapping practitioner and hospital customers.
• Brain Products: Germany-based manufacturer of clinical and research-grade EEG systems and amplifiers. Brain Products is a direct competitor to BrainMaster in the clinical EEG/QEEG hardware market, with overlapping customer base of researchers and clinical practitioners.
• ANT Neuro: Dutch manufacturer of EEG and MEG systems for clinical and research applications. Competes directly with BrainMaster in the clinical EEG space, particularly for QEEG and source localization use cases.
• Cadwell Industries: US manufacturer of neurodiagnostic equipment including EEG and EMG systems. Competes with BrainMaster in clinical EEG, particularly for neurology and sleep labs.
• Mind Media: Netherlands-based manufacturer of neurofeedback and biofeedback equipment. Direct competitor in the clinical and research neurofeedback hardware space, with similar practitioner and clinical customer base.
• Thought Technology: Canada-based manufacturer of biofeedback and psychophysiological instruments, including EEG. Direct competitor in biofeedback/neurofeedback equipment with overlapping practitioner and clinical users.
• Mitsar: Russia-based manufacturer of clinical EEG equipment and QEEG analysis software. Competes with BrainMaster in clinical EEG and QEEG hardware, with similar target customers.

Broad incumbents

• Natus Medical: Established US-based medical device company with a broad neurology and neurodiagnostics portfolio, including EEG systems. A larger incumbent with broader clinical reach than BrainMaster's niche neurofeedback focus.

Emerging players

• Wearable Sensing: Emerging US-based EEG hardware developer focused on wearable and mobile EEG. Represents the newer wave of lighter, more portable EEG devices overlapping with BrainMaster's Freedom series.
• EMOTIV: US/Australia-based consumer and research-grade EEG headset maker. While primarily consumer-focused, EMOTIV's research-grade products overlap with BrainMaster's portable/telehealth use cases and represent the commodity-pricing threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brainmastertech
• LinkedInlinkedin.com/company/brainmaster-technologies-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrainMaster Technologies