DigitAlb
DigitAlb is a Tirana-based licensed pay-TV operator (founded 2004) delivering subscription television via DVB-T2 terrestrial, DVB-S/S2 satellite, and OTT streaming to Albanian-speaking households in Albania, Kosovo, and diaspora markets, with exclusive rights to Albanian national football and Superliga content.
- Company typePrivate
- Founded2004
- HeadquartersTirana, Albania
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What DigitAlb does
DigitAlb (Digit-Alb sh.a.) is a Tirana-based licensed digital television platform operator founded in 2004, serving Albanian-speaking households in Albania, Kosovo, and diaspora markets. It delivers subscription-based TV entertainment across three independent infrastructure layers: terrestrial DVB-T2 (3 UHF channels), satellite DVB-S/S2 via Eutelsat (2 transponders), and an OTT streaming application distributed on Samsung, LG, Philips, Android TV, Amazon Fire TV, iOS, and Android. The platform offers three subscription tiers — Paketa Premium Plus (€29.9/month, with SuperSport and Albanian/Kosovo national team football), Paketa Familjare (€9.9/month, family entertainment and cinema), and Paketa Superiore/Superliga (Albanian Super League football) — plus proprietary decoder hardware (FlyBox, Sat Zapper, Tok Zapper), Smart Cards, and accessories sold direct-to-consumer through its website, authorized Albanian retail points, and international shipping.
The business model combines recurring subscription revenue (tiered packages with 12-month commitments and 17-31% annual prepay discounts) with one-time hardware sales (decoders €17.5-€49.9, Smart Cards €10, antennas, accessories). Customer acquisition is multi-channel: a product-led 5-day free OTT trial, app store distribution globally, physical retail in Albania, and direct e-commerce with Raiffeisen Bank processing payments. The company holds ISO 27001:2013 information security certification and operates under Albania's Law 97/2013 on audiovisual media and Law 9887/2008 on personal data protection, reflecting formal regulatory compliance posture. Headcount is reported at 251-500, making DigitAlb a mid-sized incumbent in a small national market.
DigitAlb firmographics
Firmographics- Name
- DigitAlb
- Legal name
- Digit-Alb sh.a.
- Website
- https://digitalb.al
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- DigitAlb is a Tirana-based licensed pay-TV operator (founded 2004) delivering subscription television via DVB-T2 terrestrial, DVB-S/S2 satellite, and OTT streaming to Albanian-speaking households in Albania, Kosovo, and diaspora markets, with exclusive rights to Albanian national football and Superliga content.
- Ownership category
- akta.pro rank
Where DigitAlb is headquartered
LocationHeadquarters
- HQ city
- Tirana
- HQ country
- Albania
- HQ region
- Europe
Offices1 record
Markets served
DigitAlb business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Subscription TV Packages: Recurring subscription revenue from tiered TV packages (Premium Plus, Family, Superiore) delivered via terrestrial, satellite, or OTT platforms. Pricing ranges from €9.9 to €29.9 per month, with discounts for annual prepay.
- Hardware Sales: One-time sales of digital decoders (Sat Zapper, Tok Zapper, FlyBox), Smart Cards, remote controls, antennas, satellite dishes, USB WiFi adapters, and HDD storage devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Family Terrestrial package - €9.9/month or €99/year |
| Subscription | Annual | Family Satellite package - €12.9/month or €129/year |
| Subscription | Monthly | Family OTT package - monthly subscription via app |
| Subscription | Annual | Premium Plus Terrestrial - €29.9/month or €249/year |
| Subscription | Annual | Premium Plus Satellite - pricing varies |
| Subscription | Annual | Premium Plus OTT - pricing varies |
| Subscription | Multi-year contract | Superliga (Superiore) Satellite - €14 for 3 months or €39/year |
| Subscription | Annual | Superliga (Superiore) OTT - pricing varies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
DigitAlb product offering
Product offeringCore offering
DigitAlb is a licensed digital television platform operator in Albania that delivers subscription-based TV services to Albanian-speaking audiences via three platforms: terrestrial (DVB-T2), satellite (DVB-S/S2), and OTT internet streaming. It offers tiered content packages (Premium, Family, Superliga) comprising 50+ local and international channels, including exclusive rights to Albanian national team and Superliga football, and sells branded decoder hardware and accessories to enable access.
Product overview
DigitAlb is a licensed digital terrestrial, satellite, and OTT platform operator in Albania offering subscription-based television services through three delivery methods: terrestrial (DVB-T2), satellite, and internet streaming (OTT). The product portfolio includes three subscription tiers: Paketa Premium (premium sports and entertainment), Paketa Familjare (family-oriented channels including cinema, series, and children's content), and Paketa Superiore (Albanian Super League football). Customers can access services via the DigitAlb OTT application on Smart TVs and mobile devices, or through hardware decoders including the FlyBox (multifunctional with PVR, TimeShift, VOD capabilities), Sat Zapper, and Tok Zapper. Hardware accessories include Smart Cards, remote controls, USB WiFi adapters, 1TB HDD for recording, terrestrial and satellite antennas, and power supplies.
Differentiator
Problem solved
Functional benefit
Products and services
- Paketa Premium (PREMIUMPLUS) Premium subscription package including SuperSport with elite football leagues, Albanian National Team (Kuq e Zi), Kosovo National Team (Dardanët), and all other sports. Includes all Family package channels plus additional premium content. Starting from €29.9/month with 29% discount on annual prepayment.
- Paketa Familjare (FAMILJARE) Family subscription package with Cinema channels (Gold, Hits, Aksion, MAX), Series channels, Explorer channels, Albanian-language Children's channels, national channels (Top Channel, TV Klan, RTSH), Kosovo channels, foreign general/news channels, and music channels. Includes all Albanian and Kosovo national team matches. Starting from €9.9/month with 17% annual prepayment discount.
- Paketa Superiore (SUPERLIGA) Sports-focused package featuring Albanian Super League football matches, Final Four, Cup and Super Cup of Albania, and First Category. Available at €14 for 3 months or €39/year (31% annual discount).
- Dekoder Tokesor FlyBox Multifunctional terrestrial FlyBox decoder enabling Linear SD-HD TV, POPCORN VOD with Internet, PVR (Personal Video Recording), TimeShift, Interactivity, Entertainment, and Applications. Receives DVB-T/T2 signal via UHF antenna.
- Dekoder Sat Zapper Satellite zapper decoder for receiving DigitAlb satellite channels.
- Dekoder Tok Zapper Terrestrial zapper decoder enabling reception of current DigitAlb channels and other free channels transmitted in DVB-T/T2 network in MPEG4 format.
- DigitAlb OTT Application Over-the-top streaming application available on Smart TV (Samsung, LG, Philips), Android TV, Android Box, Amazon Fire TV, Android, and iOS devices. Features Stream TV, Video On Demand, and Catch UP TV. Supports up to 3 simultaneous screens with Premium subscription and 2 screens with Family subscription.
- Smart Card Plastic card with embedded computer microcircuit that manages subscription entitlements and decrypts the digital signal delivered to the decoder. Priced at €10.
- Pulte Zapper Remote control for the T2 (Zapper) decoder. Priced at €5.
- Pult flyBABY Kids remote control with direct buttons for children's channels. Supports REC (PVR) and TIMESHIFT with parental supervision.
- USB WiFi Adapter WiFi USB adapter for connecting FlyBox decoder to a wireless network. Priced at €8.9.
- HDD Opentech 1 TB 1 TB hard drive enabling TIMESHIFT, PVR, and VOD services on the FlyBox decoder. Priced at €49.9.
- Antene Tokesore (Terrestrial Antenna) Terrestrial antenna for receiving the DigitAlb terrestrial platform signal. Must be positioned toward the local transmitter. Priced at €10.9.
Companies that use DigitAlb
Customer profileSegments2 records
Ideal customer profiles2 records
DigitAlb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
DigitAlb partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Raiffeisen BankminorPayment processing partner for online credit/debit card transactions. Card payment data is handled exclusively by Raiffeisen Bank (www.raiffeisen.al); DigitAlb does not store or access financial data.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DigitAlb competitors and assessment
Company assessmentRegional players
- Telekom Srbija: Serbian telecom with IPTV and pay-TV services for the Western Balkans; a regional peer with comparable bundled telecom-TV model operating in a nearby market.
- ALBtelecom: Albanian fixed-line telecom operator offering IPTV and bundled services; a regional infrastructure peer competing for the same household subscriptions in Albania.
Direct peers
- One Albania (formerly Telekom Albania): Major Albanian telecom offering bundled IPTV and broadband services; overlaps with DigitAlb as a subscription TV provider targeting Albanian households with multi-play telecom packages.
- IPKO Telecommunications: Kosovo-based telecom and pay-TV provider serving the same Albanian-speaking market with bundled broadband, IPTV, and mobile — overlaps with DigitAlb in Kosovo coverage.
- Tring TV: Albanian pay-TV operator offering digital satellite and OTT services with local channels, sports, and movies — the most direct domestic competitor to DigitAlb in the Albanian subscription-TV market.
- RTSH (Radio Televizioni Shqiptar): Albanian public broadcaster whose channels (RTSH) are carried by DigitAlb; competes for viewership with public-service programming and free-to-air distribution, but lacks DigitAlb's premium sports and OTT model.
Broad incumbents
- beIN Sports: Global sports streaming and pay-TV broadcaster with premium football rights; competes indirectly with DigitAlb's SuperSport channel for sports content exclusivity and audience.
- Eurosport (Discovery/Warner Bros. Discovery): Pan-European sports broadcaster streaming live sports including football; comparable to DigitAlb's SuperSport in delivering premium sports content to a regional audience via digital channels.
- Canal+: Major European pay-TV and OTT operator with a multi-platform subscription model combining exclusive sports, movies, and series — directly comparable business-model archetype at scale.
Emerging players
- DAZN: Global sports-focused streaming platform that competes for premium sports rights and could expand into Balkan football rights, threatening DigitAlb's exclusive content positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DigitAlb social profiles
Digital presenceDigitAlb compliance and trust
Trust signalCompliance1 record
DigitAlb financial estimates
Financial estimateRevenue estimate
Valuation estimate
DigitAlb leadership team
Management profileNumber of profiles
Profiles4 records
DigitAlb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DigitAlb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DigitAlb
What does DigitAlb do?
DigitAlb is a licensed digital television platform operator in Albania that delivers subscription-based TV services to Albanian-speaking audiences via three platforms: terrestrial (DVB-T2), satellite (DVB-S/S2), and OTT internet streaming. It offers tiered content packages (Premium, Family, Superliga) comprising 50+ local and international channels, including exclusive rights to Albanian national team and Superliga football, and sells branded decoder hardware and accessories to enable access.
Is DigitAlb a public or private company?
DigitAlb is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DigitAlb founded?
DigitAlb was founded in 2004. It employs 251 to 500 people.
Where is DigitAlb based?
DigitAlb is headquartered in Tirana, Albania, in the Europe region.
How does DigitAlb make money?
Two revenue lines are on record. Subscription TV Packages are the primary driver. The others are hardware Sales.
Who are DigitAlb's main competitors?
Regional players on record are Telekom Srbija and ALBtelecom. Direct peers are One Albania (formerly Telekom Albania), IPKO Telecommunications, Tring TV and RTSH (Radio Televizioni Shqiptar). Broad incumbents are beIN Sports, Eurosport (Discovery/Warner Bros. Discovery) and Canal+. DAZN is listed as an emerging player.
Does DigitAlb have an API?
No public API is recorded for DigitAlb.