Standard Audio

Name

Standard Audio

Legal name

Standard Audio Systems AB

Website

https://standardaudio.se

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Audio/Video Distribution and System Integration

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

akta.pro secondary industries

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

Keywords

• Professional audio distribution
• Pro AV systems
• Voice evacuation systems
• Conference system solutions
• Networked AV distribution

Headquarters

HQ city

Halmstad

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution and Resale: Standard Audio distributes professional AV equipment, safety systems, and related products to installers and dealers. Revenue is generated through the markup on products sold and potentially through system integration services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Standard Audio Systems AB is a Nordic distributor and system supplier that sells professional audio equipment, microphones, video/AV distribution, conference systems, and spoken evacuation/intrusion alarm solutions to installers and resellers. The company develops system solutions for its installation and dealer network and holds exclusive Nordic distribution rights for premium brands such as Audix Microphones. It pairs hardware resale with pre-sales technical support and system integration know-how across Dante networked audio, voice evacuation, and AV-over-IP categories.

Product overview

Standard Audio Systems AB is a Nordic distributor and system supplier of professional audio (Pro Audio), professional video (Pro AV), and spoken voice evacuation/intrusion alarm systems. The company offers an extensive portfolio distributed across multiple product categories including microphones (gooseneck, studio, shotgun, lavalier, hand, instrument, ceiling, and wireless systems), speakers and amplifiers, Dante network audio solutions, AV over IP distribution (HDBaseT, SDVoE, JPEG2000), video displays and projectors, conference and discussion systems (Bosch), voice evacuation alarm systems, control systems (RTI), video conferencing solutions, and installation accessories. The company distributes and markets leading brands in these areas including Audix Microphones, Bosch, Electro-Voice, Dynacord, Sennheiser, Renkus-Heinz, Blustream, Bluesound Professional, Symetrix, and others. They develop system solutions for their installation and dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Audix Microphones Distribution Exclusive Nordic distribution of Audix premium professional microphones and microphone systems for live sound, studio, installed audio, conference, communication applications, including UHF wireless and Dante/AES67 microphone systems. Sold to professional installers and resellers.
• Bosch Conference & Discussion Systems Distribution of Bosch conference and discussion systems including CCS 1000 D, CCS 900, DCN, Dicentis wired and wireless, and Integrus translation systems for professional meeting and conference installations.
• Bosch PA & Voice Evacuation Systems Distribution of Bosch voice evacuation and public address systems including Paviro, Plena, Praesensa, and Praesideo platforms for spoken evacuation alarm and intrusion alert applications.
• Electro-Voice Professional Audio Distribution of Electro-Voice professional audio equipment including speakers, amplifiers, microphones (RE20, RE320, Variable-D series), weather-resistant battery-powered speakers with Bluetooth, and the EVOLVE series.
• Dynacord Amplifiers & DSP Distribution of Dynacord professional amplifiers and DSP solutions including the IX Series with Dante support, V600:4 power amplifier, and Promatrix/Promatix voice alarm systems.
• Sennheiser Professional Microphones Distribution of Sennheiser professional microphones including gooseneck, conference, and installation microphones such as the MEG 14-40 series and MAT 153 table stand.
• Renkus-Heinz Speaker Systems Distribution of Renkus-Heinz advanced speaker systems including the RHAON II network-based platform for full integration, monitoring and control using Omnibeam technology.
• Blustream Pro AV Distribution Swedish distribution of Blustream Pro AV products including HDMI, HDBaseT, USB/KVM, Dante AV converters, wireless screen sharing and multi-format switchers for commercial installations.
• Bluesound Professional Streaming Audio Distribution of Bluesound Professional streaming products for professional audio installations, including PoE-powered speakers with built-in streaming capability.
• RTI Control Systems Nordic distribution of RTI control system hardware and software for professional AV and automation systems, including touch panels, button panels, control processors, and software licenses.
• Symetrix DSP Servers Distribution of Symetrix DSP servers and audio processing solutions for large-scale installations, including the Server D100.
• Audix DN4 Dante/AES67 Interface 4-channel analog microphone to Dante/AES67 interface with selectable pre-amp gain, low/high-pass filters, LED logic control, and PoE operation, part of the Audix Dante Integrated Microphone System. Sold to AV installers and integrators.
• Audix M45 Shotgun Microphone Miniaturized shotgun condenser microphone with swivel-and-pivot base for ceiling mounting, optimized for vocal intelligibility with high sensitivity, integrated preamp, RJ45 connectivity, and immunity from RF interference.
• Audix Studio Elite 8 Drum Kit Complete drum microphone collection featuring 8 microphones including D Series dynamics and i5, SCX25A, and SCX1HC condensers, designed and assembled in the USA for critical recording applications.
• Dynacord IX Series DSP Amplifiers New DSP amplifier series with Dante support for professional installed sound and voice evacuation applications.
• Electro-Voice Eviva Portable Active Speakers New portable active speakers with professional performance for mobile and installed applications.
• EVOLVE 70 & EVOLVE 90 Portable Speakers Portable active speakers with increased power, available for pre-order summer 2025.
• Blustream WMF72 Presentation Switcher Advanced 4K multi-format presentation switch with HDMI and USB-C inputs, AirPlay, Miracast and Chromecast support for meeting rooms and conference spaces.
• Blustream Dante AV Converters (DAxx series) Powerful and flexible Dante AV converters from Blustream for networked AV integration.
• Renkus-Heinz RHAON II Speaker Control Platform Network-based platform enabling full integration, monitoring and control of Renkus-Heinz speakers using Omnibeam technology.
• Blustream USB3 Extension Products Advanced USB solutions for long range and efficient handling in professional AV installations.
• Symetrix Server D100 DSP Server New powerful DSP server for large-scale professional audio installations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Audix MicrophonescoreChannel Partner/ Reseller/ DistributorStandard Audio holds exclusive Nordic distribution rights for Audix Microphones. Audix is described as a top-tier microphone manufacturer producing professional microphones and systems for live sound, studio, installed sound, conference and communication applications, as well as professional headphones and Dante/AES67 microphone systems.
• BoschcoreChannel Partner/ Reseller/ DistributorBosch is a key brand partner for conference and discussion systems as well as PA and voice alarm systems. Products include Bosch CCS 1000 D, CCS 900, DCN, Dicentis, Integrus, Paviro, Plena, Praesensa, and Praesideo conference systems.
• Electro-VoicecoreChannel Partner/ Reseller/ DistributorElectro-Voice is a major brand partner providing professional audio equipment including microphones, speakers, and wireless systems. Featured products include the EVOLVE series, EVERSE 8 battery-powered speaker, and studio microphones.
• DynacordcoreChannel Partner/ Reseller/ DistributorDynacord is a key brand partner for amplifiers and audio equipment. Products include the IX Series with Dante support, V600:4 amplifiers, Promatix 6000, and Promatrix 8000 systems.
• Renkus-HeinzcoreChannel Partner/ Reseller/ DistributorRenkus-Heinz is a brand partner specializing in speakers and audio solutions. Products include network-based platforms like RHAON II with Omnibeam technology for speaker integration, monitoring and control.
• SennheisercoreChannel Partner/ Reseller/ DistributorSennheiser is a brand partner providing professional microphones including gooseneck microphones, studio microphones, and wireless microphone systems.
• RTI ControlminorChannel Partner/ Reseller/ DistributorStandard Audio is Nordic distributor for RTI, a leading innovator in control systems that has won many awards for their hardware and software products.
• BlustreamminorChannel Partner/ Reseller/ DistributorSwedish distributor for Blustream, a brand in Pro AV providing video over IP, HDMI, HDBaseT, USB, and Dante endpoint solutions.
• SymetrixminorChannel Partner/ Reseller/ DistributorBrand partner for DSP servers including the Server D100 for large-scale installations.
• Audinate (Dante)coreTechnology or IntegrationAudinate's Dante is a key technology platform integrated across multiple product lines including speakers, amplifiers, DSP matrices, and microphones, enabling networked audio solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• DCC Exertis: European IT, AV, and consumer electronics distribution arm of DCC plc serving retailers and resellers across Europe. Comparable to Standard Audio as a European tech/AV distributor with B2B channel relationships and multi-brand pro AV portfolio.
• Midwich: UK-listed pro AV distributor serving resellers and integrators across UK, Ireland, and continental Europe with brands spanning audio, video, conferencing, and UCC. Directly comparable to Standard Audio as a multi-brand pro AV distributor with channel-partner go-to-market and similar product categories.
• ScanSource: US-listed distributor of pro AV, communications, and UCC solutions serving reseller channels in North and Latin America. Comparable to Standard Audio as a multi-brand pro AV distributor with similar product categories (microphones, conference systems, video) and VAR/channel partner focus.
• ADI Global Distribution: Honeywell-owned global distributor of low-voltage, pro AV, and security products serving commercial installers and integrators across the Americas, EMEA, and APAC. Comparable to Standard Audio as a multi-brand pro AV/security distributor with installer-channel model and similar safety/voice system portfolio.
• Full Compass Systems: US pro audio, video, lighting, and musical instruments retailer/distributor serving professionals, institutions, and integrators. Comparable to Standard Audio as a pro audio equipment distributor/retailer with multi-brand portfolio and B2B customer base.
• Stampede (Amber Group): US-based pro AV distributor serving resellers with touring roadshow events showcasing vendor products across North America. Comparable to Standard Audio in multi-brand pro AV distribution, channel reseller focus, and event-based customer engagement model.

Broad incumbents

• Ingram Micro: Massive global IT and pro AV distributor serving resellers worldwide with extensive ProAV, UCC, and networking offerings. Comparable to Standard Audio in distribution model but vastly larger in scale, scope, and geographic reach.
• TD SYNNEX: Global IT and pro AV distributor formed from Tech Data and SYNNEX merger, serving resellers across North America, Europe, and APAC. Comparable to Standard Audio as a broadline distributor with significant pro AV business unit serving integrator and reseller channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StandardAudioAB
• LinkedInlinkedin.com/company/standardaudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Audio