Symetrix
Symetrix is a privately held, 50-year-old manufacturer of professional Audio, Video, and Control DSP hardware, software, and control systems for fixed installations across education, corporate, government, hospitality, venues, and worship markets in 35+ countries.
- Company typePrivate
- Founded1976
- HeadquartersMountlake Terrace, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Symetrix does
Symetrix is a privately held manufacturer of professional Audio, Video, and Control (AVC) equipment, founded in 1976 and headquartered in Mukilteo, Washington. The company designs and sells digital signal processors (DSPs), I/O endpoints, touchscreen and wall controllers, and companion configuration and monitoring software for fixed installations across six primary verticals: education, corporate, government, hospitality, venues, and worship. Its core technology stack centers on proprietary firmware running on Analog Devices SHARC processors programmed "bare metal," combined with Dante AV-over-IP audio networking, 400+ mathematically modeled Intelligent Modules, and distributed intelligence across connected devices. The flagship 2026 launch of the Cognio platform extends this architecture with a patented DesignOps wire-free design workflow, true pre-hardware audio emulation, and distributed processing (C100 server, C20/C10 processors, TC touchscreens).
The business operates on a hardware-led revenue model supplemented by software licenses and professional services. Hardware revenues come from DSP product lines (D100, Radius NX, Prism, Edge, Jupiter, Zone Mix), the new Cognio processor family, xIO Bluetooth/XLR/Stage endpoints, and T-Series, W-Series, and ARC-Series controllers. Software revenue is generated from Composer, SymVue, AV-Ops Center, and ARC-WEB, plus the new Cognio DesignOps suite, generally sold as one-time licenses tied to hardware deployments rather than as recurring subscriptions. Professional services include site file programming, custom Intelligent Module creation, and remote or on-site commissioning for complex deployments.
The go-to-market motion is exclusively channel-driven through a global network of exclusive regional distributors (e.g., MediasPro in Germany, GSL Professional in the Middle East, AVL Media Group in Canada, PAVT in Australia/NZ, Audio Americas in Latin America) and regional rep firms (Bormann Marketing and Techrep Marketing in the US), with a parallel direct enterprise sales team handling strategic accounts. Demand generation relies on major industry trade shows (ISE, InfoComm), content marketing, partner training resources, and a growing library of customer case studies across all six verticals. Symetrix serves 35+ countries and reports 95% customer support resolution within 24 hours, backed by a 5-year product warranty.
Symetrix firmographics
Firmographics- Name
- Symetrix
- Legal name
- Symetrix
- Website
- https://symetrix.co
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Symetrix is a privately held, 50-year-old manufacturer of professional Audio, Video, and Control DSP hardware, software, and control systems for fixed installations across education, corporate, government, hospitality, venues, and worship markets in 35+ countries.
- Ownership category
- akta.pro rank
Symetrix industry classification
Industry- Product category
- Professional Audio Video Control (AVC) Processing Hardware
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling) (HDAHAFAE)
Keywords
Where Symetrix is headquartered
LocationHeadquarters
- HQ city
- Mountlake Terrace
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Symetrix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Hardware Product Sales: Sale of DSP processors (Radius NX, Prism, Edge, D100, Jupiter, Zone Mix), touchscreens (T-Series, W-Series, ARC-Series, TC Series), I/O endpoints (xIO Bluetooth, xIO XLR, xIO Expanders), control systems (Control Server, xControl GPIO Expander), and Cognio devices (C100, C20, C10). Hardware is sold through a global network of regional distributors and authorized integrators.
- Software Licenses and Subscriptions: DesignOps software (part of Cognio platform), Composer management software, SymVue screen authoring, and ARC-WEB control interface. These are tied to hardware deployments and sold as part of the overall system solution.
- Professional Services: Professional services including Site File Programming, Custom Intelligent Module creation, and Remote or On-site Commissioning. Provided to support complex deployments and integrations.
Go-to-market motion3 records
Distribution channels12 records
Marketing channels7 records
Symetrix product offering
Product offeringCore offering
Symetrix designs, manufactures, and sells professional digital signal processors (DSPs), AVoIP networking hardware, touchscreen controllers, I/O endpoints, and management software for professional audio, video, and control (AVC) systems. The portfolio is anchored by the Cognio distributed AVC ecosystem and the Radius NX, Prism, Edge, D100, Jupiter, and Zone Mix DSP families, sold to AV integrators and enterprise customers across education, corporate, government, hospitality, venues, and worship verticals.
Product overview
Symetrix delivers a comprehensive AV ecosystem consisting of software, hardware, and control solutions for professional audio, video, and control systems. The product portfolio centers on the Cognio platform (a next-generation distributed AVC ecosystem with DesignOps software and C-series processors), supported by the legacy DSP product lines (D100, Radius NX, Prism, Edge, Jupiter, Zone Mix), system management software (Composer, SymVue, AV-Ops Center, ARC-WEB), and I/O connectivity devices (xIO Bluetooth/XLR/Stage endpoints, expansion cards). Control systems include T-Series touchscreen controllers, W-Series wall controllers, Control Server, GPIO expanders, and ARC-Series controllers. The portfolio serves diverse verticals including education, corporate, government, hospitality, venues, and worship through scalable, Dante-enabled networked AV solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Cognio: Next-generation Audio, Video, and Control (AVC) ecosystem featuring distributed architecture and wire-free design workflows powered by DesignOps software.
Products and services
- Cognio Platform Next-generation distributed Audio, Video, and Control (AVC) ecosystem unifying system design, configuration, commissioning, control, and ongoing operation for professional AV installations.
- Cognio DesignOps Software Patented wire-free design software for the Cognio platform using a spreadsheet-like canvas with automatic signal routing and pre-hardware audio emulation.
- Cognio C100 Smart Processor Server Enterprise-class rack-mounted Cognio processor server for professional AVoIP installations with high node counts and complex channel management.
- Cognio C20 Smart Processor Distributed AV processor powering Cognio ecosystem deployments for campus-wide scalable AV infrastructure.
- Cognio C10 Smart Processor Compact distributed AV processor for smaller scale Cognio ecosystem deployments.
- Cognio TC Series Smart Touchscreens Touchscreen controllers for the Cognio ecosystem providing intuitive control interfaces for AV systems.
- Composer Management Software System design, configuration, and programming software for Symetrix DSPs, enabling real-time setup and control from a Windows PC, including the Intelligent Modules library and logic-based processing.
- SymVue Screen Authoring GUI authoring tool for creating custom control interfaces and monitoring pages for Symetrix systems.
- AV-Ops Center Remote Monitoring Remote monitoring and management tool for Pro AV systems providing monitoring, logging, and diagnostics across an entire site.
- ARC-WEB Control Interface Virtual user interface using embedded web servers in Symetrix DSPs, enabling password-protected audio system control from any web browser.
- D100 AVoIP DSP Server DSP server for large installations with extensive AVoIP channel management, Dante audio networking, and high reliability.
- Radius NX AVoIP DSP Networked AVoIP DSP with Dante audio, Acoustic Echo Cancellation (AEC), and media playback, available in 12x8 and 4x4 configurations with EX options for expanded I/O.
- Prism AVoIP DSP AVoIP DSP for processing audio with Dante networking, available in 4x4, 8x8, and 12x12 configurations.
- Edge AVoIP DSP Compact AVoIP DSP for edge deployments and smaller installations requiring networked audio processing.
- Jupiter DSP DSP platform for basic audio processing and control applications.
- Zone Mix 761 DSP DSP zone mixer for installations requiring multiple audio zones with mixing and routing capabilities.
- xIO Bluetooth Endpoints Dante-enabled Bluetooth endpoints in a single-gang form factor enabling wireless audio streaming from smartphones, tablets, or computers into the Dante network.
- xIO XLR Endpoints XLR endpoints for audio input and output connectivity, Dante-enabled for network integration (ISE 2024 Best of Show; 2024 NSCA Excellence in Product Innovation Award).
- xIO AVoIP DSP Audio Expanders Audio expanders for extending Dante I/O capabilities across installations.
- T-Series Touchscreen Controllers Programmable touchscreen controllers including the T-10, T-7, and T-5 Gen 2, providing intuitive control interfaces for Symetrix systems.
- W-Series Controllers IP and PoE-based wall remote controllers with user-programmable displays for labeling and feedback.
- Control Server Dedicated control server for managing complex AV control systems.
- xControl GPIO Expander GPIO expander for adding general-purpose input/output control capabilities to Symetrix systems.
- ARC-Series Controllers Wall-mounted and desktop controllers including ARC-2e and ARC-WEB for AV system control with menu-driven interfaces.
- Symetrix Professional Services Site File Programming, Custom Intelligent Module creation, and Remote or On-site Commissioning services to support complex AV deployments and integrations.
Quantifiable outcome
- Award-winning customer support providing 95% resolution within 24 hours
- +3 more outcomes
Companies that use Symetrix
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles4 records
Symetrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability6 records
Feature13 records
Symetrix partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- MediasProcoreExclusive distributor throughout Germany. Led by CEOs Joachim Schwarz and Michael Voessing. For over 20 years, MediasPro has been a leading supplier of intelligent audio systems for airports, stadiums, concert halls, schools, hotels, banks, and more. Provides sales, technical support, training courses, and R&D.
- GSL ProfessionalcoreExclusive distributor for The Middle East. Provides comprehensive solutions for professional AV, lighting, and control markets across key verticals.
- Audio AmericascoreDistributor for Latin America and Caribbean. Provides high-quality technical sales support to distributors, integrators, and consultants.
- AVL Media GroupcoreDistributor in Canada. Caters to live performance, broadcast, and AV integration markets.
- Ascon Trading ApScoreExclusive distributor in Denmark. Systems integrator providing installed A/V solutions for a broad range of applications via its network.
- Omikron ElectronicscoreExclusive distributor in Greece and beyond. Proud to announce new exclusive partnership with Symetrix.
- Republik Pro AVLcoreExclusive distributor in Turkiye (Turkey). Announced new exclusive partnership in the Turkish professional AV market.
- Tech TopcoreExclusive distributor in Israel. Based in Kiryat Ono with a strong portfolio of professional audio brands, offering servicing and training.
- PAVT Australia & New ZealandflagshipLeading distributor and technical solutions provider in Australia & New Zealand. Long-standing Symetrix partner with decades of experience supporting Monash University. Known for deep technical expertise, pre-sales and after-sales support, and helping build strong repeatable standards. Co-developed the first campus-wide Cognio deployment at Monash University.
- Bormann MarketingminorRegional representation for Midwest United States.
- Techrep MarketingminorRepresents Symetrix control and DSP solutions in Michigan, Ohio, Indiana, western Pennsylvania, and Kentucky.
- Luova TehdascoreFinnish system integrator referenced in multiple customer deployments. Responsible for designing, programming, and installing Symetrix-based systems in Finnish education institutions (Kärki School, Seinäjoki University of Applied Sciences). Highly involved in user experience design and custom interface development.
- Audinate (Dante)coreDante AV-over-IP audio networking technology is a core part of Symetrix DSP products. Symetrix devices are Dante-enabled, enabling audio routing over standard IP networks. Dante connectivity is referenced as essential in large-scale deployments (Ritsumeikan University, Tribunal de Paris).
- Hennepin Technical CollegeflagshipEducation partnership with Hennepin Technical College (largest stand-alone technical college in Minnesota State). Symetrix donated Prism 8×8, Radius NX 12×8 DSPs, touchscreens, wall units, and Dante-enabled I/O devices to support the AV Design and Install program. Both parties are committed to developing the next generation of AV professionals.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Symetrix competitors and assessment
Company assessmentDirect peers
- Extron Electronics: Extron is a peer in the Pro AV DSP and control space, selling system processors, touchpanels, and control products through a similar integrator channel that overlaps with Symetrix's education, government, and corporate footprint.
- Biamp: Biamp is a direct peer offering networked DSP processors (Tesira, Devio), control, and conferencing DSP — overlapping directly with Symetrix's Radius NX, Prism, and Cognio lines in the same integrator channel and verticals.
- QSC (Q-SYS): QSC's Q-SYS platform is the most direct competitor to Symetrix's DSP and integrated AVC ecosystem, targeting enterprise AV with networked audio, video, and control on a centralized-plus-distributed architecture across the same verticals (education, government, hospitality, venues, worship).
- AtlasIED: AtlasIED manufactures commercial AV processors, amplifiers, and mass-notification systems, with overlapping presence in education, hospitality, and large-venue deployments where Symetrix also competes.
- Crestron Electronics: Crestron competes with Symetrix on enterprise AV control, DSP, and room systems; Symetrix's Cognio API is explicitly built to interoperate with Crestron, reflecting direct overlap in AV control and DSP for corporate and higher-ed deployments.
- BSS Audio (Harman Professional): BSS (within Harman Professional) ships networked AV DSP and BLU link/BLU-DA processors that compete with Symetrix's Radius NX and Prism in venues, hospitality, and large installations.
Broad incumbents
- Shure Incorporated: Shure's networked audio ecosystem (MXA910, ANX4, ULXD) often sits alongside Symetrix DSPs and increasingly bundles DSP functionality in software, making it an adjacent incumbent competing for integrator mind-share and DSP share.
- Bose Professional: Bose Professional sells DSP, amplifiers, and loudspeakers as an integrated Pro AV solution, overlapping with Symetrix at the venue and hospitality installations referenced in Bose-Symetrix integration cases.
- Harman Professional (parent of BSS, AMX, JBL): Harman Professional is a broad Pro AV incumbent whose BSS, AMX, and JBL lines overlap with Symetrix DSP, control, and venue audio offerings across the same verticals.
Others
- Audinate (Dante): Audinate licenses the Dante AV-over-IP protocol that underpins essentially every networked Symetrix product; it is the critical enabling technology and the most consequential ecosystem dependency for Symetrix's DSP roadmap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Symetrix social profiles
Digital presenceSymetrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Symetrix leadership team
Management profileNumber of profiles
Profiles1 record
Symetrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Symetrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Symetrix
What does Symetrix do?
Symetrix designs, manufactures, and sells professional digital signal processors (DSPs), AVoIP networking hardware, touchscreen controllers, I/O endpoints, and management software for professional audio, video, and control (AVC) systems. The portfolio is anchored by the Cognio distributed AVC ecosystem and the Radius NX, Prism, Edge, D100, Jupiter, and Zone Mix DSP families, sold to AV integrators and enterprise customers across education, corporate, government, hospitality, venues, and worship verticals.
Is Symetrix a public or private company?
Symetrix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Symetrix founded?
Symetrix was founded in 1976. It employs 11 to 50 people.
Where is Symetrix based?
Symetrix is headquartered in Mountlake Terrace, United States, in the North America region.
How does Symetrix make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are software Licenses and Subscriptions and professional Services.
Who are Symetrix's main competitors?
Direct peers on record are Extron Electronics, Biamp, QSC (Q-SYS), AtlasIED, Crestron Electronics and BSS Audio (Harman Professional). Broad incumbents are Shure Incorporated, Bose Professional and Harman Professional (parent of BSS, AMX, JBL). Audinate (Dante) is listed as an others.
Does Symetrix have an API?
Yes. Cognio API enables tighter interoperability between audio, video, and control workflows. The API facilitates Crestron integration, allowing systems to connect Cognio AVC ecosystem with third-party control and AV management platforms.
What industry is Symetrix in?
Symetrix's product category is Professional Audio Video Control (AVC) Processing Hardware. Its primary akta.pro industry code is HDAHAFAE, Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling). Its NAICS code is 334310 and its SIC code is 3823.