Excel Boats
Excel Boats is a privately held U.S. manufacturer of aluminum recreational boats, producing over 20 models across eight categories — including shallow water, hunting and fishing, bay, jet, and sport fish — sold through an authorized dealer network to outdoor hunting and fishing enthusiasts.
- Company typePrivate
- Founded2009
- HeadquartersMountain View, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Excel Boats does
Excel Boats is a privately held U.S. aluminum boat manufacturer founded in 2009 and headquartered in Mountain View, Arkansas, with a second manufacturing facility in Tennessee. The company designs and assembles purpose-built welded aluminum boats across eight product categories — shallow water mud motor boats, hunting and fishing Mod V hulls, bass and crappie models, jet boats, catfish boats, multi-species deep V heavy gauge vessels, bay boats, and sport fish large utility semi-V craft — totaling more than 20 distinct models including the Bay Pro Elite series (183, 203, 220, 230), Eclipse, Switchblade, Viper F4, River Warrior, Tomahawk, EX, Catfish Pro, Stormcat, Buoy 10, Bolt, and Stalker. Notable construction features include .160 inch aluminum hulls and transoms, 14 degree pad lift hulls, 94 inch beam widths, and the proprietary Pro Hull Gen 2 design.
The company's revenue model is hardware sales of completed boats plus aftermarket parts and accessories. Boats are sold exclusively through an authorized dealer network (no direct-to-consumer boat sales), with pricing handled via per-unit dealer quotes; a 'Build & Price' configurator is listed as 'Coming Soon.' Excel offers factory-installed motors from seven OEM partners — Mud Buddy (including the 5400 surface drive), Mercury, Yamaha, Honda, Suzuki, Tohatsu, and MinnKota — differentiating the buyer experience through single-source outfitting. A Shopify-based Excel Marine Store sells parts and accessories globally online.
Go-to-market is channel-first: an extensive dealer locator, a 'Become A Dealer' recruitment program, boat show participation, Instagram and YouTube content, an email newsletter, and a dealer marketing asset library. Customer segments are primarily recreational hunters and anglers, with two primary use cases — shallow water / mud motor operations and hunting and fishing — and secondary segments covering bass/crappie, jet boat users, catfish anglers, multi-species, bay boat, and sport fish users. Excel has received investment from Advantage Capital in 2014 and 2015, operates with 101-250 employees, and shows no disclosed revenue, no M&A activity, no leadership transitions, and no AI or software product surface.
Excel Boats firmographics
Firmographics- Name
- Excel Boats
- Legal name
- Excel Boats
- Website
- https://excelboats.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Excel Boats is a privately held U.S. manufacturer of aluminum recreational boats, producing over 20 models across eight categories — including shallow water, hunting and fishing, bay, jet, and sport fish — sold through an authorized dealer network to outdoor hunting and fishing enthusiasts.
- Ownership category
- akta.pro rank
Excel Boats industry classification
Industry- Product category
- Aluminum Boat Manufacturing
- NAICS
- Boat Building (336612), Ship and Boat Building (3366)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)
Keywords
Where Excel Boats is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Excel Boats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Boat Sales: Excel Boats generates revenue through the manufacture and sale of aluminum boats. The company sells directly through an authorized dealer network and also offers factory-installed motors from partner manufacturers including Mud Buddy, Mercury, Yamaha, Honda, Suzuki, and Tohatsu.
- Parts and Accessories: The company operates an online store (Excel Marine Store on Shopify) selling gear, parts and accessories for their boats.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Excel Boats product offering
Product offeringCore offering
Excel Boats manufactures and sells purpose-built aluminum recreational boats across eight categories (Shallow Water, Hunting & Fishing, Bass & Crappie, Jet, Catfish, Multi-species Deep V, Bay Boat, and Sport Fish) with proprietary hull designs including Pro Hull Gen 2 and Pad Lift Hull configurations. Boats are factory-rigged with motors from partner manufacturers (Mud Buddy, Mercury, Yamaha, Honda, Suzuki, Tohatsu, Minn Kota) and sold exclusively through an authorized U.S. dealer network, with parts and accessories sold direct via a Shopify-based online store.
Product overview
Excel Boats is a premier aluminum boat manufacturer offering a diverse lineup of purpose-built watercraft across multiple segments. The portfolio includes eight distinct product categories: Shallow Water boats (F4 series) optimized for mud motor operation; Hunting & Fishing Mod V vessels (Viper, River Warrior, Eclipse, Tomahawk); Bass & Crappie models (EX 183-203); Jet Boats (Switchblade, Eclipse Jet, River Otter); Catfish boats (Catfish Pro, Stormcat); Multi-species Deep V Heavy Gauge boats (Buoy 10); Bay Boats (Bay Pro Elite series with 183, 203, 220, and 230 models featuring .160 inch aluminum hulls, 94 inch beam width, and 14 degree pad lift hulls supporting 150-250 HP); and Sport Fish Large Utility Semi-V boats (Bolt, Stalker). Factory-installed motor options include Mud Buddy surface drive motors (notably the 5400, claimed as the world's largest HP production surface drive), along with Mercury Marine, Yamaha, Honda, Suzuki, and Tohatsu outboard motors, plus Minn Kota trolling motors. The boats are manufactured at the company's Mountain View facility and feature quality construction with exceptional fit and finish, clean spacious layouts, and maximum comfort design.
Differentiator
Problem solved
Functional benefit
Brands
- Mud Buddy: A partner brand offering factory installed motors, specifically the Mud Buddy 5400 – described as the world's largest horsepower production surface drive motor.
Products and services
- Shallow Water F4 Aluminum shallow water boat designed for mud motor operation, offering maximum depth accessibility for hunting and fishing in extremely shallow conditions such as marshes. Targets shallow water / mud motor enthusiasts.
- Shallow Water F4 Pro Hull Professional-grade shallow water hull variant with enhanced durability and performance for demanding shallow water operations. Features the proprietary Pro Hull Gen 2 design.
- Viper F4 Hunting and fishing Mod V boat designed for versatility across various water conditions.
- Viper Duck Boat 2072 Dedicated duck hunting vessel with 2072 length, optimized for waterfowl hunting applications.
- River Warrior Versatile hunting and fishing boat described as 'the biggest little boat,' offering robust capability in a compact size.
- River Warrior Side Console Side console variant of the River Warrior, providing alternative helm positioning.
- Eclipse Return of an Excel classic shallow water design with sleek, simple, and versatile layout; compatible with Mud Buddy or outboard motors. Designed and assembled at the Mountain View facility.
- Tomahawk Hunting and fishing boat in the Mod V series lineup.
- EX 183-203 Bass and crappie fishing boat in the EX series offering, with fishing-specific layouts and features.
- Switchblade Center Console Jet Jet-powered center console boat featuring jet pump propulsion for shallow water access.
- Switchblade (OFP) Versatile boat available with outboard, Mud Buddy, or jet pump power options. OFP designation indicates multi-power configuration.
- Eclipse Jet Jet-powered version of the Eclipse, offering the classic Excel design with jet pump propulsion for enhanced shallow water performance.
- River Otter Jet-powered vessel designed for river navigation and versatile water applications.
- Catfish Pro Dedicated catfish fishing boat designed for angling in catfish environments.
- Stormcat Catfish fishing boat model in the product lineup.
- Buoy 10 Multi-species deep V heavy gauge boat designed for versatility across different fish species with heavy-duty construction.
- Bay Pro Elite 183 & 203 Bay boat with .160 inch aluminum hull and transom, 94 inch beam width, 14 degree pad lift hull, supporting 150 to 250 HP engines for bay and coastal fishing.
- Bay Pro Elite 220 Larger bay boat variant in the Bay Pro Elite series for bay and coastal fishing.
- Bay Pro Elite 230 Largest bay boat variant in the Bay Pro Elite series for bay and coastal fishing.
- Bolt Sport fish large utility semi-V boat designed for versatile fishing applications.
- Stalker Center Console Sport fish center console boat in the Stalker series.
- Stalker Side Console Sport fish side console variant in the Stalker series.
- Excel Marine Online Store (Parts & Accessories) Shopify-based online store selling gear, parts, and accessories for Excel Boats products to current owners and prospects.
Companies that use Excel Boats
Customer profileSegments8 records
Ideal customer profiles3 records
Excel Boats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Excel Boats partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and support.
- Mud Buddy MotorscoreMud Buddy is presented as the factory-installed motor option for Excel Boats. The Mud Buddy 5400 is described as the world's largest horsepower production surface drive motor, featured prominently on the Excel Boats website as a key motor option especially for shallow water applications.
- Mercury MarinecoreMercury Marine is a factory-installed motor option available on Excel Boats, offered as one of the main outboard motor choices alongside other major manufacturers.
- Yamaha OutboardscoreYamaha outboards are offered as a factory-installed motor option on Excel Boats, representing one of several major outboard motor partnerships.
- Honda MarinecoreHonda Marine outboard motors are available as a factory-installed option on Excel Boats.
- Suzuki MarinecoreSuzuki Marine outboards are offered as a factory-installed motor option for Excel Boats.
- TohatsucoreTohatsu outboard motors are available as a factory-installed option on Excel Boats.
- MinnKotasupportMinnKota trolling motors are featured as a factory-installed option on Excel Boats, providing electric motor capability for fishing applications.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Excel Boats competitors and assessment
Company assessmentDirect peers
- Lowe Boats: Lowe Boats is one of the largest aluminum boat manufacturers in the U.S., producing fishing, hunting, and utility aluminum boats across multiple model lines. Directly comparable to Excel as an aluminum boat specialist serving similar hunting, fishing, and bay-boat customer segments through a national dealer network.
- G3 Boats: G3 Boats (owned by Yamaha) manufactures aluminum fishing, hunting, and bay boats with comparable model lineup breadth. Direct competitor to Excel in aluminum shallow-water, bass, and bay boat categories, with factory Yamaha motor integration as a differentiating feature.
- Xpress Boats: Xpress Boats is an aluminum boat manufacturer focused on bass, hunting, and bay boats distributed through a national dealer network. Highly comparable to Excel in product mix, customer base (recreational anglers and hunters), and aluminum construction approach.
- Alumacraft Boats: Alumacraft builds aluminum fishing, hunting, and utility boats across a broad model range. Direct peer to Excel in aluminum construction, customer segments (hunters and anglers), and national dealer distribution model.
- War Eagle Boats: War Eagle Boats specializes in aluminum hunting, fishing, and utility boats including shallow-water and duck hunting models. Closely comparable to Excel in niche focus on waterfowl hunting and shallow-water applications, as well as aluminum construction.
- Lund Boats: Lund Boats manufactures aluminum and fiberglass fishing boats including bass, walleye, and multi-species models. Comparable to Excel in fishing-focused product positioning, aluminum construction expertise, and dealer-channel distribution.
- Sea Ark Boats: Sea Ark Boats produces aluminum fishing, hunting, and utility boats from a U.S. manufacturing base. Direct competitor to Excel in aluminum hull construction, hunting/fishing use cases, and dealer-based go-to-market.
- Crestliner Boats: Crestliner manufactures aluminum fishing, hunting, and utility boats with a comparable model portfolio to Excel. Comparable in aluminum construction approach, hunting and fishing focus, and national dealer distribution strategy.
- Carolina Skiff: Carolina Skiff builds a broad lineup of fishing and utility boats including aluminum and composite models. Comparable to Excel in recreational fishing customer base, multiple model categories, and dealer-based distribution.
Broad incumbents
- Tracker Boats: Tracker Boats is the volume leader in aluminum fishing boats, owned by Bass Pro Shops and sold through the largest dealer network in the category. Comparable as an aluminum fishing/hunting boat competitor at significantly larger scale than Excel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Excel Boats social profiles
Digital presenceExcel Boats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excel Boats leadership team
Management profileNumber of profiles
Excel Boats funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excel Boats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excel Boats
What does Excel Boats do?
Excel Boats manufactures and sells purpose-built aluminum recreational boats across eight categories (Shallow Water, Hunting & Fishing, Bass & Crappie, Jet, Catfish, Multi-species Deep V, Bay Boat, and Sport Fish) with proprietary hull designs including Pro Hull Gen 2 and Pad Lift Hull configurations. Boats are factory-rigged with motors from partner manufacturers (Mud Buddy, Mercury, Yamaha, Honda, Suzuki, Tohatsu, Minn Kota) and sold exclusively through an authorized U.S. dealer network, with parts and accessories sold direct via a Shopify-based online store.
Is Excel Boats a public or private company?
Excel Boats is a private company. It is classified as unknown and is currently operating.
When was Excel Boats founded?
Excel Boats was founded in 2009. It employs 101 to 250 people.
Where is Excel Boats based?
Excel Boats is headquartered in Mountain View, United States, in the North America region.
How does Excel Boats make money?
Two revenue lines are on record. Boat Sales are the primary driver. The others are parts and Accessories.
Who are Excel Boats's main competitors?
Direct peers on record are Lowe Boats, G3 Boats, Xpress Boats, Alumacraft Boats, War Eagle Boats, Lund Boats, Sea Ark Boats, Crestliner Boats and Carolina Skiff. Tracker Boats is listed as a broad incumbent.
Does Excel Boats have an API?
No public API is recorded for Excel Boats.
What industry is Excel Boats in?
Excel Boats's product category is Aluminum Boat Manufacturing. Its primary akta.pro industry code is IMAJAEAH, Recreational Fishing & Sportfishing Boat Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.