Arco

What Arco does

ARCO is a retail gasoline brand operating over 1,500 company-owned and independently owned/franchised stations across 16 US states and 10 Mexican states, with the legal operating entity Tesoro Refining & Marketing Company LLC, a wholly-owned subsidiary of Marathon Petroleum Corporation since the 2018 trademark acquisition from Tesoro. The brand was founded in 1966 and is headquartered in Findlay, Ohio. ARCO sells TOP TIER™ gasoline (certified to a standard recommended by nine of the world's top automakers), multiple diesel variants including renewable diesel (R99), and co-locates ampm convenience stores at many stations. The technology stack centers on a proprietary detergent additive blend for fuel, NFC-based mobile wallet payments (Apple Pay, Google Pay, Samsung Pay), and the ARCO Rewards mobile loyalty platform offering 5 cents per gallon back on purchases.

Revenue is generated through three primary streams: retail fuel sales at branded stations, convenience store merchandise sales via co-branded ampm locations, and B2B fleet card transactions through the Business Solutions Fuel Card and Business Solutions Mastercard (issued by Fifth Third Bank and accepted network-wide at Mastercard-accepting US fuel merchants). Distribution is weighted toward the western United States with ongoing expansion east of the Rockies and across Mexico, supported by the PumpPASS prepaid gift card program and the Liga ARCO Mexicana del Pacífico sponsorship. The customer base is horizontally segmented into individual retail drivers (primary) and commercial fleet operators (secondary), with no disclosed enterprise anchor customers and pricing positioned at value relative to major brands per OPIS survey data.

Name

Arco

Legal name

Tesoro Refining & Marketing Company LLC

Website

https://arco.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

ARCO is a Marathon Petroleum-owned retail fuel brand operating over 1,500 gas stations across 16 US states and 10 Mexican states, serving individual drivers with TOP TIER gasoline and commercial fleets via Business Solutions cards, complemented by co-located ampm convenience stores.

Ownership category

akta.pro rank

Product category

Fuel Retail Stations

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations (4571)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Retail gasoline
• Fuel stations
• Fleet cards
• Convenience stores
• Renewable diesel

Headquarters

HQ city

Findlay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fuel Sales: ARCO generates primary revenue through retail gasoline and diesel fuel sales at branded gas stations. The brand emphasizes value pricing as a competitive differentiator while maintaining TOP TIER quality standards.
2. Convenience Store Sales: Co-branded am/pm convenience stores at ARCO locations generate revenue from retail merchandise, food, beverages, and alcoholic beverages (where permitted).
3. Fleet Card Program: ARCO Business Solutions fuel cards and Business Solutions Mastercard generate revenue through transaction fees and interchange on fuel purchases at ARCO and partner stations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ARCO operates a retail fuel network of more than 1,500 company-owned and franchised gas stations across the western United States, Mexico, and east of the Rockies, selling TOP TIER™ gasoline, diesel fuels (ULSD, biodiesel blends B5–B50), and renewable diesel. The brand bundles its fuel with an ARCO Rewards loyalty program, Business Solutions fleet cards (Fuel Card and Mastercard), PumpPASS prepaid gift cards, mobile wallet payments (Apple Pay, Google Pay, Samsung Pay), and co-located ampm convenience stores.

Product overview

ARCO is a retail gasoline brand owned by Tesoro Refining & Marketing Company LLC (a Marathon Petroleum subsidiary since 2018) offering TOP TIER™ quality gasoline at over 1,500 locations across the West Coast, Mexico, and the East of the Rockies. The product portfolio centers on fuel products including regular and premium gasoline, diesel variants (ULSD, biodiesel blends B5-B50), and renewable diesel. ARCO complements its fuel offerings with a loyalty program (ARCO Rewards), fleet management solutions (Business Solutions Fuel Card and Mastercard), prepaid gift cards (PumpPASS), and mobile wallet payment options. The *ampm* convenience store sub-brand is co-located at many ARCO stations.

Differentiator

Problem solved

Functional benefit

Brands

• ARCO Rewards: Loyalty program offering at least 5 cents in rewards on every gallon purchased, plus bonus offers in-store.
• ARCO Business Solutions
• ARCO PumpPASS

Products and services

• ARCO TOP TIER™ Gasoline Retail gasoline meeting TOP TIER™ standards (exceeds EPA, recommended by nine top automakers) with proprietary detergent additive blend for engine cleanliness and fuel economy, sold to retail drivers at the pump.
• ARCO CARB Gasoline Gasoline formulated to meet California Air Resources Board standards, sold at ARCO fueling locations in California.
• ARCO Flex Fuel Ethanol-blended gasoline (flex fuel) for flex-fuel-capable vehicles, sold at participating ARCO stations.
• ARCO No 1 Diesel Kerosene No. 1 diesel/kerosene fuel product sold at ARCO stations for diesel-powered vehicles and equipment.
• ARCO No 2 Diesel ULSD B5 Ultra-low sulfur diesel with up to 5% biodiesel blend, sold at ARCO stations.
• ARCO No 2 Diesel with Biodiesel B20 B50 Diesel with higher biodiesel blends (B20–B50) for compatible vehicles, sold at ARCO stations.
• ARCO Renewable Diesel R99 Renewable diesel made from chemically processed vegetable oils and animal fats, marketed as better for the environment and engine performance. Available at participating ARCO stations.
• ARCO Rewards Loyalty program offering at least 5 cents per gallon back on fuel plus bonus in-store offers, available via mobile app, pump sign-up, or online enrollment for retail consumers.
• Business Solutions Fuel Card Fleet card solution letting businesses pay for TOP TIER™ gasoline at ARCO stations, part of the ARCO Business Solutions fleet management program.
• Business Solutions Mastercard® Mastercard-branded fleet card issued through Fifth Third Bank, accepted at ARCO stations and any U.S. Mastercard-accepting fuel location; subject to credit review and approval.
• PumpPASS Prepaid gift cards usable at the pump or inside the cashier, sold online and at ARCO retail locations.
• ampm Convenience Stores Co-located convenience store sub-brand offering snacks, beverages, food, and convenience items at many ARCO stations; operated as a franchise under Marathon Petroleum in Arizona, Nevada, and parts of California.

Quantifiable outcome

• TOP TIER™ gas helps keep fuel injectors clean and prevents power loss caused by harmful deposits
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Liga ARCO Mexicana del Pacífico (Mexican Pacific Baseball League)coreStrategic or Co-development PartnerARCO serves as the Official Sponsor of the Mexican Pacific Baseball League across 10 cities and 10 teams. Partnership includes the 'Pitchers of the Future' initiative promoting youth education and development through baseball clinics and scholarships.
• Marathon Petroleum CorporationcoreStrategic or Co-development PartnerMarathon Petroleum acquired all rights, title, and interest in the ARCO trademark in 2018. ARCO operates under the Marathon Petroleum umbrella alongside the Marathon brand. Marathon Petroleum also became subfranchisor for ampm franchises in Arizona, Nevada, and California counties.
• ampm Convenience StorescoreChannel Partner/ Reseller/ Distributorampm convenience stores are co-located with many ARCO gas stations, offering food, beverages, and merchandise. The ampm brand operates under Marathon Petroleum franchise in Arizona, Nevada, and California.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Murphy USA: Murphy USA operates ~1,700 retail fuel stations across the US, primarily near Walmart stores, with a similar value-pricing positioning to ARCO. Closely comparable in store count, geographic mix, and fuel-led retail model.
• Casey's General Stores: Casey's operates ~2,500 convenience stores with integrated fuel, combining fuel retail with foodservice and in-store merchandise. Comparable to ARCO's ampm-co-tenanted fuel+c-store model, though Casey's is more vertically integrated.
• Wawa: Wawa operates ~1,000 c-store+fuel locations across the Mid-Atlantic and Florida, with private-label fuel and strong foodservice. Comparable to ARCO's fuel+c-store integration model, though primarily East Coast and not overlapping geographically.
• QuikTrip: QuikTrip operates ~1,000 fuel+c-store locations across the Midwest, South, and Southwest. Comparable private fuel retailer with strong brand loyalty and integrated convenience retail, overlapping with ARCO in several states.
• Sunoco LP: Sunoco distributes motor fuel through ~200 company-owned retail sites and a vast fuel distribution network across the US. Comparable fuel-led retail and distribution model, with overlap on fleet and commercial fueling.

Broad incumbents

• 7-Eleven: 7-Eleven is the largest US convenience retailer with ~13,000 stores including the 2021 Speedway acquisition, integrating fuel with c-store operations at massive scale. A broader incumbent that competes directly with ampm/ARCO in many markets.
• Shell USA (Retail): Shell operates ~14,000 branded fuel stations in the US, integrating loyalty (Fuel Rewards), mobile pay, and convenience. A broad incumbent competitor leveraging integrated upstream-to-forecourt economics.
• Chevron USA (Retail): Chevron operates ~8,000 branded retail stations in the US with the Techron fuel additive, ExtraMile c-stores, and Chevron Rewards app. A broad incumbent overlapping with ARCO in California and the West.
• BP America (Retail, ampm): BP operates ~9,000 branded stations in the US (including ampm franchised sites) with BPme Rewards and ampm integration. Comparable to ARCO via the ampm convenience brand and West Coast presence.
• Pilot Travel Centers: Pilot Flying J operates ~875 travel centers across North America, combining fuel, c-store, foodservice, and fleet services. Comparable on fleet card programs (One9 Fuel Network) and high-volume retail fuel operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/arco
• YouTubeyoutube.com/arco
• Facebookfacebook.com/arco
• Instagraminstagram.com/arco
• LinkedInlinkedin.com/company/arco-gas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arco