Aura Wireless

What Aura Wireless does

Aura Wireless is a private hardware technology company that designs, manufactures, and sells the Apogee family of patented directional antennas, purpose-built to deliver large-scale Wi-Fi and CBRS Private LTE coverage with substantially less infrastructure than conventional access-point-dense designs. Its core technology, Asymmetric Gain, provides 24dBi of receive gain while keeping transmit gain at FCC-compliant 9dBi, addressing the client-side power limitation that causes consumer devices to fail over long Wi-Fi distances. Supporting innovations include Full Beamwidth Gain (consistent 9dBi transmit gain across a 90° beam), Steep Powered Filters (99.9% out-of-band interference rejection), and Hybrid Polarization (multi-path mitigation via dual-polarity reception). The product line comprises four antennas — Apogee 360 (4-panel, 360° coverage up to 20 acres), Apogee 180 (2-panel, 180°), Apogee 180MP (dual-polarity for harsh multi-path), and Apogee Converge (software-defined array combining CBRS Band 48 with Wi-Fi 5/6) — sold as accessories that attach to third-party access points, plus the Apogee Manager cloud configuration tool.

Revenue comes primarily from unit hardware sales executed exclusively through a channel-partner model targeting managed service providers, systems integrators (e.g., Cloud Ingenuity, Communication Solutions Group), wireless VARs, and resellers, with deal registration, pre-sales RF engineering support, and a Certified Integrator tier providing margin and tooling. Pricing is not publicly disclosed. The company's customer base spans Fortune 500 retail (one retailer standardized on Apogee across 1,000+ locations), Fortune 500 distribution, logistics and rail yards, agriculture (250–1,000-acre farms), industrial and manufacturing yards, K-12 and higher education (including Prairie View A&M's 1,000-acre smart farm), municipalities (cellular offload and public-safety use), and theme/waterparks.

Headquartered in St. Petersburg, Florida, Aura Wireless was founded in 2016 and operates as a private, bootstrapped company with 1–10 employees and leadership consisting of CEO Elaine Healy, VP of Strategy/Channel Jason Claybrook, and VP of Engineering/Operations Ian Watson. The firm holds multiple registered patents/trademarks covering its core RF innovations, has no disclosed institutional funding, no acquisitions, and no M&A history, and has not pursued a public listing.

Name

Aura Wireless

Legal name

Aura Wireless

Website

https://aurawireless.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Aura Wireless designs and sells the Apogee family of patented directional antennas, using Asymmetric Gain technology to deliver large-scale Wi-Fi and CBRS coverage with up to 90% fewer access points, sold exclusively through channel partners to enterprise customers in retail, logistics, agriculture, industrial, education, municipal, and entertainment verticals.

Ownership category

akta.pro rank

Product category

Enterprise Wireless Antennas

SIC

Computer Communications Equipment (3576), Electronic Coils, Transformers & Other Inductors (3677)

akta.pro industry

PRIMARYHDAFAEAJ

Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems)

Hardware, Technology & Telecom/Networking Equipment & Components/Network Interface & Adapter Hardware (NICs/Transceivers)

Keywords

• Enterprise Wi-Fi antennas
• Long-range wireless coverage
• CBRS private LTE
• Phased array antennas
• Outdoor wireless infrastructure

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Apogee Antenna Hardware Sales: Sale of proprietary Apogee antenna hardware including Apogee 360, Apogee 180, Apogee 180MP, and Apogee Converge platforms. Each antenna functions as a passive RF amplification system connected to standard enterprise access points.
2. Partner Program Margin: Revenue generated through channel partner program where authorized resellers and certified integrators purchase Apogee products for deployment at client sites.
3. Professional Services (RF Engineering): Pre-sales engineering support, RF modeling, and deployment documentation services provided to certified integrator partners.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Aura Wireless designs, manufactures, and sells the patented Apogee family of phased-array antenna hardware (Apogee 360, Apogee 180, Apogee 180MP, and Apogee Converge) that connect to third-party enterprise access points to deliver massive Wi-Fi and CBRS coverage with up to 90% fewer access points. The company sells exclusively through a channel partner program (MSPs, systems integrators, VARs) and supplements hardware sales with pre-sales RF engineering services and an Apogee Manager cloud management platform.

Product overview

Aura Wireless offers the Apogee family of antenna platforms—a portfolio of four distinct products (Apogee 360, Apogee 180, Apogee 180MP, and Apogee Converge) that share patented core technologies including Asymmetric Gain, Full Beamwidth Gain, Steep Powered Filters, and Hybrid Polarization. The Apogee 360 provides 360° coverage with 4 panels; the Apogee 180 delivers 180° coverage with 2 panels; the Apogee 180MP adds dual-polarity optimization for harsh multi-path environments; and the Apogee Converge uniquely combines Wi-Fi 5/6 with Private LTE (CBRS Band 48) in a single platform. These antennas are accessories that connect to third-party access points via SMA RF ports and are powered via PoE, delivering up to 20 acres of coverage with up to 90% fewer APs than traditional solutions. The portfolio is managed through the Apogee Manager cloud platform and supported by an AI chatbot named Mark.

Differentiator

Problem solved

Functional benefit

Brands

• Apogee 360: World's first antenna platform engineered to overcome Wi-Fi's fundamental limitation with 360-degree coverage, supporting 2.4GHz and 5.2-5.9GHz (Wi-Fi 5, Wi-Fi 6). Delivers up to 20 acres of coverage with up to 90% less infrastructure.
• Apogee 180
• Apogee 180MP
• Apogee Converge

Products and services

• Apogee 360 Patented 4-panel phased array antenna platform engineered to overcome strict FCC RF power limits, delivering up to 20 acres of reliable Wi-Fi coverage with up to 90% less infrastructure than traditional solutions. Supports 2.4GHz and 5.2–5.9GHz (Wi-Fi 5 and Wi-Fi 6). Designed for businesses needing expansive, high-performance coverage in challenging environments.
• Apogee 180 A 2-panel phased array antenna platform delivering 180° beamwidth coverage with 9dBi passive peak transmit gain across both 5GHz and 2.4GHz bands. Designed for plug-and-play simplicity to blanket parking lots, warehouses, and outdoor venues with high-quality Wi-Fi.
• Apogee 180MP A dual-polarity 2-panel phased array antenna optimized for harsh multi-path environments, featuring a hybrid-polarity design that capitalizes on RF signals that deflect and reflect. Delivers 180° coverage with enhanced 2×2 MIMO per panel performance for industrial and challenging environments.
• Apogee Converge The world's first software-defined phased array antenna platform that merges Private LTE (CBRS Band 48) and Wi-Fi 5 & 6 into one array. Each panel integrates antenna elements for both 5GHz and CBRS (Band 48), delivering seamless coverage across expansive areas with 4 panels providing 360° coverage and configurable polarity.
• Apogee Manager Cloud Cloud-based management platform for configuring coverage areas, assigning bands to antenna panels, and adjusting polarity, tilt, and single or dual-band operation on Apogee antenna platforms without requiring on-site technician visits.

Quantifiable outcome

• Access point count reduction of up to 83%
• +4 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Cloud IngenuitycoreImplementation/ SI/ Consulting PartnerCloud Ingenuity is an Authorized System Integrator of Aura Wireless. They designed and deployed the five Apogee 360 antennas for Prairie View A&M University's 1,000-acre smart farm, bringing a new approach to coverage for agricultural deployments.
• Communication Solutions Group (CSG)coreImplementation/ SI/ Consulting PartnerCommunication Solutions Group (CSG) is an Authorized System Integrator and long-standing IT partner for Ashland, Virginia. They designed and deployed 10 Apogee 360 antennas to solve the town's cellular offload and public safety connectivity challenges.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cisco Systems (Cisco Meraki): Cisco and its Meraki cloud-managed Wi-Fi line are the dominant enterprise networking incumbents serving the same Fortune 500 retail, distribution, and education buyers Aura targets. Cisco/Meraki compete with Aura by offering integrated AP-plus-management stacks and could choose to enhance antenna performance internally rather than leave the gap to third parties.
• Juniper Networks (Mist AI): Juniper's Mist AI-driven enterprise Wi-Fi portfolio targets the same large-venue, retail, and education buyers Aura serves. As a broad incumbent, Juniper competes for the same large-footprint RFPs and could integrate higher-gain antenna capabilities, pressuring Aura's standalone value proposition.
• Ubiquiti Inc. Ubiquiti is a broad incumbent in enterprise and prosumer Wi-Fi/networking with its own antenna and sectorized product lines. It competes with Aura on outdoor and large-area coverage use cases but bundles antennas with full AP/router stacks at consumer-leaning price points.
• Aruba Networks (HPE): Aruba is a leading enterprise Wi-Fi incumbent with a full AP portfolio used by many of the same Fortune 500 retail, logistics, and education customers Aura targets. Aruba competes indirectly with Aura by integrating higher-gain and outdoor AP options that can reduce the need for third-party antenna accessories.
• Ruckus Networks (CommScope): Ruckus (CommScope) is an enterprise Wi-Fi incumbent with strong positioning in high-density venues, hospitality, education, and large outdoor deployments. Comparable to Aura in the large-footprint Wi-Fi category and a likely incumbent alternative when enterprises evaluate outdoor coverage solutions.

Direct peers

• Cambium Networks: Cambium Networks specializes in outdoor and large-area fixed wireless and Wi-Fi solutions for enterprises, WISPs, industrial, and education customers — the same verticals where Aura's Apogee antennas are deployed. Both compete for large-footprint wireless coverage projects, though Cambium sells full AP/radio systems versus Aura's passive antenna accessory.
• Mimosa Networks (Airspan): Mimosa, now part of Airspan, builds outdoor fixed-wireless and Wi-Fi gear for WISPs and large-area enterprise deployments. Directly comparable to Aura's large-venue / large-acreage use cases and overlapping target customers in rural broadband, education, and industrial connectivity.
• RF Elements: RF Elements is a specialized antenna manufacturer for outdoor wireless links and WISPs, focused on horn, sector, and dish antennas for outdoor Wi-Fi/fixed-wireless. Most comparable to Aura as a dedicated antenna vendor solving outdoor coverage problems, though typically targeted at WISP/carrier backhaul rather than enterprise Wi-Fi.
• Airspan Networks: Airspan Networks provides 4G/5G small cells and private wireless infrastructure for enterprises, utilities, and CBRS deployments — directly adjacent to Aura's Apogee Converge positioning at the Wi-Fi + CBRS convergence. Competes for private cellular and CBRS-driven large-area connectivity budgets.

Emerging players

• Tarana Wireless: Tarana builds next-generation fixed wireless access platforms for high-capacity broadband across large areas — a substitute technology for the outdoor/large-area connectivity problems Aura solves with Wi-Fi antennas. Most relevant as a competing approach to delivering wireless coverage over acres rather than as an antenna-vs-antenna rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AuraWireless
• Facebookfacebook.com/aurawireless
• LinkedInlinkedin.com/company/aurawireless

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aura Wireless