MaxBotix
MaxBotix Inc. is a privately held US manufacturer of ultrasonic rangefinder, proximity, and level sensors serving OEMs, IoT integrators, and engineers across industrial, environmental, kiosk, parking, waste, and robotics applications through direct e-commerce and global distributors.
- Company typePrivate
- Founded2004
- HeadquartersBrainerd, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What MaxBotix does
MaxBotix Inc. designs, manufactures, and sells ultrasonic sensors for distance measurement, proximity detection, and level sensing applications. Founded in 2004 and headquartered in Brainerd, Minnesota, the company has sold over one million sensors worldwide and operates a catalog of 145+ SKUs organized into purpose-built product lines: tank level sensors (MB7850/7851/7853/7854 with teach-mode learning), weather-rated WR series with IP67/IP68 ratings, self-cleaning SCXL sensors for condensation environments, snow-depth (WRS) variants, CarSonar-WR and ParkSonar-EZ for vehicle detection, XL-TrashSonar-WR for waste management, IRXL-MaxSonar-CS for cargo sensing, and the 2026-launched ProxiView-EZ dual ultrasonic+IR sensor for kiosk presence detection. Sensors are offered with multiple output interfaces (USB, I2C, RS232, TTL, 4-20mA, analog voltage, pulse-width) and resolutions from 1mm to 1-inch across detection ranges from 2cm to 16.5m. Supporting products include the RangeTrack Desktop software tool, LoRaWAN and 4-20mA converter accessories, and mounting hardware.
The company runs an ISO 9001:2015 certified manufacturing operation with a reported 99.9% on-time delivery rate and also offers contract manufacturing services (SMT, through-hole PCB, box builds) as a secondary revenue stream. Go-to-market is hybrid: direct e-commerce through maxbotix.com plus global distribution via Digi-Key Electronics, Arrow Electronics, and A2Global, with technical-support-led sales, "Schedule an Expert Call" consultations, and quote-based volume pricing. Customer segments span industrial automation and tank level monitoring, environmental monitoring, kiosk and retail automation, automotive and parking, waste management, logistics and cargo, and robotics/UAV applications. The company is privately held, founder-owned, and has no disclosed external funding.
MaxBotix firmographics
Firmographics- Name
- MaxBotix
- Legal name
- MaxBotix Inc.
- Website
- https://maxbotix.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MaxBotix Inc. is a privately held US manufacturer of ultrasonic rangefinder, proximity, and level sensors serving OEMs, IoT integrators, and engineers across industrial, environmental, kiosk, parking, waste, and robotics applications through direct e-commerce and global distributors.
- Ownership category
- akta.pro rank
MaxBotix industry classification
Industry- Product category
- Ultrasonic Sensors
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors) (IMAGAJAO)
- akta.pro secondary industries
- Sensors & Modules (IMU, GPS, Camera, RF) Retail (CRACAKAC), Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD)
Keywords
Where MaxBotix is headquartered
LocationHeadquarters
- HQ city
- Brainerd
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MaxBotix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Ultrasonic Sensor Sales: Core revenue from designing, manufacturing, and selling ultrasonic distance/range sensors. Products range from entry-level sensors ($23-$50) to industrial-grade sensors ($100-$165) with various interfaces and capabilities.
- Accessories and Add-ons: Revenue from complementary products including mounting hardware, cables, connectors, voltage regulators, temperature sensors, signal converters, and snap-on horns. Prices range from $3 to $70.
- Contract Manufacturing Services: ISO 9001:2015 certified contract manufacturing including SMT and through-hole PCB assembly, wire/cable attachment, and box builds. Provides additional revenue stream leveraging existing manufacturing capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level EZ Series Sensors ($23.65-$34.95) |
| Unit Pricing | Pay-as-you-go | High-Resolution EZ Sensors ($49.95) |
| Unit Pricing | Pay-as-you-go | Industrial WR Series Sensors ($79.95-$109.95) |
| Unit Pricing | Pay-as-you-go | Tank Level Sensors ($124.95) |
| Unit Pricing | Pay-as-you-go | Specialty Environmental Sensors ($124.95) |
| Unit Pricing | Pay-as-you-go | Kiosk ProxiView-EZ Sensor ($69.95) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
MaxBotix product offering
Product offeringCore offering
MaxBotix Inc. designs and manufactures ultrasonic sensors for distance measurement, proximity detection, and level sensing applications. The company produces over 145 distinct sensor products organized into multiple product lines with varied form factors, output interfaces (USB, I2C, RS232, TTL, analog voltage, pulse-width, 4-20mA), and environmental ratings (IP67/IP68). They also offer ISO 9001:2015 certified contract manufacturing services including SMT and through-hole PCB assembly.
Product overview
MaxBotix is an ultrasonic sensing solutions manufacturer offering a comprehensive portfolio of over 145 distinct sensor products organized into multiple product lines. The core offering consists of ultrasonic rangefinders and level sensors with various form factors, interfaces, and environmental ratings. Product lines include: Ultrasonic Tank Sensors (MB7850/7851/7853/7854) for liquid level monitoring; ProxiView-EZ for kiosk automation combining ultrasonic and IR; HRXL-MaxSonar-WR for object recognition; CarSonar-WR for vehicle detection; XL-MaxSonar-WR/EZ for industrial applications; HRLV/HRLV-ShortRange-EZ for short-range detection; ParkSonar-EZ for parking; TrashSonar-WR for waste management; SCXL-MaxSonar-WR with self-cleaning for harsh environments; HRXL-MaxSonar-WRS and SCXL-MaxSonar-WRS for snow depth monitoring; and 4-20HR/SC-MaxSonar-WR with industrial 4-20mA outputs. Supporting products include RangeTrack Desktop software for sensor management, MB7985 Radio Bridge for LoRaWAN connectivity, MB7900 signal converter for 4-20mA integration, and various mounting hardware/accessories. The company also offers ISO 9001:2015 certified contract manufacturing services.
Differentiator
Problem solved
Functional benefit
Brands
- ProxiView-EZ: Dual-technology presence detection sensor family for self-service kiosks and people-detection applications, combining ultrasonic and optical technologies.
- RangeTrack
Products and services
- Ultrasonic Tank Sensors (MB7850, MB7851, MB7853, MB7854) IP67-rated ultrasonic sensors purpose-built for liquid level detection in bins and tanks, featuring teach mode, 1mm resolution, and multiple output options (RS232, TTL, analog voltage, optional 4-20mA). Designed for OEMs and integrators in industrial and agricultural applications.
- ProxiView-EZ Series (Kiosk Sensor) Dual-technology (ultrasonic + IR optical) presence detection sensor for kiosk automation and people-detection applications. Offers 1mm resolution, 5m detection range, auto-calibration, and USB/QWIIC-I2C connectivity. Targets kiosk manufacturers, retail automation, and municipal installations.
- HRXL-MaxSonar-WR (Object Recognition Sensors) IP67-rated general-purpose ultrasonic rangefinder with 1mm resolution, medium-to-long range, and industrial-grade quality. Features high power output, noise rejection, automatic calibration, and temperature compensation for OEMs and integrators.
- LV-MaxSonar-EZ Sensors General-purpose ultrasonic sensors with 1-inch resolution, medium range, and low cost. Operating voltage 2.5-5.5VDC with multiple output options including pulse-width, analog voltage, and RS232 serial. Targets hobbyist, prototyping, and OEM applications.
- HRUSB-MaxSonar-EZ Sensors General-purpose ultrasonic sensors with 1mm resolution, medium range, featuring integrated Micro-B USB interface for easy connection to computers and embedded systems. Includes temperature compensation and automatic calibration.
- HRLV-MaxSonar-EZ Sensors General-purpose ultrasonic range finders with 1mm resolution, medium range, and low cost. Features temperature compensation, automatic calibration, and outputs including pulse-width, analog voltage, RS232 or TTL serial.
- XL-MaxSonar-WR Sensors IP67-rated ultrasonic level transmitter with 1cm resolution, long range, and industrial-grade quality. Operating voltage 3.0-5.5VDC with focused beam pattern, high power output, and multiple output options for industrial applications.
- CarSonar-WR (Vehicle Detection Sensors) IP67-rated ultrasonic rangefinders purpose-built for detection of cars in drive-thrus, parking garages, and street-side parking. Features 1cm resolution, stable multi-sensor operation, and outputs via USB, RS232, or TTL.
- XL-MaxSonar-EZ Sensors General-purpose ultrasonic sensors with 1cm resolution, long range, and low cost. Operating voltage 3.3-5.5VDC with high power output, noise rejection, automatic calibration, and multiple output options.
- XL-MaxSonar-AE Sensors General-purpose ultrasonic sensors with 1cm resolution, long range, and low cost. Features real-time analog envelope output for advanced applications requiring raw signal data.
- ParkSonar-EZ Sensors Proximity sensors delivering consistent proximity data in multi-sensor setups with detection up to 12 feet and 1-inch resolution. Operating voltage 2.5-5.5VDC with logic level signals and RS232 serial output.
- I2CXL-MaxSonar-EZ Sensors General-purpose ultrasonic sensors with I2C interface enabling connection of up to 127 sensors on a single I2C bus. 1cm resolution, operating voltage 3.0-5.5VDC with high power output and noise rejection.
- I2CXL-MaxSonar-WR Sensors IP67-rated waterproof ultrasonic sensors with I2C interface supporting up to 127 sensors on a single bus. 1cm resolution, operating voltage 3.0-5.5VDC for industrial applications.
- HRLV-ShortRange-EZ Sensors Short-range ultrasonic sensors with dual transducer design allowing ranging to objects from 2cm to 5m. Features 1mm resolution, internal temperature compensation, and multiple output options.
- HRXL-MaxSonar-WRS (Snow Depth Sensors) IP67-rated ultrasonic rangefinders purpose-built for snow depth monitoring with 1mm resolution. Features robust software filters, narrow beam pattern, high power output, and temperature compensation for environmental monitoring applications.
- SCXL-MaxSonar-WR (Self-Cleaning Sensors) IP67-rated ultrasonic sensors with self-cleaning technology for high condensation environments. 1mm resolution, narrow beam pattern, with automatic calibration and temperature compensation.
- SCXL-MaxSonar-WRS (Snow Depth Self-Cleaning Sensors) IP67-rated ultrasonic sensors purpose-built for snow depth monitoring with self-cleaning technology and robust software filtering. 1mm resolution for environmental monitoring applications.
- USB-ProxSonar-EZ Sensors Proximity sensors with Micro-B USB interface and 1-inch resolution. Provides proximity True/False output for easy integration with computer systems.
- XL-TrashSonar-WR Sensors IP67-rated ultrasonic sensors purpose-built for monitoring trash or rubbish bins in waste management. 1cm resolution, operating voltage 3.0-5.5VDC with narrow beam pattern and I2C option.
- 4-20HR-MaxSonar-WR Sensors IP67-rated ultrasonic sensors with industry-standard 4-20mA and 20-4mA current outputs. 1.6mm resolution, operating voltage 10-32VDC for industrial process control applications.
- 4-20SC-MaxSonar-WR Sensors IP67-rated ultrasonic sensors with self-cleaning technology for high-moisture environments, featuring 4-20mA/20-4mA current outputs. 1.6mm resolution for industrial applications.
- IRXL-MaxSonar-CS (Cargo Sensing Sensors) Ultrasonic sensors purpose-built for cargo detection in trailers and containers with very high gain and controlled beam pattern. Operating in logistics and supply chain applications.
- LV-ProxSonar-EZ Sensors Proximity sensors with 1-inch resolution and proximity True/False output. Operating voltage 2.5-5.5VDC for multi-sensor setups requiring reliable proximity detection.
- RangeTrack Desktop Software Free desktop application for integrating and deploying MaxBotix ultrasonic sensors via USB connection. Automatically connects to compatible sensors with no custom wiring, enabling real-time data graphing and performance validation.
- MB7985 Radio Bridge Connector Connector enabling LoRaWAN connectivity for HR series sensors with TTL output, allowing integration with wireless IoT networks.
- MB7900 Sensor to 4-20mA Signal Converter Signal converter enabling 4-20mA output for WR and TankSensor models. Provides M12 connector options or flying leads for industrial system integration.
- Product Accessories Mounting hardware, external temperature sensors, wiring/connector options, voltage regulators, power supply filters, USB cables, and snap-on horns for sensor installation and integration.
- Contract Manufacturing Services ISO 9001:2015 certified contract manufacturing including SMT and through-hole PCB assembly, wire/cable attachment, box builds, and finished assembly work with 99.9% on-time delivery rate.
Quantifiable outcome
- Over 1 million sensors sold globally
- +3 more outcomes
Companies that use MaxBotix
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles6 records
MaxBotix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
MaxBotix partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Digi-Key ElectronicscoreAuthorized global distributor providing electronic component sales with same-day shipping capabilities. Digi-Key offers MaxBotix products to their extensive customer base of engineers and manufacturers worldwide.
- Arrow ElectronicscoreMajor authorized distributor serving enterprise customers with design-in support, technical resources, and volume procurement capabilities for MaxBotix sensors.
- A2GlobalminorInternational distributor expanding MaxBotix market presence in regions outside direct sales coverage, providing localized sales and support.
- Radio BridgecoreLong-range wireless IoT sensor designer and manufacturer that integrates MaxBotix ultrasonic sensors into their LoRaWAN-enabled tank level monitoring products. Featured as a case study collaborator.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MaxBotix competitors and assessment
Company assessmentDirect peers
- SensComp: SensComp is a direct competitor specializing in ultrasonic sensors for distance measurement, level sensing, and object detection, overlapping closely with MaxBotix's core MaxSonar product family across industrial and OEM applications.
- Massa Products Corporation: Massa Products is a long-established US manufacturer of ultrasonic transducers and sensors for industrial, marine, and OEM applications, directly comparable to MaxBotix's industrial ultrasonic product lines.
- Airmar Technology: Airmar Technology designs and manufactures ultrasonic transducers and sensors, with overlap to MaxBotix in industrial distance and level-sensing markets, particularly where weather-rated, US-made sensors are required.
Broad incumbents
- Pepperl+Fuchs: Pepperl+Fuchs is a global industrial sensor manufacturer offering ultrasonic proximity and distance sensors alongside photoelectric, inductive, and capacitive sensors, competing with MaxBotix in factory automation but with a much broader portfolio.
- SICK AG: SICK AG is a major industrial sensor manufacturer providing ultrasonic distance sensors among its broader portfolio of automation, lidar, and vision products, directly competing with MaxBotix in industrial level and detection applications.
- Banner Engineering: Banner Engineering offers ultrasonic sensors as part of a wide industrial sensor portfolio, competing with MaxBotix in tank level, parts detection, and proximity applications across factory automation.
- Murata Electronics: Murata is a major Japanese electronic components manufacturer offering ultrasonic sensors alongside its broader passive and sensor portfolio, competing with MaxBotix at the OEM design-in stage for compact distance-sensing modules.
- Honeywell Sensing: Honeywell offers ultrasonic, proximity, and level sensors as part of its broad industrial sensor catalog, competing with MaxBotix in process control and tank-level applications through extensive global distribution.
- Balluff: Balluff manufactures ultrasonic distance sensors as part of a comprehensive industrial automation portfolio including RFID, vision, and IO-Link, overlapping with MaxBotix in factory-level distance and level sensing.
Emerging players
- TDK InvenSense: TDK InvenSense supplies MEMS and ultrasonic time-of-flight sensor modules for robotics, drones, and IoT, competing with MaxBotix in emerging robotics and UAV distance-sensing use cases with newer digital interface technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MaxBotix social profiles
Digital presenceMaxBotix compliance and trust
Trust signalCompliance4 records
MaxBotix financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaxBotix leadership team
Management profileNumber of profiles
MaxBotix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaxBotix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaxBotix
What does MaxBotix do?
MaxBotix Inc. designs and manufactures ultrasonic sensors for distance measurement, proximity detection, and level sensing applications. The company produces over 145 distinct sensor products organized into multiple product lines with varied form factors, output interfaces (USB, I2C, RS232, TTL, analog voltage, pulse-width, 4-20mA), and environmental ratings (IP67/IP68). They also offer ISO 9001:2015 certified contract manufacturing services including SMT and through-hole PCB assembly.
Is MaxBotix a public or private company?
MaxBotix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MaxBotix founded?
MaxBotix was founded in 2004. It employs 11 to 50 people.
Where is MaxBotix based?
MaxBotix is headquartered in Brainerd, United States, in the North America region.
How does MaxBotix make money?
Three revenue lines are on record. Ultrasonic Sensor Sales are the primary driver. The others are accessories and Add-ons and contract Manufacturing Services.
Who are MaxBotix's main competitors?
Direct peers on record are SensComp, Massa Products Corporation and Airmar Technology. Broad incumbents are Pepperl+Fuchs, SICK AG, Banner Engineering, Murata Electronics, Honeywell Sensing and Balluff. TDK InvenSense is listed as an emerging player.
Does MaxBotix have an API?
No public API is recorded for MaxBotix.
What industry is MaxBotix in?
MaxBotix's product category is Ultrasonic Sensors. Its primary akta.pro industry code is IMAGAJAO, Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors), with a secondary code of CRACAKAC, Sensors & Modules (IMU, GPS, Camera, RF) Retail. Its NAICS code is 334519 and its SIC code is 3823.