The Professional Crisis Management Association

Behavioral Health Training and Certification Servicespcma.com

The Professional Crisis Management Association, operating as Pivot Crisis Intervention, provides subscription-based ABA-grounded crisis prevention and de-escalation certification programs (PCM and EDBT tracks) plus CEU courses, serving organizations and individual practitioners across education, healthcare, residential care, and human services verticals.

Company typePrivate
Founded1981
HeadquartersSunrise, United States
Headcount1–10
GTM typeB2B
OfferingServices

What The Professional Crisis Management Association does

The Professional Crisis Management Association operates commercially under the brand Pivot Crisis Intervention and provides a prevention-first training and certification system grounded in Applied Behavior Analysis (ABA). The portfolio centers on two certification tracks: Professional Crisis Management (PCM), covering crisis prevention, de-escalation, and proportionate response at Associate and Instructor (Core/Advanced) levels, and Everyday Behavior Tools (EDBT), teaching seven core behavior tools at Associate, Practitioner, and Instructor levels. Supporting offerings include special-topics courses (Trauma-Capable Care, Organizational Readiness for Crisis Management, Behavior Tools for Parents & Caregivers), a CEU-eligible podcast series (The Behavioral Brief), and asynchronous continuing education courses. Delivery is primarily online asynchronous with live virtual scenarios and limited in-person skill labs for instructor-level certifications.

The business sells through subscription-based certification programs (annual billing cadence) and one-time CEU/special-topics purchases, distributed via a self-service online platform (pcmasolutions.com) and direct enterprise accounts for organizational rollouts. Target customers span nine verticals — Education, Special Education, Residential Habilitation, Healthcare, Day Treatment, ASD/ABA Clinics, Home Environments, Foster Care, and Juvenile Justice — with credibility anchored by partnerships with nine regional and national behavior analysis professional associations. Headcount is reported at 1-10 employees, the company is privately held with no disclosed funding, no M&A activity, and no parent organization. Company-reported customer outcome metrics include a 95% positive-impact rate and a 98% annual recertification rate.

The Professional Crisis Management Association firmographics

Firmographics

Name: The Professional Crisis Management Association
Legal name: The Professional Crisis Management Association
Website: http://www.pcma.com/
Company type: Private
Founded year: 1981
Operating status: Operating
Headcount range: 1–10 employees
Short description: The Professional Crisis Management Association, operating as Pivot Crisis Intervention, provides subscription-based ABA-grounded crisis prevention and de-escalation certification programs (PCM and EDBT tracks) plus CEU courses, serving organizations and individual practitioners across education, healthcare, residential care, and human services verticals.
Ownership category
akta.pro rank

The Professional Crisis Management Association industry classification

Industry

Product category: Behavioral Health Training and Certification Services
NAICS: Professional and Management Development Training (61143), Educational Support Services (61171), Individual and Family Services (6241)
SIC: Services-Educational Services (8200), Services-Social Services (8300)
akta.pro primary industry: Severe Behavior Treatment & Crisis/De-escalation Services (ABA) (EDAKAHAK)
akta.pro secondary industries: Crisis Intervention & Suicide Prevention Services (EDALAFAD), Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ)

Keywords

Crisis management training
Behavioral science certification
Applied behavior analysis training
De-escalation training programs
Professional crisis certification

Where The Professional Crisis Management Association is headquartered

Location

Headquarters

HQ city: Sunrise
HQ country: United States
HQ region: North America

Offices1 record

Markets served

The Professional Crisis Management Association business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

PCM Certification Programs: Professional Crisis Management certification tiers including Associate, Instructor (Core/Advanced) levels. Certifications are offered through online asynchronous formats with in-person skill labs for instructor-level training. Revenue generated through certification fees, training materials, and examination costs.
EDBT Certification Programs: Everyday Behavior Tools certification at Associate, Practitioner, and Instructor levels. Blends flexible online learning with live, scenario-based practice for practitioner and instructor certifications.
Special Topics Courses and CEUs: Continuing education units and specialized courses including Trauma-Capable Care, Organizational Readiness for Crisis Management, and other professional development offerings. Courses are delivered asynchronously online or via webinar format.
Training Materials and Resources: Access to materials store, scheduling tools, and training management resources for certified professionals and organizations.

Pricing tiers

Model	Billing	Price
Subscription	Annual	PCM Associate Certification - Entry-level crisis prevention and de-escalation certification
Subscription	Annual	PCM Instructor Certification - Advanced certification for teaching and evaluating others in crisis management
Subscription	Annual	EDBT Associate Certification - Foundation-level behavioral tools certification
Subscription	Annual	EDBT Practitioner Certification - Intermediate certification with live scenario practice
Subscription	Annual	EDBT Instructor Certification - Advanced certification for training others in behavior tools
Unit Pricing	Pay-as-you-go	Special Topics Courses - CEU and continuing education offerings

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

The Professional Crisis Management Association product offering

Product offering

Core offering

The Professional Crisis Management Association (dba Pivot Crisis Intervention) sells tiered certification and training programs for frontline professionals in education, human services, healthcare, and residential care. Its two core offerings—PCM (Professional Crisis Management) and EDBT (Everyday Behavior Tools)—deliver prevention-first, ABA-grounded curricula covering crisis de-escalation, behavior support, and proportionate response, completed by Special Topics courses (Trauma-Capable Care, Organizational Readiness, Parent/Caregiver tools). Programs are delivered via an online asynchronous platform, live virtual sessions, and in-person skill labs, with annual recertification.

Product overview

Pivot Crisis Intervention (offered by PCMA - The Professional Crisis Management Association) provides a prevention-first training and certification system grounded in Applied Behavior Analysis (ABA). The portfolio consists of two main certification tracks: PCM (Professional Crisis Management) certifications covering crisis prevention, de-escalation, and proportionate response at Associate, Instructor Core, and Instructor Advanced levels; and EDBT (Everyday Behavior Tools) certifications teaching seven core behavior tools at Associate, Practitioner, and Instructor levels. The system is delivered through online asynchronous courses, live virtual sessions, and in-person skill labs. Supporting the certification programs are Special Topics Courses (Trauma-Capable Care, Organizational Readiness, and Behavior Tools for Parents & Caregivers) and The Behavioral Brief podcast series providing CEUs for BCBAs and BCaBAs.

Differentiator

Problem solved

Functional benefit

Brands

PCM (Professional Crisis Management): A prevention-first training and certification system focused on positive behavior support, de-escalation, and proportionate response.
EDBT (Everyday Behavior Tools)

Products and services

PCM Certification (Professional Crisis Management) A prevention-first crisis management certification system grounded in Applied Behavior Analysis (ABA), providing training for preventing escalation, de-escalation, and proportionate response without physical intervention. Includes multiple certification levels (Associate, Instructor Core, Instructor Advanced) and is sold to organizations and individual professionals in education, human services, healthcare, and residential care.
EDBT Certification (Everyday Behavior Tools) Certification program teaching seven core Everyday Behavior Tools for promoting safety, engagement, and connection in daily interactions through proactive, dignity-centered approaches. Offered at Associate, Practitioner, and Instructor levels, with online asynchronous and live virtual formats, for frontline professionals across education, residential care, healthcare, and ABA settings.
Trauma-Capable Care Course Trauma-informed care course deepening understanding of how trauma affects behavior, communication, and regulation, with practical tools for creating psychologically safe environments. Sold as a pay-as-you-go Special Topics offering for professionals and organizations.
Organizational Readiness for Crisis Management Workshop Leadership workshop equipping administrators and supervisors to implement and sustain proactive crisis management systems, aligning policy, training, and practice with the Pivot framework. Delivered for organizations and their management teams.
Behavior Tools for Parents & Caregivers Course equipping parents, guardians, and foster caregivers with behavioral tools to support children through challenges at home, emphasizing connection, consistency, and calm. Offered as a Special Topics course within the PCM/EDBT ecosystem.

Quantifiable outcome

95% of organizations report positive impact from PCM training
+2 more outcomes

Companies that use The Professional Crisis Management Association

Customer profile

Named customers3 records

Segments9 records

Ideal customer profiles1 record

The Professional Crisis Management Association technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

The Professional Crisis Management Association partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core and minor.

Association for Behavior Analysis International (ABAI)coreOthersPremier international organization for behavior analysis. Pivot maintains membership and displays the ABAI logo as part of its professional association network, signaling credibility within the behavioral science academic and professional community.
Florida Association for Behavior Analysis (FABA)coreOthersState-level professional association for behavior analysis in Florida. Listed among Pivot's professional association affiliations, indicating regional professional community engagement.
Association of Professional Behavior Analysts (APBA)coreOthersNational professional association serving behavior analysts. Displayed as part of Pivot's professional association network, supporting credentialing and professional development credibility.
California Association for Behavior Analysis (CALABA)coreOthersState-level professional association for behavior analysis in California. Affiliation signals regional professional community presence in a major market.
Louisiana Association for Behavior Analysis (LABAA)minorOthersState-level professional association for behavior analysis in Louisiana. Listed among professional association affiliations.
North Carolina Association for Behavior Analysis (NCABA)minorOthersState-level professional association for behavior analysis in North Carolina. Displayed as part of Pivot's professional association network.
Ohio Association for Behavior Analysis (OHABA)coreOthersState-level professional association for behavior analysis in Ohio. Affiliation indicates regional professional community engagement in a significant education and healthcare market.
Tennessee Association for Behavior Analysis (TABA)minorOthersState-level professional association for behavior analysis in Tennessee. Listed among professional association affiliations.
Texas Association for Behavior Analysis (TXABA)coreOthersState-level professional association for behavior analysis in Texas. Affiliation signals professional community presence in one of the largest education and healthcare markets in the United States.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

The Professional Crisis Management Association competitors and assessment

Company assessment

Direct peers

Crisis Prevention Institute (CPI): Direct competitor offering the Nonviolent Crisis Intervention training program with multi-level certification across education, healthcare, and human services — operates globally with a substantially larger commercial organization than Pivot.
Mandt System: Provides relational and physical crisis intervention training with certification tiers, serving similar education, behavioral health, and intellectual/developmental disability populations as Pivot.
Therapeutic Crisis Intervention (TCI) - Cornell University: Residential Child Care Project's TCI program provides crisis prevention and intervention training primarily for residential and child welfare settings — a direct peer in de-escalation certification methodology.
Handle With Care: Behavior management training and certification program for healthcare, education, and human services with similar physical and non-physical intervention tiers to Pivot's PCM curriculum.
Safety-Care Behavioral Safety Training (QBS): Provides Safety-Care crisis prevention training with ABA-grounded curriculum and multi-level certification — overlaps Pivot on ABA methodology, de-escalation, and behavior support training.

Broad incumbents

Behavior Analyst Certification Board (BACB): Sets the BCBA/BCaBA credentialing standards that Pivot's CEU courses support; broader incumbent governing practitioner certification in the same ABA ecosystem that Pivot operates within.
Relias: Large-scale healthcare and human services training platform offering compliance and continuing education, including de-escalation and behavior management courses — competes in the broader training category.

Emerging players

Center for Applied Behavior Analysis (CABA): ABA training and consultation services for schools, agencies, and families with overlapping behavioral intervention curriculum to Pivot's EDBT offerings.
STARA (Student Training & Reinforcement for Adults): Training and certification program for crisis response in educational and care settings, with comparable tiered certification structure to Pivot's PCM offering.
ABA Technologies: ABA-focused continuing education and training provider for behavior analysts — overlaps with Pivot's CEU and podcast content strategy serving the same BCBA/BCaBA audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

The Professional Crisis Management Association financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Professional Crisis Management Association leadership team

Management profile

Number of profiles

The Professional Crisis Management Association funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Professional Crisis Management Association M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Professional Crisis Management Association

What does The Professional Crisis Management Association do?

Is The Professional Crisis Management Association a public or private company?

The Professional Crisis Management Association is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was The Professional Crisis Management Association founded?

The Professional Crisis Management Association was founded in 1981. It employs 1 to 10 people.

Where is The Professional Crisis Management Association based?

The Professional Crisis Management Association is headquartered in Sunrise, United States, in the North America region.

How does The Professional Crisis Management Association make money?

Four revenue lines are on record. PCM Certification Programs are the primary driver. The others are EDBT Certification Programs, special Topics Courses and CEUs and training Materials and Resources.

Who are The Professional Crisis Management Association's main competitors?

Direct peers on record are Crisis Prevention Institute (CPI), Mandt System, Therapeutic Crisis Intervention (TCI) - Cornell University, Handle With Care and Safety-Care Behavioral Safety Training (QBS). Broad incumbents are Behavior Analyst Certification Board (BACB) and Relias. Emerging players are Center for Applied Behavior Analysis (CABA), STARA (Student Training & Reinforcement for Adults) and ABA Technologies.

Does The Professional Crisis Management Association have an API?

No public API is recorded for The Professional Crisis Management Association.

What industry is The Professional Crisis Management Association in?

The Professional Crisis Management Association's product category is Behavioral Health Training and Certification Services. Its primary akta.pro industry code is EDAKAHAK, Severe Behavior Treatment & Crisis/De-escalation Services (ABA), with a secondary code of EDALAFAD, Crisis Intervention & Suicide Prevention Services. Its NAICS code is 61143 and its SIC code is 8200.