Stavebniny DEK
Stavebniny DEK is the largest building materials retailer in the Czech Republic, operating 100+ physical stores, an e-commerce platform, and a 90+ location equipment rental business serving professional construction companies and individual builders across the country.
- Company typePrivate
- Founded1993
- HeadquartersPraha, Czechia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Stavebniny DEK does
Stavebniny DEK a.s. is the largest building materials retailer in the Czech Republic, founded in 1993 and headquartered in Prague. The company sells construction materials, electrical supplies, water/heating/sanitation products, tools, and paints through a multi-channel platform combining 100+ physical retail stores, a comprehensive e-commerce site (dek.cz), a mobile application, and a dedicated MyDEK B2B portal. It serves two primary segments: professional construction companies (accessed via enterprise account managers, EDI/SAP-integrated ordering, and dedicated field sales) and individual builders/homeowners (served via in-store technical consultants and self-service digital tools). Complementary revenue streams include a 90+ location equipment rental business with no-deposit card-payment rentals and a GARANCE damage-protection add-on (covering up to CZK 500,000), on-site plaster and paint mixing centers, sheet metal workshops, a roof measurement service (SKYFOX), and contactless curbside pickup (DEK Drive, launched 2020).
The company's technology stack centers on distribution and integration rather than software innovation. Proprietary components include the DEKSMART suite of 50+ construction material calculators directly integrated with e-commerce pricing and availability, EDI systems supporting SAP Idoc, UN/EDIFACT-EANCOM, and ISDOC/ISDOCX formats for B2B document exchange, and the DEK CZ mobile application for rental management. The company maintains a portfolio of registered proprietary construction system brands — TOPDEK (above-rafter insulation), DEKPLAN (roof membranes), DEKTHERM (facade ETICS), DEKMETAL (metal facades), DEKPANEL (massive wood panels), DEKWOOD (timber/joists), ELASTEK/GLASTEK (asphalt waterproofing), GREENDEK (green roof systems), and WINDEK (PVC windows) — distributed alongside nearly 400 third-party supplier brands including Wienerberger, ISOVER, BAUMIT, HELUZ, and HILTI.
Stavebniny DEK is the lead operating subsidiary of DEK a.s., a privately held Czech holding, and reported 2024 revenue of 23.7 billion CZK across roughly 2,300 employees. The revenue model is overwhelmingly transactional (one-time product sales) with usage-based rental fees, transaction-based delivery pricing (courier from CZK 119 incl. VAT, truck with hydraulic arm from CZK 800 excl. VAT), and professional service fees for mixing, sheet metal, and technical consulting. Marketing relies heavily on content (the DEKTIME technical magazine for architects, the Stavařský magazín distributed to nearly 3 million mailboxes, and free downloadable catalogs) combined with radio, online campaigns, and social media. The customer-facing brand has earned consecutive Heureka Shop of the Year awards (2023-2024-2025) and a 97% e-shop customer satisfaction rating from a 2016 verified-customer audit.
Stavebniny DEK firmographics
Firmographics- Name
- Stavebniny DEK
- Legal name
- Stavebniny DEK a.s.
- Website
- https://dek.cz
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Stavebniny DEK is the largest building materials retailer in the Czech Republic, operating 100+ physical stores, an e-commerce platform, and a 90+ location equipment rental business serving professional construction companies and individual builders across the country.
- Ownership category
- akta.pro rank
Stavebniny DEK industry classification
Industry- Product category
- Building Materials Retail and Distribution
- NAICS
- Building Material and Supplies Dealers (4441), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333), Hardware Retailers (44414), Paint and Wallpaper Retailers (444120)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Construction Materials & Building Supplies Marketplaces (CRAFAHAB)
Keywords
Where Stavebniny DEK is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Stavebniny DEK business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Building Materials Retail: Core revenue from selling building materials, electrical supplies, water/heating/sanitation products, tools, and paints through 100+ physical stores and e-commerce platform. Revenue model is transactional retail with no stated subscription component.
- Equipment Rental: Rental of professional construction machines and equipment from 90+ rental locations. No deposit required when paying by card. Includes 'Garance' damage protection service for additional fees.
- Mixing Services: On-site mixing of plasters and paints at store locations for customer convenience.
- Delivery Services: Delivery of materials using company fleet with hydraulic arms. Fees based on weight, volume, and distance. Courier service for smaller items starting at 119 CZK incl. VAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard courier delivery |
| Unit Pricing | Pay-as-you-go | Truck delivery with hydraulic arm |
| Usage-based | Pay-as-you-go | Equipment rental without deposit |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Stavebniny DEK product offering
Product offeringCore offering
Stavebniny DEK is the largest retail and B2B distributor of building materials in the Czech Republic, selling construction materials, electrical supplies, water/heating/sanitary products, tools, and paints through 100+ physical stores and the dek.cz e-commerce platform. The company complements product sales with equipment rental at 90+ branches, GARANCE damage protection, on-site plaster and paint mixing, sheet metal workshops, technical consulting (Atelier DEK), SKYFOX roof measurement, and the DEK Drive contactless pickup service.
Product overview
Stavebniny DEK operates as a multi-channel construction materials retailer and service provider, combining an e-commerce platform with over 100 physical store locations across the Czech Republic. The core offering includes construction materials (Stavebniny), electrical supplies (Elektromateriál), water/heating/sanitary products (Voda Topení Sanita), tools (Nářadí), and paints (Barvy a laky). The product portfolio includes proprietary systems such as TOPDEK (roof insulation), DEKPLAN (roof membranes), DEKTHERM (facade insulation), DEKMETAL (metal facades), DEKPANEL (wooden panels), DEKWOOD (wood construction), and ELASTEK/GLASTEK (asphalt waterproofing). The DEKSMART calculator suite provides quantity estimation for construction materials, integrated directly with the e-commerce platform. Key services include equipment rental (Půjčovna) with over 90 locations, DEK Drive contactless pickup, GARANCE damage protection, mobile application (DEK CZ), and B2B portal (MyDEK). Technical support is provided through Atelier DEK consultants, SKYFOX roof measurement, mixing centers, and sheet metal workshops.
Differentiator
Problem solved
Functional benefit
Brands
- DEK Expres: Express sales project launched in 2019 offering up to 11,000 products in stock
- DEK Drive
- Atelier DEK
- DEKSMART
- Stavařský magazín DEK
- GARANCE
Products and services
- Building Materials Retail (Stavebniny) Retail distribution of core building materials (masonry, insulation, foundations, dry construction, facade materials, roof materials) through 100+ physical stores across the Czech Republic and the dek.cz e-shop, serving both individuals and professional builders.
- Electrical Materials (Elektromateriál) Retail distribution of electrical supplies and components, available through stores and the e-commerce platform, used by homeowners and electrical contractors for new installations and renovations.
- Water, Heating, and Sanitary (Voda Topení Sanita) Retail distribution of water, heating, and sanitary products (pipes, fittings, radiators, bathroom fixtures) sold through stores and the e-commerce platform, after the 2017 integration of WÄRME.
- Tools and Equipment Sales (Nářadí)
- Paints and Coatings (Barvy a laky) Retail distribution of paints, coatings, and wallpapers, complemented by on-site tinting and custom mixing services at DEK Mixing Centers.
- Equipment Rental (Půjčovna) Rental of professional construction machines and tools from 90+ branches across the Czech Republic, with no deposit required when paying by card and optional GARANCE damage protection. After the 2017 WÄRME integration the service became market leader in renting construction machines and tools.
- GARANCE Rental Damage Protection Optional add-on damage protection service for rented equipment covering repair costs up to 500,000 CZK, with online damage reporting and hassle-free equipment return at rental end.
- DEK Drive Contactless Pickup Contactless customer service enabling customers to pick up pre-ordered goods directly from their car at store locations without entering the store.
- MyDEK B2B Portal Dedicated B2B portal for business customers providing account-based access to orders, invoices, pricing, and order management, supported by EDI integration for automated document exchange.
- DEK CZ Mobile Application Mobile app for iOS and Android enabling equipment rental management, QR-code-based customer identification at stores, rental status tracking, and push notifications for rental end dates and offers.
- DEKSMART Calculators Suite of 50+ online calculators for construction material quantity estimation (foundations, walls, roofs, insulation, electrical, water/heating, facades, interiors), integrated directly with dek.cz for product pricing and availability.
- Atelier DEK Technical Consulting Technical support division offering consultation on material selection, construction solutions, and building physics, staffed by trained technicians.
- SKYFOX Roof Measurement Drone-based roof measurement service providing roof surveys within 24 hours, including material quantity quotes for roofing projects.
- Mixing Centers (Míchárna omítek a barev) On-site custom mixing service for plasters and paints at select store locations, providing ready-to-use tinted or blended products for customers.
- Sheet Metal Workshop (Klempířská dílna) Sheet metal workshop service for custom metalwork and flashing fabrication available at store locations.
Quantifiable outcome
- 97% customer satisfaction rate on e-shop (2016 data)
Companies that use Stavebniny DEK
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Stavebniny DEK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature6 records
Stavebniny DEK partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and major.
- Vysoké učení technické v Brně (BUT)coreTechnical university participating in DEK FUTURE BUILDING research project for development of ecological building systems, smart measurement devices, and BIM applications. Project co-financed by European Union and Ministry of Industry and Trade of Czech Republic.
- SVÚOM s.r.o.coreResearch organization participating in DEK FUTURE BUILDING project focused on building diagnostics and certification.
- DEKMETAL s.r.o.coreSubsidiary company manufacturing metal facade systems, part of DEK group. Co-participant in DEK FUTURE BUILDING research project.
- GRIPPER SYSTEMS s.r.o.coreTechnology partner in DEK FUTURE BUILDING project for development of mounting systems for building applications.
- DEK a.s.coreParent holding company coordinating group strategy. Part of DEK FUTURE BUILDING research project.
- Nadace Terezy MaxovéminorDEK Group supports the foundation helping abandoned and disadvantaged children annually.
- WienerbergermajorMajor supplier of brick and roofing materials. Featured as premium brand partner with dedicated product section.
- PorothermmajorBrick system brand (Wienerberger group) supplied through DEK stores.
- ISOVERmajorInsulation materials supplier (Saint-Gobain group) carried across DEK store network.
- BAUMITmajorFacade finishing and building materials supplier with products distributed through DEK.
- HELUZmajorCzech brick and ceramic products manufacturer distributed through DEK.
- HILTImajorProfessional construction tools and equipment supplier with products available for sale and rental.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
Stavebniny DEK competitors and assessment
Company assessmentBroad incumbents
- Saint-Gobain Distribution: European building materials distribution arm of Saint-Gobain (Point.P, SFIC, etc.). Comparable as a broader incumbent distributor of construction materials with overlapping supplier ecosystem (e.g., ISOVER).
- ABC Supply Co. Largest US distributor of roofing, siding, and building materials with branch-based pro distribution model. Comparable selective line-card approach and pro-customer focus even though geography differs.
- Travis Perkins: UK's largest builders' merchant serving professional trades. Comparable business model — physical branch network, pro-focused service layers, and equipment/tool hire — albeit at much larger scale and in a different geography.
- Würth: Global wholesale supplier of fasteners, tools, and consumables to construction and trades. Comparable as a B2B/pro-facing supplier of adjacent construction consumables that DEK also distributes (Hilti, Bosch, etc.).
Direct peers
- Hornbach: Pan-European DIY/home improvement retailer operating multiple stores in the Czech Republic. Directly comparable to DEK's physical + e-commerce home improvement and building materials assortment, with overlapping professional and DIY customer segments.
- Leroy Merlin: Global home improvement retailer (Adeo group) operating in the Czech Republic with comparable building materials, renovation, and DIY/professional assortment strategy.
- OBI: European DIY/home improvement chain with presence in the Czech Republic. Competes with DEK across core building materials, garden, tools, and DIY customer segments.
- Bauhaus: European home improvement and building materials specialist with a meaningful Czech store network. Closely mirrors DEK's combination of building materials retail, workshop services, and pro/DIY customer targeting.
Regional players
- Mountfield: Czech-headquartered retailer with strong domestic garden and selected construction-adjacent assortment. Comparable as a Czech multi-category retailer serving overlapping DIY consumers, though its core category is different (garden).
Others
- Wienerberger: Leading European brick and roofing materials manufacturer and a major DEK supplier. Comparable ecosystem participant — not a direct competitor — but a meaningful channel partner and brick/masonry leader whose products DEK distributes (Porotherm).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Stavebniny DEK social profiles
Digital presenceStavebniny DEK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stavebniny DEK leadership team
Management profileNumber of profiles
Profiles3 records
Stavebniny DEK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stavebniny DEK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stavebniny DEK
What does Stavebniny DEK do?
Stavebniny DEK is the largest retail and B2B distributor of building materials in the Czech Republic, selling construction materials, electrical supplies, water/heating/sanitary products, tools, and paints through 100+ physical stores and the dek.cz e-commerce platform. The company complements product sales with equipment rental at 90+ branches, GARANCE damage protection, on-site plaster and paint mixing, sheet metal workshops, technical consulting (Atelier DEK), SKYFOX roof measurement, and the DEK Drive contactless pickup service.
Is Stavebniny DEK a public or private company?
Stavebniny DEK is a private company. It is classified as corporate owned and is currently operating.
When was Stavebniny DEK founded?
Stavebniny DEK was founded in 1993. It employs 251 to 500 people.
Where is Stavebniny DEK based?
Stavebniny DEK is headquartered in Praha, Czechia, in the Europe region.
How does Stavebniny DEK make money?
Four revenue lines are on record. Building Materials Retail is the primary driver. The others are equipment Rental, mixing Services and delivery Services.
Who are Stavebniny DEK's main competitors?
Broad incumbents on record are Saint-Gobain Distribution, ABC Supply Co., Travis Perkins and Würth. Direct peers are Hornbach, Leroy Merlin, OBI and Bauhaus. Mountfield is listed as a regional player. Wienerberger is listed as an others.
Does Stavebniny DEK have an API?
No public API is recorded for Stavebniny DEK.
What industry is Stavebniny DEK in?
Stavebniny DEK's product category is Building Materials Retail and Distribution. Its primary akta.pro industry code is CRAFAHAB, Construction Materials & Building Supplies Marketplaces. Its NAICS code is 4441 and its SIC code is 5211.