Blue Dragon Strategy & Concept

Name

Blue Dragon Strategy & Concept

Legal name

Blue Dragon Strategy & Concept B.V.

Website

https://bluedragon.nl

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Graphic Design Services (541430)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Go-to-Market (GTM) Strategy & Planning (MPAAAFAA), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Technology & B2B PR (MPAAADAC)

Keywords

• Digital marketing agency
• Brand strategy
• Online advertising
• Web development
• Marketing automation

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Services Retainers and Projects: Full-service digital marketing agency providing ongoing retainer engagements and project-based work across strategy, creativity, and technology disciplines. Revenue generated through monthly service fees for integrated marketing programs and one-time fees for specific campaigns, website development, and consulting engagements.
2. Campaign and Project Fees: One-time project fees for specific deliverables such as brand campaigns, website development, e-commerce solutions, and marketing automation implementations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Blue Dragon Strategy & Concept is a full-service digital marketing agency offering integrated services across insights, creativity, and technology disciplines. The agency delivers brand strategy, campaign concepts, online advertising, web development, SEO/GEO, marketing automation, and AI-driven marketing solutions to B2B clients. It also offers a proprietary AI-powered B2B sales intelligence platform called Snatchr and the Brand Impact methodology for brand development.

Product overview

Blue Dragon Strategy & Concept operates as a full-service digital marketing agency organized around three core discipline clusters: Insights (market research, customer journey, brand analysis, data performance, conversion optimization, customer experience, social media), Creativity (campaign strategy, brand and campaign concept, design, UX/UI design, content marketing, motion design, production and activation), and Technology (online advertising, web development, Webflow, gamification, database management, SEO, GEO, marketing automation, AI agents, online production and activation). The agency's product portfolio includes named offerings such as Snatchr — an AI-powered B2B sales intelligence platform — alongside specialized HubSpot integration services, GEO (Generative Engine Optimization) services for AI-driven search visibility, and AI Agents as a distinct technology discipline. Complementary to the core service clusters, Blue Dragon also delivers client-specific sub-products such as the Kia custom Laravel webshop, the Ace & Tate Works Webflow/HubSpot B2B platform, and the Baboon e-commerce platform (16-language, 40M-URL webshop for 500,000+ motorcycle parts). The agency's proprietary Brand Impact Methodology underpins its brand strategy engagements. The overall architecture is a service-led model with named tools and sub-products embedded within the agency's creative, data, and technology service lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Snatchr AI-powered B2B sales intelligence platform that connects smart AI to sales data, identifying buying intent and market signals and automatically turning them into targeted actions for faster and more precise lead response. Marketed to B2B sales and marketing teams.
• Brand Impact Methodology Proprietary brand strategy framework used to uncover a brand's core essence and translate it into a complete brand concept. Applied across client brand campaigns including OPPER and Bosch Rexroth.
• AI Agents Standalone technology discipline where Blue Dragon builds AI agent systems that autonomously perform marketing tasks — from lead generation to content production — by analysing data, taking action, and continuously improving. Sold as a distinct service to B2B clients.
• GEO (Generative Engine Optimization) Specialist service focused on visibility in AI-driven search engines and generative systems (e.g., ChatGPT). GEO complements SEO by targeting presence in AI-generated answers rather than traditional search rankings.
• HubSpot Integration Services Blue Dragon's specialist HubSpot practice covering sales funnel design, CRM setup, marketing automation workflows, lead generation, and HubSpot CMS development. Delivered as a standalone service line to B2B clients including Ace & Tate Works.

Quantifiable outcome

• 200+ million impressions in weeks for Bosch Rexroth You Decide campaign at Hannover Messe
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationCertified HubSpot partner providing HubSpot implementation, development, and marketing automation services. The agency has multiple HubSpot specialists on staff (e.g., Loek Ofman - HubSpot Specialist, Sam Wammes - Data & HubSpot Specialist, Max Schuurmans - Back-end & HubSpot Developer). HubSpot CRM and marketing automation integrated into client campaigns.
• WebflowcoreTechnology or IntegrationOfficial Webflow partner for no-code/low-code website development. Multiple case studies demonstrate Webflow website builds including Ace & Tate Works B2B platform and Anculus educational services site.
• GooglecoreTechnology or IntegrationCertified Google partner providing Google Ads, SEO, and related marketing services. Manages Google Search, Shopping, YouTube Ads, and Performance Max campaigns for clients.
• MetacoreTechnology or IntegrationFacebook/Instagram advertising partner providing social media advertising services including Meta Ads campaigns, retargeting, and conversion tracking.
• LaravelcoreTechnology or IntegrationUses Laravel PHP framework for custom web development and e-commerce solutions. Kia webshop and other custom builds developed on Laravel.
• Wenneker.AmsterdamminorStrategic or Co-development PartnerCreative production partnership for high-end commercial filming. Collaborated on Bosch Rexroth You Decide campaign filmed across Thailand, Singapore, Germany, and United States.
• MaincourseminorStrategic or Co-development PartnerCreative partnership for PPDS Open² trade show concept, specifically for 3D LED cube deep-screen video production.
• The Real MagminorStrategic or Co-development Partner3D visualization partnership for Bosch Security brand concept, creating fully digital environment for product integration.
• Blue Dragon GroupcoreStrategic or Co-development PartnerParent organization consisting of multiple Blue Dragon entities (Online Marketing B.V., Strategy & Concept B.V., Digital Technology B.V., Holding B.V.) working together as a group of marketing agencies with shared mission.

Scale indicators13 records

Recent moves4 records

Expansion highlights7 records

Broad incumbents

• BBDO Worldwide: Global creative advertising network with a strong track record in automotive, industrial, and B2B brand campaigns. Comparable to Blue Dragon's Bosch Rexroth-style brand campaign work, but as a broad incumbent with worldwide delivery infrastructure.
• Ogilvy: Global advertising and marketing network with deep B2B and brand-building expertise across automotive, industrial, and consumer categories. Comparable in brand campaign capabilities to Blue Dragon but operating as a broad incumbent with multi-network reach.
• Dentsu Creative: Global creative and digital agency network within Dentsu, serving enterprise B2B and B2C clients with integrated marketing services. Comparable in delivering end-to-end creative, content, and digital marketing to large brands but with significantly broader geographic and capability scale.
• Wunderman Thompson: Global creative, technology, and data agency within the WPP network serving many of the same enterprise B2B brand categories (automotive, industrial, technology) as Blue Dragon. Comparable capability set but with vastly greater scale and geographic reach.

Direct peers

• Lacey & Larkin-style mid-size Dutch agencies (e.g., Lemontree): Dutch independent full-service digital agency offering strategy, creative, and technology services to enterprise B2B clients. Comparable to Blue Dragon in size, Dutch footprint, and integrated delivery model.
• Valtech: Global digital agency combining creative, technology, and platform engineering (including HubSpot and CMS implementations). Comparable to Blue Dragon in its integrated service stack and emphasis on B2B enterprise digital transformation engagements.
• Dept Agency: Amsterdam-headquartered full-service digital agency with a comparable integrated model spanning creative, technology, and data. Directly comparable to Blue Dragon in geography, B2B enterprise focus, and ability to deliver end-to-end digital marketing and engineering work for large European brands.
• Tam Tam: Dutch digital marketing agency with comparable full-service digital marketing and content capabilities, also serving B2B and enterprise clients in the Netherlands. Direct regional competitor in the Dutch mid-market digital agency landscape.
• Media.Monks: Global full-service digital production and marketing agency with similar integrated creative, content, and technology capabilities. Comparable to Blue Dragon in offering one-team delivery of campaigns, content, and digital experiences for enterprise clients.

Emerging players

• Hype & Dexter: HubSpot Elite partner agency offering inbound marketing, HubSpot implementation, and digital strategy services. Comparable to Blue Dragon's HubSpot practice and B2B lead generation capabilities, but typically operating at a smaller scale and with narrower geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@bluedragon.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Dragon Strategy & Concept